PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design, LLC / SEO  / Yelp introduces a searchable Asian-owned business profile attribute

Yelp introduces a searchable Asian-owned business profile attribute

Yelp has added “Asian-owned” to its list of available business profile attributes, the company announced[1] Tuesday. This searchable, opt-in-only attribute enables businesses to self-identify as Asian-owned and is available free of charge.

The Asian-owned business attribute within Yelp’s mobile app interface.
The Asian-owned business attribute within Yelp’s mobile app interface. Image: Yelp.

Why we care

In February 2021, overall searches for women, Asian, Black and Latinx-owned businesses were up 2,930% compared to February of the year prior, according to Yelp’s Local Economic Impact Report[2]. On Yelp, searches for Asian-owned businesses were up 130% year-over-year for that same period. In addition to distinguishing your business, these attributes can make it easier for audiences that want to support diverse businesses to find them on Yelp.

More on the news

  • Other available Yelp diversity attributes include women-owned, Black-owned and Latinx-owned. 
  • In October 2020, Yelp introduced a “business accused of racist behavior” consumer alert[3]. The alert was also accompanied by a temporary halt to new reviews to prevent profiles from being flooded with non-customer reviews objecting to what the business was accused of.
  • To add one of Yelp’s diversity attributes to your business profile, log into your Yelp for Business account and go to the Amenities section. Next, click Add or Edit and select the appropriate attribute. Finally, save the changes.
  • In July 2020, Google enabled verified Google My Business (GMB) profile owners to add the Black-owned business attribute[4] to their listings. The veteran-led[5] and women-led[6] attributes are also available to GMB profile owners as well.

About The Author

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

References

  1. ^ announced (blog.yelp.com)
  2. ^ Local Economic Impact Report (www.yelpeconomicaverage.com)
  3. ^ “business accused of racist behavior” consumer alert (searchengineland.com)
  4. ^ Black-owned business attribute (searchengineland.com)
  5. ^ veteran-led (searchengineland.com)
  6. ^ women-led (searchengineland.com)

Powered by WPeMatico

[email protected]

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

No Comments

Sorry, the comment form is closed at this time.