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[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001[1]. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our sites, to stay ahead of a constantly evolving SEO environment. Barry was joined by Eric Wu, VP of product growth at Honey Science;...

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott[1]. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5. (I did...

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. We talked about audience targeting, a topic she is passionate about. Audience targeting...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Bing Advice On Optimizing For Intelligent Answers & Questions?[2]I will be honest, the blog post Bing posted yesterday confused me. The title is "How to Optimize Your Content for Search Questions using Deep Learning." The author of the blog post, which is unknown, said "I think one...

I will be honest, the blog post Bing posted yesterday confused me. The title is "How to Optimize Your Content for Search Questions using Deep Learning[1]." The author of the blog post, which is unknown, said "I think one approach to do this is to evaluate our content by following the same process that Bing’s answering engine follows and contrast it to an evaluation of competitors that are doing really well." In short, this Bing representative said,...

In 2018, Google launched AMP Stories[1] and then they got more visual, with visual stories[2] in 2019. Now, Google renamed them from AMP Stories to Web Stories[3]. Did you know that if you publish a web story, Google's mobile search results will show you a fancy image thumbnail in the search result snippet? Glenn Gabe said on Twitter[4] "one benefit of web stories is you get that nifty story icon in the SERP. See below. I saw...

Google is testing replacing the carousel interface in the Google search results for videos with a list view. Here is a screen shot from Mordy Oberstein where he spotted this when he was looking for new jeans :). He posted this screen shot on Twitter[1] and asked "Since when has Google shown the desktop Video Carousel as a list on desktop?" Here is what I see, a normal video carousel slider: Forum discussion at Twitter[2]. References^ Twitter (twitter.com)^ Twitter (twitter.com)Powered...

On June 2, 2020, Google yet again confirmed it was having issues displaying new content in its search results. Google said it was an "indexing issue."[1] Well, it was actually a crawling issue that led to Google not being able to show the new pages in the index. Gary Illyes from Google said in episode two of that new podcast that the issue was actually a crawling issue. Gary added that the crawling was happening so fast...

Gary Illyes of Google said on Twitter[1] "achieving a SEO score 100 in Lighthouse just means that you can follow a handful of directions, not that you're great at SEO." He did say "but good job!" Those that do score 100 he said are good at following directions. Here is Gary's tweet: I don't know whose bubble I'm gonna burst with this, but "achieving a SEO score 100" in Lighthouse just means that you can follow a handful...

This won't fly until COVID is over but here is a photo of a catchbox, those soft microphones you can throw to each other when doing Q&A at an event. You speak into it and it goes to a loud speaker. Here is one branded with the Google logo. Spotted this on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry...

Pinned comments – a feature in testing since May – has been officially rolled out to everyone, Instagram announced today. Today we’re rolling out pinned comments everywhere 📌 That means you can a pin a few comments to the top of your feed post. By highlighting positive comments, you can better manage the tone of the conversation. ❤️ pic.twitter.com/w2X5grdee7[1] — Vishal Shah (@vishalshahis) July 7, 2020[2] Instagram rolled out pinned comments on posts as part of a larger effort to...

Say you have five buttons. Each button is a step. If you click on the fourth button, you’re on step 4 of 5, and you want to display that. This kind of counting and displaying could be hard-coded, but that’s no fun. JavaScript could do this job as well. But CSS? Hmmmm. Can it? CSS has counters[1], so we can certainly count the number of buttons. But how do we calculate only up to a certain button?...

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens, which replaces conventional refrigerated-case doors with digital screens that can showcase product inventory inside or display ads dynamically. It’s both an in-store...

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in some cases potentially dangerous. A...

Google is officially moving the Rich Results Test out of beta now that it fully supports all Google Search rich results features.With that being the case, Google has decided it’s also time to deprecate the old structured data testing tool. The structured data testing tool still be available for a short time, but Google recommends getting comfortable with using the rich results testing tool sooner than later. Google emphasizes the following benefits of the rich results test over...

I always get all excited when I accomplish something, but I get extra excited when I get it done and think, “well, that was easy.” As much as I enjoy fiddling with technology, I enjoy reaping the benefit of well set-up technology even more. That’s why I still get so excited about WordPress — I feel so powerful being able to accomplish big things without a huge amount of time and effort. I had that exact feeling...

This week’s Ask an SEO question comes from Jeffrey in Taiwan. He asks: Will repeatedly searching and clicking my site increase rankings? The answer is no. Rarely in SEO do we have absolute answers. But I can unequivocally say that repeatedly clicking on your own site will not result in an increase in rankings. Ever. If clicking on your own site were a ranking factor, the top spots for every major keyword would be populated by sites with the resources to hire...

When setting up Facebook audiences, you’re faced with an overwhelming list of options for targeting.Where do you start? How do you determine which audiences make the most sense for your brand? To help you sift through all the choices, this article will summarize types of targeting you can create in the Audiences section. 1. Website Retargeting Website retargeting is likely the most familiar option. As a starting point for any Facebook advertising strategy, you should install the tracking pixel on your...

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ad copy in their paid search campaigns. “Your ads and extensions are the only part of your account searchers see,” said Mike Henderson, CMO at SuretyBonds.com, in his SMX Next presentation on ad testing within the Google Ads platform[1]. “If...

Within Google Search Console, hidden gems abound.But, there are five special hidden gems that will help make your SEO life easier. Most webmasters are familiar with Google Search Console[1]. It is a toolbox created by Google to help uncover technical issues. If you are considering buying another analytics tool, I highly recommended you explore GSC first. You may not need another tool at all if the issues on your site are restricted to those found in GSC. It is not the...

Google announced[1] that it has removed the beta label from the Rich Results Test tool[2]. The tool now “fully supports all Google Search rich result features.” Deprecating Structured Data Testing Tool. With that, Google said it will begin to deprecate the Structured Data Testing Tool. Google said the old Structured Data Testing Tool “will still be available for the time being.” It does plan to go away at some point in the future, so Google “strongly recommends”...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In this article, Rachel Andrew takes a look at some of the interesting CSS features that are making their way into browsers right now. Things move a lot faster than they used to in terms of the implementation of Web Platform...

The WordPress team responsible for the official WordPress documentation posted a new external linking policy. The policy prohibits links to the blogs of commercial sites, even if those sites don’t sell a product. The response quickly turned negative.Members of the WordPress development community with ties to commercial sites argued it was unfair. Goal is to Protect WordPress Documentation from Abuse The stated goal of the new external linking policy is to put a stop to attempts to place...

This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own.SEO reports come in many shapes and sizes, which is why it’s important to start building yours with a clear goal in mind. Do you want to: Track your website’s organic visibility in the SERPs? Get content ideas? Identify ideas for paid search campaigns? Figure out which link-building tactics have been generating the best results? In this post, we’ll walk you through three must-build SEO...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: There are no best solutions for rolling back a site move after 24 hours, the options are pretty much all bad, and a good reason to do significant testing beforehand. If you end up needing it, I'd just redirect[2], John Mueller on Twitter If...

Christi Olson (@ChristiJOlson[1]), is the head of Evangelism for Search and Advertising at Microsoft. She speaks around the world and is super smart and an amazing communicator. She has been in the search space since 2005, she has really done it all from in-house, agency and now working for a search engine doing both paid and organic search. She does miss the in-house SEM side of things but loves her current job. She first worked at...

Google's Gary Illyes posted a pop quiz for SEOs the other day on Twitter. The responses of the poll showed that SEOs are split on the answer of how Google would handle a contradictory robots.txt file directive. Gary asked "how will this affect crawling:" User-agent: *Disallow: /Allow: / He said try not to use a tool when answering. The results after almost 2,500 responses to the poll were that 52% said this will lead to everything being disallowed and 48%...

Gary Illyes from Google posted[1] on the Google blog that spam reports are not used for manual actions. That spam reports are used for improving Google's spam detection algorithms. Was it ever used for manual actions? Gary would not say. Gary wrote on the blog "today we're updating our Help Center articles[2] to better reflect this approach: we use spam reports only to improve our spam detection algorithms." Before it read: If you believe that another site is abusing...

Google is yet again testing another user interface for the related searches. We saw magnifying glass icons[1], we saw too many related searches[2] and much more. Now we are seeing these boxed in as a test. Arjunan KS posted on Twitter[3] and Ramesh Singh posted on Twitter[4] screen shots of this: @rustybrick Google is testing new "Related Search"@DThekkethil pic.twitter.com/Gax72D4wSm[5][6][7] — Arjunan KS (@getonlinebuddy) July 4, 2020[8] Google testing another interface option for related searchescc: @rustybrick pic.twitter.com/LojdbtuM6U[9][10] — Ramesh Singh (@ramesh_s_bisht) July...

People either love or hate regular expressions, so if you love them - you are going to love what is coming to Google Search Console's Performance report. Google is adding the ability to use regular expressions in that report according to an updated help document[1]. Kenichi Suzuki spotted this first and notified me on Twitter[2] of this, he said "Search Performance Report now enables you to use regular expression filters!" A regular expression (some call it regex) is...

Back in October of 2019, Tony Hawk, the legendary skate boarder, spoke at Google's Detroit office on the topic of "What Marketers can learn from Skateboarding." The photo isn't great, there are a couple more on Instagram[1]. Oh, the good old days, when you saw people in real life. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with...

LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month.Page follow invitation spam has been such a problem in the past that LinkedIn previously removed the ability to invite connections to follow company pages. The ability to do this was only brought back in November of last year. Now, LinkedIn is introducing new safeguards to prevent abuse. Matt Navarra shared a screenshot[1] on Twitter that shows...

16 Jun 2020 Bootstrap 5’s very first alpha has arrived![1] We’ve been working hard for several months to refine the work we started in v4, and while we’re feeling great about our progress, there’s still even more to do. We’ve been focused on making the migration from v4 to v5 more approachable, but we’ve also not been afraid to step away from what’s outdated or no longer appropriate. As such, we’re very happy to say that with v5,...

Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.In a blog post penned by Google’s Gary Illyes, it was revealed that only a small fraction of manual actions issued are the result of spam reports. “Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction...

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis and take care of the quality of your site to increase it. You can get more organic visits if you develop a strategy, eliminate technical errors of your site, use its good mobile version, make correct external and internal optimization, optimize URLs, update the site content regularly, develop a blog with unique...

I’ve always wanted to build an API, but was scared away by just how complicated things looked. I’d read a lot of tutorials that start with “first, install this library and this library and this library” without explaining why that was important. I’m kind of a Luddite[1] when it comes to these things. Well, I recently rolled up my sleeves and got my hands dirty. I wanted to build and deploy a simple read-only API, and goshdarnit,...

WordPress developers Milana Cap[1] and Jonathan Bossenger[2] are starting a fundraiser for improving Gutenberg developer documentation. The conversation began yesterday when Cap tweeted about how documentation is often overlooked when companies hire full-time contributors to work on WordPress. I wish someone pay people to work on Gutenberg Docs. All devs who understand Gutenberg are working on building it and no one has the time to document it.On the other hand, Gutenberg and React are so foreign to...

Gatsby is a modern static-site generator that has revamped the way static websites are being built. It incorporates React, Node.js, and GraphQL to create stunning and blazing-fast websites. In this post, we will discuss Gatsby plugins and develop our own comment plugin. Gatsby is a React-based static-site generator that has overhauled how websites and blogs are created. It supports the use of plugins to create custom functionality that is not available in the standard installation. In this post,...

After being announced in 2018, the California Consumer Privacy Act (CCPA) has rolled out – and its leaving confusion in its wake. Facebook ad buyers scrambled to grapple with the vaporizing of data and targeting for California audiences, while simultaneously scratching their heads over what compliance actually means.Note: We are not laywers. Do not take any of the following as legal advice. If you need actual legal advice, seek the advice of an attorney. What is the...

Any time I chat with a fellow web person and CSS-Tricks comes up in conversation, there is a good chance they’ll say: oh yeah, that guide on CSS flexbox, I use that all the time! Indeed that page[1], and it’s cousin the CSS grid guide[2], are among our top trafficked pages. I try to take extra care with them making sure the information on them is current, useful, and the page loads speedily and properly. A while...

For most small businesses, Google My Business (GMB) is their marketing lifeline.Because it’s free, many local businesses rely solely on their Google My Business profile to generate traffic and calls, as well as to bring customers to their storefronts. Marketers know it’s risky to put all of your marketing eggs in one basket. But for a local business that has a limited budget – or no marketing budget at all – a free GMB listing is often all...

About The Author Dion Almaer is striving for a better Web as Director of the Web Developer Ecosystem at Google. He works on tools, services, and libraries that aim to make it … More about Dion …[1] From June 30th to July 2nd, Google’s web platform team brought together the web community for web.dev LIVE[2], a digital event to talk about the latest development to the platform and tools ecosystem, give developers a chance to talk to each...

Google is testing the use of thumbnails images in different search contexts. The first version is in the search engine results page (SERP). The second version is using thumbnail images in the Google Suggest drop down. The implementation of the thumbnail images is similar to how Google News displays thumbnail images. Google Tests Thumbnail Images in Search Results The images are square cropped versions of the featured images that are on the articles. This is a screenshot of what the...

Inlinks, backlinks, inbound links.They all mean the same thing – someone else’s web property is linking to yours. A hyperlink from one webpage to another. A simple, integral part of the internet. Spend any time in the SEO industry and you would think links directly equal profit. Some SEO pros spend their entire careers specializing in obtaining links. Why are they so sought after and how can you get them? Why Inbound Links Are Important PageRank To understand why links from other webpages are...

Discover actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized.  / 14 hours ago How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized. Join our next Search Engine Journal webinar[1] on Wednesday, July 15,...

India’s government has rules in draft form that will require tech companies like Google, Amazon and Facebook to provide source code and algorithms.The goal of the proposed rules is to build a wall against unfair monopolistic practices and create a more competitive business environment for local businesses. Rules are Draft and Not a Requirement Yet At this point these are proposals that have been under discussion for two years. This is a draft, not the final document. The Indian...

Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes in the years to come? Or is it even a mistake to begin...

Google updated the help document[1] for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for page URLs and user queries. The RE2 syntax[2] is used.” Regular expressions. Regex is often used by developers, but RE2 is the same regex syntax...

Storytelling is essential when it comes to branding. Without a story, your brand won’t stand out and you’ll look like everyone else. When you have a story, people are more likely to remember who you are and what you have to offer. Storytelling in branding can have an emotional impact on your clients, and while you tell your story, you’re also telling them important facts about your business. You may have an amazing story, but you might not be telling...

.usa-stars {Show CSS} .usa-stars { background: linear-gradient(324deg, #3c3b6e 4%, transparent 4%) -0.7in 0.43in, linear-gradient(36deg, #3c3b6e 4%, transparent 4%) 0.3in 0.43in, linear-gradient(72deg, #fff 8.5%, transparent 8.5%) 0.3in 0.43in, linear-gradient(288deg, #fff 8.5%, transparent 8.5%) -0.7in 0.43in, linear-gradient(216deg, #fff 7.5%, transparent 7.5%) -0.7in 0.23in, linear-gradient(144deg, #fff 7.5%, transparent 7.5%) 0.3in 0.23in, linear-gradient(324deg, #3c3b6e 4%, transparent 4%) -0.2in 0.93in, linear-gradient(36deg, #3c3b6e 4%, transparent 4%) 0.8in 0.93in, linear-gradient(72deg, #fff 8.5%, transparent 8.5%) 0.8in 0.93in, linear-gradient(288deg, #fff 8.5%, transparent 8.5%) -0.2in 0.93in, linear-gradient(216deg, #fff 7.5%, transparent 7.5%) -0.2in 0.73in, linear-gradient(144deg, #fff 7.5%, transparent 7.5%) 0.8in...

Pinterest is a huge social platform with 367 million[1] monthly active users.Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25 Things You Didn’t Know About Pinterest Yes, you know that Pinterest is a colorful, fun social bookmarking site. But here are facts you probably don’t know about it. 1....

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Gary Illyes of Google announced[1] on the Google webmaster blog this morning that it wanted to clarify that spam reports[2] are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines[3] and say these spam reports will not lead to a Google employee reviewing a site and manually penalizing it. Automated spam prevention. The difference is that when you submit a spam report, this spam report will only...

The California Consumer Privacy Act[1] ([2]CCPA[3])[4] went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds. Part of the challenge with CCPA compliance[5] is the lack of clarity around...

Google is testing ads again in local business profiles. The company did something similar in 2017[1] and again last year[2]. Tim Capper was the first[3] to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The ads can appear both on desktop and mobile. The third-party ads so far all appear to be connected to the businesses themselves. Food...

[embedded content] As Google lifts the AMP restriction on its Top Stories[1] section in favor of page experience factors[2] next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit those resources, it may just be a matter of time before publishers begin abandoning AMP en masse. During our AMP session of Live...

Well boy howdy. The 13th birthday of CSS-Tricks has rolled around. A proper teenager now, howabouthat? I always[1] take the opportunity to do a bit of a state of the union address at this time, so let’s get to it! Design Technically, we’re still on v17[2] of the site design. This was the first design that I hired first-class help to do, and I’m still loving it, so I haven’t had much of an itch to do massive...

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported[1] Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on the product pages is reflected when a user adds a product to the cart. GoogleBot shopping. Google told Search Engine Land in...

The California Consumer Privacy Act (CCPA[1]) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies[2] that qualify under one or more of the following statutory criteria:   Have gross annual revenues in excess of $25 million; Possess the personal information of 50,000 or more consumers, households, or devices; or Earn more than half of their annual revenue from selling consumers’...

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are using the...

[embedded content] Next year, Google will lift the AMP restriction[1] on its Top Stories section and instead use page experience factors[2] to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our AMP session of Live with Search Engine Land[3], Matt Dorville, SEO manager at BuzzFeed, shared some important considerations for publishers ahead of the change. Wait and see. How the Page Experience update affects the Top...

The CHEQ PPC dashboard. Image: CHEQ.CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Video: Bing Webmaster Guidelines & Ranking Factors, Google Shopping is Free & Search Console Insights[2]I pre-recorded this one, not using my normal camera, hope it came out okay and hope I am back to the normal routine next week. In any event, I published the monthly Google...

I pre-recorded this one, not using my normal camera, hope it came out okay and hope I am back to the normal routine next week. In any event, I published the monthly Google webmaster recap, you can catch up there. Bing updated its Bing Webmaster Guidelines, there is a bunch of new things there including rel sponsored and ugc support and Bing listed out its ranking factors; things that Google does not use, Bing says they...

Over the past few days Tim Capper has been noticing ads back in the local knowledge panels again. I personally was unable to replicate, but now I can here and there. Greg Sterling confirmed[1] with Google that this is a new "pilot program" they are running again. Yes, again, they did this in 2017[2] and since then, has run it on and off. And now it is back. Tim posted some examples of these on Twitter[3]: Here are more...

Andy Simpson spotted this interesting Google Maps interface test. It shows a local listing or local pack carousel in the footer section on the Google Maps view. I don't believe I've seen this before, but it is kind of nice. I cannot replicate this, but here is the GIF of it he shared on Twitter[1] and the Local Search Forums[2]: It is an interesting way to keep the local listings in view after you click on a listing...

Google announced[1] on Twitter that it made a change to how Google Search Console reports on your video structured data. Specifically, Google wrote "if you use video structured data, our reporting is now aligned with the docs and will warn if neither embedUrl nor contentUrl is used in a VideoObject." Here is the tweet: 📺 A brief heads-up on a Search Console reporting change: If you use video structured data, our reporting is now aligned with the docs...

Stephen Watts is in a Google test where Google is testing placing the people also search for and top trends feature on the right hand panel. Normally this is in the main search results on the left but here Google is testing it on the right. Stephen Watts shared a screen shot of this with me on Twitter[1]. Here it is - click to enlarge: Just yet another Google interface test[2] to add to the list. Forum discussion at...

Every year, at most of the Google offices around the world, Google replaced the signage on the outside of their buildings with a rainbow color version of the sign. This is done for Pride Month and this year, with COVID, it is no different. At least at the Google NYC office and some other offices. Here is one, of many, photos I found on Instagram[1] of the outside of the Google NYC building and the pride sign. This...

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology. PUBLC is a new search...

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting [1] Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to one article as a source, Facebook would identify that article as the original report. The social media giant also announced that, in an effort to...

Creating fluid images when they stand alone in a layout is easy enough nowadays. However, with more sophisticated interfaces we often have to place images inside responsive elements, like this card: For now, let’s say this image is not semantic content, but only decoration. That’s a good use for background-image. And because in this context the image contains an object, we can’t allow any parts to be cropped out when it’s responsive, so we’d pick background-size: contain. Here’s...

One of the things I like about Jamstack is that it’s just a philosophy. It’s not particularly prescriptive about how you go about it. To me, the only real requirement is that it’s based on static (CDN-backed) hosting[1]. You can use whatever tooling you like. Those tools, though, tend to be somewhat new, and new sometimes comes with issues. Some pragmatism[2] from Sean C Davis here: I have two problems with solving problems using the newest, best...

Failure.This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible. At the same time, digital PR is...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] Testing gives confidence in written code. In the context of this article, ‘testing’ means ‘automated testing’. Without automated testing, it is significantly harder to ensure the quality of a web application of significant complexity. Fails caused by automated testing may lead to...

Podcast: Download[1] Subscribe: Apple Podcasts[2] | Android[3] | For episode 201 of The Search Engine Journal Show[4], we have a special panel composed of fellow metalheads in the search industry: In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations between metal and SEO. A Stack Overflow study[5] found that metal, including black...

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing can display a wide range of varied elements to show users exponents are preferred by audiences. Multivariate testing can help to optimize web pages based...

Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study[1] revealed 80% of those in the design industry are male, and more specifically 79% within the field of web design. According to WISE[2], just 23% of the people working in STEM roles...

GoogleBot can add products to shopping carts. But it's only happening to these specific merchants.  / 16 hours ago ADVERTISEMENT Contrary to common impressions about this topic, Google isn’t crawling and adding products to random shopping carts. This is what’s really going on. What’s really going on is that merchants who participate in Google Shopping (or Google’s back-end for sellers the Merchant Center and Shopping ads) agree to have their sites crawled, including their shopping cart. According to the Merchant Center Terms...

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat. The poll results were discussed in the latest episode of Google’s Search Off the Record podcast, which just released its second full episode. Before we get into that though, it’s...

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building[1] can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: July 2020 Google Webmaster Report[2]It is time for the monthly Google Webmaster Report where I sum up the more important organic Google topics for SEOs and webmasters. The big news is that Google had some unconfirmed algorithm updates and one was big that had a larger impact...

It is time for the monthly Google Webmaster Report where I sum up the more important organic Google topics for SEOs and webmasters. The big news is that Google had some unconfirmed algorithm updates and one was big[1] that had a larger impact on government sites[2]. Google is going to be removing counterfeit goods[3] from organic search. Google Shopping is going free[4], even on Google.com. Oh, and Google has a new head of Google Search -...

As I covered at[1] Search Engine Land last night, according to a Wall Street Journal article[2], Google confirmed that it has systems that automatically will add products to your e-commerce site's shopping cart. It does this to verify the price merchants give them matches what is found in the shopping cart. Google indeed confirmed it and emailed me last night "We use automated systems to ensure consumers are getting accurate pricing information from our merchants. This sometimes...

Google announced[1] that AdSense now allows ads from additional third party ad technology vendors to show through your account. Google said that this can "potentially lead to higher earnings." But you can control these with new settings under the blocking controls section. A note, these vendors that are certified by Google for third-party ads. Google said it conducts a thorough certification process to ensure that ad networks meet Google's requirements for third-party ad serving with regard to...

John Mueller of Google said on Twitter[1] "people make all kinds of links, and we ignore a lot of links, but at their core, links are not about SEO anyway." He then shared a spreadsheet of the results of the link attributes from the HTTP Archive[2] that he grabbed a while back. John said based on the data he reviewed, "sites use a variety of attributes." The spreadsheet is available over here[3] and you can see the number...

Google's new ranking algorithm that launches next year, the Page Experience Update[1], has metric named CLS, Cumulative Layout Shift. It checks to see if things on the page jump around as it loads. Philip Walton, a Senior Developer Programs Engineer at Google, said that this is measured throughout the entire lifecycle of the page. He said this during the web.dev Live event at the 1 hour and 57 minute mark[2]. "CLS measures layout shifts that happen during...

We've seen some photos of the actual Google New York LEGO micro kitchen[1], in fact, I've been in it a few times. But here is the sign for it that hangs not too far from the LEGOs. Notice it is in 4E202. This was posted on Instagram[2]. This post is part of our daily Search Photo of the Day[3] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^...

Just had a couple of good performance links burning a hole in my pocket, so blogging them like a good little blogger. Web Performance Recipes With Puppeteer[1] Puppeteer[2] is an Node library for spinning up a copy of Chrome “headlessly” (i.e. no UI) and controlling it. People use it for stuff like taking a screenshot of a website or running integration tests. You can even run it in a Lambda[3]. Another use case is running synthetic (i.e. not based...

It’s been three years almost to the day since I last redesigned Sidebar[1]. But after many iterations, I was able to finally design and code a fresh new Sidebar[2]! Say hello to Sidebar 4.0!But first, to celebrate this fourth version I want to take a look back at how Sidebar’s design has evolved since its start all the way back in 2012: Version 1: The Actual Sidebar Version one was pretty minimalistic. After all Sidebar’s name itself is a...

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and your buyers’ needs have dramatically changed in the last few months. Credly’s VP of Marketing, Adam Masur shares three of the most critical marketing metrics...

We expect a line to break when the text on that line reaches the parent box boundaries. We see this every time we create a paragraph, just like this one. When the parent box doesn’t have enough room for the next word in a line, it breaks it and moves down to the next line and repeats that process. Well, that’s how it works when words are separated by spaces or other whitespace. As far as CSS...

E-A-T has been a hot topic when it comes to on-site content.But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater Guidelines[1], Google states that “sources of reputation” are “news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and ratings” when establishing Page Rating. And it’s easy to determine that E-A-T can, in certain niches and...

It’s safe to say 2020 has been – how do I put this eloquently – sucky.I wouldn’t be surprised if that’s how future historians will refer to it. However, amidst all the chaos in the world, something strange happened, Something I don’t think anyone could have predicted. SEO became the top priority marketing channel. I can’t tell you how many CMOs and senior marketers at enterprise companies have told me this over the last few months. Why? Several reasons. Let’s dig into the...

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting.For good reason, too. Audience targeting has transformed how we serve ads and how we write ads. Audience targeting took us from a relative guessing game in creating campaigns to something that resembles a sophisticated science. With the broad use of audience targeting across the advertising ecosystem, it is easy to miss some strategies or overlook what would otherwise be...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] Statically generated sites or pre-rendering and server-side rendered applications are two modern ways to build front-end applications using JavaScript frameworks. These two modes, yet different, are often mixed up as the same thing and in this tutorial, we’re going to learn about the differences between them. JavaScript currently has three types of applications that...

Google purchased augmented reality (AR) company Focals by North. Focals by North provides frictionless access to mobile apps via a heads up display that only the wearer can see.According to the By North support pages, the Focals product allowed users to see baseball scores[1], weather[2], answer texts[3], access their calendar[4] and other useful functions. Why This is Better than Google Glass Google had it’s own AR glasses that failed. Google’s glasses were bulky and looked awkward. Google was essentially...

Google announced a beta WordPress plugin that enables publishers to take advantage of Google’s relatively new Web Stories.Web Stories is a way to rank at the top of Google search, Google images, Discover, and Google App. What are Google Web Stories? Google Web Stories is a new form of Accelerated Mobile Pages (AMP). It is content that is meant to be consumed in small chunks. Each page of a Web Story contains a maximum of 10 words. The recommended...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” This news was first shared by Charles Farina on Twitter: New feature: bot filtering just launched for @googleanalytics[1] App + Web properties. Unlike current GA, App + Web properties have...