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30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are...

Tomorrow, Sunday, September 27th, is Google's 22nd birthday. To celebrate, Google will be posting this animated Google Doodle. The cute thing is that since it is #2020, letters in the Google logo is celebrating the birthday event over Google Meet in a socially distant way. Here is the animated Doodle: Here is the Doodle for the 21st birthday[1] that trails back to the previous logos for previous birthdays. Google wrote[2] about this Doodle: The partnership between Google founders Larry Page...

Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020.Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year: “Each year,...

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords.Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time. Meta Description Rewrite Rate by Search Position Data from the study focuses...

Bing is improving several key search features with updates designed to provide users with a wider range of results.Now, when users search using Bing, they can expect to see: Better autosuggest predictions More ‘people also ask’ recommendations Intelligent answers in more regions Semantic highlighting in search snippets Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language Representation and Natural Language Generation. Here’s how these updates will enhance the Bing search experience going...

Reddit has announced new options for greater advertiser control over where their ads show, in concert with their objectives and targeting goals. Rolling out today in ad accounts, Inventory Types give advertisers three levels to choose from.The announcement comes on the heels of a bumpy year for content standards on other platforms. Others like Facebook and YouTube publicly struggled with Covid misinformation spread[1], and how to handle inaccurate statements by public figures. “Brand Safety has become a...

LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.Now at 706 million members worldwide, LinkedIn has seen a 50% increase in content shared year-over-year. With new signups and engagement growing at unprecedented rates, LinkedIn is rolling out a new look and experiences to help foster human connections. Today, LinkedIn is introducing: A refreshed design Streamlined search results LinkedIn Stories New messaging features Here’s more detail about each of these updates. A New Look for...

Being an SEO professional has its challenges[1] and its rewards.After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites. I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos. I learned from Microsoft’s bCentral[2] for Business helpful tips and search engine submission. My career took a turn when I jumped from the pet industry...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: Search Engine Land Stories: Other Great Search Stories: Analytics Industry & Business Links & Content Marketing Mobile & Voice SEO PPC Search Features Other Search References^ Search Engine Roundtable (www.seroundtable.com)Powered by WPeMatico...

This week in search we saw a lot of ranking fluctuations in Google Search starting around Wednesday. Bing talked about some big AI improvements it made that helped with autosuggest, people also ask, intelligent answers and more. Google has made a small but interesting change to its local ranking documentation. Google added new schema to pass along shipping details for products. Google said context around a link is secondary to the anchor text of the link....

Over the past couple of weeks Google has been making updated to its guidelines around service area businesses (SABs) and virtual offices in terms of their Google My Business use. Joy Hawkins documented[1] a lot of the changes in detail but here is a short summary. (1) Separate office locations once again must be staffed by your business staff. (2) Some SABs can have multiple listings if they have different staff in different locations. Google wrote "If you...

You know that many uses of anchor text on links around the web do not say much about where it is linking to. There are tons of "click here" links or other links that are not descriptive. Mihai Aperghis asked John Mueller of Google about the context around a link and how Google treats that. In short, John said the context and content around the link is secondary. He said "that really strong piece of context from...

Google announced[1] that it is expanding its local inventory ads to support the option for stores to show a "pickup later" option. So you can show when the item is available for pick up in the store. Here is a screen shot showing it in action: Google wrote "we're expanding this capability with the introduction of "Pickup later" for local inventory ads. This gives you the option to promote products that may not be available in store now,...

Ginny Marvin is leaving Third Door Media, you know the company behind Search Engine Land, SMX and more. She announced it a couple of days ago and the company is already looking for a replacement. The good news for me is that I have a few months until she really leaves us (me) and the good news for one of you is that gives you the opportunity to be my boss at SMX and Search Engine Land. Ginny...

A couple weeks ago were those intense wildfires in California and the west coast of the United States. Here is a photo from that time in front of the GooglePlex, the Google headquarters, in Mountain View, California. This was uploaded on September 13th on Instagram[1]. Melanie Hillmann who posted this wrote "It’s not a #filter. It’s a yellow brownish, „unhealthy air“ because of the deadly #wildfires in #california and #oregon . And yes. It’s a jumping, happy...

Twitter says nudging users to read articles before retweeting them is working. Now, more users will be prompted to do so going forward.In June, Twitter began testing a feature which prompts users to reconsider retweeting links they haven’t clicked on. “Headlines don’t tell the full story,” the prompt begins. “You can read the full article on Twitter before retweeting.” As part of the test, users who went to retweet a link before clicking on it were shown the...

This week on Marketing O’Clock, Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld discuss the biggest digital marketing news of the week along with insights and hot takes from the SEO and PPC communities. Plus, marketers are going to be really thirsty ones they go back to the office. LinkedIn Stories have finally launched and are sure to replace the water cooler in the hearts and minds of professionals. If you’re unable to catch the episode on Spotify, be...

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses...

accessiBe is a web accessibility solution for ADA and WCAG compliance. It enables websites to be accessible to people with disabilities. Web accessibility is important for two reasons: Being ADA & WCAG compliant is required by law (we’ll explain this further) so if your website isn’t compliant, you can get sued. It allows people with disabilities to browse your website, which increases your potential audience and it is the decent thing to do. In this accessiBe review, we’ll cover:   How Does...

Responsive typography has been tried in the past with a slew of methods such as media queries and CSS calc(). Here, we’re going to explore a different way to linearly scale text between a set of minimum and maximum sizes as the viewport’s width increases, with the intent of making its behavior at different screen sizes more predictable — All in a single line of CSS, thanks to clamp(). The CSS function clamp() is a heavy hitter. It’s...

Most contact pages are designed with function in mind.They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages don’t inspire visitors to reach out and connect. Other pages make it easy to contact the company – which is awesome. Except, that can also drive up customer service costs. So what makes the perfect Contact Us page? An awesome Contact Us page finds just the right balance between making it easy...

Migrating to any new CMS or marketing automation system is a challenge.From publishing content to making sure your pages are well optimized, there’s a lot you need to do to be successful. If you’re new to HubSpot CMS, here is an SEO roadmap that will guide you through: The main native SEO functionality and integrations. What SEO functionality is missing if you are building a new site from scratch or migrating your existing site to HubSpot. (Full disclosure: I work...

Have you ever thought about how – and when – your target buyers are consuming your content?When we are planning a content strategy, we invariably start thinking about the kind of content that our target personas[1] will love reading. What we do not notice is that subconsciously our content decisions are founded upon creating content for various stages of the buyer journey[2]. The purpose of any content marketing strategy[3] is to push a prospect further down the marketing...

Google’s U.S. ad revenues will fall this year[1] for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when Amazon — a relative newcomer to the space — is expected to post 23.5% growth and capture almost a tenth of...

Pinterest is launching its “biggest updates for creators yet,” which includes a suite of features and the debut of stories.The company states in an announcement: “These new publishing and measurement tools will give creators ways to easily publish immersive and expansive stories directly to Pinterest and reach Pinners looking for inspirational ideas and people to follow.” Pinterest Story Pins It was only a matter of time before Pinterest introduced its version of stories, a feature which is now ubiquitous...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: SEO Mythbusting On SEO Community vs Google With Martin & Barry (That's Me)[2]So I did an SEO Mythbusting video with Martin Splitt of Google way back last November. I posted the vlog I did with him minutes prior to recording this SEO mythbusting segment. They went well...

Google seems to have added a message button to the "updates" section of the Google Local panel view. So these are where you can add updates through Google Posts on local, but there is a message button there for a customer to ask you questions about that update. This was spotted by Darcy Burk and posted on Twitter[1]. Here are some of his screen shots: The consensus of the local SEO community is that this is a couple...

The folks at Bing posted a blog post[1] showcasing some of the "next waves" of improvements around their deep learning and artificial intelligence techniques that help improve Bing Search. Bing highlighted improvements to autosuggest, people also ask, intelligent answers and captions. Here is Frederic Debut's tweet about it: How we keep improving @Bing[2] with #DeepLearning[3]:- Smarter Autosuggest 🧠- More diverse questions in "People Also Ask" ❔- Intelligent Answers now in 100+ languages! 🗺️- Semantic highlighting in Captions ✏️Blog...

Here is a new question I've never seen before - does being removed or I guess added to the Wayback Machine impact your Google search rankings? John Mueller from Google said no on Twitter[1]. Here are the tweets: No, but why would you do that? — 🍌 John 🍌 (@JohnMu) September 24, 2020[2] Like I said, I never saw this question being asked before. Is it a bad question? Possibly, sorry Vlad, but it is an interesting question and thus I...

Earlier this week we spotted Bing testing a toggle switch[1] to open links in new tab and now we are seeing Google test a toggle switch to open results in a new tab. Coincidence? Charly Wargnier spotted this and posted this videocast on Twitter[2]: Here is a zoomed in photo: I cannot replicate but some can: I am getting this on Firefox but not on Chrome or Safari. pic.twitter.com/yMuqgcZdVX[3] — amittiwari.txt (@teamamittiwari) September 23, 2020[4] Seeing it in Firefox but not Chrome...

So I did an SEO Mythbusting video with Martin Splitt of Google way back last November. I posted the vlog I did with him minutes prior to recording this SEO mythbusting segment. They went well together. Here is the Google video: [embedded content] Here is my vlog video: [embedded content] The funny thing is, right after I left Google for this interview that horrible WSJ piece[1] came out - yes, back in November 15, 2019. I sat in the car on...

Here is a photo from the Google Pittsburgh office of fake trees going up outside of the Google offices there. The person who posted it wrote on Instagram[1] "these are gorgeous when the leaves fill in." I am sure...

I feel like CUBE CSS[1] has already made the rounds on the internet, but I’m catching up via RSS so news moves slower relative to me. While the approach outlined in that post was interesting, one thing that stood out to me had nothing to do with the practical suggestions behind CUBE CSS. Rather, it was this paragraph that rattled around in my brain for a while. CSS is an incredibly complex programming language to learn because...

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates[1] aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and Yelp for Business were two separate tools. Yelp for Business is Yelp’s equivalent of Google My Business[2]. The integration of ads into profile...

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these obstacles. MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement. In today’s digital...

Sarcasm disclaimer: This article is mostly sarcasm. I do not think that I actually speak for Dylan Thomas and I would never encourage you to foist a light theme on people who don’t want it. No matter how wrong they may be. When Dylan Thomas penned the words[1], “Do not go gentle into that good night,” he was talking about death. But if he were alive today, he might be talking about Linux containers. There is no...

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey[1] conducted by Fan & Fuel, 97% of participants said customer reviews factor into their buying decisions, and 92% of consumers hesitate to make a purchase when there are no customer reviews. But something else is...

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt and frustration. Mention of blog on your customized 404 error page promotes your intellectual prowess for possible users who might be interested in your content. Amanda Jerelyn...

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be notified by Google if they are eligible to participate. Assuming this larger beta test also delivers positive results (for advertisers and Google),...

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced[1] Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions now make use of Microsoft Turing Natural Language Generation (T-NLG) Next Phase Prediction to present full phrase suggestions in real-time. This expands...

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the elements of viral content and how brands can achieve it. George Miller, famously known as Joji is one of the fastest rising musicians. He’s the first...

30-second summary: Data-driven content lends credibility and authority to your brand. Existing public data sources offer a great starting point for implementing a data-driven content strategy. While they may initially require more heavy-lifting to find and parse through, public data sets offer endless content possibilities. Fractl’s Project Manager Claire Cole shares strategies for creating original, compelling content from data available to anyone. The key to creating newsworthy content that captures the attention of audiences is to focus on data collection, analysis,...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Vlog #86: Martin Splitt Of Google On SEO Mythbusting & His History[2]Martin Splitt and I decided to make the interview very intimate, so we chatted a bit in one of the Google sleep pods at the New York office. This was a while back, in November 2019...

Martin Splitt and I decided to make the interview very intimate, so we chatted a bit in one of the Google sleep pods at the New York office. This was a while back, in November 2019, but I held this video to publish along with the release of when he interviewed me as well on his channel. Martin Splitt is on the Google Search Developer Relations team, formerly Google Webmaster Trends Analyst team. His focus on that...

I am seeing signs both in terms of SEO community chatter and the automated tracking tools of another Google search ranking algorithm update[1]. Unlike the last one[2], where all the tools were spiking but the community chatter was at the same level of the tools, this one seems to have support of both the community and the tracking tools. The chatter at WebmasterWorld[3] began early this morning and also there is chatter in the Black Hat World[4]...

Google's John Mueller had to say after he disputed[1] that cheap and shared hosting does not influence your rankings, that hosting on Google Cloud servers won't give you a ranking boost. He said on Twitter[2] "we don't do anything special for hosting on Google Cloud." So if you host on Google Cloud versus Amazon Web Services (which we use here) or Microsoft Azure or any other host, it doesn't directly matter. Google is not looking to see...

Google has slightly updated the document on the local ranking factors, specifically the section around how reviews impact local rankings. The change was from "will probably improve" to "can improve" local rankings in the document. Zach Mettra posted on Twitter[1] the new version says "more reviews and positive ratings can improve your business' local ranking." The old version said "more reviews and positive ratings will probably improve a business's local ranking." It is also its own sentence now. Spotted...

Google has announced[1] that the image policy enforcement in Google Merchant Center is no longer going to be on the account-level and will switch to item-level disapprovals. So disapprovals will be on a more granular basis going forward. Google explained "over the next few weeks, as a part of a gradual rollout, any accounts that are currently warned or under preemptive item disapproval due to image promotional text will be automatically overturned, and item-level disapprovals will be...

Google announced[1] yesterday that you no longer need to use Google Merchant Center to communicate your shipping details in the product search results. Now you can use new shipping detail schema markup to do the same thing. Google wrote "starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results." This schema is aimed at helping searchers see shipping costs and estimated delivery timeframes based on...

This looks like an old photo of some old Google swag that was before its time. Before the time of needing dongles and adapters. I guess there was really never a time before we needed adapters or dongles but USB-C brought it back to life. This was posted on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them...

This is a SUPER detailed SEO tutorial for 2020. In this new tutorial you’ll learn, step-by-step, how to: Find untapped keywords Optimize your content for Google Promote your content Get other sites to link to you Let’s dive right in. 1.Find Keywords That People Search For I had to kick this SEO tutorial off with keyword research[1]. That’s because keywords determine EVERYTHING you do in SEO. And in this first step I’m going to show you how to create a list of awesome keywords for your...

Instagram is getting ready for National Voter Registration Day and so are we. Tomorrow is September 22nd, which means that it’ll be National Voter Registration Day and Instagram has been coming out with some amazing stickers in celebration of that. One thing that I love about Instagram is that they’ve been encouraging people to get out there to vote, and they even have an election info and voting resource center[1]. During this time, they’ve teamed up with six different...

When I was in high school, we learned about “The Black Box[1]” which is concept in theater. If memory serves me right, the approach was a simple and elegant one: that you can take any space, any black box, and make it come to life with a story. I liked the idea that it’s possible to convey anything, tell any story, and create any reality — all in the confines of what equates to a black...

Google now supports ‘shipping details’ structured data markup for displaying shipping info in shopping searches.  / 4 hours ago / 2 min read Google is starting to support a new type of Schema.org markup that allows retailers to add shipping information to search results. ShippingDetails structured data can be used by retailers to mark up important information about shipping policies and options associated with a product. When the structured data is added to product pages it shows up in search results as highlighted...

Google’s Martin Splitt, and Barry Schwartz of Rusty Brick, discuss myths surrounding Google’s relationship with the SEO community.Google is often met with the idea that it’s withholding the truth from SEOs, or there’s some other meaning behind what the company says publicly. Neither myths are true, Splitt says as he explains Google’s side of things. Among the topics of discussion in this episode of SEO Mythbusting are: What “it depends” means Featured snippets stealing traffic Transparency What “the best possible website” means SEOs...

If we need to show documentation to the user directly in the WordPress editor, what is the best way to do it? Since the block editor is based on React, we may be tempted to use React components and HTML code for the documentation. That is the approach I followed in my previous article, which demonstrated a way to show documentation in a modal window[1]. But this solution is not flawless, because adding documentation through React components and...

As 2020 accelerates toward its conclusion, digital marketers are also entering a quarter of great opportunity.There is great potential to increase both site visitors and sales with Thanksgiving, Black Friday, Cyber Monday, “Cyber Week”, and the run-up to Christmas. While planning a holistic marketing strategy[1] should have really started a couple of months ago, it’s important that our ecommerce websites[2] are in the best technical shape. Research shows that the COVID-19 pandemic has accelerated[3] the user shift from...

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient. These are categorized into extensions for – Productivity,...

Google My Business[1] (GMB) used to be so simple.GMB listings used to basically include a business name, address, phone number, and website URL. That was about it. Over the years Google has made GMB profiles so much more robust[2], which is very exciting. Businesses can now create a Google My Business profile that really shows off[3] what their business has to offer. And it allows them to stand out[4] above their competitors that neglect GMB as an effective local SEO...

Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.When the Change Was Noticed It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communication from Facebook this week regarding this change: Prior to this communication, media buyers were noticing the text overlay tool page was redirecting: At...

Companies buying accessibility AI remediation solutions for websites show a careless attitude toward visitors with human life experiences.The latest approach to website accessibility is a claim that one line of JavaScript inserted into a website property: Defends the company from an accessibility lawsuit[1]. Automatically remediates the source code. Provides adjustments for disabled people to use the website. One script. One solution. For billions of people worldwide. Even Fortune 100 companies are investing thousands each year for AI solutions for accessibility. Rather than building an...

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals, Developer Advocate Martin Splitt, to discuss (and joke around about) why some SEOs are at odds with Google. [embedded content] Martin shares how...

Be honest, have you ever, ever created an amazing design or came up with a great idea and coffee was not involved? Because, I’ve got to admit… I’ve never had a good idea on a day I didn’t have coffee. And I might have a little bit of a problem. Recently, I’ve been drinking about 4 cups of coffee a day, and that’s not helping my sleeping habits for sure. But that’s what gave me this idea. Today I want to...

Copy is the unsung hero of websites.All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends. When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme. Moreover, subpar copy will devalue a website – no matter how nice the design features are. The realization that it’s time to update your web copy doesn’t always feel like a kick in...

Designing for emotion in and of itself is not a problem. Websites are bound to elicit an emotional reaction from visitors, even if it’s as simple as them feeling at ease because of the soft, pastel color palette you’ve designed the site with. I don’t want to outright villainize emotional design. Unless there is some form of unethical manipulation at play, designing for your visitors’ emotions can actually provide them with a more positive experience. So, here’s what...

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes to fill, so today we are launching our search for the next content leader for Search Engine Land and our companion conference...

Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang[1] and rust[2], Google announced[3] this week it has released additional related source code projects. Here’s what’s new for developers and tech SEOs to play with. C++ and Java. For anyone writing their...

Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features[1] that help consumers more easily find local in-store inventory. On Wednesday, Google is announcing several new enhancements for local ads: Service attributes for Local Campaigns. “Pick up later” for Local Inventory Ads. Smart Bidding optimization for in-store sales. Attributes for Local Campaigns. There are dozens of local business attributes,...

Google’s Search Relations team explains why they cannot answer direct messages from SEOs and site owners, according to company policy.This topic came up during the September 21 episode of Google’s Search Off the Record podcast. Google’s John Mueller, Gary Illyes, and Martin Splitt discuss how they deal with being asked SEO questions in private messages. They all agree they’re prohibited from answering such questions as per a company policy designed to maintain a “level playing field.” With that being...

YouTube removed twice the usual amount of videos between April and June after relying on AI to moderate content amid forced lockdowns.A significant proportion of videos removed during that time did not break any of YouTube’s rules. The increase in video removals is a result of YouTube reducing human oversight during the content moderation process. YouTube made an abrupt shift to AI-based moderation after lockdown orders prevented its 10,000 person team of content moderators from coming in to...

A recent SEO study set out to discover if there was a negative impact on rankin[1]g on sites that were on shared hosting.Google’s John Mueller offered his opinion of the test results. Research on Web Hosting and Ranking An SEO company set out to do a long term study on whether shared hosting negatively affects rankings. The study authors reveal they created the study from concern of “potentially harmful SEO effects” from shared hosting.: “Concerned about the potentially harmful SEO...

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position[1]. And Google uses links for good reason. Links, when they’re not manipulated, represent an endorsement...

If you’re reading this, I don’t particularly have to convince you of the importance of search engines[1]. You know this.Your paychecks are the manifestation of research and analysis. We as humans want answers. With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re asking Google. This is a poem about America. pic.twitter.com/QsaCb3GwVS[2] — Amanda Guinzburg (@Guinz) July 8, 2020[3] Here’s the thing: Why do you trust search engine results[4]? As SEO...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Ads API Is Now Available To All[2]Google announced that the Google Ads API is now "generally" available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to revert...

Google announced on Twitter[1] that the Google Ads API[2] is now "generally" available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to revert it[3]. Now it is ready for prime time and fully available. The Google Ads API is now available for all advertisers and developers. Check out the new features and learn more → https://t.co/utwlRScQV7[4] — Google Ads...

Google's John Mueller was asked on Twitter[1] if using a dual stack IPv4/6 setup give you some sort of Google Search or SEO ranking boost with Google. John said no, it does not. John responded saying "No. There's no SEO effect for that. Make your site work well for users." Here are those tweets: No. There's no SEO effect for that. Make your site work well for users. — 🍌 John 🍌 (@JohnMu) September 21, 2020[2] What is dual stack...

Bing announced[1] it has added the ability to do voice search queries from the Bing desktop interface. The mobile interface had it for a long time, and Google had it on its desktop search since 2016[2]. Heck Microsoft launched its voice search feature in 2007[3]. But now it is on Bing.com on desktop. Here is a GIF of it in action that I made: If this is your first time using it, Bing will ask for access to...

Google is testing a search results layout and interface that is more spaced out and has more open white space. Google has tested[1] variations of this over the years[2] but here is a screen shot from Shalom Goodman that he posted on Twitter[3] of this test happening yesterday. Here is the image, you can click to enlarge it: I am not sure I like it but you can see a lot more room around the individual search results...

Bing Search is testing an open links in new tab toggle feature directly at the top of its search results page. Frank Sandtmann shared this with me via email yesterday and I was able to replicate it. But not everyone is seeing it, so it does seem like a test. Here is a GIF of it in action (click it to enlarge): I personally do not like this and rather it be hidden inside the search settings like...

No, this is not a live stream where you need internet - this is a real physical water stream at the Google Boulder office area. This is a really nice photo shared on Instagram[1]. The person who posted this said "In normal times this would be an office that had people in it that I could enter and have lunch. Not normal times though...

Google announced  that their Web Stories WordPress plugin is out of beta and available at the WordPress Plugin Repository. This plugin makes it easy for WordPress publishers to create content in the Google Web Stories format, enabling publishers to attract more visitors.The plugin was previously available at GitHub as a beta version. It is now available as a full WordPress plugin. Be Seen in More Places on Google Web Stories is a way to use existing content to...

Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. It’s called Ahrefs Webmaster Tools. I took a test drive and of the tools and I have to say I’m very impressed with the usefulness and of the on-page and off-page SEO data.Ahrefs Webmaster Tools Overview The Ahrefs Webmaster Tools is refreshingly simple to use. The navigation is intuitive with data pretty much exactly where you would expect it to be. Data is seemingly...

Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in the search industry. The constant challenge of trying to find the balance between striving to be recognized as a knowledgeable expert and being dismissed as, well, “the B word.” Of struggling to balance work and home demands. Of shouldering the weight of trying to change institutional...

It’s true, web animation can be accessible! Sometimes it just takes a little extra effort to make sure that it is. There are strategic things we can do to make sure our animations have a positive impact on accessibility, like planning how they contribute to the overall UX[1] and ease of use[2] of our site. There are also more tactical considerations for making sure the animations on our site are accessible, and that’s where the Web...

Initialize with JavaScript Use ztext with vanilla JS with new Ztextify(selector, {}). This constructor accepts two arguments: the HTML element selector and an options object. JS var ztxt = new Ztextify(".hero-text", {depth: "30px",layers: 8,fade: true,direction: "forwards",event: "pointer",eventRotation: "35deg"});Powered by WPeMatico...

Fresh content still is powerful currency when it comes to search.Ever since Google’s Freshness update[1], the more recent and relevant your content is, the higher its chances to rank in SERPs. But what about the “appearance” of freshness? What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today? What are the SEO benefits – and the consequences? Most importantly, how do you keep “evergreen content[2]” – content that’s meant...

Google announced[1] it now supports new schema markup for product results, specifically the shippingDetails[2] schema.org markup. With this markup, you can add details around the cost and expected delivery times around your shipping options on a product-by-product basis. What it looks like in Google search. When you add shippingDetails schema and Google decides to show it, Google can show those shipping costs and options in the product results section. Here is a screenshot: This will show the shipping...

This week’s Ask An SEO question is from Alex in Chicago: “We are a credit union and regularly have promotions on our website product pages. Our hero image has a targeted keyword in the h1. We want to make the promotion front and center, however, I don’t want to remove a keyword that helps us rank. Therefore, we have been putting a smaller “special offers row” below the hero. What do you think: Is it better to...

If you’re often developing content for your brand or business, a well-thought-out roadmap of content is a must.Especially if you’d like your content to be a part of your sales funnel[1]. If you don’t have the right strategy in place, how are you going to be successful in the future? While that process can be time-consuming, there are other tactics with regards to content development that you can follow which will help you write better quality content[2], faster. Here...

A prompt to set up video appeared in the Google My Business (GMB) dashboard at the end of last month[1], first noticed by SterlingSky’s Colan Nielsen. It didn’t carry any context or explanation and set off speculation about its purpose and functionality. Though not appearing for everyone, some local SEOs speculated that the “launch” may have been premature. I asked Google about it and a company spokesperson clarified the video prompt is actually related to an announcement...

The only constant in search marketing is change… and that’s never been more true than now: Google’s new Page Experience update The increasingly essential role of content marketing Rolling changes to GMB The massive (and necessary) shift to online shopping The list goes on. Marketers have never had more challenges to face… or opportunities to seize. Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Join us online, December 8-9, for the largest...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Vlog #85: Tamar Weinberg On Relationship Marketing & Marketing A Brand During A Pandemic[2]In part one of the vlog with Tamar Weinberg, we talked about her history and then a bit about her future. In part two we get into marketing talk...

Google has a special Google logo, Doodle, honoring Jovita Idár as part of Hispanic Heritage Month. Jovita Idár was a Mexican-American journalist, political activist and civil rights worker who championed the cause of Mexican-Americans and Mexican immigrants. She was born on September 7, 1885 in Laredo, Texas and she was most well known for her work during the Mexican Revolution, between 1910 through 1920, for her writing and journalism during that time. She was part of several...

In part one of the vlog[1] with Tamar Weinberg, we talked about her history and then a bit about her future. In part two we get into marketing talk, and even some topics I am professionally and personally passionate about. Tamar explained the importance of making marketing not about the broadcast but about the relationship. She explained how back early on, it was really all about writing good content and just broadcasting it. But over time, it...

With the release of iOS 14 last week for iPhones and iPads, you can now add home screen widgets to your device. So the Google Search app has added[1] support for the a Google Search Home Screen Widget on iOS 14. To do this you first need the Google Search app and then do these steps: Press and hold on the home screen of your iPhone or iPad Tap the plus icon on the upper left corner to open...

We know Google has general[1] said it does not offer private SEO or Google Search support[2]. All Google Search and SEO requests should be done in a public setting. But that does not mean that Googlers like Gary Illyes, John Mueller or Martin Splitt do not read your requests, they just do not really act on them if they are sent in a private channel. In short, in the latest Search Off the Record podcast[3] Martin Splitt...

Google has updated its fact check Google Search developer document to list out all the current guidelines, both eligibility and technical guidelines. There were guidelines listed there before, but now all the guidelines are in this one document now. Here are the eligibility guidelines for fact check schema: Your site must have several pages marked with ClaimReview structured data. You must follow all the structured data guidelines[1] and webmaster guidelines[2]. There must not be any mismatch between the structured data...

Here is a photo of the new Google offices being built near the current GooglePlex. I am not sure if they are going to name it GooglePlex v2 or something else but it is coming up. This was shared on Instagram[1] last week. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram (www.instagram.com)^ Search Photo...

Gerry McGovern asked if I had any insight into energy consumption and websites. He has a book[1], after all, about the digital costs on the planet. He was wondering about the specifics of web tech, like… If you do this in HTML it will consume 3× energy but if you do it in JavaScript it will consume 10×. I would think if you really looked, and knew exactly how to measure it, you could find examples like that....