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About The Author Átila Fassina is on a mission to make code simple. When not recording screencasts or courses, you may find him either writing and talking about jamstack, … More about Átila ↬[1] “Tree-shaking” is a must-have performance optimization when bundling JavaScript. In this article, we dive deeper on how exactly it works and how specs and practice intertwine to make bundles leaner and more performant. Plus, you’ll get a tree-shaking checklist to use for your projects. Before...

Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s what Melissa Stiles, VP of marketing and sales at SAM, told us. But that growth has been quite tangible, from launching with...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, are you excited about the upcoming Google I/O event? This year, Google is holding Google I/O virtually, it is 100% free to attend and you can register over here[2] if you...

Are you thinking of building a website with a site builder but find yourself confused by the dizzying array of options? Well, puzzle no more because we’ve put together this great infographic to cut to the heart of the question: Which is better for you, Squarespace[1] or Wix[2]? Each of these site-building giants is ideal for a particular type of person, but which is best suited to your next project? Do you need total creative freedom? How...

In a Google Marketing Livestream preview announcement[1] of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data. Machine learning extended to behavioral analytics in Google Analytics. Google announced GA4 last year which includes conversion modeling to help close measurement gaps and get better insights into customer behavioral analytics data as privacy becomes more of a concern...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about expanding your search marketing business, Hiring is hard. Whether you’re hiring your first employee or your 500th employee, hiring is one thing that doesn’t ever get easier....

In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Don’t miss the next ones: subscribe to our newsletter to get updates[1]. You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a disabled submit button...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and we hope we got your name right today! ;)  Let’s get local with today’s newsletter. I mean, with George Nguyen out this week, showing his mom around his local neighborhood,...

Today marks the day we sent out our 300th edition of the Smashing Newsletter[1]. This article is a little celebration in which we share little Smashing stories from people working behind the scenes. This is not a regular Smashing article. Over a decade ago, we set out to send a truly smashing newsletter[2] with useful tips and techniques for designers and developers. The first issue was sent out in early 2009. And we would have never imagined...

Schema.org has launched its schema markup validator tool at validator.schema.org[1], the organization announced[2] this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015[3] and then launched in 2017[4] the company launched the rich results testing tool. In July 2020[5] Google moved the rich results testing tool...

Creatives need a digital space to call their home. A place from which they can show off their best work, and from where people can get in touch with them to buy or hire from them. You should have a digital space of your own as well, and we’re here to help you do just that.  With one of 600+ Be Theme’s pre-built websites[1] at your fingertips you can establish your own digital presence in no time at...

A prototype of the long-awaited CSS container queries has landed in Chrome Canary and is available for experimentation. Let’s look at what problem is being solved, learn how container queries work, and see how they compare with and complement existing CSS features for layout. At present, container queries can be used in Chrome Canary[1] by visiting chrome://flags and searching for and enabling them. A restart will be required. View of the search results within Chrome Canary’s chrome://flags settings...

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO[1], we were able to uncover some interesting findings. Let’s dive right into the data. Here is a Summary of Our Key Findings: 1. 53.77% of sites had a good Largest Contentful Paint (LCP)...

About The Author Amanda Annandale is an event producer who comes from a background in NYC theater and production. When not producing events or stage managing theater, you can … More about Amanda ↬[1] At the beginning of 2020, the SmashingConf team was ready for a new year. We had so many things that excited us. New speakers, new workshops, new cities, new attendees, new experiences. And as we all know, 2020 had other ideas. With so many...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how much of search is controlled by machines? That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search...

In October 2020, Google began showing a call history feature[1] in Google My Business[2]. But the data was blank and it may, at best, have shown a summary of answered and missed calls initiated from Google Maps or Google Search. Now Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call. What it looks like. John Smith shared a screenshot of...

Google has updated its Google Search Console enhancement report for event structured data/rich results[1] to show more errors. In short, Google is now able to report on more issues with your event structured data. What changed. Google said[2] it changed how it evaluates and reports errors for event structured data in its Search Console enhancement reports[3]. Now Search Console is able to detect Event entities at all hierarchy levels, not just at the root level. Plus, Google...

Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced[1] Tuesday. Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location. The Custom Location Targeting interface. Image: Yelp. CLT is available now to...

From dev tools to productivity to a little bit of fun with sudoku, this month’s collection of new tools is packed with something for everyone. Here’s what new for designers this month.   May’s Top Picks Am I FLoCed? Am I FLoCed?[1] Is a tool to see if you are part of a Google Chrome origin trial. It tests a new tracking feature called Federated Learning of Cohorts (FLoC). According to Google, the trial currently affects 0.5% of users in selected...

About The Author Jhey makes awesome things for awesome people! He’s a web developer with almost 10 years of experience. Working with and for names such as Eurostar, Uber, … More about Jhey ↬[1] Want to get started with React but struggling to find a good place to start? This article should have you covered. We’ll focus on some of the main concepts of React and then we’ll be building a game from scratch! We assume that you...

The staggering amount of change in the last twelve months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are rising, user experience is more important than ever, algorithm updates (ready for the Page Experience update?) and ranking factor rollouts (Core Web Vitals, anyone?) are ceaseless. Some companies are struggling. Some are getting by. Others are thriving. No matter where you fall on this spectrum, your key to a more successful future is...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what do you think of testing in the age of automation? I sat in on the #PPCChat Twitter Spaces conversation last Friday for a while (and lurked on the Twitter...

In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview. We spoke about his work history and you can quickly see how passionate Justin Abrams is about working with people and customers. We spoke a lot in part one on the topic of customer success...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

YouTube is the Web’s biggest video channel. Hundreds of hours of video are uploaded to the service every minute. The volume of data it stores and streams is beyond comprehension. Owned by Google, YouTube has been central to our lives online in such a big way, that it’s almost unbelievable that it’s been with us for less than two decades. If you’ve ever wondered just how big it is, which videos broke its records, or how many users...

Keyword stuffing has been a hot topic in the Google My Business[1] world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal name. Here’s an example: We know beyond a shadow of a doubt that keywords in the business name impact ranking[2] directly and dramatically. Here’s an example of the ranking impact.  We...

About The Author Valeriia Panina is a product-minded designer and a certified UX writer — with a passion for technology and the arts. She is an advocate of human-centered … More about Valeriia ↬[1] A good management of your product records, i.e. all documents associated with your product — saves time, reduces anxiety, boosts onboarding and makes you ready for vacations or sudden leaves. All product specialists should know the basics. So, you start working on a new product....

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s catch you up a bit on some of the latest rumblings around the unconfirmed Google search ranking updates. Yes, I know. Google is always updating but sometimes those updates...

Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their success in capturing and distributing customer reviews has also resulted in them selling approximately 8 million iFLY Smart Kits — low-cost bundles containing...

“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year[1]. But does that mean saying goodbye to the virtual environments rapidly constructed in 2020, and will brands be as willing as ever to pay the...

Bing announced[1] the Content Submission API is now in more of a public beta phase after being in a private beta for over two-years now[2]. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with content changes via Bing Content Submission API[3].” Bing Content Submission API. The Content Submission API is a method that enables websites to directly...

WordPress powers nearly 40% of all websites, thanks to its commitment to making publication possible for everyone, for free. Combined with premium plugins and themes, it’s possibly the ultimate tool for building attractive, unique, and feature-rich websites without any coding or design experience. However, you do pay the price for this experience, with WordPress and its third-party products not always being built for performance – whether it’s page loading times or SEO. Image optimization is a particularly big...

Squarespace is a popular website building platform. Launched publicly in 2004, the company hit a milestone of $100 million in bookings in 2015. Today, Squarespace has 3.79 million subscribers and generates $754.2 million in annualized revenue. Here’s an overview of the stats on this page: Important Stats about Squarespace Squarespace has 3.79 million subscribers. Squarespace generated $621.15 million in revenue in 2020. Squarespace’s current annual revenue run rate is $754.2 million. Squarespace had operating expenses of $482.59 million in 2020. Squarespace has 1,261 full-time employees. Squarespace...

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should. But it’s...

About The Author Carson is the co-founder of Archetype Themes and focuses on building the best user experience in e-commerce. More about Carson ↬[1] When dealing with themes for large platforms and CMS, legacy issues often become a bottleneck. In this article, Carson Shold discusses how his team improved the performance and organization of their Shopify themes, and improved maintainability along the way. The dreaded refactor of old code can be challenging. Code evolves over time with more features,...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and do you approach marketing like an ecosystem? I’ve been preaching for a while that SEO is the foundation of a healthy marketing ecosystem. Lots of people scratch their heads at...

Sometimes you just don’t give a damn anymore. Possibly the only thing worse than designer’s block is designer’s apathy: that sinking feeling you get when you realize that you just don’t care about this particular piece of work anymore is disheartening. The dread of going back to it is paralyzing. There are many reasons you can stop caring about your work. Maybe you’ve just done the same thing too many times in a row. Maybe your client is...

“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my parents didn’t push it. I was told to get an education to secure a good job, not create something I would own myself. Also, my career to that...

About The Author Liran Cohen is a full-stack developer, constantly looking to learn how to make fast and accessible websites for humans and robots alike. More about Liran ↬[1] This article showcases a case study of Bookaway’s landing page performance. We’ll see how taking care of the props we send to Next.js pages can make loading times and Web Vitals better. I know what you are thinking. Here’s another article about reducing JavaScript dependencies and the bundle size sent...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and happy Cinco de Mayo to those who celebrate it! On Monday, some in the SEO community were discussing whether links to Google search results within featured snippets[2] were something that...

About The Author Tobias Günther is the co-founder of Tower, the popular Git desktop client that helps more than 100,000 developers around the world to be more productive with … More about Tobias ↬[1][2] No matter how experienced you are, mistakes are an inevitable part of software development. But we can learn to repair them! And this is what we’ll be looking at in this two-part series: how to undo mistakes using Git. Working with code is a risky...

A new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising is now available, the company announced[1] Tuesday at its Microsoft Business Applications Summit. The integration enables advertisers to use their customer segments from Dynamics 365 Customer Insights to reach users in the Microsoft Search Network and Microsoft Audience Network via customer match targeting. Customer match is now available in more markets. Alongside the announcement of the new integration, Microsoft also revealed that customer match...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and where does your ad money go? That’s what the Association of National Advertisers is trying to find out. The group is currently looking for consultants to help them figure out...

Microsoft Advertising will expand phrase match to include broad match modifier traffic, the company announced[1] Tuesday. The change, which will start in mid-May, is to “simplify keywords and improve your relevancy when reaching customers,” the announcement reads. This new treatment for phrase match will bring the platform in line with Google Ads’ updated phrase match[2], which rolled out in February. Note: Microsoft will release a full blog post with more details about this tomorrow, May 5, 2020....

About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode, we’re starting our new season of the Smashing Podcast with a look at the future of CSS. What new specs will be landing in browsers soon? Drew McLellan talks to expert Miriam Suzanne to find out. In this episode, we’re...

Spring and fresh designs are in the air. This month, it’s obvious that designers are feeling creative with new and interesting concepts that range from a new style for cards, homepage experimentation with multiple entry points or calls to action, and risky typography options. Here’s what’s trending in design this month.   1. “Flat” Cards Card-style design elements that allow users to click through to other content aren’t new, but the design of these cards is fresh and interesting. Rather than...

This is your last chance to save up to 20% on expert-level search marketing tactics that can help you generate more awareness, traffic, and conversions: SMX Advanced Super Early Bird rates[1] end this Saturday, May 8! Attending SMX Advanced has never been this affordable… or this easy. No plane ticket, no hotel, no time out of the office. Secure your $199 All Access pass now and join us online, June 15-16, to unlock 40+ expert-level sessions, forward-thinking...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat data, Measuring your website’s performance can help you gather insights on what’s important to your audience, how they’re finding your content and whether that content is actually surfacing...

About The Author Mathias (Matt) Biilmann is CEO of Netlify, a company he co-founded in 2014 and today is one of the fastest growing web development platforms. He has been … More about Mathias ↬[1][2] Web-oriented databases, frameworks like Nuxt and Next.js, and even frameworkless approaches are evolving the Jamstack, but the core principles are more powerful than ever. It’s been five years since I first presented the idea of the Jamstack architecture[3] at SmashingConf in San Francisco 2016,...

[unable to retrieve full-text content]Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe […] The post Popular Design News of the Week: April 26, 2021 – May 2, 2021 first appeared...

We’re rounding up the week with a fun quiz for anyone who loves fonts. You’ve seen these typefaces used in hundreds of designs — from presidential campaigns, to corporate branding — but do you know who crafted those curves? We’ll start off with an easy one: Do you know who designed Futura?Powered by WPeMatico...

Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company announced[1] Thursday. Examples of Bing Shopping results featuring aggregated and expert ratings. Image: Bing. Clicking on the details within a shopping result takes the user to Bing’s detail page for that product (shown below). There, users can compare buying options, check out the price history, see excerpts from expert reviews and view product...

It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for every single site in every single situation. In fact, there are cases in which adding too much low-value content can have the opposite effect for SMBs and local businesses. The situation. Last year, Sterling Sky worked with a personal injury lawyer client in Florida that wasn’t ranking very well for some of...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s talk about the cycle of spam and why some of you may be led down the wrong path without even knowing. In the newsletter items below you will read about...

Do you need a little inspiration boost? Well, then our new collection of wallpapers is for you. Designed with love by the community for the community, the wallpapers are available with and without a calendar for May 2021. We always try our best to challenge your creativity and get you out of your comfort zone. In all these years we’ve been running it, our monthly wallpapers challenge[1] has turned out to be the perfect occasion to do...

This week, in a move like something from a particularly eventful episode of The Office, popular project management app company Basecamp banned political and societal discussion in the company’s internal communications. In a post[1] that has been revised for “clarification,” the company’s co-founder Jason Fried listed six rules for employees: No societal or political discussions at work; No more ‘paternalistic’ benefits; No more committees; No more lingering on past decisions; No more 360 reviews; No forgetting what...

When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match[1]) the company announced[2] Thursday. Match rate data is also be available for previously uploaded customer lists as well. The estimated match rate is shown after advertisers upload a customer list. Image: Google. Improving your match rate. To get the most out of your customer lists and increase your match rate, Google recommends...

30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data First-party data must be used responsibly, repaying the trust placed in a business by consumers When doing business online, data is arguably the...

Earnings reports released on Wednesday show that Facebook nearly doubled its Q1 earnings[1] compared to last year. Revenue from advertising was up 146% compared to 2020 while daily active users only increased 8%. The increase was driven largely by an uptick in ad prices, according to the CFO outlook commentary on the earnings report: “We are pleased with the strength of our advertising revenue growth in the first quarter of 2021, which was driven by a 30%...

About The Author Addy Osmani is an engineering manager working on Google Chrome. His team focuses on speed tools and frameworks, helping keep the web fast. Devoted to the … More about Addy ↬[1] Images have also been a key part of the web. They communicate ideas instantly, but they are also a lot heavier than text to load. This means that it’s essential to get loading and displaying them right, if you want to give your users...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and are you the kind of person who needs background noise to work? I’m the kind of person who relishes working in absolute silence. Maybe I need to hear the cogs...

Google detected 40 billion pages of spam every day in 2020, which is up from the previous year[1] by 60%. These 40 billion pages included hacked sites, deceptively created sites, and other forms of web spam, scams and fraud. Google announced[2] its new webspam report for 2020 that can be accessed here[3]. AI helps. Google has credited advancements in AI with having reduced sites with auto-generated and scraped content from showing up in its search results “by...

Flexibility, potent website building tools, great customer support, and impressive sales figures are to be expected in top-tier multipurpose WordPress themes. You may or may not choose to invest in a multipurpose WordPress theme for a single website-building project. You’ll save lots of time and money by investing in one when you’re designing websites for a variety of clients or uses. You won’t have to bother with learning the ins and outs and the benefits and limitations...

Google has released[1] a new version of the Google Ads API[2]. This is version 7.0, which is an upgrade from version 6.1.0 which was released on April 10, 2021. What is the Google Ads API. The Google Ads API lets you programmatically interface with your Google Ads accounts so that you can automatically bring in reporting to your own stack, and/or build in procedures to automate your ad creation, change your bids or bidding strategies and more. The...

Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing pages, we mean a page that is entirely dedicated to a particular type of customer. In fact, if we could create a unique landing page for each individual user, that would be awesome. You might think your...

Google has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within a week or less,” the company said[1]. Report an indexing issue. The feature is designed for those who need further support with...

Meet “Image Optimization”, our practical modern guide to delivering high-quality images on the web with the best performance. 528 pages. From formats and compression to delivery and maintenance. Jump to details and get the book right away.[1][2] Images have been a key part of the web for decades. Our brains interpret images much faster than text, which is why high-quality visuals drive conversions and user engagement. Just think about landing pages and product photos, feature panels and...

Mayur Gupta, former CMO of Freshly, speaks at the 2019 MarTech conference in San Jose.For organizers forced to abandon conference centers for digital consoles, here’s the good news: The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about the pandemic will likely mean smaller shows at the outset. About 38% of the nearly 250 marketers we surveyed in March said it...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, today is National Superhero Day and that’s enough of a segue for me. It’s really not about the “super” part. This “holiday” made me think of the many kindnesses that I...

Additional COVID-related travel advisory and restriction information will be shown in Google search, the company announced[1] Wednesday. In addition, Google is also rolling out a revamped Explore section for its travel planning site as well as road trip support for Maps on desktop. Image: Google. More travel advisory and restriction information. When users search for flights, hotels or similar travel-related queries, Google will show travel restriction details (shown above) for their destination. This information can include whether visitors...

About The Author Adrian Bece is a versatile fullstack web developer with extensive eCommerce experience who is currently working at PROTOTYP as a technical lead. He enjoys … More about Adrian ↬[1][2] Easing functions can change the look and feel of an animation by affecting the rate, or speed, of an animation. As human beings, we are accustomed to a natural, non-linear motion. Using those custom-easing functions in the animations can lead to an improved impression on users...

Etsy is a leading e-commerce platform for buying and selling unique handmade items. The marketplace, which was founded in 2005, now connects 81.9 million buyers to 4.36 million sellers. Overall, Etsy generated $10.28 billion in gross merchandise sales in 2020. That’s a 32.7x increase since 2010. You’ll find all the latest data on Etsy’s growth on this page. After reading the stats, you should have a better understanding of how the marketplace generates $1.72 billion in annual revenue. Here’s a...

Your opportunity to learn elite, actionable search marketing tactics is here: SMX Advanced[1] is happening for the first time since 2019, and it’s never been easier or more affordable to attend. Secure your All Access pass now for just $199[2] and join us online June 15-16. The agenda is live[3] and ready for you to explore! Programmed by the Search Engine Land editors, this experts-only, tactic-rich training experience features senior marketers from Under Armour, T-Mobile, and more exploring...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and why do you love Search Console? It’s definitely a trove of data for search marketers — whether you’re in charge of content, technical SEO, or even advertising. You can understand...

This month’s collection contains a combination of big and bold, and clean and minimal. Although basic minimalism is still trendy, with lots of white space and greyscale type, we are seeing it softened with color. This is implemented differently, ranging from hints of off-whites in images to gentle pastels as section backgrounds. Playing around with type and using typefaces with a few characteristic quirks is another way minimalism is being tempered without negating the overall effect. Plus,...

About The Authors Kate Kalcevich is the Head of Services at Fable, a leading accessibility testing platform powered by people with disabilities. Kalcevich is an experienced … More about Kate & Mike ↬[1] Accessibility experts Kate Kalcevich and Mike Gifford introduce readers to “layered accessibility testing”, a practice of using a variety of tools and approaches at different stages in the digital product lifecycle to catch accessibility issues early — when it’s easier and cheaper to fix them. When...

Good morning, Marketers, and today is World Intellectual Property Day, A long time ago in a galaxy far away, my first job out of college was as a legal assistant (I, in fact, did not graduate from Havard Law, but humor me). And when I wasn’t scanning every piece of paper that came into our office, I was researching patents. This meant a lot of my day was spent in Google’s patent search[1] perusing industrial patents for...

It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he grew two of his own agencies from the ground up. Shimon Sandler has worked at some of the most recognizable brands in our space, including with Kevin Lee[1] of Didit and at Viacom/MTV, amongst other space. He also started an agency and sold it, and now has started another search marketing...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

Google has confirmed with Search Engine Land that it is doing away with the Q&A on Google search feature. This launched initially in India for searchers there in 2019 and now Google is telling those who submitted questions or answers that it will be going away. A Google spokesperson told us that this does not impact the Google Question Hub feature, but this does impact simply the ability of users to contribute answers in Google Search when people...

CSS is an awesome tool for styling websites. It’s small, fast, and easy to learn. But like all code, there’s a right way, and a wrong way to write it. Badly written CSS renders slowly, impacting on the perceived speed of your site, and even damaging your SEO. Writing fast CSS is about knowing your CSS selectors, knowing your shorthand, and understanding how properties are best applied. What better way to spend the final Friday in April,...

When many digital marketing professionals think of link building, their minds jump to the standard outreach process. One thinks of guides explaining how to craft the most optimal email subject lines when requesting inclusion in a publication, or perhaps they consider the best utilization of HARO[1]. These methodologies can be quite effective, yet the return on investment is largely out of your control. Not everyone is going to respond favorably to emails and pitches, leaving marketers...

Dropbox is a leading cloud file hosting service. Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later. Today, Dropbox has 700 million registered users and generates $1.91 billion in annual revenue. Here’s a summary of what you’ll find on this page: Dropbox Usage Statistics (Highlights) Dropbox has more than 700 million registered users. Dropbox has 15.48 million paying users. Dropbox generated $1.91 billion in revenue in 2020. Dropbox employs 2,760 people. Dropbox users Dropbox has more than 700 million...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s get some things straight about some recent confusion around Google Search. We know Google has postponed the page experience update[2], but there has been a lot of misinformation out...

About The Author Stephanie Eckles is a front-end focused SWE at Microsoft. She’s also the author of ModernCSS.dev which provides modern solutions to old CSS problems as in-depth … More about Stephanie ↬[1] The CSS Working Group Editor’s Draft for Selectors Level 4[2] includes several pseudo-class selectors that already have proposal candidates in most modern browsers. This guide will cover ones that currently have the best support along with examples to demonstrate how you can start using them...

To mark Earth Day 2021, we’re looking at the ways you can reduce your site’s carbon footprint, while boosting performance, user experience, and SEO. At the dawn of the web-era, there was much focus on how environmentally friendly websites were: we’d chop down fewer trees, ship fewer products, and travel less for business. And because the web was small, any negative impact it had was relatively small. But the Internet’s no longer small, and neither is the impact...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick ↬[1] Sometimes it’s the little things in web life that make us look twice. From carousels to documentation to cookie disclaimers, here are some sites taking the mundane and sprinkling in a little magic. Great ideas in web design come so thick and fast that it can be easy to miss them...

Google has now completed rolling out the product reviews update[1] that first began rolling out two weeks ago today, Danny Sullivan of Google told Search Engine Land. “Caveat is with any update, you can still sometimes have some edge case lingering,” Sullivan explained. “But effectively done,” he said when it comes to the rollout of this new Google search ranking algorithm. The confirmation. Here is the tweet from Danny Sullivan when I asked him if it was done...

The Epic Games Store is a video game distribution service. Launched in December 2018, the platform already has over 180 million PC users. The monthly active user base is 56 million. The storefront includes over 470 games. Players spent $700 million in 2020 alone. Here’s an overview of what’s included on this page: Key Epic Games Store Stats The Epic Games Store has more than 180 million users. Gamers spent a total of $700 million in the Epic Games Store in 2020....

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s chat give and take, I joined my friend Mordy Oberstein on a Clubhouse chat yesterday where we dissected the tug-of-war between search marketers and Google. There was a lot...

Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but you may be able to access local automobile inventory in the US by visiting google.com/local/cars[1]. What it looks like. When you visit google.com/local/cars[2], you’ll see a list of automobile inventory for local dealerships in your area. Here is a screenshot showing cars for sale in my area: Google Search Local Auto Inventory ResultsYou can...

Ten years ago, people began talking about the “Independent Web.” Although we don’t commonly use the term anymore, that doesn’t mean that it’s not still as vital a topic of discussion today as it was a decade ago. Today, I want to look at where the term came from, what it refers to today, and why it’s something that all of us in business, marketing, and web design should be thinking about.   What Is The Independent Web? The Independent...

About The Author Lee is a developer, writer, and course creator. He currently works at Vercel as a Solutions Architect and leads DevRel for Next.js. He frequently speaks about … More about Lee ↬[1] Incremental Static Regeneration (ISR) is a new evolution of the Jamstack, allowing you to update static content instantly without needing a full rebuild of your site. The hybrid approach of Next.js allows you to use ISR for e-commerce, marketing pages, blog posts, ad-backed media,...

Microsoft’s Advertising Partner Summit begins today and includes the announcement of multiple new product updates and insights. Here are some of the key announcements[1]: Video ads in the Microsoft Audience Network. With over $5 billion spent on video ads in 2020, Microsoft is kicking off a pilot for video ads in the US and the UK. Previously you could only bid CPC in the Microsoft Audience Network, but the pilot of video ads will allow both CPC...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, “is this new?” That’s the question my colleague Barry Schwartz is known for answering on Twitter, and it’s important to be aware of SERP feature updates, but the freshness of a...

About The Author Matt Saunders is a passionate social entrepreneur helping purposeful organisations make greater impact with digital technology. He provides development support … More about Matt ↬[1] As designers, we are often burdened by the responsibility of producing and managing website content. It’s not our job to write it, but it’s not the client’s either. In many cases a vacuum emerges which ultimately gets filled with poor content. We can avert disaster by including content production in...