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Ever since online stores first emerged they’ve faced one big challenge compared to their real world rivals; yes, it’s convenient to shop wherever, whenever you want, and delivery options permitting, buy from anyone anywhere in the world. But it’s a minimal experience compared to the fuller sensory experience of shopping in the real world. Online stores can only access our sight and hearing, whereas physical shops can engage all our senses. How can a website compete with...

Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23[1]. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: The...

About The Author Manuel Matuzović is a frontend developer from Vienna who’s passionate about accessibility, progressive enhancement, performance, and web standards. He’s one of … More about Manuel ↬[1] In this article, Manuel explains why Emmet is one of his favorite productivity tools for writing HTML and CSS, and how you can create custom Emmet snippets in Visual Studio Code to help you improve your front-end workflows even more. Earlier this year, I shared the HTML boilerplate[2] I like...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn SEO or PPC? I did an informal Twitter poll a bit back and only 2% of respondents learned their craft formally in a classroom (IRL or...

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll[1] I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way.  That last one is often key in helping many search marketers level up in the industry. Mentorship is not only beneficial to the mentees, but to everyone involved. In fact,...

[unable to retrieve full-text content]Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe […] The post Popular Design News of the Week: June 21 2021 – June 27, 2021 first appeared...

Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You can access this document[1] within the Google Search Central documentation area. It is broken down into: HTTP status codes 2xx codes 3xx codes 4xx codes 5xx codes Network...

It’s only been a few days since Microsoft officially followed Apple past the $2 Trillion valuation mark, and having done so it appears to be mimicking more of its long-term rival’s approach with hardware cut-offs and a macOS-style GUI refresh.    Hardware Shock The first surprise for fans of Windows is that there is a Windows 11; the push for Windows 10 adoption was widely expected to all but eliminate numbered versions; creating a landscape in which there were...

About The Author Dom is an independent maker, designer, and developer. He loves solving problems and teaching everything he knows to make development accessible to more people. More about Dom ↬[1] This article explains how we can connect different types of content in a Next.js application. With this technique, we can add any kind of one-to-one, one-to-many, or even many-to-many relationship to our projects. In this article, we are going to build a blog with Next.js that supports two...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do you hate Google Analytics 4? Chatter on Twitter[2] this week indicates that many marketers are not adjusting well to Google’s change in their reporting platform. One of the big differences[3]...

About The Author Mark is a UX designer at Fulcrum agency. He is a usability geek, who loves simplicity and his lovely dog Houston. More about Mark ↬[1][2] This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX[3] against Jakob Nielsen’s usability guidelines[4]. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. The business world...

Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads : It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources. “When anybody does a search on Google, we’re trying to show you the most relevant, reliable information we can, but we get a lot of...

The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T)[1] as a measure of content relevance and quality. Demonstrating a high degree of E-A-T not only improves your chances of ranking higher on relevant queries, it also helps to insulate...

About The Author Josh Singer is a UX Designer and former Math Editor at Renaissance Learning, where he has worked on products and written content for educators and students … More about Josh ↬[1][2] In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions...

Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement[1] this morning. “While there’s considerable progress[2] with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust their services, said the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, could the industry’s biggest players win over privacy enthusiasts? Brave, the privacy-centric browser, recently made its search engine available as an open beta. And last week, DuckDuckGo boasted about its 55%...

A new design trend has emerged in the last year: Soft UI or Neumorphism is everywhere.  Even Apple is in on the trend; the company introduced a host of changes in both its mobile and desktop operating systems that use the style. The elements of Soft UI introduced by Apple reflect various aspects of the Microsoft Fluent UI design too.  So, if soft UI is such a huge concept, what do we need to know about it? How...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] Frontend and design are remarkably complex these days. That’s why we invite kind, smart folks from the community to run online workshops[2] for all of us to learn together. And we have new ones coming up. How do we build and establish a successful...

Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day updates and do not roll out over a multi-day period like Google’s core updates typically do. More details. “As part of our...

In his highly-rated SMX Advanced[1] session, “FLoC and the future of audiences,” Frederick Vallaeys[2], Co-Founder & CEO at Optmyzr, dug in to the technology behind Google’s privacy initiatives FLoC, FLEDGE, and TURTLEDOVE. The session also covered how to build strategies to layer on top of Google’s targeting technologies and how to find new opportunities to get an edge over the competition. After the sessions, Vallaeys took questions from attendees who wanted to know more about how FLoC[3]...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, with all these ranking algorithm changes, I thought it would be fun to chat a bit about them. As you might already know, we had the June 2021 core update[2] roll...

About The Author Cameron Cundiff is a Software Engineer and leader in Accessibility and Inclusive Design. He builds AccessLint and is the co-founder and organizer of the New … More about Cameron ↬[1] Automated testing is an important part of any software project, including testing for accessibility. There are already tools for linting and integration testing accessibility, but what about end-to-end testing with real assistive technology? Since I hadn’t seen this before, I set out to build Auto...

With the widespread acceptance of web standards, and the resulting deprecation of browser prefixes, there has been a noticeable change in the browser market. Where once browser manufacturers would try to lure users in with promises of feature support, now the focus is on privacy, speed, and developer tools. When it comes to web development, you should really be testing on every browser and device you can lay your hands on; you’re probably already doing so using...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, just because you can, doesn’t mean you should. I moderated a number of Q&A sessions at SMX last week and I noticed that quite a few participants were asking about how...

About The Author Mikołaj is a designer and front-end developer leading a design team at ucreate, a British company specialised in building startups. He’s passionate about … More about Mikołaj ↬[1] After years of innovation in both tools and processes, the struggle between design and development is still real. This article focuses on the best practices for improving the design to development processes and how cutting-edge solutions, such as UXPin powered by Merge technology, can help in facilitating...