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30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand...

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security, and mobile-friendliness. To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.). Avoid pop-ups and whole screen banners that restrict the visitors’ access to content. The newest search ranking benchmark that’s cooking in Google’s development lab is the Google page experience metric.  In short, this...

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed”[1] under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides[2]. That was done in the name of local discovery. Expanding on that concept, Google’s new community feed presents a different types of content (essentially lists) tied to the user’s location. Places and activities. There...

So, you want to create a festive website or give your existing one a little holiday flare? There’s no need to spend a lot of time or money on this. Here’s how BeTheme will help. The holidays are fast approaching. But that doesn’t mean it’s too late to get a new website online or to make your existing one look festive for the holiday season. When it comes to decking the halls of your website with a little...

Google announced updates[1] for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns[2], which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you may already have 4:5 assets for Facebook and Instagram feed and Stories ads. Now you can use those assets in Discovery campaigns. The...

Search intelligence platform Adthena is out with a new solution called Local View[1]. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city or other local level as well as competitor ad copy, CPC and CTR insights at the local level. Why we care. The launch comes at a time when...

About The Author Zara Cooper is a software developer who enjoys sharing what she learns as a developer with others. When she’s got time to spare, she enjoys reading a good book … More about Zara …[1] Netlify Forms is a form handling feature that receives submissions from HTML forms automatically. In this article, we’ll cover how to use it with Angular reactive forms and how to deploy the finished app on Netlify’s hosting platform, Netlify Edge. Creating the...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this tutorial, we’re going to learn how to use the Web Worker API[2] to manage time-consuming and UI-blocking tasks in a JavaScript app by building a sample web app that leverages Web Workers. Finally, we’ll end the article by transferring everything...

About The Author Kelvin is an independent software maker currently building Sailscasts — a platform to learn server-side JavaScript. He is also a technical writer and … More about Kelvin …[1][2] Ever had to switch your focus from your editor and to your terminal to see the results of your tests? This article will introduce you to Wallaby.js — a JavaScript productivity tool that supercharges your IDE by allowing you to get real-time feedback on your JavaScript tests...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] It’s time for another monthly update! Join us as we share the latest news and highlight the things we have enjoyed reading over the past month. Whether you’re motivated to get started with creating artworks through code[2] or instead find yourself spending too much...

CI/CD (Continuous Integration and Continuous Deployment & Delivery) is a modern method in the software development cycle that reduces the repetitive process of testing and deploying software. Github Actions is one of the services we can use to achieve CI/CD. In this article, Aleem Isiaka explains how you can deploy a basic NodeJS application to Heroku, automate and schedule a deployment to run at certain intervals of the day, and use other actions from the Github...

We’re talking about TypeScript. What is it, and how can it help us write better JavaScript? Drew McLellan talks to expert Stefan Baumgartner to find out. We’re talking about TypeScript. What is it, and how can it help us write better JavaScript? I spoke to expert Stefan Baumgartner to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s a web developer and web lover based in Linz, Austria. Currently working at web performance company Dynatrace, he writes, speaks and organizes...

About The Author Abel Hancock is a product designer and musician based out of Los Angeles, California. His passion for both structured efficiency and abstract creative … More about Abel …[1] There are hundreds of Figma plugins available as of today, yet the Figma plugin search functionality is pretty basic and at times it can be very difficult to find the right plugin for a certain task. Today, let’s take an in-depth look at several plugins that can...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] We’re running a lil’ giveaway among our dear Smashing newsletter[2] subscribers, and if you subscribe, you join in the raffle, too! With online workshop tickets, books and an entire collection of 100 Smashing cats in SVG format! We’ll announce the winners in the...

About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi …[1] Next.js is a React framework that is bound to ease your life as a React developer by abstracting away the common and redundant tasks (such as routing) into relatively simpler and powerful APIs. That way, you can focus on writing your apps instead of...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Data onboarding with a custom-built solution can be a difficult and error-prone process. Now imagine what happens when you increase the complexity, allowing for different file types, more users, varying sources and a greater need for security and compliance. It shouldn’t be up to your...

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview[1]: “It’s very hard to predict with precision what’s going to happen. The biggest question in my mind...

2020 has been an interesting year, to say the least. And although I’m sure many of you can’t wait until the calendar flips ahead to 2021, it doesn’t look as though we’re going to be able to say goodbye to 2020 so easily. Many of the changes we’ve had to make this year are now expected to stay with us — a least for the following year. The latest research gives us some hints about what’s to...

In part one of my interview with Elie Orgel, the director of marketing at Rosenblum Law Firm, we discussed how to get links by leveraging data sources[1]. Here, in part two, we move to how to build really good and useful and unique content with those data sources. There are many online databases, databases that Google cannot index, that have troves of amazing data. You can use these data sources to build out unique and useful content...

Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX[1] online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions[2] programmed by the Search Engine Land experts you know and trust, covering crucial topics like… … and beyond. You’ll learn from seasoned search marketers including Elizabeth Marsten, Brad Geddes, John Mueller, Zenia Johnson, Peter Meyers, Frederick Vallaeys, Amy Bishop, Glenn Gabe,...

Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight[1] to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company.  Creators can submit their videos to Spotlight. They must be at least 16 years old to be eligible for revenue sharing. Spotlight is first rolling...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties. Negative SEO can be remediated through manual outreach or Google’s disavow tool, but high-quality link building campaigns are the best way to minimize the impact of...

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition. In the following guide, I will take you through every step of creating an enticing expert...

You’ve named your business[1]. You’ve sorted out the visual branding[2] piece. Now, it’s time to get your business online so you can start making money. In this post, we’re going to look at where your web design business needs to set up shop online and how to get it up and running quickly.   Step 1: Set Up Your Website As a web designer or developer, having a website is non-negotiable. Not only does a website provide prospective clients with all...

30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021. Google’s webmasters announcing the mobile-first index launch in March 2021, with a knock-on effect on desktop-only and m-dot websites. Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design...

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change.  I must be a terrible writer… but wait, what does any of that have to do with writing? To quote Lord Helmet from Spaceballs, “Absolutely nothing!” Yet, if you asked most SEOs they would tell you that the key to good SEO content is...

30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days when there are only organic text-based results on the page. Today, there are paid listings, zero-click searches, images, videos, maps, featured snippets, people also asked for boxes, and even podcasts that result in dismal click-through rates (CTRs). Branex’s digital marketing strategist, Irfan Ak has created a...

Google this week began testing[1] showing multiple contextual links within a single featured snippet result. In short, a featured snippet[2] would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it...

If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two. This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach. All of us are trying to adjust to...

The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned from past years about how to manage their time and successful campaigns? Are they planning to do anything differently this year? Here’s what...

Google has shared some details[1] around search features it has launched throughout the year that helps searchers search for what it thinks they are looking for. In short, Google is giving us more context around some of its newer contextual search features. Google did this around the Thanksgiving theme, which is timely in that sense, but these features have rolled out slowly throughout the past year or so. Suggestions based on recent activity. Back in May, we first...

Google has announced[1] the launch of a new crawl stats report in Google Search Console. You may be able to access this report over here[2] but keep in mind Google is rolling this out now and it might generate an error for you. What’s new. Google said the new report makes it easier for developers, webmasters, SEOs, etc to find issues with Google crawling. What is new is: Total number of requests grouped by response code, crawled file type,...

The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study[1] by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that.  By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?”  Great question. I asked a variety of female-identifying search marketers – from industry...

30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that are free and easy to use. Applying these tactics will help you get in the SEO game and give your website a boost in search. SEO is...

DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This rise could be evidence that Google’s dominance is not prohibitive to the rise of competitors, and that a search engine focused on...

Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers? Where can I eliminate PPC campaign waste? What’s the secret to SEO success in 2021? Get actionable answers to these and more essential SEO and SEM challenges at Search Marketing Expo, online December 8-9.Your $249 All Access pass gets you 45+ expert-led sessions, including Overtime, extended live Q&A with the speakers — plus forward-thinking keynotes featuring Areej AbuAli (Zoopla) and Mike King (iPullRank) that...

As we approach our first winter holiday season since the pandemic set in, the world could feel like a very scary place; there is a great deal of uncertainty about the future for businesses, for young people in education, for jobs, for travel. Celebrations are certainly going to be a lot quieter this year. And yet, the web is far from showing doom and gloom. We’re seeing confidence and positivity in designs across the board. As businesses...

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update[1], YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program (YPP), channels need to have more than 4,000 watch hours in the past 12 months and have more than 1,000 subscribers among...

The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and experience and then got into a fun SEO topic. We spoke about how he uses data sources that are on the web but not indexed...

Google has confirmed it fixed a bug where some sites with manual actions[1] were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said[2] Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some sites that had manual actions, the manual actions notices disappeared from Google Search Console. This began on Wednesday, November 18 and was resolved as of this morning, Monday, November 23. Small impact. Daniel Waisberg from Google said...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on purchase decisions. Social media and online shopping shortened the customer journey. Social media amplified the impact of social proof or word-of-mouth. Social media influencer marketing is one...

Since there are so many CMS plugins out there, it can be overwhelming to choose the best ones for your website. We’ve done the research for you; this list contains the top new CMS plugins for November 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla. Let’s get started…   WordPress 404 Page Editor 404 Page Editor[1] is a simple WordPress plugin that helps you add custom text to the default 404 page on your website. The plugin comes...

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick up. Understanding your local audience and optimizing at the hyper-local level is key. Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can...

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed[1] (home services) and Google Screened[2] (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local Services Ads (LSA). Badges in the wild. Positioned as part of an “upgraded profile[3],” the Google Guaranteed badge costs $50 per month or $600 per year. The...

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a transcript to videos allows Google to index the entirety of video content, rather than just indexing the video title. Captions...

30-second summary: A lot of debate has been going on as regards whether businesses should reduce or increase their marketing efforts. The conclusion is that reducing marketing will lead to a decline in sales. Out of all the many digital marketing channels available today, email marketing still proves to be the most effective as it gives the easiest and most direct access to the customer you want to reach. Is there anything about it that has remained effective in...

There are widespread reports[1] that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you are not alone. Daniel Waisberg from Google said he is investigating these reports. What is a manual action? Google will issue a manual action against a site when a human reviewer at Google has determined that pages on the site are not compliant with Google’s webmaster quality guidelines[2]. These manual actions...

Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors[1] (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that the program is “is open to small businesses in the United States with an active Google account.  Large businesses, marketing and SEO...

In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts[1] — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen. Then on Friday, I heard from Lior Krolewicz of Yael Consulting who said he made a concerning discovery in an account. Noticing a client’s campaign overspending, last week, he dug in and found...

Google unveiled the Page Experience update[1] in May, coupling that announcement with a new set of metrics called Core Web Vitals[2] and laying out its plan to remove the AMP restriction[3] on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021[4]. With roughly six months remaining before the impact manifests in the search results, marketers may think that there’s plenty of time to prepare...

Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations[1].  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.  Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content...

About The Author Edoardo is a Web Developer at Chialab. He developed his interests for typography and accessibility working on various EdTech products and some institutional … More about Edoardo …[1] In this article, we will cover how to combine Machine Learning, variable fonts, and CSS grids to create layouts that respond to the proximity, the inclination, and the number of the users’ faces. Web designers are always looking for new ways to improve the presentation of a page’s...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] There are some tools that developers that are just getting started with Vue or sometimes, have experience building with Vue sometimes do not know exist to make development in Vue a lot easier. In this article, we’re going to look at a few of these libraries, what they do, and how to use...

We’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. In this podcast episode, we’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. Show Notes Weekly Update Transcript Drew McLellan: She’s a passionate web developer, a Google Developer...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] The dream of a machine-readable Internet is as old as the Internet itself, but only in recent years has it really seemed possible. As major websites take strides towards data-fying their content, now’s the perfect time to jump on the bandwagon. In July the Wikimedia Foundation announced Abstract Wikipedia[2], an attempt...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Meet our new book, “TypeScript in 50 Lessons”, a deep-dive to understand what TypeScript is, how it works, and how you can make it work for you. With code walkthroughs, hands-on examples and common gotchas. 464 pages. Jump to table of contents and...

About The Author Nwani Victory works as a Frontend Engineer at Liferithms.inc from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani …[1][2] From a user’s profile picture to other media assets, data collection and storage to cloud services through file uploads have become an essential feature for most modern applications. In this article, you will learn how file uploads can be implemented in a GraphQL application. By...

About The Author Preston So is a product architect and strategist, digital experience futurist, innovation lead, developer advocate, three-time SXSW speaker, and author of … More about Preston …[1] In this overview of WebXR technologies and the Babylon.js framework, we’ll embark on a journey through the past, present, and future of mixed reality both on the web and on immersive headsets. We’ll inspect the underpinnings of WebXR and the most important aspects of the WebXR Device API before...

About The Author Nefe is a Frontend Developer who enjoys learning new things and sharing his knowledge with others. More about Nefe …[1] Forms are an integral part of how users interact with our websites and web applications. Validating the data the user passes through the form is a critical aspect of our jobs as web developers. However, it doesn’t have to be a pain-staking process. In this article, we’ll learn how Formik handles the state of the...

About The Author Kelly Schummer (she/her) is Associate Design Director at 10up, where she’s led design of key websites for clients like the California DMV, Facebook, and … More about Kelly …[1] How can you convince your clients to make a faster (and easier) buy-in? With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Regardless of where you live, getting your driver’s license renewed...

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you have a new content marketing agency or ecommerce business? Or are you getting irrelevant traffic that doesn’t convert from your marketing campaigns? Is your business model just...

I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a free library that contains templates for blog posts, SEO campaigns, content calendars, outreach emails, press releases, Facebook ads, and more. You can check out the brand new Digital Marketing Templates Library right here: Visit The Digital Marketing Templates Library[1] This new resource library contains over 20+ proven templates to help with SEO, content marketing, social media, PR and more. All in all, this resource is...

A year after officially closing down the old version of Google Search Console[1], Google announced[2] that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links[3]. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main[4]. Both URLs still seem to work, but I suspect Google will redirect the old URL to the new one. What is...

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post[1] Monday. For example, says Google, the broad match keyword “women’s hats” could match to “winter headwear for women” or “women’s accessories.” “By pairing [a broad match] keyword with Smart Bidding, you can use auction-time signals...

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether...

In the spirit of fall feasts, this month’s collection of tools and resources is a smorgasbord of sorts. You’ll find everything from web tools to icon libraries to animation tools to great free fonts. Let’s dig in. Here’s what new for designers this month.   The Good Line-Height The Good Line-Height[1] is the tool you won’t be able to live without after using it a few times. The tool calculates the ideal line-height for every text size in a typographic...

As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for what comes next… Constant evolution of SERPs Critical skills for future SEO success Growing importance of structured data New opportunities with marketing and artificial intelligence Endless Google platform and algorithm changes Increasing diversity in the SEO community The list goes on. Join us online at SMX[1], December 8-9, to unlock two exclusive search marketing keynotes that will explore...

Michael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to a private equity firm at the top of the site’s performance. We discussed how he did it and how he managed to work through numerous Google search algorithm updates — not all of them positive for his site. It was a two-part interview, the first part was mostly about his history in...

Why Pinterest moved beyond CTR to understand ad engagement  Source: PinterestRelying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post[1]. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives.  Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.]  / Weighted Engagement on Neighboring Organic Content [To account...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through the noise to get in front of your customers and boost sales this holiday season. Retailers already set up for...

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice...

A hacked WordPress site is as damaging as having your home burgled. It can completely shatter your peace of mind and adversely impact your online business.  Why do hackers target WordPress sites? The answer is relatively simple: WordPress is the single biggest platform for website creation these days, so there’s a larger base to attack; this attracts the attention of online criminals.  So, how can a hack impact your website?  Depending on the type of attack, your website could...

The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported[1] on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile[2]. That generates an email request for control over the listing, which is sent...

It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s take a closer look. Shoppers will lean on digital A Google-commissioned Ipsos survey[1] says that 74 percent of U.S. Shoppers are going to do more online shopping than they did previously this holiday season.  In response, retailers will need to: Make sure that they are findable online, including websites, Google My Business (GMB) listings, and socials...

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has...

The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming undeniably more important, not only because it’s the right thing to do, to give all visitors an opportunity to get to your services or products, but also because costly lawsuits against companies with alleged non-compliance have quickly increased over the past few years. Those suits and settlements can cause a huge...

Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA[1]). It builds upon the California Consumer Privacy Act (CCPA[2]), which only went into effect this year. CPRA is slated to replace it in 2023. Among other things, CPRA expands the types of data covered (any data “shared” with third parties); it also spells out specific categories of sensitive personal information that require special attention. It enables consumers (and employees) to opt-out of...

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced[1] Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more. What is not changing? “Our goal is still the same; we aim to help people improve the visibility of their website on Google Search,” Google said. The name change...

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead[1]. People don’t want to convert straight away. Since building a relationship with customers is crucial to...

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids...

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing...

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer.   Predatory data and pricing behavior. The EC argues in its Statement of Objections, a formal antitrust charging document[1] made public Tuesday, that Amazon captures data...

The Google Page Experience update[1] is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page experience signals in ranking will roll out in May 2021,” Google said[2] in the announcement. Google will also test showing a “visual indicator...

Top 6 Web App Builders Designers Choose to Create an MVP or an App Prototype in 2020 Whether you’re a mature product designer, or only starting your design career, regardless of your knowledge in web design, UI/UX, development, you can build and design a working prototype, or a minimum viable product (MVP) on your own. Today, it’s possible due to the existence of visual app builders. We’ve compiled a list of the visual web app building platforms popular...

Is it too early to get ready for the winter holidays? Starbucks says no! We are all so excited for the holiday season. Not only does it mark the end of the year 2020, but it also means all those holiday traditions we have a love/hate relationship with will start again. One of the traditions we have grown to love is the re-launching of Starbuck’s holiday drinks. And alongside the drinks themselves, Starbucks has released a new set...

This year has been a lot, and if there’s one emoji that could accurately explain it all, it’s probably this: I’m currently updating my phone as we speak, because I absolutely can. not. wait. to start using these new emojis. With 117 new emojis being released, and counting, I can’t help but think that there is officially an emoji to describe everything you could ever think/feel. …Or at least they’re getting close. “The new 117 icons, which were released in...

It is finally November. And with this new month comes some wonderful seasonal traditions. While many people are looking forward to Thanksgiving, Christmas, Hanukkah, or just relaxing around the house with friends and family, millions of people all around the world are celebrating Movember (or no-shave November).  Movember Means Mr. Pringle Gets A New Look https://www.instagram.com/p/CG9i29GlOQB/?utm_source=ig_web_button_share_sheet[1] As the name implies, this tradition encourages people to shave once at the start of November and then put their razors away till the end...

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on...

Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two people in the office who are comfortable with writing and editing code and then these people produce scripts and notebooks that everyone...

Your chance to save up to $100[1] off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+ expert-led sessions[2], two forward-thinking keynotes, live Q&A with speakers, and on-demand access for just $199. Bundle with a two-day, interactive workshop[3] for just $379! Secure your pass now[4] to save big on an unrivaled training experience. These exclusive Early Bird rates end this Saturday, November 14… once they’re gone, they’re gone. What are...

The transitioning of power is fraught with difficulties. Different teams have different values, different experience, different expertise, different priorities, and that leads to different tooling, and different methodologies. It’s tempting to think of web design as an end-to-end process, starting with research and concluding with metrics. The reality is that most designers and developers join projects part-way through an ongoing process. That leaves us with a difficult choice: do we try and meet the client’s expectations with our...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I'm just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020[1] “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks. The most recent bug caused multiple accounts (across...

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience. Here we discuss three...

Domain Authority (DA) is a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs), thus giving you more clicks. To see how your site currently ranks, visit Moz’s free Link Explorer[1] to test your DA. Just type your website URL in the search bar and click “Analyze”....