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SEO Web Design Blog

SEO Web Design, LLC /  SEO Web Design Blog
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google May Revert Favicons & Black Ad Label On The Desktop Search Results[2]A couple weeks ago, Google launched the mobile search interface design it had since May 2019 on desktop. It brought the favicons to the snippets and the black ad label for the desktop search ads....

Search Engine Roundtable
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A couple weeks ago, Google launched the mobile search interface design[1] it had since May 2019 on desktop. It brought the favicons to the snippets and the black ad label for the desktop[2] search ads. This design release, like the mobile released caused a huge number of complaints within the search community but more importantly, unlike with the mobile release, it caused a huge number of complaints outside of the search community. Because of that, Google has...

Search Engine Roundtable
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I am always beating up on Google, so let's give Bing a hard time as well. As Scott Jackson pointed out to me on Twitter[1] this morning, the Microsoft Advertising labels in the Bing search results are incredibly hard to notice as well. Those ads use to be way more visible, now there is this tiny "ad" label, in small font, in a tiny box outline. I am not sure when Bing changed the ad label to...

Search Engine Roundtable
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Thom Craver (@thomcraver[1]) invited me to his NYC office at CBS Interactive, so this was special, doing a vlog at a real TV network. Thom is the Lead SEO Analyst at CBS Interactive, specifically within the CBS News division. He works with the editors of the network for all the content that goes up online and on the air. He started in SEO over two-decades ago and did everything from running his own agency to working in-house...

Search Engine Roundtable
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Google should be moving, if they didn't do it already, any right side of the Google search results page feature snippets from that position to the top position. Until this change happens, Google will be removing the deduplication of the right side featured snippets in the main search results snippet. This should have happened by now, but might still be rolling out - as I still see the deduplication happening for right side featured snippets. This...

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Google is hiring an SEO or multiple SEOs again[1]. Former Google SEO, Sean O'Keefe, posted on Twitter[2] that his old job at Google as an SEO is now open. Sean is now working with the Google AI team - so his role needs to be filled. So if you are an SEO and looking for a job working at Google, in Mountain View, California - you can apply here[3]. The job description is "Product Marketing Manager, SEO,...

Search Engine Roundtable
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Google has updated some of the colors used in the Google Search Console reports, such as the performance report. The colors are now a blue, purple, green and orange. The old colors were a blue, light blue, green and purple. Here is what it looks like now: Here is what it looked like last week: Via many people, but I found this first via: How do you like the change? — 🍌 John 🍌 (@JohnMu) January 26, 2020[1] Forum discussion at Twitter[2]. References^...

Search Engine Roundtable
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Bastian Grimm said he is now seeing the new GoogleBot useragent[1] name being used for almost all crawling now. But some are still seeing Google use Chrome 41, not the latest version of Chrome as the useragent. John Mueller from Google said as of now, "the 41 you see is mostly the user-agent used when requesting resources - rendering is done with a modern Chrome version." Here is John's tweet: The 41 you see is mostly the user-agent...

Search Engine Roundtable
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Here is a photo I found on Instagram[1] from the Google Irvine office in California of Googlers celebrating the Chinese New Years this weekend. Some Googlers are dressed up in those dragon dance costumes. I found a few of these on Instagram, here they are. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram...

Search Engine Roundtable
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Miriam Suzanne has a Mozilla Developer video[1] on the subject. The revert value is fairly new, supported in Firefox and Safari, but not yet in Chrome-world. We've already got a couple of related keywords that work on any property which are meant to help control inheritance and reset values. The difference is small, but important: unset allows inheritance, while initial does not. Miriam makes the case that revert is actually the most useful of them because it "takes user and user-agent styles into consideration." I...

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Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer[1], 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% say it will stabilize. Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. For example, 90%...

Search Engine Journal
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Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. In fact, future videos in the “Search for Beginners” series will...

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ADVERTISEMENT Facebook Pages[1] help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds[2] of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 %[3] year-over-year. What does this mean? Facebook isn’t going anywhere anytime soon. You should continue to...

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For the holiday break this year, I decided to finally tackle creating an indoor work space.  I’d had my eye on a corner of our basement storage room for a while, and sketched out various rough plans on graph paper over the past couple of years.  But this time?  This time, I was doing it. The core goal is to have a workbench where I can do small toy and appliance repair when needed, as well as...

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ADVERTISEMENT A new social media app called Byte, created by a co-founder of Vine, is now available on iOS and Android. dear friends, today we’re bringing back 6-second looping videos and a new community for people who love them. it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing. https://t.co/g5qOIdM8qG[1] — byte (@byte_app) January 25, 2020[2] Byte aims to be a direct successor to Vine by letting users create and share 6-second...

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If you draw your own SVG files or if you download them from the internet, tools like this SVG-Editor[1] or SVGOMG[2] are your friends. Compressing the files with those tools takes only few seconds and reduces your file size a lot. But if you need to use your SVG inline to animate or interact with the code, there’s still a lot you can do about code legibility. Reusing content with SVG’s <use> is not always an option,...

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We do a lot of rapid prototyping at Cloud Four, which means we’re often working with incomplete or hypothetical content. When it comes to FPO images, we’ve relied on a few different solutions: Each of these techniques has strengths and weaknesses. For us, external requests slowed down refreshes during local development, client-side libraries were more failure-prone and introduced modest performance hiccups, and it was a drag having to stop prototyping to go search for, resize and save...

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When you’re just getting your feet wet in SEO, one of the more difficult aspects of it can be wrapping your head around the timelines involved. To make matters worse, the timelines vary dramatically based on: Competition. Niche. Content types. Starting point. Resources. And a whole litany of other factors. For example, if you’re Amazon and you want to rank for the newest “blue widget model 123abc” you can basically just start selling it and that should get the job done. Assuming it’s a competitive...

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Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those chill nights we spiral into hours of binge-watching our favorite series – Planet Earth, Making a Murder, Vice. Watching shows that are real and relatable is trending. Now, brands are bringing the docuseries into focus as part of their digital marketing strategy. As an example, Netflix’s best performing content of 2019[1] included the docuseries Fyre Festival, the biggest party that never actually happened. [embedded content] A...

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Amazon advertising[1] has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. Increased access to display and video ads. Several new reports and data points. Amazon also significantly reduced the number of organic spots in the Amazon search engine results page (SERP) with the addition of more: Ad slots and placements for paid search. Editorial recommendations. Recommended articles. All this combined means that more than ever before,...

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Are you looking to stay ahead of the digital marketing curve? Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020. Join our next sponsored SEJ webinar[1] on Wednesday, January 29, at 2 p.m. ET as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019. The planning must-haves for...

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About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Want to build a website or PWA that attracts a large audience and then converts as much of that audience into paying customers as possible? If that’s the case, what you need to do is use storytelling in your design — and there are a...

Smashing Magazine
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The internet has transformed the way we view and experience the world. Nowadays, we use it for virtually everything, from making a phone call to paying off our credit card bill. Smartphones have revolutionized how we shop and do business. With them, we can interact and socialize with people from around the world using Instagram, Twitter, Facebook, WhatsApp, and so on.  From personal experience, I can tell you that I would have never guessed that my smartphone...

Search Engine Watch
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Tragedy strikes from nowhere, and it’s devastating both emotionally, and financially. It might be a motorcycle accident with a long, expensive hospital stay; being fired, or laid off from a long time staff position; a client going out of business owing you money; a messy divorce; a sick child needing intensive medical care; dying parents; or mounting debt that makes you think very bad thoughts. If it weren’t for bad luck, I’d have no luck at all!...

Webdesigner Depot
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ADVERTISEMENT A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise to many that...

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Google has posted a job opening to hire an SEO. Google does this from time to time[1] and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job description[2] is that Google shows the importance of the SEO not working by himself or herself in a silo but working collaboratively...

Search Engine Land
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Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver[1] on Twitter, has a very rich history in SEO. He has been doing SEO for two decades and has worked in-house, done agency work, had his own company and...

Search Engine Land
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In a Webmaster Hangout, Google’s John Mueller was asked if new websites could rank for competitive keywords based on content alone. Mueller’s answer provided details on how Google’s algorithm handles new websites. Google Estimates Signals? The interesting facts Mueller shared related to how Google estimates signals about a new website and will begin to rank it in the search results. Mueller indicated that sometimes Google gets it right and the signals eventually confirm that their estimate that the new...

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DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for users, and kudos to them for putting the website URL at the top unlike Google. They have one ad, prioritize credit to the publisher,...

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Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34%[1] of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads! So what are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress is the best CMS for SEO. Here are 10 reasons why. 1. WordPress Focuses on User Experience WordPress’s themes and plugins work together to make websites professional, user-friendly, and...

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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Webdesigner Depot
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Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and makes it easy for site visitors to find information. There are two approaches to site architecture. Flat Site Structure A common approach is to create a...

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If you want to build a modern web app, you typically need to use a few different tools: one set for the front-end, and another for the back-end. In addition, you would need to learn and use a different API (and often even a different programming language) for the back-end. However, the Web API is a rich and stable API, and the web browser is a stable, powerful and secure execution environment. So why then can...

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Google announced[1] today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop[2]. Positive results. Google told Search Engine Land with the mobile rollout[3] that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see...

Search Engine Land
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The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body...

Search Engine Land
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Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like...

Search Engine Land
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The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board...

Search Engine Land
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Google announced[1] today it has graduated Google Dataset Search[2] from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains. The service launched as a...

Search Engine Land
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In a move that taps into the default effect[1], Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine[2] for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with tie-ins where results include references to information from data sources across an organization. This will supplement Chrome search in a business context with...

Search Engine Land
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A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update[1] on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web...

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We have a lot of new layout tools at our disposal these days—flexbox is finally stable and interoperable, and Grid very much the same, with both technologies having well over 90% support coverage. In that light, we might think there’s no place for old tricks like negative margins, but I recently discovered otherwise. Over at An Event Apart[1], we’ve been updating some of our landing pages[2], and our designer thought it would be interesting to have slanted...

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It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far the industry has come since Mike opened his internet marketing agency in 1995, and the ways technologies like AI and machine learning...

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Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight search results have been and will continue to be ranked on the basis of price and convenience (i.e., flight duration, number of...

Search Engine Land
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Featured Snippet Deduplication, Data-Vocabulary Deprecation, Google Datasets Search & More[2]This week in search Google deduplicated, as they are calling it, the featured snippets URLs, so if you have a featured snippet...

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This week in search Google deduplicated, as they are calling it, the featured snippets URLs, so if you have a featured snippet, that URL will only show in the search results page once. Google’s Search Console performance reports are not impacted by this. Some think there was also a Google search algorithm update around the same time, but hard to tell. Google also announced it is dropping support for data-vocabulary.org soon, but microfomats and schema.org are...

Search Engine Roundtable
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This is going to be a hard one to judge because I see chatter within the SEO community and also many of the tracking tools are lighting up. These are all signs that there was a Google search ranking algorithm update[1]. But truth is, this can be directly related to the featured snippet deduplication change[2] on January 22nd. What I am saying is that the tools might not be ready to process the change and thus are...

Search Engine Roundtable
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Just to be clear, and honestly, I am surprised so many people do not know this, but the featured snippet change from the other day[1] has no impact on the Google Search Console performance reports. That report only counts the top-most result anyway, so the lower results on the page did not count anyway. So many people were asking Google about how this impacts those reports, Google had to respond to that question numerous times. Google wrote on...

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Google announced[1] that Google Dataset Search which launched in beta in 2018[2] is now out of beta. With that launch, it added several new features. This can probably be used for awesome research when developing rich content and might also send traffic to your site if you implement the correct datasets schema markup. I covered the launch at Search Engine Land[3] but worth a mention here as well. The new features include that you can filter the results...

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Google announced this a while back but now it seems to be rolling out. Profile icons for your local knowledge panel is now showing up on many local knowledge panels. Google has been testing this for about a year but it should be live for most businesses. Here is an example for my business: Here are more examples from Twitter: @somsenater[1]: @anillzenginn[2]: Joy says this seems to be live now: I believe it's rolled out now. I'm seeing it too. People that...

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Some folks are seeing Google test the old Google desktop search interface. Remember the one before Google launched those (what I feel are horrible) favicons and black ad labels[1] for the snippets? Yea, Google is testing showing the old interface to some searchers. I saw at least two tweets mentioning this to me, here they are: Saw that last night too. — Dawn Anderson (@dawnieando) January 24, 2020[2] Fav icons in Google Search stopped showing ...

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I am not going to lie, there are times I miss the old days, the old SEO days. Here is a photo from I think the first Google Dance in 2006. You can see the young Sergey Brin from Google talking with some of the first ever SEOs Heather Lloyd-Martin[1] & Detlef Johnson[2]. This was at the GooglePlex in Mountain View, California. I remember taking a limo with a bunch of SEOs to the event. My wife even...

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API | FAQ | Contributing[1][2][3] Playwright is a Node library to automate the Chromium[4], WebKit[5] and Firefox[6] browsers with a single API. This includes support for the new Microsoft Edge browser, which is based on Chromium. Playwright is focused on enabling cross-browser web automation platform that is ever-green, capable, reliable and fast. Our primary goal with Playwright is to improve automated UI testing by eliminating flakiness, improving the speed of execution and offering insights...

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We’re about to enter into a new decade – 2020 and beyond, so what a good time to re-evaluate our best practices of yesteryear to see if they still hold up. Sometimes the best practices of yesterday become the antipatterns of today… I’ll be looking at three approaches with bundling a simple React.js “hello world” app. Some of these examples assume some basic knowledge of module bundlers such as Webpack[1], which still seems to be the most...

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Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look[1] of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For reference, here is the new look of desktop search results: And here is the old version: Google claims the new “Ad” label is more prominent,...

Search Engine Journal
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ADVERTISEMENT Don’t miss the latest episode of Marketing O’Clock! Jess Budde, Greg Finn, and Christine Zirnheld are breaking down the digital marketing news you need to know before the weekend. We’ll give you our thoughts on Google’s organic listing changes[1], Spotify’s new feature for influencers, favicons in the desktop search results, and much more. Related: Google Offers Guidance on Featured Snippets Update[2] Plus, we’ll tell you our criteria for the perfect flight, why the Twitter explore tab reminds of Ty...

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Oftentimes, we want to limit the width of an element relative to its parent, and at the same time, to make it dynamic. So having a base width or height with the ability to make it extend based on the available space. Let’s say, for example, that we have a button that should have a minimum width, where it shouldn’t go below it. This is where the maximum and minimum properties become handy. In this article, we...

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When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you...

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The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust. So let’s look at some of the tools and strategies...

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About The Author Dave Cunningham is a veteran designer, turned DesignOps Manager for Co-op Digital. Currenly on a mission to support designers to do their best work. Dave loves … More about Dave …[1][2] How do we know if we are truly impactful as a design team? Are we seen as a vehicle to deliver a solution that moves a needle? It’s time to empower our design teams and give them one voice to show how and when...

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ADVERTISEMENT In mindful practices[1] like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones. The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective. The same principles can be applied to excel in digital marketing.  1. Finding Purpose Pratyahara is the process of consciously going inward to focus the...

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It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy.  Not only a social media platform helps you connect with your target audience, increase awareness about your brand, but it also boosts your leads and sales to a great extent. Since around 2.96 billion people use social media platforms worldwide, it’s no...

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Currently somewhere in the region of 34% of websites[1] are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts, but also enables a rich ecosystem of plugins. One of the trickiest aspects of launching a website is its digital marketing, and so naturally there are a plethora of WordPress plugins that aim to take care...

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Google is pruning extra URLs from search results[1] that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also known asposition zero because it ranked above position one of the normal search results. That is no longer the case. Google will no longer...

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Google is enhancing[1] its Collections in Search feature, making it easy to revisit groups of similar pages. Similar to the activity cards in search results[2], introduced last year, Google’s Collections feature allows users to manually create groups of like pages. Now, using AI, Google will automatically group together similar pages in a collection. This feature is compatible with content related to activities like cooking, shopping, and hobbies. This upgrade to collections will be useful in the event you want...

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Pages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced[1] Wednesday. The corresponding regular listing may or may not appear as the first result on the second search results page. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead of twice. For those that don’t...

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Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019[1]. And nearly half said they planned to increase it by more than 25%.  Has that actually occurred? Have results met with expectations? We’re eager...

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A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you continue to run PPC ads after you’ve hit capacity, you’re basically throwing your money down the drain. Trying to fine-tune your performance...

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Google has updated its mobile-first indexing developers guide, the company announced[1] on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document[2] was updated on Jan. 21, 2020, with the previous version[3] having been updated on Oct. 9, 2019. Crawling. A section titled “Make sure that Googlebot can access and render your content” has been added. In it, developers...

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Our limited-time MVP pr[1]omotion[2] rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt. Help your like-minded colleagues stay...

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E-commerce brands are upping the ante on their product category pages in an effort to rank higher than competitors on the search results. Where these pages used to be little more than a list of products, category pages these days are able to deliver a wider variety of information to support consumers on their buying journey, explained Aleyda Solis, international SEO consultant for Orainti[1]. However, inventory can change and the way your pages are structured has to...

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Now Drops A Site's Normal Snippet When Featured Snippet Is Displayed[2]In November 2019 we saw Google testing removing the normal snippet from the Google search results when Google shows a featured snippet for that site/URL. Well after numerous tests, Google has launched this yesterday and is...

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John Mueller from Google said that he once messed with web site hacker who hacked content onto one of his sites. He said the content started to rank, so he locked out the hacker and replaced the hacker's affiliate links with his own. He talked about this on Twitter[1] saying that ultimately "It wasn't that valuable, but the it's the thought that counts." Here is the tweet: Someone once hacked a site of mine, and it started getting traffic...

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In November 2019 we saw Google testing[1] removing the normal snippet from the Google search results when Google shows a featured snippet for that site/URL. Well after numerous tests, Google has launched this yesterday and is no longer showing a featured snippet and at the same time the same URL in the main web search results. Danny Sullivan from Google confirmed this on Twitter[2] saying "If a web page listing is elevated into the featured snippet position,...

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Gary Illyes from Google posted on Twitter[1] a sarcastic GIF of what he said "Everyone's reaction when low quality and spammy content is not indexed anymore." I posted that GIF above, so you can see it, but here is the tweet: Aaaand I'm outta here — Gary "鯨理／경리" Illyes (@methode) January 22, 2020[2] He is saying you shouldn't be surprised when your spammy and/or low quality content is not indexed by Google. But why the GIF? What is he up...

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It looks like a bunch of GoogleBots, well, 3D printed GoogleBots, are going on a trip with Daniel Waisberg of Google. He said they are headed to King's Cross Studio in London. Looks like they are excited for the trip. Daniel shared this on Twitter[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Twitter (twitter.com)^...

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ADVERTISEMENT Twitter’s latest feature draws inspriation from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. Now, if users would prefer not to type out a reply, they can react to other people’s DMs with an appropriate emoji. This can be done by double-tapping on a message or clicking on the new heart & plus sign icon. Say more with new emoji reactions for Direct Messages! To add a reaction, click the ❤️➕...

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Google’s ‘Dataset Search[1],’ first launched in September 2018, is officially[2] out of beta with nearly 25 million datasets indexed. Dataset Search can be used for anything from scientific research to learning more about your favorite hobby. “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you...

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There are some new features in CSS that can assist us with building layouts for different directions and languages with ease. This article is about CSS logical properties and values (e.g. margin-inline-start).  These are a W3C working draft[1] that still going under heavy editing, but have shipped[2] in many browsers. I want to talk about this because I’ve been using these properties for a little while and have seen a significant boost to my workflow after...

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When a component lives in an environment where the data queries populating it live nearby, there is a pretty direct line between the visual component and the database where that exact content lives. That is opening up doors to site editing experiences that travel that line. We're starting to see CMSs that directly leverage that. Original Dribble shot[1].For example, if I build my site where I'm writing GraphQL queries with a <Query /> component to grab the...

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This Page is Designed to Last By Jeff Huang[1] on 2019-12-19 For a professor, the end of the year is an opportunity to clean up and reset for the upcoming new semester. I found myself clearing out old bookmarks—yes, bookmarks: that formerly beloved browser feature that seems to have lost the battle to 'address bar autocomplete'. But this nostalgic act of tidying led me to despair. Bookmark after bookmark led to dead link after dead link. Vanished are amazing...

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❥ Sponsor In this article, we explain the difference between single-page apps (SPAs) and static sites, and how we can bring the advantages of both worlds together in a dynamic JAMstack app using GatsbyJS and FaunaDB[1]. We will build an application that pulls in some data from FaunaDB during build time, prerenders the HTML for speedy delivery to the client, and then loads additional data at run time as the user interacts with the page. This combination...

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[unable to retrieve full-text content]If you're on a small screen, remind yourself to check it out on a big screen when you have the chance. Did you know that styles from an active transition beat !important rules, but styles from an active animation do not? I definitely did not. Or that there are "origins" that are almost like a secret layer of specificity, and are reversed when !important rules are in play? What?! Oh and speaking of origins, there...

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Consulting is not easy work – no matter the industry or skill level. There’s no sugar-coating it. While challenging, it’s also extremely rewarding. Unfortunately, I don’t have a cheat code that I can give you to become (and remain) a great consultant. It takes hard work, dedication, and constant learning and improvement. The good news is there are certain ways you can work to become a great consultant and key part of the business. After spending more than six years working...

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One of the reasons Yelp works so well is because it doesn’t appear to be a search engine on the surface. It seems completely controlled by reviews, right? While this is definitely true, if you see ads on a page and there is a search function available, you can bet that the website has an algorithm to help it rank different pages, and that algorithm isn’t just about which businesses have the most reviews (go ahead and...

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WordPress Multisite allows you to run multiple websites on your server using the same WordPress installation. From setting up Wordpress Multisite to optimizing its various features, this article will help you understand every facet of this unique WordPress tool. Read on to find out more. WordPress Multisite is a popular feature of WordPress, which enables you to create and run multiple websites using the same WordPress installation on your server. In other words, you can manage several...

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ADVERTISEMENT Podcast: Download[1] Subscribe: Apple Podcasts[2] | Android[3] | “There’s just so much bad advice about stuff that’s ranking factors… There’s a whole bunch of stuff that search engines are telling us isn’t a ranking factor, and then a lot of SEOs are like, ‘We know better. Yes, it is.’ I don’t think they have reason to lie to us there. I don’t know what their motive to lie to us would be there. So, I just wish...

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google: We Made Significant Updates To Mobile-First Indexing Developer Docs[2]Google has announced that it made "significant updates" to its developers documentation on mobile-first indexing. You can see the new docs over here and here is the cached version that is old (updated in October 2019)...

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Mike Grehan (@mikegrehan[1]) is one of the first people I looked to for guidance, knowledge and education when I first began my journey in the SEO industry. His write ups on patents, how search works and his perspectives on SEO are legendary and at a different level and have been for as long as I’ve known him. He started in the industry in 1995 and as a single parent at the time, he needed to find something...

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Google has announced that it made "significant updates" to its developers documentation on mobile-first indexing. You can see the new docs over here[1] and here is the cached version that is old[2] (updated in October 2019). Here is Google's announcement: We made some significant updates to our developers documentation on mobile-first indexing (☎️#⃣1⃣📙?), Whether your site has been moved over already or not, it's worth checking it out 👇https://t.co/yo4mGQZkqh[3] — Google Webmasters (@googlewmc) January 22, 2020[4] I am currently on...

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Google's John Mueller said on Reddit[1] "A site is not going to outrank your site just because of hidden text." He also added "Inversely, just having hidden text on a page won't get the site banned from Google." Google uses many signals for ranking, John explained. He said "Lots of sites get things wrong, lots of sites have text accidentally hidden (or even purposely hidden until you interact with the UI) -- sites aren't perfect and so...

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John Mueller of Google said again, .gov TLDs, top level domain names, do not get a ranking boost or preference in Google search. Having a .gov, just because it is a .gov, does not directly help you rank better. However, a lot of .gov domain names have a lot of good quality links. That is probably why you would think .gov TLDs rank well. But Google doesn't have a ranking signal that says, if .gov then increase the...

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With Google saying yesterday that they are deprecating support for data-vocabulary markup[1] because of the "popularity of schema.org" - some would assume microformats is next. But John Mueller from Google said microformats are still supported and there are no plans to deprecate that now. John Mueller was asked this two different ways on Twitter yesterday. He said "Yes, we still support them [microformats]." And "We don't have any plans for changes to announce there at the moment....

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Google announced yesterday that starting on April 6, 2020 it will no longer support data-vocabulary.org schema[1]. Hours later, Google began sending notifications via Google Search Console about this happening. Here is an example from Peter Nikolow on Twitter[2]: While the notice about breadcrumb errors[3] is not new, the data-vocabulary.org schema notice is new. Forum discussion at Twitter[4]. References^ no longer support data-vocabulary.org schema (www.seroundtable.com)^ Twitter (twitter.com)^ breadcrumb errors (www.seroundtable.com)^ Twitter (twitter.com)Powered by WPeMatico...

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Here is a dog from Google with the classic Doogler bandana. These dogs at Google seem to have the life, don't you think? This photo is from Instagram[1] and there is more on there of this dog. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram (www.instagram.com)^ Search Photo of the Day (www.seroundtable.com)Powered by WPeMatico...

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Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured...

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In the past few years, we’ve seen a lot of change and diversion in regard to web technologies. In 2020, I foresee us as a web community heading toward two major trends/goals: extensibility and interoperability. Let’s break those down. Extensibility Extensibility describes how much someone can take a particular technology and extend it to their own needs. We’ve built a component-based web over the last few years in terms of both development (React components! Vue components! Svelte components! Web components!) and design (Design systems!). Interesting how form...

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When I talk about web accessibility at meet-ups and conferences, it’s safe to assume that at least one person will ask me something like “Yeah, accessibility sounds nice, but how many people are actually disabled? How many of my users are blind? And why would a blind person visit my website?” 1. Who gives a fuck?! We’re not building websites for ourselves or our stakeholders, we’re building them for our users, for actual human beings. It’s our job...

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Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results. This was stated by Mueller in a Reddit thread[1] where an SEO was concerned about a competitor allegedly manipulating search rankings with invisible, keyword stuffed text. The SEO wants to know why they’re being outranked by their “cheating” competitor. In response, Mueller says the hidden text alone would not be enough for one site to outrank another. To...

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