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SEO Web Design, LLC /  SEO Web Design Blog
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Search Volatility & Fluctuations Super Unusual[2]Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the...

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Kevin Doory is the Director of SEO at AutoRevo[1]. In fact, I know Kevin through two of my RustyBrick employees. He worked together with one of my employees back in Maryland. He actually started in SEO doing automotive SEO and did other things in SEO and now is back in automotive SEO. He has the agency experience, in-house experience, consulting experience and has done some of this numerous times. Traditional SEO he said is easier because there...

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Over the past few days, the fluctuations and volatility seen in the Google organic search results seem very unusual. Searcher behavior is probably changing and maybe with that, the search results are changing for many categories. So maybe this is the new normal? There is chatter but the tracking tools are showing very unusual patterns. Here is some of the conversation at WebmasterWorld[1]: I have Tech site (programming tutorials) and seeing the same trends. Last weekend traffic was...

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Google is testing displaying new attributes for local results that show if there is dine in, delivery or takeout services. Brian Freiesleben and Mike Blumenthal shared screen shots with me over the past few days. Here is a screen shot (click on it to enlarge the image): You can see Google is labeling a red X near options that are not available and a green checkmark near the options that are available. Here are more screen shots: https://t.co/b0EY5xknQY noticed this...

Search Engine Roundtable
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Valentin Pletzer posted screen shots on Twitter[1] of a new email preferences feature in Google Search Console. This is something we knew Google[2] has been working on but now we can see some of it in these screen shots that Valentin shared. It looks like more granular level control over the emails you want to receive from Google Search Console. Here is a screen shot of the new gear icon next to the notification menu: Here is a...

Search Engine Roundtable
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Almost a year ago, Google was spotted testing a Google Ads format that shows the Google Ads in a carousel format[1]. Well, Google might be testing it again, or it might be some sort of malware causing this. Matt Burgess posted a screen cast of this on Twitter[2] so you can see it in action but here is a screen shot followed by his screen cast: @rustybrick - not sure if this is new, but looks like a...

Search Engine Roundtable
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If you search for some restaurant related keywords, such as [steakhouse nyc[1]], Google will show you the typical "discover more places" carousel of images. But now Google is showing "takeout" and "delivery" cards as the first two options. Here is a screen shot: Mordy Oberstein spotted this and posted it on Twitter[2]: Here's an interesting one.Every food-related Discover More Places carousel now begins with cards for 'Takeout' and 'Delivery'Makes total sense.cc; @rustybrick pic.twitter.com/n7JkcZhvuJ[3][4] — Mordy Oberstein (@MordyOberstein) March 30, 2020[5] Shows...

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Jay Keitheuc posted a video walkthrough of the GooglePlex, he is calling it the EmptyPlex, because there is no one there. I think this was taken on Sunday, yesterday, but even so, it is weird seeing it looking like a ghost town. More than weird, super sad. He posted the video on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry...

Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: Link-rel-alternate-hreflang (I assume that's what you mean :)) doesn't change ranking, it's meant to swap out the visible URL against the best-matching one. Using hreflang within or across domains is fine.[2], John Mueller on Twitter I'm not aware of any immediate plans, sorry![3], John...

Search Engine Roundtable
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This week we had another possible but still unconfirmed Google search ranking update. Google said they do not penalize for weird brand or site names. Google said it is a myth that it prioritizes AMP pages in search. Google is sending out Search Console notices about event markup issues. Google now has a changelog for its search developer documentation. Bing added a microsite to promote its URL and content submission API. SEOs are claiming declines in...

Search Engine Roundtable
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Laura Kalbag wrote How to read RSS in 2020[1]. This would be a nice place to send someone curious about RSS: what it is, what it’s for, and how you can start using it as a reader. I like this callout, too: Sometimes the content is just an excerpt, encouraging you to read the rest of the content on the original site. I think this defeats the point of providing RSS, where a big benefit is that...

CSS Tricks
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ADVERTISEMENT Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email. Historically, Google used to mark the occasion with elaborate pranks and Easter eggs. Now, with people relying on Google for information about the coronavirus pandemic, this is not not the time for jokes. Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business Insider: “Our highest goal right now is to be helpful to people, so let’s save the jokes...

Search Engine Journal
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[unable to retrieve full-text content]This is so cool. I mean, GraphQL is already cool. It’s very satisfying to write an understandable-looking query for whatever you want and then use that data in templates. But what if you didn’t have to write the query at all? What if you just wrote the templates pretending you already had the data, and the query built itself? I haven’t even tried this project yet but it feels like how things...

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Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive. Here’s more about each of these updates. Search Console in Search Results Google may display data about your Search Console property in search results when entering...

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Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates[1] and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having been “temporarily disabled.” It’s not clear why Posts were disabled; the company didn’t offer any explanation. Business posts were temporarily disabled and have...

Search Engine Land
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As digital media buyers and strategists navigate the unknown in the coming months, one possible platform winner may be emerging: YouTube. YouTube’s Recent CPM Trend Two CEOs of large YouTube properties have noted a perceptible drop in CPM costs in the past week, in one case up to 15%. CPM cost stands for “cost per 1,000 ad impressions,” a standardized metric to assess media cost.) There has been ongoing concern that a drop in CPMs would be the natural consequence...

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Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube presence? There are tons of stats on how video and YouTube are huge platforms with tons of traffic. I like to point out...

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Does Google care about who created specific content on the web, and do they use that information for purposes such as ranking pages on the web? We can’t be certain of that, but Google has filed patents about authors and provided ways for content creators to indicate that they have published something somewhere. My Interest in Authors I have been interested in authorship long before I became involved in SEO, and saw it appearing in search-related patents. One of my...

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CSS Grid provides us with a powerful layout system for websites. The CSS-Tricks guide[1] gives you a comprehensive overview of Grid’s properties with layout examples. What we’re going to do here is a reverse approach to show you the smallest possible set of grid properties you need to know to meet most of your layout needs. These five properties will get you up and running: display (for the grid value) grid-template-columns grid-gap grid-auto-flow grid-column / grid-row Here’s how simple it is. Let’s assume...

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February 25, 2020 The transform property and its friends became more powerful through the addition of the new individual transform properties (translate, rotate, scale) and the offset properties (as a part of CSS Motion Path[1]). All effectively provide a transformation for your element, and all have to follow specific rules to know how those transformations apply. These new properties are now available in Firefox 72+. Motion path properties are also in Chromium browsers, and the independent transform properties...

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On Friday we hosted our second Live with Search Engine Land[1], with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.” As a follow-up, I asked Rio SEO’s Krystal Taing, a GMB Gold Product Expert, to summarize and clarify some of the...

Search Engine Land
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Some of my favorite things to read on social media are the posts asking people to share their unpopular opinions. It’s practically guaranteed entertainment. Mine is that I think butterflies are terrifying – they’re just creepy crawlies disguised with pretty wings! While I’m likely in the minority on this opinion, there is one unpopular opinion in PPC that has a strong chance of getting the majority to agree: You can fall in love with broad match. Sounds implausible, right? Especially when most...

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About The Author Gleb has more than 15 years experience leading product, UI and UX design across web, mobile, and TV ecosystems. Gleb has rightfully acquired a global following … More about Gleb …[1] A robust visual design language is the cornerstone of good design. Here’s how the team at Fantasy approached designing a mobile OS for Huawei. “Design is not just what it looks like and feels like. Design is how it works.”— Steve Jobs Like written words are...

Smashing Magazine
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For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even help your search engine rankings[1]? How does optimizing for search on social media affect your profile’s chance of showing up to new users? And what does it mean that my tweets show up in search results? In the past, the difference between SEO and social was fairly stark. When people search...

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[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform at a time when bugs are rampant and support is not exactly responsive). The talk was the second in our Live with...

Search Engine Land
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“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop accepting inventory shipments for non-essential items[1] to its warehouses for a four-week period has left sellers like Abel scrambling. Further, once unimaginable...

Search Engine Land
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ADVERTISEMENT Author’s note: We live in a time of clickbait and sensationalism, so I want to assure you the intent of this article is to help you handle real-life challenges. I’ve been teaching self-reliance and preparedness principles for 20+ years, since before Google Ads or Analytics even existed. Search engines have dramatically improved our ability to prepare for crises, and I hope this leads you to take action that will keep your family safe. The entire world is feeling vulnerable...

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This month’s website designs are showing elements of what is happening in the world around us. While this is often true, some of the things we are seeing right now are an immediate reaction to current events. Trending this month are designs for website notifications and pop-ups, retro typography, and blue and green color schemes. Here’s what’s trending in design this month.   Website Notifications The COVID-19 world health pandemic has created a need for many designers to add notices...

Webdesigner Depot
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Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo[1] as the director of SEO. Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO...

Search Engine Land
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About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Announcing a set of checklists to help you create smart interface design patterns. Totally free if you sign up for our newsletter. Sharing the things we have learned is at the heart of everything we do at Smashing. That goes for...

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ADVERTISEMENT In a recent JavaScript SEO Office Hours, Google’s Martin Splitt answered a question about blocking external JS and CSS resources. The question was whether blocking the resources would cause a site to lose rankings. There was however, a wrinkle in the question that was asked… Blocked JavaScript and CSS Can Affect Rankings Blocking JavaScript and CSS files can be cause ranking issues in certain situations. One reason is because Google needs some of those files in order to render...

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Google announced[1] this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when...

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The new Manager account overview page in the redesigned Microsoft Advertising UIMicrosoft Advertising unveiled the new look[1] for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced[2] Monday. Why we care The new UI, like the...

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When communicating online, it’s hard to show people exactly what you’re feeling. You can’t smile at them, roll your eyes, shrug, or frown. You can’t make them laugh with your hilarious expressions. But what you can do is use a GIF. Used at the right time, a GIF paints a thousand words. It can induce a chuckle, nod of approval, or even a deep belly laugh. So, if GIFs help you convey your feelings when chatting with friends, why not use them...

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Google announced it was offering ad credits to advertisers. The free ad credits will be available for use $340 Million Ad Credits to SMBs Google pledged to disburse $340 million dollars in credits to SMBs (Small and Medium Size Businesses). These ad credits will begin to show in Google Ads accounts during the course of the next few months. Ad Credits are for Existing Advertisers Only Ad credits are only available to advertisers who have been active during the past year,...

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Pinterest is accelerating the rollout of a new home page tab called “Today” which features daily inspiration with curated content. According to the announcement, Pinterest is launching the Today tab sooner than expected because people are in need of ideas now. “As people adjust to a new normal, they’re coming to Pinterest to stay inspired. In fact, over the last weekend, we saw an all-time high around the world with more saves and searches on the platform than...

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ADVERTISEMENT Don’t miss the latest episode of Marketing O’Clock. Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are reporting all the digital marketing news from the last week. Plus, we share adventures with our new WFH “coworkers,” blame all our problems on the algorithm, and attempt to stay hip with a bunch of groovy jargon. Google Ads introduces new and improved app campaign reporting[1] New “tooltips” make recommendations for specific assets, source and orientation columns were added, performance charts...

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Google published a new help document designed to help healthcare providers get started with Google My Business. It cannot be stressed enough how important it is for healthcare providers to have an online presence that can be easily found by people who need it. That’s always the case even at the best of times, but it’s true now more than ever. The new help document is written specifically for healthcare providers like doctors, therapists, and other medical practitioners. They can...

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With a brand new decade ahead of us, now is the perfect time to reevaluate your ecommerce website’s SEO strategy. A Google, Bing, or Yahoo search is the beginning of a shopper’s journey to your site, and proper SEO techniques will ensure that you make the best first impression. Though the world of SEO can be incredibly complex to navigate, especially for ecommerce sites, the following checklist will ensure you are moving in the right direction. Ecommerce Technical SEO...

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ADVERTISEMENT We’re certainly living in strange times. While a global pandemic sweeps through our nation – and across the world – there is plenty to feel stressed about. People are losing their jobs. Parents are forced to find a way to have their child taken care of in response to mandatory school closing. Most terrifyingly, the weak and elderly – our grandparents, parents, aunts, uncles, in-laws, and lifelong friends – are all very much at risk of being gravely affected by...

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Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. “This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap.” The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports. This is due, in no small part,...

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What was your reaction the last time you saw a dropoff or upwards spike in organic traffic to your site? A common response among marketers is to quickly jump to the conclusion that Google’s algorithm is at fault. By jumping to this conclusion too quickly, you’ll end up not being able to replicate successes or worse, you’ll end up repeating your mistakes. A systematic framework for identifying SEO issues will help you pinpoint which of the four forces of...

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In a recent Javascript SEO Office Hours Hangout, Google’s Martin Splitt answered a question about infinite scrolling and preventing indexing of scrolled content as if it were part of the main content. Infinite Scrolling Infinite scrolling is a way to keep feeding similar content to users. A JavaScript will sense when a user nears the end of the web page and load additional content for the site visitor to read. The problem though is when Google sees the additional...

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[unable to retrieve full-text content]Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]Powered by WPeMatico...

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Dragons Abound produces maps in SVG, which is a vector graphics format.  Vector graphics have a lot of features (such as lossless zoom) that are nice for maps.  And vector graphics are good for producing crisp, well-defined lines like an ink stroke: On the other hand, vector graphics are not very good at producing textures with a lot of non-repeating fine detail.  In vector graphics, each drawn element is represented with a description of its size, shape, location,...

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Google is providing guidance to businesses who wish to pause their online activity as the coronavirus pandemic continues to grow. These recommendations are geared toward helping businesses pause online activity while minimizing the impact on search rankings. Google says this advice is applicable to any business with an online presence, though it’s especially relevant for those who have temporarily stopped offering products or services online. Here’s What Google Recommends If your business hasn’t permanently closed, and there are plans to...

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As activity on LinkedIn ramps up during COVID-19 lockdowns, the company has published tips on what businesses should be posting. Unsurprisingly, there has been a dramatic shift in the past month when it comes to the content people are interested in reading about on on LinkedIn. In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19. The number of articles about coronavirus increased...

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The world is currently in a state of confusion, panic, bewilderment, and uncertainty. With the situation changing by the hour, it can leave you feeling lost and wondering what is going to come next. But, we are a strong group, and we will get through this. It might not look the same once the new normal is here but companies that are able to weather this downturn and strategically plan will come out much stronger and will be poised...

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As promised[1], Google has put together both a blog post[2] and a detailed developer document[3] on how to pause your online business. This document helps you manage and retain your search rankings while not accepting business online. and here's the developer doc: https://t.co/lm7Enue1cG https://t.co/splJOlejTb[4][5] — Lizzi Harvey (@LizziHarvey) March 26, 2020[6] This is obviously due to all the changes with COVID-19. Google wrote "If you're unable to fulfill orders or many of your products out of stock, you may...

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Last time I visited the Google New York City offices I saw these cube like cut outs, so when I interviewed Martin Splitt of Google for my vlog[1] (not yet released) we sat in one together while recording. But here is a photo of someone relaxing and reading a book in one of these cubes. I found this on Instagram[2]. This post is part of our daily Search Photo of the Day[3] column, where we find fun and...

Search Engine Roundtable
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google: We Don't Make Sites With Manual Actions Wait Longer For Reviews[2]Google's John Mueller said it is a myth that the web spam team would make a site that has sufficiently fixed a manual action wait a longer period of time. Google doesn't simply say that this...

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Google's John Mueller said it is a myth that the web spam team would make a site that has sufficiently fixed a manual action wait a longer period of time. Google doesn't simply say that this site did something bad, so you have to wait. Once it is fixed, Google will reprocess that manual action. There are exceptions, John said. If the site continues to spam and manipulate Google, Google may decide to simply wait it out...

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Nada Rifki Follow Nada is a JavaScript developer who likes to play with UI components to create interfaces with great UX. She specialises in Vue.js and loves sharing anything and everything that could help her fellow front-end web developers. Nada also dabbles in digital marketing, dance and Chinese.[1] March 9, 2020 2 min read 837 The idea of only needing CSS to customize your scroll instead of playing with JavaScript sounds great, doesn’t it? Today, I’m going to show...

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In cases of emergency, many organizations need a quick way to publish critical information. But existing (CMS) websites are often unable to handle sudden spikes in traffic. Just received a shelter-in-place emergency alert with a web address for more information. Clicked the link. The site is down. All emergency sites should be static. — Nicholas C. Zakas (@slicknet) March 17, 2020[1] To make things worse, natural disasters can also damage local network infrastructure, sometimes leaving people with very poor...

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Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said[1], “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified that statement. The increased usage wasn’t tied to a corresponding increase in ad revenue: “We don’t monetize many of the services where...

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“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of businesses across the world, some digital marketers are going beyond their traditional roles and offerings to extend free, no-commitment services to businesses...

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The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for...

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Remember Tabletop.js? We just covered it a little bit ago[1] in this same exact context: building editable websites. It’s a tool that turns a Google Sheet into an API, that you as a developer can hit for data when building a website. In that last article, we used that API on the client side, meaning JavaScript needed to run on every single page view, hit that URL for the data, and build the page. That might...

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Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its overall commitment of more than $800 million[1] is $340 in ad credits for small and medium-sized businesses. SMB ad credits. In the coming months, Google said, eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The credits can be used throughout...

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About The Author Shane Hudson is an independent front-end developer from the UK who has worked on a variety of projects ranging from a national online healthcare triage service … More about Shane …[1] You don’t need to know your trees from your dangling blobs. If you use Git every day and feel like it’s a juggling act, then here are some tricks and tips to help make your life a bit easier. Git was released almost 15 years...

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The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so we can learn from each other and offer some hope for control (even if small) during this uncertain time. Share your creative thinking...

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Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision.  This results in the uncovering of a “pinball pattern” in eye movement. This eye-catching trend (pun intended) is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence,...

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Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey[1] from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis[2] (.pdf[3]), between 80% and 90% of adults expect a recession next year. Buying patterns shifting quickly. In addition to measuring consumer sentiment, the survey explored how...

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This Friday, Search Engine Land’s Greg Sterling will host the second chat in our new virtual event series, this time focused on changes and problems with Google my Business and what local marketers should be doing right now during this time of uncertainty.  Greg will be joined by: Adam Dorfman, Reputation.com. Mary Bowling, SterlingSky. Krystal Taing, RIO SEO. Niki Mosier, Two Octobers. The session will explore what these leading local SEOs are seeing in the market, the top customer challenges and what...

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In previous articles, we explained what consistency is, the difference between "strong" and "eventual" consistency, and why this distinction is more important than ever to modern application developers. We also introduced the notion of ‘consistency tax’: the extra time and effort that a development team needs to invest if they choose a system with only eventual consistency or limited consistency guarantees.  Several modern databases use state-of-the-art algorithms to eliminate the tradeoff between consistency and performance. Of course,...

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If you are in charge of a web site that provides even slightly important information, or important services, it’s time to get static.  I’m thinking here of sites for places like health departments (and pretty much all government services), hospitals and clinics, utility services, food delivery and ordering, and I’m sure there are more that haven’t occurred to me.  As much as you possibly can, get it down to static HTML and CSS and maybe a...

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Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations[1] on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to...

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Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the Reports tab in the top nav. Drag and drop to create reports Report Editor in Google Ads. Screenshot: GoogleWhy we care. The update, announced[1] Thursday, means agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface...

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Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having...

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As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond[1]“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest...

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With the Chrome announcement[1] of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context First, at this time all four major browsers have publicly disclosed a privacy ideology. Chrome differs from the rest in that their position includes support for the economic benefits of digital advertising – in particular, an acknowledgment that audience-based advertising provides...

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There’s a design trend I’ve seen popping up all over the place. Maybe you’ve seen it too. It’s this sort of thing where text is repeated over and over. A good example is the price comparison website, GoCompare, who used it in a major multi-channel advertising campaign. Nike has used it as well, like in this advertisement: Diggin' that orange! (Source[1])I couldn’t help but wonder how I would implement this sort of design for the web. I mean,...

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❥ Sponsor Perhaps you know Unsplash[1]? I'd wager it's the most popular stock photography site out there for two big reasons: Every photo on there is pretty darn nice Every photo is entirely free even for commercial use. You don't have to ask permission or even credit it (although that's appreciated). Here's something you might not know though: Unsplash has an API[2], and it's unlimited and free. Brass tacks: it's exactly what you hope it's going to be. A really...

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Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad World Masters[1], a platform that matches agencies and clients. Internal impact on agencies More than 90% of those working at agencies in North America...

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Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest announced the new features[1] Thursday, including the launch of the Verified Merchant Program, new conversion reporting capabilities, dynamic retargeting options, and updates to product Catalogs. What’s new Verified Merchant Program. Pinterest will now allow retailers on the platform to be verified, making their products eligible for distribution...

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The Android search choice screen[1], which rolled out on March 1 in the EU, has yet to make an impact on the search market due in large part to the coronavirus’ effect on smartphone supply and consumer demand. An example of the Android search choice screen. Source: Google. Search choice has technically rolled out. “Starting March 1st, manufacturers have been able to submit builds to Google for approval,” a Google spokesperson told Search Engine Land. “Once approved, manufacturers...

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Range inputs in HTML are like this: <input type="range" name="quantity" min="1" max="10"> In browsers that support them[1], they look like this: Now that's great and all. You could use it for anything where you want to collect a number from a user that has an enforced minimum and maximum value. But notice anything weird? All by itself, that range input doesn't communicate to the user what number they will actually be submitting. Now if your input is something like "How...

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About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Recent research has found that e-commerce category pages have higher click-through rates in search than individual category pages. So, if your e-commerce site is struggling to attract shoppers and convert them, your category pages (specifically, those on mobile) might be in need of a redesign. For...

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It’s easy to panic in the midst of a crisis. But just like anything else with your business, a well-laid plan can help you smoothly navigate it. Have you ever heard of disaster recovery and business continuity? Basically, they’re processes that enable businesses to survive a crisis — no matter what it’s caused by: a natural disaster, economic downturn, personal emergency, or something else. There’s a lot involved, but one of the most important parts of recovery is...

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What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. A new study aims to demonstrate how far contextual advertising has evolved in the age of machine learning and natural language processing (NLP) as an effective ad targeting method. Methodology. The study was designed by GumGum[1], a contextual advertising company...

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“There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from typical search behavior due to the COVID-19 pandemic during our first Live With Search Engine Land[1] video chat Monday. “You can see with things that are very essential to people surviving and a work-from-home-type world, like groceries, they’re seeing massive lifts in performance for those...

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Search Ranking Algorithm Volatility[2]Many of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days. The chatter within the SEO industry is not super strong but the SEO community is a bit busy...

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Hamlet Batista originally is from the Dominican Republic and is now based in New Jersey, less than an hour from my office actually. I did offer him a ride but he turned me down and instead flew in from Newark Airport. He is the CEO of RankSense[1], an agile SEO software firm. Hamlet founded many companies and has been in the SEO space since 2002. He started Nemedia, and did old fashion black hat SEO in the...

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Many of the tracking tools that follow the changes and volatility in the Google search results have been spiking over the past couple of days. The chatter within the SEO industry is not super strong but the SEO community is a bit busy at the moment. We just had some shuffling last week[1] and there have been numerous Google search algorithm updates[2] over the year. The ongoing WebmasterWorld[3] thread has chatter including: There is definitely an update going on!...

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If you login to your Google My Business account and click on edit your information, you will be given a new option to "mark as temporarily closed." Previously you were unable to do this from Google My Business. But with what is going on with business closures during this outbreak, Google has added a quick button in Google My Business. Joy Hawkins shared this news on Twitter[1] saying "There is finally a "temporarily closed" button inside the...

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There are many many complaints about Google My Business working properly now. We know the support hours[1] have been limited due to the outbreak. We know features and functions[2] have been removed or stalled. But it seems that there are tons of issues with Google My Business not functioning correctly. Here is a rant from Steve Plunkett: 3rd time it has been changed.. i have 800 stores to change today.. this is not cool. cc: @searchliaison[3] — ☕ Steve...

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Someone asked Google's John Mueller if Google's search algorithms can detect and then filter out sarcasm on the internet. It is an interesting question if Google can detect sarcasm or not, in fact, I see a ton of papers[1] on the concept. But I've never seen Google talk about it (personally). When John was asked about this on Twitter[2] he responded with some sarcasm, and said "Nit: sarcasm is not a pun :)." "People write about things...

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Gary Illyes from Google said the company is working on putting together "some more thorough do's and don't's" around what e-commerce and other site owners should do with their web sites if the business is temporarily closed due to the coronavirus. But for now, he said just put a message up and disable the shopping cart from checking out. Gary Illyes posted on Reddit[1] "in the meantime, closing the cart and putting up a message that explains...

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Here is an old photo I found on Instagram[1] from one of the Google offices. This is a Google dog dressed up in that shiny fake hair, or what kids use for pom poms. Poor dog. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram (www.instagram.com)^ Search Photo of the Day (www.seroundtable.com)Powered by WPeMatico...

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The other day I was helping my pal Jez work Dept. of Enthusiasm[1], the site for his newsletter, and I had a thought. What if we made the word “enthusiasm” in the title animate a little bit? Like, what if each of the letters in the word bopped up and down enthusiastically? Like this: Neat, huh? To build this thing I knew we could use SVG for the text and then animate things with CSS. Each letter is...

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CSS Viewport units have been around for the last few years, and by time, I see them being used more and more by developers. Their benefit lies in providing us with a way to size things in a fluid and dynamic way, without the need to use JavaScript. Also, it’s easy to provide a fallback if they fail. In this article, we will learn about CSS viewport units and how to use them, along with some use-cases...

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A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in interest relative to others in the same general line of business. Data is focused strictly on consumer interest, measured in terms of daily activity...

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YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. Also in the video is some news about the experimental smart replies feature, and news about channel memberships. Here are more details about the important updates for creators. Live Stream Breakdowns in YouTube Analytics Improvements are rolling out to YouTube Studio with regards...

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Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is geared toward beginners, as the name suggests, what’s covered may already be known to experienced SEOs. If you’re new to local SEO, or want...

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Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts. Google’s new feature...

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Markdown has traditionally been a favorite format for programmers to write documentation. It’s simple enough for almost everyone to learn and adapt to while making it easy to format and style content. It was so popular that commands from Markdown have been used in chat applications like Slack and Whatsapp as document applications, like Dropbox Paper and Notion. When GitHub introduced Markdown support for README documentation, they also rendered HTML content from it — so, for...

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By default, <input> and <textarea> elements don't change size based on the content they contain. In fact, there isn't any simple HTML or CSS way to make them do that. Kinda funny, as that seems like a reasonable use-case. But of course, there are ways, my friend. There are always ways. I was thinking about this after Remy Sharp blogged about it[1] recently in the context of inline <input> elements. Non-input elements expand naturally It's weird to me that...

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About The Author Paul Hanaoka is a Design Manager at Liferay, based in the suburbs of Los Angeles, and serving the North American teams. His passion is at the intersection of … More about Paul …[1] In Part 1[2], Paul explained the basics of the terminal, shared a few productivity hacks to get you started, and how to choose a code editor. In this part, he’ll continue with the topics of version control (Git), HTML and CSS, semantic...

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