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Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated early customer traction. Today, Bing holds less than a 3% global market share. Yet in a market dominated by Google, Bing is the second most popular search engine worldwide. And it’s increasingly used in Microsoft products such as Cortana. Overall, Microsoft’s search business is growing. The company brought in a revenue of $7.74 billion from search advertising in the 2020 fiscal...

30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of the major business benefits of using PWAs If Apple was threatened by “Fortnite” trying to bypass the App Store[1], it’s not going to be happy...

About The Author Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul ↬[1] Our lives as UI designers have never been easier with a host of amazing tools at our disposal. In this article, Paul Boag explores some of the useful tools that he keeps close at his work. When I started in web design 27 years ago, testing...

[unable to retrieve full-text content]The constituent parts of a typeface design have some bizarre names. Any ideas what a beak might be? How about a crotch? Take our fun quiz and find out how well you know typeface anatomy. Featured image via Unsplash. Source The post Quiz: How Well Do You Know the Anatomy of a Typeface? first appeared on Webdesigner Depot.Powered by WPeMatico...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do your Google rankings feel rocky? It is me again, Barry, the one obsessed with Google algorithms. Over the past month or so I feel like I’ve written in the “Search...

Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like search panel experience Microsoft launched these new knowledge panel designs that have very visually appealing. Microsoft said it’s goal is to “provide both style...

Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced[1] Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business.  Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion volume changes week-over-week,” Google provided as an example, “With this new...

Advertising knows you better than your friends, better than your family, perhaps even better than your partner. Look up pizza recipes, and advertising will show you promotions for pizza ovens. Download a marathon training plan, and advertising will show you the latest running shoes. Buy a car, and advertising will show you adverts for other cars because no system’s perfect. Advertising does this with a simple trick: it watches you constantly. It’s watching you right now. The web...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, Did you attend SMX Report last week? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I...

Amazon Prime launched in 2005 as an Amazon membership service offering free two-day shipping. It now has more than 150 million members across 19 countries. Amazon Prime membership has evolved beyond free shipping. And now includes streaming, shopping and other benefits. You’ll find out the latest information about Amazon Prime’s growth and usage in this roundup. After reading these stats, you’ll better understand how Amazon manages to generate over $25 billion from subscription fees alone. Here’s a breakdown of what...

Google My Business[1] has upgraded the new performance report[2], which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section shows you how people found your local listing, either on desktop or mobile and either through Google Search or Google Maps. What the report looks like. You can access the report by logging into Google My Business, clicking on your business, and selecting the Insights tab...

30-second summary: In line last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for brands Donna Tuths, Chief Transformation and Innovation Officer at Sutherland foresees four key trends playing out in 2021 2020 has forced brands to completely transform the way they operate in...

It’s a given in marketing technology nowadays to add scripts to your HTML that inject even more script[1]. Google’s Tag Manager is a great example. But too often marketers and website managers don’t realize that scripts can wreak havoc on page performance in exchange for adding ads and tracking. When (bad) hackers inject script into HTML without our knowledge, they now can leverage our search engine ranking potential for criminal enterprise. In part, this is made possible...

Once third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced[1] on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts[2] (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads while providing a degree of individual privacy. Why we care Google seems committed to its Privacy Sandbox, the company’s...

About The Author Arihant Verma is a Software Engineer based in India. He likes to read open source code and help others understand it. He’s a rich text editors fanatic. His … More about Arihant ↬[1] In this article, we’ll look at how to create an outside focus and click handler with React. You’ll learn how to recreate an open-source React component (react-foco[2]) from scratch in doing so. To get the most out of this article, you’ll need...

Stock images are an essential tool for anyone working with clients who can’t afford to hire a photographer for a bespoke shoot, and with the cost of photography shoots running into thousands of dollars, that’s most clients. Last month we looked at the 10 Best Free Stock Image Sites for 2021[1], and this month we’re focusing on the premium end of the market. Paying for stock doesn’t guarantee that you’re getting a higher quality product than the free...

Good morning, Marketers, have you heard the news? Ginny Marvin, former editor-in-chief at Third Door Media (the publisher of Search Engine Land, Marketing Land and MarTech Today) as well as the primary voice behind this newsletter for a number of years, has joined Google as its new Ads Product Liaison[1]. A big, heartfelt congratulations, Ginny! Myself and former TDM editor-in-chief/current Noogler Google Ads Product Liaison Ginny Marvin at SMX Advanced in Seattle. In her announcement, she said that her...

About The Author Kelvin is an independent software maker currently building Sailscasts — a platform to learn server-side JavaScript. He is also a technical writer and … More about Kelvin ↬[1][2] With mobile traffic accounting for over 50% of web traffic these days, leaving your mobile performance unoptimized isn’t really an option. In this article, we’ll discuss the complexity and challenges of mobile, and how mobile testing tools can help us with just that. Things have changed quite a...

A few weeks ago, Maryland became the first state in the U.S. to impose a tax on digital advertising. Over the coming months and years, it may be joined by many more states seeking to pass similar taxes. However, legislators in the U.S. are hardly the first to attempt to tax advertising platforms like Google, Amazon, Facebook and Microsoft. Similar taxes have been passed in the UK, Austria, France and Turkey. In some of those countries, the...

Proxima Vara[1], a variable font version of the enormously popular Proxima Nova type family, has just been released. Designers love Proxima Nova for the simplicity of its letterforms, its wonderful rhythm, and its generous x-height that all combine to produce a highly legible, modern typeface — that also happens to be cheaper to deploy than many similar designs. The variable version allows designers to tweak the weight from 100–900, the width from a condensed 50% to a wide...

D&AD Shift is a free design school program for creatives over the age of 18, who do not already have a degree-level qualification. It’s been running since 2016 and is a 12-week program led by successful industry professionals. Until now, D&AD Shift has been running courses in New York and London, but it has announced that thanks to a partnership with Google, it will be rolling out the program to cities worldwide; the expansion also means the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these days? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report[2] (MIR) I’ve been thinking deeply...

Semrush on Monday announced[1] it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 statement[2] shows the numbers behind the SEO tool platform. In 2020 the company had just under $125 million in revenues, which was up from $92 million in 2019. The gross profit was just under $95...

SMX Advanced returns virtually this year on June 15-16, 2021, after being canceled in 2020 due to the pandemic. Whether in-person or online, SMX Advanced continues to be the premier conference for experienced, senior-level search marketers. Our content and events teams are busy preparing the educational program for this year’s event which will include sessions for both SEO and PPC marketers including SEO automation, structured data and Javascript SEO, content orchestration, machine learning and PPC, ad optimization...

Approximately three months after leaving her role as editor-in-chief at Third Door Media (the publisher of this publication, MarTech Today[1] and Marketing Land[2]), Ginny Marvin[3] has joined Google as Ads Product Liaison. In the new role, she will help marketers learn about Google Ads’ products and policies, and bring a marketer’s perspective to the teams that work on them, she said[4] in her announcement. Some work news from me after a couple of months off: I have...

As digital practitioners, GDPR has impacted every facet of our professional and personal lives. Whether you’re addicted to Instagram, message your family on WhatsApp, buy products from Etsy or Google information, no one has escaped the rules that were introduced in 2018. Last week[1], I gave you an update on everything that’s happened with GDPR since 2018. (TL;DR: A lot has changed.) In this article, we’ll look at cookie consent: specifically, the paradox where marketers are heavily...

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You first need to understand the difference before selecting a network Clean data is key when analyzing performance, so it is best to keep network targeting separately Where a user is at in the conversion funnel will tell you if the network brings conversions By having two different campaigns that are network specific,...

March is that time of year where the feeling of newness starts, from the first Spring days to fresh design projects. These trends are no exception, with fun new takes on some classic concepts. Circles are always popular, but the top trend is an animated take on the traditional element; plus, fun pink and purple color palettes and a few faux split screen designs round out trending styles. Here’s what’s trending in design this month.   Circle Animations Circles are one...

“Great content” yields amazing results — for both organic rankings and paid search ROI. But how is “great” content defined? And more importantly… how is it created? Join us at SMX Create[1] — online April 13 — for just $99 to find out. This exclusive one-day event delivers actionable tactics to create compelling content that helps drive awareness, traffic, conversions, and sales. After attending, you’ll be able to… Develop and execute a successful content strategy Craft compelling content that supports...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and would you pay per tweet? That seems to be the question floating across Twitter over the weekend after the social media platform announced that they’re testing a tweet subscription option....

In my next vlog, I met up with Steve Marin of Spark PPC to chat about numerous SEO and PPC topics. We focused a lot on content and how you should write content that ranks well in search. We also spent time talking about what clients do not understand about content and how you can help clients get you the right information to write content that does well in rankings. When it comes to content and ranking...

Our wallpapers post this month is a special one: There’s not only a new collection of wallpapers created by creative folks from across the globe waiting for you, but we’ll also award a smashing prize to the best design. More than ten years ago, we embarked on our monthly wallpapers adventure[1] to provide you with new and inspiring wallpaper calendars each month anew. This month, the challenge came with a little twist: As we announced in the...

Google has published[1] a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names when referencing products. This helps the search engine more accurately identify products and match them to offers...

“The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in the hour.” The pandemic didn’t just change our lives out in the real world, it changed digital lives as well. It modified...

About The Author Adam is a senior lead UX/UI designer with more than 8 years of experience. Adam’s passion for design steadily grew into establishing his own agency, that … More about Adam ↬[1] Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a product designer, can make sure your product nurtures...

30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that comes at the right length and format, and a succinct URL structure Google has always been pretty hazy on any...

30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations and multiple coronavirus-induced lockdowns. Companies are shifting to a remote-first culture, people prefer shopping online than going to a retail store, and in-person conversations have...

Design is on a loop; it goes round and round, repeating the same ideas, and revisiting the same problems. If you want to know what will happen in design tomorrow, take a look at yesterday. This week’s quiz is a jaunt through the history of design. Do you know which typeface was chosen for the American Declaration of Independence? How about the location of the first design museum? Can you attach the design motto to the designer?...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, marketers, or has it been a long night?   Are you up all night worrying about your Core Web Vital scores? Can’t sleep because the Google Page Experience Update[2] is just around the...

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an organic flow of traffic is now more critical than ever Merkle Inc.’s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that leaders...

About The Author Subha is a freelance web developer and a learner who is always passionate about learning and experimenting with new things. He loves to write about his new … More about Subha ↬[1] An introduction to building a Discord bot using the Discord.js module. The bot will share random jokes, assign or revoke user roles, and post tweets of a specific account to a Discord channel. Team communication platforms are getting popular day by day, as more...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat ch-ch-changes, It seems like Google has announced change after change these past few weeks, especially on the Ads side. Most PPC marketers understand the move is toward automation,...

Starting around February 18, 2021, Google seems to be showing fewer featured snippet[1] results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s search results showed a decline in how often they show up starting after February 18tth. Moz is showing a decline: 7.5% to 4.5%RankRanger is...

Google will stop serving Showcase Shopping ads and remove Showcase Shopping ad groups beginning on April 1, the company stated in an email to advertisers sent on February 23. After April 1, previous Showcase Shopping ad layouts will become part of Product Shopping ad groups. Advertisers will retain access to performance data for removed ads and ad groups in their account reports. Tip of the hat to Kirk Williams[1] for bringing this to our attention. The history of...

30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its experiential potential ten years on Many clients and practitioners still use outdated language and practices to position the value of Search in this vastly more...

About The Author Adam Silver is an interaction designer focused on design systems and inclusive design. He loves to help organizations deliver products and services so that … More about Adam ↬[1] Where to put the label in a web form? In the early days, we talked about left-aligned labels versus top-aligned labels. These days we talk about floating labels. Let’s explore why they aren’t a very good idea, and what to use instead. I’ve been designing forms for...

There are many reasons you might be wanting to improve your design skills this year. Perhaps you have extra time on your hands and want to put it to good use. Or maybe you’re new to web design and finding that there’s a lot you still don’t know how to do. It could also be that you recognize that the web is changing, and your skills could use some refreshing to keep up. Whatever the reason, there...

Good morning, Marketers, the first SMX conference of the year certainly set a high standard. There’s a particular feeling you get when attending an industry conference; something along the lines of, “This is a lot of information. I hope I can make the most of it all. I NEED to ask that speaker a question after this session.” I felt those same feelings at SMX Report yesterday. Though, I was able to pull myself together and jot...

30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter the new year, they will need to have measurement solutions in place that account for cross-channel, cookieless, privacy, and walled gardens Early adopters of cross-channel...

If you like to build websites with WordPress, then you’re in for a treat. Now, for the first time, you don’t need to know how to code to use Google’s popular Material Design system on your WordPress website; the web giant has released a WordPress plugin and theme[1] to import its colors, icons, UI elements, and typography straight into your CMS. Google already provided a set of tools for generating Material Design themes, but until now you needed...

In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020[1], but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the new Program requirements. New requirements. Google said that Partners requested two major changes to the requirements in consideration of the current economic...

About The Author Stephanie Eckles is a front-end focused SWE at Microsoft. She’s also the author of ModernCSS.dev which provides modern solutions to old CSS problems as in-depth … More about Stephanie ↬[1] A classic problem in CSS is maintaining the aspect ratio of images across related components, such as cards. The newly supported aspect-ratio property in combination with object-fit provides a remedy to this headache of the past! Let’s learn to use these properties, in addition to...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and Google lifts the political ad ban tomorrow. In an announcement yesterday, Google let ad partners know that the previous ban on political ads[2] will now be lifted. The latest ban...

Yelp has expanded its Waitlist feature to support takeout diners, the company announced[1] Tuesday. The announcement also includes enhanced analytics for multi-location restaurants, and a new Point of Sales (POS) integration and guest profiles that support “personalized and targeted marketing opportunities.”  Waitlist now includes takeout. Previously focused on dine-in experiences, Yelp’s updated Waitlist product[2] now supports both dine-in and to-go customers via the Yelp Waitlist kiosk. Source: Yelp. Hosts can enter takeout orders in the app, along with pertinent...

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your marketing efforts and also improve customer experience Think about how artificial intelligence (AI) is already contributing to your daily life — those smart replies in Gmail, movie recommendations...

As digital practitioners, GDPR has impacted every facet of our professional and personal lives. Whether you’re addicted to Instagram, message your family on WhatsApp, buy products from Etsy or Google information, no one has escaped the rules that were introduced in 2018. The EU’s directives have impacted virtually every digital professional as products and services are designed with GDPR in mind, regardless of whether you’re a web design company in Wisconsin or a marketer in Malta. The...

Google announced[1] a new feature in Search Console[2] named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here[3]. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account,...

It’s February, and the spring sun is finally starting to peep through the winter clouds. While many of us are still largely restricted to our homes, the web has kept on growing. We see a shift in attitude towards natural health, wellbeing, and sustainability, and these are now being branded less often as outliers and increasingly mainstream. We’re also seeing more and more color all the time, ranging from an emotional signifier in the background to being...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and is UX the new web standard? I asked how you felt about[2] Core Web Vitals last week, and we got some varied feedback: I think Core Web Vitals do stand to...

Eli Feldblum, the SVP of Search Marketing at MWWPR, stopped by my home in the warmer months to catch up on things. We actually went to high school for one year together back in the 90s. Some how, we both ended up in this industry and have stuck with it since. In this three part video series, Eli and I chat about the good old days talking a little bit about our high school days, the first...

[unable to retrieve full-text content]Everyday design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to […] The post Popular Design News of the Week: February 15, 2021 – February 21, 2021 first appeared...

This is a complete guide to the fast-growing social network Clubhouse. In this guide you’ll learn: What Clubhouse is How Clubhouse works How to start popular rooms Lots more Let’s jump right in. What Is Clubhouse? Clubhouse is an audio-based social media platform founded by Rohan Seth and Paul Davison. Clubhouse features live audio “rooms” for discussing a wide range of topics, from marketing to music. At a high level, Clubhouse is kind of like an audio version of olds school chat rooms. Like chat...

UX principles guide many of our decisions when we design and build sites and apps. Understanding UX principles doesn’t mean you can dodge your own testing, but they do give you a head start. Often named for the researcher who identified a particular truth, or pattern, these laws are the product of hundreds, and sometimes thousands of hours of lab and field-based research. How well do you know these UX laws? We’ll start you off with an easy...

ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search results and news feeds. Facebook responded by blocking users there from viewing or sharing news content on its platform.  In a blog post[1] February 17, William Easton, Facebook’s managing director for the Australia & New Zealand region, took a “this hurts you more than it hurts us”...

About The Author Kirsty is an ex-journalist, ex-bid-manager who’s now on her third career as a developer. She specializes in making mobile apps using React Native. More about Kirsty ↬[1] As developers, we’re constantly learning new languages and frameworks. But how can you structure this learning to ensure maximum benefit while still progressing? Here’s how you can devise your own curriculum to keep moving in the right direction. After completing a bootcamp in March 2019, I was overwhelmed by...

30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James discusses issues such as restricted URL structure and duplicate content, providing advice on how to combat Shopify’s shortcomings in these areas Shopify is the most...

30-second summary: More often than not, your contact page will be one of the few pages that are mostly viewed on your website Chances are you’re making a mistake or two that might be unknowingly costing you conversions Grace P. highlights the top four contact page mistakes and how you can fix them A contact page is a medium that connects you with your intended audience. More often than not, it will be one of the few pages that are...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and here comes an SEO rant for you. As you know, Google launched passage based ranking[2] in the afternoon of February 10 (PST time if you want to be exact). As...

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience...

Since the skeuomorphism of the early 00s, the design trend of choice has been minimalism. In fact, minimalism has been de rigueur for substantially longer than that. You can make a fair case that minimalism was the defining theme of the 20th century. Beginning with the widespread adoption of grotesque typefaces in mass advertising the century before, continuing through the less-is-more philosophies of the middle part of the century, and culminating in the luxury of 80s and...

Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced[1] Thursday. Last year, the company streamlined its attribution reporting[2] and included YouTube ads[3] to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads[4] in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including...

About The Author Kristian does web development and writing as part of the team behind the Tower Git client. Based on an island in Southwest Finland, he enjoys running, reading … More about Kristian ↬[1][2] In this article, we take a look at the topic of context and variables in Hugo, a popular static site generator. You’ll understand concepts such as the global context, flow control, and variables in Hugo templates, as well as data flow from content...

The Ottawa-based global ecommerce platform yesterday announced striking financial results[1], with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $5 billion during the holiday period. Full year revenue for 2020 showed an 86% YoY increase. Major changes in consumer behavior. These results for a high-profile ecommerce enabler, while striking, are unsurprising given major changes in...

Google announced today that RSAs[1] will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to input multiple headlines and ad copy variations, and Google Ads uses machine learning to determine which variations to use based on what queries people are searching for. The variations are tested to determine which combinations perform best. The Ad strength score lets search marketers understand how to...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Clubhouse… again. If you’re tired of chatting about Clubhouse, I’m so sorry, but it’s fascinating to me. There are apparently many unspoken rules, and just as many ways...

If you check out your core web vitals report within Google Search Console[1] over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may have done to improve your site metrics. It may be because Google made a small change to the metric boundaries it uses for defining red versus yellow versus green scores in this report. What changed. Google said[2], “The metrics...

This is a complete guide to link building in 2021. So if you want to build authority backlinks to your website, you’ll enjoy the actionable tips in this new guide. Let’s dive right in. Chapter 1:Link Building Fundamentals In this chapter I’ll answer the question: “What Is Link Building?”. I’ll also show you why link building is still important for SEO in 2021[1]. Let’s get started. Chapter 2:How to Find High-Quality Links Before we dive into the step-by-step link building strategies, it’s important to...

30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy small business owners struggling to keep their businesses afloat All the tools on this list meet the following criteria: They are easy enough to master...

When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users. But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s pick up where we left off. Last Wednesday morning, I laid out a few reasons why it’s unreasonable to force Google to pay to link to publishers[2] in the main...

30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run. Take most reviews as honest opinions about your business and work to build on them for a better consumer experience. When a busy day means dinner will be takeout instead of home-cooked, chances are you don’t simply choose...

Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be able to tell that the sector is any more competitive now than it was before Google launched the search choice screen. Source: StatCounter Global Stats...

30-second summary: A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence. Today’s environment is molded by privacy regulation, changing browser policies, and pandemic-induced consumer behavior shifts. Nativo’s SVP of Product comments on the need for a strategic pivot to content and context today. While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily....

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly ↬[1] DevTools is very advanced and helpful, but can also be very intimidating and overwhelming. Let’s fix that. In this article, Vitaly reviews useful features and shortcuts for debugging in Chrome, Firefox, Edge and Safari. Out of all the tools available at our fingertips these days,...

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies from all over the world trying to tap into the UK payday lending market. The result of heavy regulation and fines has seen the industry shrink in recent years, even if...

Google announced today that the deadline to adopt parallel tracking[1] for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click measurement that’s meant to speed the loading process for users. Previously, when a user clicked an ad, there would be multiple tracking URL redirects before they were taken to the...

Join hundreds of search marketers next week to learn how to transform your data into actionable insights that drive more traffic, leads, and sales: Attend SMX Report online[1], February 23, for just $149! Your All Access pass will unlock a guided educational journey[2] programmed by the Search Engine Land experts that will teach you how to measure search marketing success like a pro. From establishing organizational reporting needs to executing sophisticated competitive intelligence, you’ll walk away with actionable...

Finnish newspaper Helsingin Sanomat has developed a variable font[1], that is designed to make the effects of human-driven climate change tangible in a simple graphical form. Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface. [embedded content] In the design process, we tried out countless letter...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk Core Web Vitals, Since Google announced Core Web Vitals back in May 2020, many search marketers have focused on improving their page speeds and overall site function. It...

30-second summary: What’s the difference between SEO and SEM? What are the elements of a successful search strategy? How can marketers choose a winning formula for their business goals? Goodway Group’s Search Center of Excellence, Lisa Little helps you find the answers. What’s the difference between SEO and SEM? Why should I bid on my own brand keywords? Should we start with SEO or SEM? Is ecommerce considered search? Where should I invest? To understand the relationship of these channels within the...

About The Author Doug leads developer relations at api.video, studying the intersection of media and web performance. A Google Developer Expert and the author of O’Reilly’s … More about Doug ↬[1] Adding video to your application can increase customer engagement and satisfaction. But the exact opposite can occur when there are issues with the video playback: video stalls are frustrating and drive customers away. In this article, we’ll walk through the steps to optimize the video on your...

Just days before the 2020 Presidential election, we reported[1] that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media...

About The Author Adam Silver is an interaction designer focused on design systems and inclusive design. He loves to help organizations deliver products and services so that … More about Adam ↬[1] A couple of weeks ago, we organized a Form Design Masterclass[2], an online workshop with Adam Silver alongside 81 friendly and smart people. Today, Adam shares his experience and details by highlighting what you as an attendee can expect from a Smashing Workshop[3], and things to...

There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models. We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.   1. Experiential Shopping With many stores, either closed to in-person...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about analytics. I was watching a talk from Andy Crestodina last week where he said that so many people forget the root of analytics is in “analysis.” We’re...

Back in May 2020, Google announced that Core Web Vitals would become a part of Google’s algorithms in 2021[1], but told site owners that “there is no immediate need to take action.” By November 2020, Google revealed that this update would take effect in May 2021, so for site owners and SEOs across the world, the time to take action on the aptly named Page Experience Update[2] is now. What are Core Web Vitals? Core Web Vitals are...

[unable to retrieve full-text content]Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case […] The post Popular Design News of the Week: February 8, 2021 – February 14, 2021 first appeared...

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You also get deeper dives into related topics, predictions, and how to overcome blind spots. As an SEO professional, we’re sure that there’s one word you’ve heard...