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We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered. Our summary findings are as follows: 1. 72% of B2B companies have a blog....

This is my complete guide to content marketing in 2021. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now The top content marketing trends in 2021 New content creation strategies Lots of advanced tips, strategies and techniques So if you want to get more traffic from your content this year, you’ll love today’s guide. Let’s get started. Chapter 1:Double Down on Video Content Is video really “the future of content marketing”? Yup! In fact, the number of businesses that...

I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research[1]. Keywords that you already rank for. AND Keywords that have a Featured Snippet. Why is it important to focus on keywords that you rank for already? 99.58% of all Featured Snippets[2] are from pages that rank...

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO[1] and Ahrefs[2], we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary of Our Key Findings: 1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total...

I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a free library that contains templates for blog posts, SEO campaigns, content calendars, outreach emails, press releases, Facebook ads, and more. You can check out the brand new Digital Marketing Templates Library right here: Visit The Digital Marketing Templates Library[1] This new resource library contains over 20+ proven templates to help with SEO, content marketing, social media, PR and more. All in all, this resource is...