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Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit[1], which will take place on October 25 here in New York. As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël[2], who will be on the panel, “Embarking on a search transformation project.” Tell us a bit about your role at Microsoft?  Noël Reilly: As a Strategic Account Director for Microsoft Advertising, it’s...

ADVERTISEMENT YouTube has officially[1] backtracked on controversial plans to take away ‘verified’ badges from some creators. The original plan was to introduce new criteria for earning verification status, and removing existing badges from channels that no longer meet the new criteria. YouTube announced these plans on Thursday and went back on its decision roughly 24 hours later. That means all YouTube channels that are currently verified will get to keep their badge. All channels that are not yet verified will...

ADVERTISEMENT Google is marking the 25th anniversary of the ‘Friends’ sitcom with six new Easter eggs featuring the characters’ iconic moments. For example, when searching for “Ross Geller” you’ll see a familiar couch in the knowledge panel. Tapping on the couch will trigger Ross’s famous “Pivot!” line while the screen literally pivots. There’s a new Easter egg dedicated to each of the main characters. Here’s an overview of all the keywords and their corresponding Easter eggs. Phoebe Buffay: Returns a...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Algorithm Updates, Reviews Rich Results Update, Key Moments In Videos & New Search Console Reports[2]This week I covered the Google search ranking update fluctuations we saw all week long, no Google did not confirm it. Google launched the Sept...

This week I covered the Google search ranking update fluctuations we saw all week long, no Google did not confirm it. Google launched the Sept. 2019 Review Rich Results update that looks like it is almost done rolling out but removed reviews from the snippets of tons of sites, there are new rules around review rich results so check it out. Google seemed to have shortened the length of the title tags. Google launched key moments...

John Mueller from Google was asked if it is okay for a site to have content that pre-dates when the domain name was registered or when the site first launched. John Mueller responded that it is okay, he said "It's fine to host older content on a new domain." He added an example saying "when you move to a new domain, you generally wouldn't delete all your old content." Here is the tweet: It's fine to host older content...

If you search for some of the character names from the show Friends on Google you may see some easter eggs. The list of queries include Chandler Bing, Phoebe Buffay, Rachel Green, Ross Geller, Monica Geller, Joey Tribbiani, and Friends glossary. Here they are: (1) [Friends glossary[1]] - will show you a random word from the show that is really not a word. Here is one example" (2) [Joey Tribbiani[2]] - will show you a pizza icon next to...

Danny Sullivan from Google spent the past couple days defending Google on why a syndication partner, like Yahoo News, outranks the original place Yahoo got that content from. In short, Yahoo is not using a canonical tag to tell Google the content is from a specific partner. So Google picks the best option it is aware of. I wrote about this in detail at Search Engine Land under the title Google explains why syndicators may outrank original...

Google added another report this week to Google Search Console's enhancement report section. The new report shows you about structured data errors, warnings and success specifically with breadcrumb structured data. Google announced this on Twitter[1] saying " structured data in your site, you'll see a new report under Enhancements (see screenshot). Check if you have errors and get to work!" Here is the screen shot: Google first began supported breadcrumb schema[2] back in 2015. So this report has come...

On Google's home page is an awesome Doodle for the 2019 Rugby World Cup. It is live in many countries, not all. The logo shows Rugby players playing on a green field with the Google logo in it. Google wrote on the Doodle page[1] "Today’s Doodle celebrates the Opening Day of the Rugby World Cup, kicking off today inside Tokyo’s Ajinomoto Stadium. Held every four years since 1987, this year is the first time in history that...

This GIF was posted on the Gmail Twitter account some time ago and it is still a relaxing GIF to look at, Just a hot cup of coffee or something else steaming away in a cup that reads, "G, what's in your mail." The longer GIF of this is on Twitter: We like our coffee strong, just like our #ML algorithms. Gmail blocks 10M spam and malicious emails every minute pic.twitter.com/dfy0HdGXAK[1][2] — Gmail (@gmail) March 2, 2019[3] It is also...

]]> There's been a ton of great stuff flying around about variable fonts lately (our tag[1] has loads of stuff as well). I thought I'd round up all the new stuff I hadn't seen before. Google fonts has a beta of hosted variable fonts and the announcement demo is on CodePen[2]. Speaking of Google Fonts, Recursive[3] is pretty lovely and will be coming to Google Fonts. It even has a little playground[4] for its variable possibilities. The annual release of...

Google has added another new structured data report, allowing site owners to quickly check whether breadcrumb markup has been implemented correctly. The ‘Breadcrumbs’ report appears under the Enhancements section in Search Console along with other reports related to the implementation of structured data. Just like other structured data reports, this one shows users which sets of breadcrumb structured data have been implemented correctly, which ones have not, and which ones have warnings. If Search Console detects errors with breadcrumb...

]]> From trashy clickbait sites to the most august of publications, share buttons have long been ubiquitous across the web. And yet it is arguable that these buttons aren’t needed. All mobile browsers — Firefox, Edge, Safari, Chrome, Opera Mini, UC Browser, Samsung Internet — make it easy to share content directly from their native platforms. They all feature a built-in button to bring up a "share sheet" — a native dialog for sharing content. You can...

September 1, 2019; 4 Comments[1]I regularly work on projects with HTML tables that have been pushed to the edge with styles, scripts, and widget features. A common pattern is where rows are hidden until the user opts to show them. Unfortunately, the pattern is often over-complicated with unnecessary script and styles that regularly break the table semantics or fail to work across all contexts. Typically there are only two things you as an author need to do...

“Is _____ a ranking factor?” If you’re like me, you’ve received that question more times than you can count. Also if you’re like me, your answer to this question has become a lot more subjective over the years. In my last article for Search Engine Journal, I said that “it depends[1]” is actually a responsible and appropriate answer to most marketing questions. I think the same applies to most SEO questions. Let me explain. Living in the Age of Subjective...

When optimizing our websites for crawlability[1], our main goal is to make sure that search engines are spending their time on our most important pages so that they are regularly crawled and any new content can be found. Each time Googlebot visits your website, it has a limited window in which to crawl and discover as many pages and links on your site as possible. When that limit is hit, it will stop. The time it takes for...

Just like SEO[1], content marketing can be classified as white, gray, and black-hat. If you’re reading this, you likely wear the white one on most days. Maybe you wear a light shade of gray on bad days. But have you ever tried on the black one, perhaps by mistake? You see, the best part about content marketing is how it helps your brand build trust with your audience, in a way no other method can. It is subtly persuasive...

Micro-interactions have become increasingly important in a world with a dizzying number of digital platforms, and an ocean of content. While micro-interactions used to be thought of as a cool feature in the early days of digital design, in the hyper-competitive digital space of today they’ve become a crucial element to the overall user experience. Because of the sense of value users perceive from micro-interactions, they not only boost engagement, but also inspire positive feelings towards your...

About The Author Robert Hoekman Jr is the author of Experience Required: How to Become a UX Leader Regardless of Your Role (New Riders), and several other renowned books on user … More about Robert Hoekman Jr …[1] Every job comes with its own set of “things I wish I’d known before I started working here.” For this piece, veteran UX leader and author Robert Hoekman Jr looks back on 20 years in the profession to craft a...

The majority of consumers (80%[1] – 90%[2]) routinely consult reviews before buying something, whether online or off. The powerful influence of reviews on purchase behavior has spawned a cottage industry of fake-reviews, a problem that is growing[3] on major sites such as Amazon, Google and Yelp,[4] among other places. Just over 2% of reviews submitted were fake. TripAdvisor is one of those other places, where reviews form the core of the company’s content and the principle reason...

Advertisers who have store visits measurement in their Google Ads accounts can now incorporate[1] store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding strategies use machine learning aimed at predicting when a conversion action is most likely and adjust bids at the time of auction accordingly. Search and shopping. Store visits...

Despite the rise of zero-click results[1], a new study (.pdf[2]) from BrightEdge says organic and paid search still deliver far more traffic to websites than other channels, including social and display advertising. The company found that paid and organic search are responsible for “68% of all trackable website traffic.”   Organic traffic growing. In fact, the percentage of traffic from organic search has grown in the five years BrightEdge has been conducting this research. In 2014, organic...

[embedded content] “You no longer need to do anything special for hash-bang URLs,” Google’s John Mueller said on the September 17 edition of #AskGoogleWebmasters[1], “we’ll just try to render them directly.” The question. “What is the current status of #! AJAX crawling? How do I set up redirects?” asked user @olegko via Twitter. The answer. As stated above, webmasters do not need to take any special action for Google to crawl their AJAX applications. “The AJAX crawling scheme was something...

Are you searching for new ways to boost traffic, generate leads, and drive revenue? Not sure what new technologies are worth your time? Struggling with how to grow your career?Sometimes, the most creative solutions emerge from exchanging ideas with those who know what it takes to win. People who are passionate about search marketing, their careers, and their company’s success. People like you.Join us at SMX® East[1], November 13-14 in NYC at the premier conference designed by search marketers for search...

Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent. By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what people are looking for and why we’re creating something because where those two elements meet is where the most successful content lies. Don’t get me...

For those that know me, you know I am obsessed with tracking changes in Google. That includes ranking updates, like those core algorithm updates, but also user interface changes and other changes that impact SEOs and their clients. Another person obsessed with this task is Pete Meyers, aka Dr. Pete, from Moz. Moz built a tool named Mozcast[1] that essentially tracks the changes in Google search results to see if Google made ranking updates and to see...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Tests 3.5 Listings In The Top Stories Carousel[2]Google is testing showing 3 and a half stories in the top stories carousel in search. We've seen tons of top stories user interfaces over the years and I believe I've seen this as well, but I can't find...

Google is testing showing 3 and a half stories in the top stories carousel in search. We've seen tons[1] of top stories[2] user interfaces[3] over the years and I believe I've seen this as well, but I can't find if I covered it before. So here it is. Kyle Sutton posted these screen shots on Twitter[4]. Google testing 3.5 top stories in the search results: The normal 3 card style for top stories: Dr. Pete from Moz added to his...

The SEO community is thinking up names for the Google Reviews rich results algorithm update and what seems to be catching on is Starmageddon. But Danny Sullivan from Google chimed in and said Google internally calls this the "Sept. 2019 Review Rich Results Update." We have decided to use* #starmageddon[1]* (I am hoping that this catches on). 😄 — Ⓞⓟⓣⓘⓜⓘⓢⓔⓨ (@Optimisey) September 18, 2019[2] Personally, I am a fan of Starmageddon but I was not a fan of Mobilegeddon[3],...

Danny Sullivan from Google said yesterday that the new algorithm to be more restrictive on when to show reviews rich results in the search results is still rolling out. He said if you see reviews showing up in the snippets that don't comply, they should go away soon. He wrote on Twitter[1] "The change is still rolling out, so these will probably resolve naturally." "We might create a special form, if needed, later," he added, if it...

Yesterday I covered how Google was showing emojis in the auto-complete[1] search suggestions. Now, Google is also showing emojis in the display URLs of some Google Ads in the search results. Brent Nau posted a screen shot of this on Twitter[2], here it is: I've seen this years ago with emojis in Google Shopping Ad URLs[3] but I didn't see it in the core Google search ads before. I guess this one slipped through? Forum discussion at Twitter[4]. References^ emojis...

Several months ago, the Crown Princess Victoria of Sweden, Victoria Ingrid Alice Désirée, stopped by the Google Sweden office. This was back in March but I forgot to include it in the Search Picture Of The Day until now. There are many more of these photos on Twitter. On March 7, 2019, Crown Princess Victoria of Sweden visited the office of Google Sweden, located in Stockholm. Upon arrival, The Crown Princess was welcomed by Anna Wikland, Country...

Google Chrome on Android will soon receive an update[1] that provides answers to search results without having to actually submit a query. As users type queries into Chrome’s address bar, answers will show up in the section underneath along with other recommended queries. “Now on both desktop and Android, answers will show up inside the address bar where you type your query—whether you’re looking for results about sporting events or instant answers about the local weather or translations...

]]> In this week's roundup, the string length of two emojis is not always equal, something to consider before making that rounded button, and we may have a new way to share web apps between devices, even when they are offline. The JavaScript string length of emoji characters A single rendered emoji can have a JavaScript string length of up to 7 if it contains additional Unicode scalar values that represent a skin tone modifier, gender specification, and multicolor...

]]> ❥ Sponsor Here's a little direct product endorsement for ya: I literally use Buddy[1] for deployment on all my projects. Buddy isn't just a deployment tool, we'll get to that, but it's something that Buddy does very well and definitely a reason you might look at picking it up yourself if you're looking around for a reliable, high-quality deployment service. Here's my current setup: CSS-Tricks is WordPress site. The whole wp-content folder is a private repository on GitHub[2]. The hosting is on...

An insight on the relation of Domain and SEO, and how it impacts your digital footprint altogether. When you are running a website, the digital footprint you build plays an imperative role in how your website fares among search engines. But be it a blog, online store, or a video stream, the goals are more or less the same – get traffic, create awareness, and generate conversions. To achieve this, webmasters spend vast amounts of their time...

Google Search Ads 360, the enterprise-level search management piec of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. Why we should care For Search Ads 360 users, this brings the Smart Bidding capabilities offered in Google Ads to your Google Search campaigns. Smart bidding uses machine learning to make real-time bids based on a number of signals such as device, location and time...

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO[1], I took the opportunity to introduce a practice that I think can solve a painful business problem: the high cost of catching SEO issues in production when you can catch them during development using automated testing techniques. How often do you learn about a noindex meta...

]]> When I was looking through the documentation of git commands, I noticed that many of them had an option for . I initially thought that this was just a technical way to say “path,” and assumed that it could only accept directories and filenames. After diving into the rabbit hole of documentation, I found that the pathspec option of git commands are capable of so much more. The pathspec is the mechanism that git uses for limiting...

Calibre’s new GitHub Action[1] allows you to compress raster images with minimal setup automatically. Never ship unoptimised graphics again. Understand the impact of imagery According to the HTTP Archive[2], the transfer size of images requested has risen by a whopping 52% on desktop and 82% on mobile just within the last year. Whether we like it or not, images are here to stay. We use them to assist in portraying our brands, visualise messaging, run retail stores, and so...

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses[1]” reviews the growing market for local marketing solutions and the 5 critical elements for local marketing success: Listing management Local SEO Local landing...

The fear of failure is something that affects everyone at some point in their lives. While sometimes it’s healthy and helps people to do their best, at other times it’s a crippling problem that prevents them from trying new things. I hate failing at anything, and there are many things I’ve never tried because I am convinced I couldn’t do them well. I was a massive failure at the drums in high school even though people kept saying that...

It’s that time of year again. As Black Friday and the biggest retail quarter of the year approaches, digital marketers are scrambling to capitalize on the spoils of the coming season. According to a recent report by eMarketer, paid search is the fastest growing digital channel amongst retailers. In the U.S. alone, they estimate that ad spend on retail search will jump to $13.12 billion[1] in 2019 – a 22.5% increase year-on-year. This boost in spend has been stimulated,...

Breadcrumb structured data reports are now available on Google Search Console, Google announced[1] Thursday. The report can be accessed under the Enhancements section from the left-hand navigation panel. Breadcrumb structured data reports are now available in Google Search Console. Image: Google. Why we should care Breadcrumb trails tell users about a page’s position within your site’s hierarchy. Marking up your pages with breadcrumb structured data helps search engines display this information to users. If your breadcrumb trail isn’t displaying...

Podcast: Download[1] Subscribe: Apple Podcasts[2] | Android[3] | In this episode of the Search Engine Journal Show[4], I had the opportunity to interview Brad Geddes[5], Co-Founder at Adalysis. Geddes highlights the importance of ad testing[6] and how to leverage it in order to improve your PPC campaign’s performance. Why do PPC marketers need to focus on ad testing? Brad Geddes (BG): Marketing is about connecting with people. That’s sort of rule number one as you are persuading someone – connect to them,...

Climate change is a complex problem that cannot be solved with a swift flick of a biodegradable, magic wand. But certain environmental issues can be solved with the right code. That’s where you come in. Have you heard of the French artist Marcel Duchamp? One of his most famous works is the “fountain[1]” which was created from an ordinary bathroom urinal. In simply renaming this common object, Duchamp successfully birthed a completely new style of art[2]. The same...

Last week we reported that Google has updated its algorithms to give original reporting preferred ranking[1] in Google search. So when John Shehata, VP of Audience Growth at Condé Nast, a major publishing company, posted on Twitter that Yahoo is outranking the original source of the article, Google took notice. The complaint. Shehata posted[2] on Twitter, “Recently I see a lot of instances where Google Top Stories ranking syndicated content from Yahoo above or instead of original...

In the latest instalment of the #AskGoogleWebmasters video series, John Mueller addresses a question about AJAX crawling. Here is the question that was submitted: “What is the current status of #! AJAX crawling? How do I set up redirects?” Mueller addresses both parts of this question. His responses for each are summarized in the sections below. The Status of Hashbang URLs Mueller addressed the first part of the question by giving a brief history lesson on AJAX crawling. The AJAX crawling scheme...

ADVERTISEMENT LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile. New research from LinkedIn shows that 76% of professionals wish that employers were able to verify their skills. In response to that feedback, LinkedIn is providing a way for professionals to validate their skills to employers, which can help them stand out amongst other candidates. LinkedIn users who successfully complete an assessment will earn a badge that’s displayed...

ADVERTISEMENT Snapchat is introducing a new 3D camera mode that adds depth to photos taken with the front-facing cameras of certain phones. The 3D camera mode can be used to create photos that change in appearance based on how a person holds their phone. Tilting the phone from side to side, for example, would show off the spatial detail captured in the image. You can see Snapchat’s new 3D photos in action in the video below: [embedded content] This feature is...

Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic and revenue for the business. SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity. Enterprise website owners need to go deeper and focus on the entire search process – starting with its technical foundation and how search engines crawl...

Google is officially rolling out timestamps for YouTube videos in search results – a feature that was spotted[1] in testing earlier this year. This feature is designed to help people when the content they’re searching for is contained within a video. It could be useful, for example, when searching for things like how-to videos with multiple steps, long speeches, or documentaries. Google will now show you what’s ‘in this video’ along with timestamps for jumping directly to the part...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Vlog #16: Dr. Pete Meyers Of Moz On Mozcast & Google Algorithm Changes[2]In episode #16 of the vlog series at the Search Engine Roundtable I interviewed Dr. Pete Meyers (aka Dr. Pete) (@dr_pete) of Moz. Dr. Pete and I share a similar passion - the passion is...

In episode #16 of the vlog series at the Search Engine Roundtable I interviewed Dr. Pete Meyers[1] (aka Dr. Pete) (@dr_pete[2]) of Moz[3]. Dr. Pete and I share a similar passion - the passion is a weird one - we love to track how Google changes its search results. This includes not just algorithmic updates and ranking changes but also user interface changes to the search results. So chatting with Dr. Pete, on this vlog, was...

Google's John Mueller said in an #AskGoogleWebmasters video that now that "you no longer need to do anything special for hashbang URLs," if you still have those old URLs for the old AJAX crawling scheme, you should redirect those URLs. John said you would need to use JavaScript redirects for those URLs and when you do and Google tries to access those old URLs, Google will reprocess it and find the new URL for your JavaScript or...

I think this is new, a new way to report images as being offensive or having issues in Google's main web search results. Sunny sent this to me on Twitter[1] and I think it is new, but basically there is a "report images" button that when you click it, it lets you report specific images to Google. Here are the steps: (1) Click the report images link: (2) Then click on the "Report" button on the images you find...

Go to Google.com and just type into the search box "what" and you will see Google suggest the search phrase what does the ants😡🐜 mean. This is no joke, here is a screen shot I took of it myself. Brian Freiesleben sent this to me and posted about it on Twitter[1]. Yes, Google lets you search by emoji[2] and Google has had a love/hate relationship with emojis over the years[3]. Forum discussion at Twitter[4]. References^ Twitter (twitter.com)^ search by emoji...

Google just announced this week a new algorithmic update to not show review markup, review rich results, in the Google search results for specific cases. You can learn more about those new rules over here[1]. And it looks like Google is acting on it. According to Moz[2] and RankRanger[3]'s tools there is a 4 to 5 point drop in the rate these review rich results show up in Google search. Moz is showing a dip from 39.2%...

The other day we reported that we spotted Google testing a cool feature in search that shows you a timeline that shows you what is in a video[1]. Well, Google announced[2] this as video key moments and it works for English videos posted to YouTube and Google will expand it to other providers soon. Here is a screen shot from Google: Google wrote "Starting today you can find key moments within videos and get to the information you’re...

Here is a photo of a bunch of Googlers showing off their artistic skills by painting a lighthouse. I wonder if they picked a lighthouse because of Google Lighthouse. Well, I hope they did but I doubt it. Either way, seems like these Googlers know how to paint. I can barely make a stick man. This photo was posted on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Updates Rules For Displaying Reviews Rich Results In Search Results[2]Google has updated its rules for how and when it shows the reviews rich results, the review stars, in the Google search results. In short, the new rules are there is now a defined set of schema...

Google has updated[1] its rules for how and when it shows the reviews rich results, the review stars, in the Google search results. In short, the new rules are there is now a defined set of schema types for review snippets, self-serving reviews aren't allowed and name of the thing you are reviewing is required. Supported Schema Types Here are the specific defined sets of schema types that support review snippets: Self-Serving reviews There is a lot of confusion around...

If you want to increase ROI from your website, you can go about it in two ways: increase traffic or increase conversions. It is much easier to increase conversions, however. Depending on what you do, it costs little to nothing to increase conversions and the resulting increase can have a compounding effect. The best way to increase conversions, by far, is by tinkering with your design; if done the right away, there are design hacks that can...

]]> Sophie Koonin[1] blogged "Everything I googled in a week as a professional software engineer[2]," which was a fascinating look into the mind of a web developer and what they need to look up during day-to-day work. We all joke that we just Google stuff (or StackOverflow stuff) we don't know off the bat and copy and paste, but this is more to the heart of it. A few just from one day: react-apollo release notesjest silence warnings -...

Users spend a large proportion of their online time on mobile devices, and a significant fraction of the rest is users on untethered laptop computers. For both, battery life is critical. In this post, we’ll talk about factors that affect battery life, and how you, as a web developer, can make your pages more power efficient so that users can spend more time engaged with your content. What Draws Power? Most of the energy on mobile devices is...

Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and outrank the original. Google’s Top Stories Ranks Syndicated Content Syndicated content is original content that is licensed to be republished by another publisher, in this case Yahoo News. In a perfect world, Google would rank the original site rather than the site that republishes it. But that’s not what Google appears to be doing. John...

Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple projects. In addition, there is another challenge that the industry is facing, the adaption to digital transformation. I decided to talk about B2B with Tony Uphoff, the CEO of Thomas. Thomas is a leading...

]]> Let’s attempt to coin a term here: "Static Form Provider." You bring your HTML , but don’t worry about the back-end processing that makes it work. There are a lot of these services out there![1] Static Form Providers do all tasks like validating, storing, sending notifications, and integrating with other APIs. It’s lovely when you can delegate big responsibilities like this. The cost? Typically a monthly or annual subscription, except for a few providers and limited plans....

The scrollbar is a humble but productive mechanism that operates as the primary means through which one can traverse a document. But that’s not all a scrollbar can do! This modest workhorse also provides a meaningful hint at how long the document is, pulling double duty as a document progress bar too. The scrollbar is under attack. Scrolljacking hijacks the default scrolling behavior, breaking the implied contract between document length and scrollbar height. Moreover, touch devices have popularized...

The adoption of performing edge SEO[1] (through applications such as Sloth[2], Spark[3], and LogFlare[4]) has risen in the past year. More businesses are also able to use existing technologies such as Cloudflare Workers and Distilled ODN to get around platform restrictions and congested development queues. Cloudflare has helped start the discussions in marketing departments around the world and helped early adopters advance their SEO campaigns. But the next phase of adoption will be spurred on by two key...

Content[1] is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content is a necessity. We have varying levels of sophistication when it comes to research and development of our schedules and calendars. Depending on our focus and target audience, we may lock in on short-form articles, long-form, whitepapers, gated content,...

Looking to help a brand break into a competitive vertical? You’ll need a creative paid media strategy to gain a foothold in the market while maximizing budget efficiency. Running paid search ads in competitive verticals is often unfeasible for challenger brands due to prohibitive CPCs. Thus, it’s wise to lean on the relatively low CPCs of social ads[1] to build visibility even before using search ad targeting options to drive conversions. Using Social Ads to Build Visibility Recent data on social...

With so much of our lives spent trying to choose from oversized lists of options, why not make your website simpler? Here’s what you can do to reduce decision fatigue and make your website easier to say “yes” to. It sort of feels like our lives are nothing more than an endless string of decision-making, doesn’t it? You go to the grocery store and half an aisle is dedicated to olive oil. Or cereal. Or yogurt. Then,...

About The Author Veerle is one of the fascinating minds behind Duoh!, whose love for design in all its various forms shines through. She is a graphic/Web designer hailing from a … More about Veerle Pieters …[1][2] Back in 2016, Vitaly Friedman asked me to design the cover and layout for a printed version of Smashing Magazine[3], a magazine for web designers and developers. The design I created back then for the cover and inside template layout, however,...

A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data. The FAQ structured data causes those sites to occupy more space in Google’s SERPs, while crowding out competitors. Slap FAQ on Any Page to Dominate Google Search? SEO professional Lily Ray[1] tweeted a screenshot[2] of a Google search result that was crowded with FAQs. She tweeted: “This is what the SERPs will start to look like as different industries...

en searchenginejournal https://www.searchenginejournal.com http://static.feedpress.it/logo/searchenginejournal.png Search Engine Journalhttps://www.searchenginejournal.com SEO, Search Marketing News and Tutorials Wed, 18 Sep 2019 02:48:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Google’s John Mueller: JavaScript is Required When Redirecting Hashbang URLs via @MattGSouthernhttp://tracking.feedpress.it/link/13962/12831625 Wed, 18 Sep 2019 02:48:28 +0000 https://www.searchenginejournal.com/googles-john-mueller-javascript-is-required-when-redirecting-hashbang-urls/326327/ In the latest instalment of the #AskGoogleWebmasters video series, John Mueller addresses a question about AJAX crawling.The post Google’s John Mueller: JavaScript is Required When Redirecting Hashbang URLs via @MattGSouthern[1] appeared first on Search Engine...

]]> Sounds kind of like a hard problem doesn't it? We often don't have product shots in thousands of colors, such that we can flip out the with . Nor do we typically have products in a vector format such that we can apply SVG fills to them and such. There is a clever way to do it though, even when your product shots are bitmap graphic files, like JPG or PNG. Kyle Wetton demonstrates[1], and it's...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset[1], what motivates and drives shoppers to purchase, and then the strategies and tactics[2] that can be used to reach those shoppers and maximize results. Now, I’m going to tie everything together. In the third and final article of the series, we’ll discuss the importance of an integrated marketing communication (IMC) campaign in the luxury goods industry and why it’s a must...

Yesterday we spotted Google testing a new video feature titled in this video[1] that shows a timeline of what happened in a specific video. Google now has officially launched[2] this feature, calling it key moments in videos. What it looks like. Here is a screen shot of the feature that shows this in action: Find content within videos. This helps searchers quickly find content within videos. Google said “When you search for things like how-to videos that have...

Pinterest announced on Tuesday it has advanced its Lens capabilities[1], making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion or home Pin to hone in on a specific product or object, you’ll see shoppable Product Pins (Pins with the current price...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Let’s face it: it’s never easy to deal with client feedback. Requests may be vague (“the form is broken”), too subjective (“the page doesn’t load fast enough”), or difficult to assess without seeing it yourself (“the page still isn’t updated”). You could schedule some time...

Yoast has released[1] version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of your mobile and desktop listings enables you to get a better idea of what your customers see before they click through, which may help you optimize your snippets and...

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has its own set of rules. For the marketers who are often tasked with getting ad campaigns up and running in a moment’s...

A decade ago there were numerous consumer sites that people used to find local business information. Now the landscape is dramatically different with only a few sites (and apps) capturing the bulk of local consumer eyeballs. As I have said previously, Google/GMB is increasingly the alpha and omega of local search[1]. This raises the question of the value of citations[2] and whether SEOs and local marketers should continue to invest energy in identifying and cleaning them up....

Amit Singh shared a screen video capture of a new form of video results in the mobile Google search results. This one shows a video result with a section named "in this video." The "in this video" section gives you a timeline in the video of what is being discussed so you can jump to those sections. Here is a screen shot from the video posted by Amit on Twitter[1]: Here is the video of it in action: Is...

A few weeks ago there was some sort of cheese event at the Google Zurich office and Gary Illyes was busy snapping and posting photos of John Mueller with cheese. Apparently, John is a big cheese fan. He is even wearing an I Love Cheese hat. You can see the full size image on Twitter[1]. Now someone can make a hat with this photo of John on it. This post is part of our daily Search Photo of...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Algorithm Updates, Promoting Original Reporting, Search Quality Raters, Nofollow Link Attribute Changes & More[2]I hope you like the new introduction style, it gives you a quick preview of the topics I am going to cover before I get into it, let me...

]]> This is one of these little roundups[1] of things going on with myself, this site, and the other sites that are part of the CSS-Tricks family. I was recently in Zürich for Front Conference[2]. It was my first time there and I very much enjoyed the city and the lovely staff of the conference. I was terribly jetlagged for my opener talk so I feel like I didn't quite nail it how I wanted to, but whattyagonnado. [embedded...

Google announced an update to Reviews Rich Results. The goal is to improve the Reviews Rich Results for users and to“address” abusive implementation and impose limits to where rich results trigger. Additionally,the “name” propertybecomes required. Reviews Rich Results The reviews rich results are explained in Google’s Review Snippet developer page[1]. Google takes your schema structured data related to reviews and show stars in the search results. The rich snippets developer page states: “Review snippets may appear in rich results or Google...

Chris Coyier blogged recently on weird looking HTML[1]. It's a nice short post and I'd say it's worth knowing these optional features (potentially known as defaults). My favourite optional is and not having to include the type attribute. But Chris' first example is the most common, the optional closing tag. What (I think) is an interesting question is: why? MY WORKSHOPMaster Next.js Everything you need to master universal React with Next.js in a single intense master class....

5G is here[1]. Its little icon is starting to appear in the top corners of phone screens throughout the world. If you’ve connected to it already, you may have observed that it doesn’t feel a whole lot faster than 4G, and I concur. Reportedly, these early days of 5G are hampered by transitioning infrastructure, but as it matures 5G is predicted to improve network speeds dramatically. Carriers are predicting download speeds in 2019 for anywhere from...

The giants of fairy-tales have three things going for them: strength, resources, and infamy. In a similar way, our industry giants often dominate the searches due to the strength of their team, the resources of a large budget, and their brand fame. A household name, a large team of experts, and a budget to rival the plunder of a fantasy kingdom, isn’t a luxury we all have as search marketers. So how do you stand out from the crowd...

In a detailed report[1] appearing in the Wall Street Journal (WSJ), Amazon is accused of “juicing” search results “to more prominently feature listings that are more profitable for the company,” including Amazon’s own private-label offerings. The WSJ also says the relatively recent move was opposed by Amazon search engineers as being contrary to the mission of focusing on the customer’s best interests. Earlier this year a similar report was published by Bloomberg, accusing[2] the e-commerce giant of...

Google has added a new report to Google Search Console to let you see how your datasets are performing in Google Search. The new report can be found in the enhancements section under “Datasets” if, and only if, you use Datasets markup on your web pages. What are datasets. Google in 2018 launched Google Dataset Search[1], a search service to find data from sciences, government, some news organizations. Google also launched new schema that developers can use...

Images[1] are key for making your content shine online. Whether you’re creating a blog post, webpage, ebook or any other piece of content, adding visuals improves the overall user experience. You can’t, however, just pull images off the internet – it’s your responsibility to determine if and how you can use the image without violating copyright. Every image – whether you find it on Google, social media or on a stock photo site – gains copyright as soon as...

Google announced[1] it has applied “algorithmic updates to reviews in rich results,” in order to determine if it should show the reviews (the stars) in the search results snippets. Google said this will “ease implementation” for this feature going forward. In short, Google is now showing review rich results only for: A clear set of schema types for review snippets Non “self-serving” reviews Reviews that have the name property within the markup Schema types allowed. Here is a list of the...

Want to better engage audiences and make an impact? Then consider adding visuals to your content. Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest? Join our next live webinar[1] on Wednesday, September 25 at 2 p.m. ET as Stephanie Mansueto, Director of Content Strategy at ScribbleLive, discusses best practices for creating infographics that will educate and engage your audience. Discover: How to...

Here at Zazzle Media, we love surveys – we run them every year to help us better understand the challenges facing both SEO Managers and Agencies alike. Each year we look to prune the questions down and build others out as trends and future opportunities dictate (for example in 2018 we asked more questions around mobile-first preparation). This year we looked to gain insight into more recent smaller topics such as the impact of Medic or the...