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Ever since online stores first emerged they’ve faced one big challenge compared to their real world rivals; yes, it’s convenient to shop wherever, whenever you want, and delivery options permitting, buy from anyone anywhere in the world. But it’s a minimal experience compared to the fuller sensory experience of shopping in the real world. Online stores can only access our sight and hearing, whereas physical shops can engage all our senses. How can a website compete with...

Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23[1]. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: The...

About The Author Manuel Matuzović is a frontend developer from Vienna who’s passionate about accessibility, progressive enhancement, performance, and web standards. He’s one of … More about Manuel ↬[1] In this article, Manuel explains why Emmet is one of his favorite productivity tools for writing HTML and CSS, and how you can create custom Emmet snippets in Visual Studio Code to help you improve your front-end workflows even more. Earlier this year, I shared the HTML boilerplate[2] I like...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn SEO or PPC? I did an informal Twitter poll a bit back and only 2% of respondents learned their craft formally in a classroom (IRL or...

Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll[1] I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way.  That last one is often key in helping many search marketers level up in the industry. Mentorship is not only beneficial to the mentees, but to everyone involved. In fact,...

[unable to retrieve full-text content]Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe […] The post Popular Design News of the Week: June 21 2021 – June 27, 2021 first appeared...

Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You can access this document[1] within the Google Search Central documentation area. It is broken down into: HTTP status codes 2xx codes 3xx codes 4xx codes 5xx codes Network...

It’s only been a few days since Microsoft officially followed Apple past the $2 Trillion valuation mark, and having done so it appears to be mimicking more of its long-term rival’s approach with hardware cut-offs and a macOS-style GUI refresh.    Hardware Shock The first surprise for fans of Windows is that there is a Windows 11; the push for Windows 10 adoption was widely expected to all but eliminate numbered versions; creating a landscape in which there were...

About The Author Dom is an independent maker, designer, and developer. He loves solving problems and teaching everything he knows to make development accessible to more people. More about Dom ↬[1] This article explains how we can connect different types of content in a Next.js application. With this technique, we can add any kind of one-to-one, one-to-many, or even many-to-many relationship to our projects. In this article, we are going to build a blog with Next.js that supports two...

About The Author Mark is a UX designer at Fulcrum agency. He is a usability geek, who loves simplicity and his lovely dog Houston. More about Mark ↬[1][2] This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX[3] against Jakob Nielsen’s usability guidelines[4]. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. The business world...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do you hate Google Analytics 4? Chatter on Twitter[2] this week indicates that many marketers are not adjusting well to Google’s change in their reporting platform. One of the big differences[3]...

Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads : It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources. “When anybody does a search on Google, we’re trying to show you the most relevant, reliable information we can, but we get a lot of...

The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T)[1] as a measure of content relevance and quality. Demonstrating a high degree of E-A-T not only improves your chances of ranking higher on relevant queries, it also helps to insulate...

About The Author Josh Singer is a UX Designer and former Math Editor at Renaissance Learning, where he has worked on products and written content for educators and students … More about Josh ↬[1][2] In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions...

Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement[1] this morning. “While there’s considerable progress[2] with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust their services, said the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, could the industry’s biggest players win over privacy enthusiasts? Brave, the privacy-centric browser, recently made its search engine available as an open beta. And last week, DuckDuckGo boasted about its 55%...

A new design trend has emerged in the last year: Soft UI or Neumorphism is everywhere.  Even Apple is in on the trend; the company introduced a host of changes in both its mobile and desktop operating systems that use the style. The elements of Soft UI introduced by Apple reflect various aspects of the Microsoft Fluent UI design too.  So, if soft UI is such a huge concept, what do we need to know about it? How...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] Frontend and design are remarkably complex these days. That’s why we invite kind, smart folks from the community to run online workshops[2] for all of us to learn together. And we have new ones coming up. How do we build and establish a successful...

Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day updates and do not roll out over a multi-day period like Google’s core updates typically do. More details. “As part of our...

In his highly-rated SMX Advanced[1] session, “FLoC and the future of audiences,” Frederick Vallaeys[2], Co-Founder & CEO at Optmyzr, dug in to the technology behind Google’s privacy initiatives FLoC, FLEDGE, and TURTLEDOVE. The session also covered how to build strategies to layer on top of Google’s targeting technologies and how to find new opportunities to get an edge over the competition. After the sessions, Vallaeys took questions from attendees who wanted to know more about how FLoC[3]...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, with all these ranking algorithm changes, I thought it would be fun to chat a bit about them. As you might already know, we had the June 2021 core update[2] roll...

About The Author Cameron Cundiff is a Software Engineer and leader in Accessibility and Inclusive Design. He builds AccessLint and is the co-founder and organizer of the New … More about Cameron ↬[1] Automated testing is an important part of any software project, including testing for accessibility. There are already tools for linting and integration testing accessibility, but what about end-to-end testing with real assistive technology? Since I hadn’t seen this before, I set out to build Auto...

With the widespread acceptance of web standards, and the resulting deprecation of browser prefixes, there has been a noticeable change in the browser market. Where once browser manufacturers would try to lure users in with promises of feature support, now the focus is on privacy, speed, and developer tools. When it comes to web development, you should really be testing on every browser and device you can lay your hands on; you’re probably already doing so using...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, just because you can, doesn’t mean you should. I moderated a number of Q&A sessions at SMX last week and I noticed that quite a few participants were asking about how...

About The Author Mikołaj is a designer and front-end developer leading a design team at ucreate, a British company specialised in building startups. He’s passionate about … More about Mikołaj ↬[1] After years of innovation in both tools and processes, the struggle between design and development is still real. This article focuses on the best practices for improving the design to development processes and how cutting-edge solutions, such as UXPin powered by Merge technology, can help in facilitating...

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy Review...

Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said[1]. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. What is the inaccurate availability policy. Google explained that a Google Merchant Center account can receive a warning or a suspension when “one or more of your products show as...

When Google announced the rollout of the page experience update[1] a week ago, Google told us that last Thursday Google would allow non-AMP pages[2] to show in the top stories carousel. Many of us were checking to see if we could spot non-AMP content in the top stories carousel and then on Monday some of us started to see this happening. What it looks like. Here is a screenshot I was able to capture with the help of...

Welcome to a new series of articles, in which we round up the best new fonts released from some of the top designers on the Web. In this inaugural edition, the collection includes fonts released or expanded over the last few months. Many of the fonts have free weights available. If you use any of them in your work, be sure to let us know!   Cedar Cedar[1] is a unique angular serif built by wrapping vector shapes around calligraphic...

About The Author Ayobami Ogundiran is a software engineer from Lagos, Nigeria. He loves helping those who are struggling to understand and build projects with JavaScript. More about Ayobami ↬[1] Do you have to process data manually because it is served through images or scanned documents? An image-to-text conversion makes it possible to extract text from images to automate the processing of texts on images, videos, and scanned documents. In this article, we look at how to convert...

Google will launch a central hub for its creative advertising tools called Ads Creative Studio, the company announced[1] Monday. Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with additional features being made available to a wider group of users in the...

It’s an ever-escalating race for top positions on the SERPs. But how do you stake your claim in an increasingly competitive world? Join us at SMX Convert[1] — online August 17 — for a deep dive into organic and paid search conversion optimization that will equip you with the actionable tactics you need to drive search marketing success. Your $99 All Access pass unlocks an exclusive two-track agenda[2] programmed by the Search Engine Land experts that covers the...

Shopify now allows site owners to edit their robots.txt files, Shopify CEO Tobi Lutke announced[1] via Twitter on Friday. For Shopify sites, the robots.txt file can be edited through the robots.txt.liquid theme template[2]. Why we care Robots.txt files tell search engines which pages of your site they can access. While this is a basic feature, some SEOs and Shopify merchants have been waiting years[3] to receive this capability. “Robots.txt was our most requested SEO feature and we believe...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what is your take on the state of marketing careers? It seems like marketing jobs are on the rebound after the pandemic. I’m seeing tons of listings in my Twitter...

As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced[1] Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget. The new mobile YouTube ad creation workflow (left) and campaign metrics (right). Why we care Until now, advertisers had to access...

I had the opportunity to speak with John Shehata, the Global Vice President of Audience Development Strategy & CRM at Condé Nast. Below is just under 40 minutes of video content of the two of us geeking out on SEO and related topics. John Shehata goes way back in the SEO space, so the amount of depth and knowledge he has in this space makes for a great conversation. We spoke about: The early days of SEO, with...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

About The Author Ottomatias Peura has 20 years of professional experience in building digital experiences. Currently Ottomatias is developing a developer tool for … More about Ottomatias ↬[1] Voice assistants are currently the most popular use case for voice user interfaces. However, due to the bad feedback loop resulting from voice assistants can only solve simple user tasks such as setting an alarm or playing music. In order for voice user interfaces to really break through, feedback to...

It’s fair to say that AMP (Accelerated Mobile Pages) is a controversial topic among web developers. AMP is a Google-guided technology that strips down web pages to a limited sub-set of tags to serve pages faster. It was developed as a web-based rival to native news apps from vendors like Apple. The controversy first arose when it was clear how much influence Google had over the conventions, essentially creating a tiered Web overseen by a single entity. The...

About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi ↬[1] Next.js has a file-based routing system in which each page automatically becomes a route based on its file name. Each page is a default exported React component from the pages directory that can be used to define the most common route patterns. This article...

Google has confirmed that it made a change to show a maximum of two FAQ rich results per search result snippet in its search results. Previously, Google would show several FAQ rich results but over the past couple of days, SEOs began to notice[1] Google limiting them to two. What are rich result FAQs. Web pages that have a list of frequently asked questions (FAQs) that contain a list of questions and answers pertaining to a particular...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and happy FriYay! A few years ago I worked for a SaaS company and wrote a blog called something like “Search engine optimization is soon to be user experience optimization.” I’m...

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced[1] Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to get their inventory discoverable online, to eligible business owners. More editing capabilities from within Search and Maps. Business owners can now add their local service offerings (e.g., eyelash extensions, leak repairs, ground wire installations, etc.)...

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out...

Google serves 48% of all ad traffic on “fake” news sites according to a new study[1] from researchers Lia Bozarth and Ceren Budak at the University of Michigan School of Information. The researchers analyzed the advertising on sites from a list entitled “False, Misleading, Clickbait-y, and/or Satirical ‘News’ Sources” created by Melissa Zimdars, critical media studies scholar at Merrimack College. The research from Bozarth and Budak states that, even though big players like Google receive inconsequential revenues from...

About The Author Eric is a Boston-based designer who helps create straightforward solutions that address a person’s practical, physical, cognitive, and emotional needs. More about Eric ↬[1] Image placement on the modern web is highly intentional, helping to communicate the overall purpose of a page or view. This means that nearly every image you declare needs to have an alternate description. The img element’s alt attribute[2] can be “nulled,” which is the act of setting it to an empty...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, the 2021 SEO Periodic table has arrived. We broke the news during SMX and now the latest edition of our SEO Periodic Table[2] is available to all. For those of you...

In May, Facebook announced that it would begin testing advertisements in virtual reality. Those tests are now about to go live. “The company revealed it’s going to begin experimenting with the ads in the Oculus Quest title Blaston from Resolution Games. The experiment will also expand to two other unnamed developers in the coming weeks,” said Michael Tan[1] for PCMag. In-headset ads. The advertisements, deemed “in-headset ads” by Facebook[2], are part of the company’s exploration of ways for developers...

Inclusive design is often mistaken for accessibility, or even used as an interchangeable term, which is a good indication that most designers don’t know what it means. Accessibility is a process that seeks to mitigate issues in a design that is not sufficiently universal; inclusive design increases the universality of the design. In real-world terms, an accessible building may replace its front steps with a ramp; an inclusive building is constructed at the same level as the...

SMX Advanced[1] generally features all the latest in SEO and PPC marketing techniques, strategies, and news. However, this year we decided to add a brand new track focused on user experience in search marketing. It’s no secret that search engines are moving toward finding ways to measure this experience. Google’s page experience update[2] (which is now officially rolling out) and the introduction of Core Web Vitals[3] are a move in that direction, for example. We now have...

Google has started to test showing an article carousel beneath the knowledge panels for some authors and journalist searches, Google announced[1] today. This is a limited beta, only works on a limited number of U.S. mobile search for some English-language journalists. What it looks like. Here is a GIF Google shared of this feature in action: What is it. Google will showcase some of the recent articles this author or journalist published directly within the person’s knowledge panel. Google...

About The Author Nic Chan is a freelance front-end web developer and an advocate for a more inclusive web. She blogs about accessibility and other topics on her own site at … More about Nic ↬[1] In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. Recently we’ve covered HTML Emails and SVG Generators. This time we look into different kinds of tools to help you streamline your...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what an amazing day of content from SMX Advanced[2] yesterday. I am really looking forward to today’s speaker lineup. If you haven’t registered yet, there’s still time to watch Day...

Google is slowly rolling out new metrics in your Google My Business[1] performance reports, the new insights report[2]. These new metrics include driving direction requests and website visits, which are currently in the old insights report. Colan Nielsen spotted the change yesterday[3] and sent me screenshots since I do not yet see them yet in my business account. What’s new. Again, while the old Insights report had these metrics, they are now coming to the new version...

Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced[1] Wednesday. Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers in the U.S. and UK can sign up for the open beta by filling out this form[2] or getting in touch with their Microsoft Advertising representative. An example of Tours and Activities ads in Bing search results. Image: Microsoft Advertising. How...

Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this year, on the Periodic Table’s 10th anniversary, we have one that we believe is better than ever. Along with the traditional SEO success factors and list of search marketing toxins that you’ve come to know and expect, we’ve added a new Niches section that dives deep into the individual characteristics of SEO...

Google is now rolling out the page experience update[1], Google said[2] the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” The page experience update is now slowly rolling out (Top Stories will begin using this new...

Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. The average top blog, the company found, “gets 66.47% of its traffic from search, of which 99.77% is organic and only 0.23% is paid.” But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era....

The Google June 2021 core update[1] that began rolling out on June 2nd has finished rolling out on June 12th, the company just announced[2] on Twitter. The announcement. Google said “The June 2021 Core Update rollout is complete as of June 12, 2021.” The June 2021 Core Update rollout is complete as of June 12, 2021. — Google SearchLiaison (@searchliaison) June 15, 2021[3] Less than two weeks. This rollout took less than two weeks to fully roll out, whereas most...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo ↬[1] When developing themes and plugins for WordPress, we need to test them in different environments. How can we create multiple testing sites on our computer, quickly and easily, without having to become a sysadmin? When building themes and plugins for WordPress, we need to make sure they work well in...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, stop making plans for who you want to be and focus on changing who you are. That’s the takeaway from the latest episode of PPC professional Pamela Lund’s podcast “Not Bad...

Google has launched[1] the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights reports at search.google.com/search-console/insights[2]. What is Search Console Insights. Search Console Insights is designed specifically for content creators and publishers and “can help them understand how audiences discover their site’s content and what resonates with their audiences,” according to Google. The Search Console Insights reporting is powered by data from both Google Search Console...

In May, more than 3.7 million diners were seated via Yelp, a record for the company and a 48% increase compared to May 2019, the company announced in a blog post[1] on Tuesday. In addition, 16,500 food and restaurant businesses reopened in April, according to Yelp, the highest number of reopenings since April 2020. Diners seated via Yelp hit an all-time high last month. Image: Yelp. Number of diners seated surpassed pre-pandemic levels in most states. For the...

About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode of the Smashing Podcast, we’re talking about image optimization. What steps should we follow for performant images in 2021? We talk to expert Addy Osmani to find out. In today’s episode of the Smashing Podcast, we’re talking about image optimization....

This month’s new tools and resources collection is a mixed bag of elements for designers and developers. From fun little divots to tools that can speed up development, you are sure to find something usable here. Here’s what new for designers this month:   June’s Top Picks Codewell Codewell[1] is a service to help you learn, practice, and improve HTML and CSS skills with real templates. The benefit here is pretty obvious. When working with real templates, you can see the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Happy Monday, Marketers, and let’s talk lab mice, A few years ago some researchers did a study about frustration. They gave mice a sugar cube behind a small port. All the mice had to...

Spoiler alert: tooltips, modals, tabs, carousels, and dropdown menus are some of the user interface components that require more than CSS. To ensure accessibility of your interface, JavaScript is a necessary addition to accomplish focus management, respond to keyboard events, and toggle ARIA attributes. As the author of ModernCSS.dev[1], I’m a big proponent of CSS solutions. And, I love seeing the clever ways people use CSS for really out-of-the-box designs and interactivity! However, I’ve noticed a trend...

If you’re looking for advanced, actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Advanced[1] — happening online tomorrow and Wednesday, June 15-16. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions[2] programmed by the Search Engine Land experts that explore the latest, most sophisticated SEO, PPC, and user experience issues, including GPT-3[3], FLoC and the future of audiences[4], Google’s Page Experience update[5], and more. Every editorial session is followed by...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage of the resources that two-third of marketers and SEO specialists miss out on[1]. We’re talking about Quora and Reddit Marketing and you’re about to know how they...

About The Author Fred is soft skills and professional development editor at Smashing Magazine (pitch him!) and a software engineer at The Guardian. His interests include … More about Frederick ↬[1][2] Design often revolves around visuals, but the other senses deserve love too. In this article, we tune in to audio features that are making sites sing. It’s easy to get hyper-focused on how things look on the web. There’s a lot to look at. You’re looking at this...

This week, a significant portion of the Web fell over when on Tuesday, sites powered by Fastly were impacted by a massive outage[1] that affected around 85% of the network. The near-total collapse — which was quickly identified and remedied — took out sites including GitHub, Stack Overflow, PayPal, Shopify, Stripe, Reddit, Amazon, and CNN. Furthermore, it was all but impossible to express rage on Twitter because the server that handles the social network’s emojis was also...

In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 553,682 monthly visitors: Let’s dive right in. 1. Guest Post Bonuses If you’re just starting out, guest posting[1] is a GREAT way to grow your blog. There’s only one problem: It’s REALLY hard to get people from your guest post to your website. In fact, one industry study[2] found that the average guest post brings...

Google has agreed to work with the Competition and Markets Authority (CMA), a UK regulator, on their Privacy Sandbox. The CMA launched an investigation into Google’s FLoC[1] in January of this year when advertisers voiced concerns about both the privacy and competition implications of Google eliminated third-party cookies in Chrome. “The CMA was concerned that, without regulatory oversight and scrutiny, Google’s alternatives could be developed and implemented in ways that impede competition in digital advertising markets,” said...

Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced[1] Friday. Advertisers will still be able to create new TrueView for action ads until September 30, 2021 and existing TrueView for action ads will continue to run until early next year. Video action ads can run on YouTube’s home feed, the watch page, the watch next feed and Google video partners[2]. Image: Google. Why we care. Video action campaigns drive 20%...

Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes to bring you this event. Not only will we have tracks on SEO and PPC, but we’ve also got a whole path focused solely on user experience. It’s no coincidence. With Google’s page experience update rolling out as...

We don’t need to write everything from scratch every single time. With boilerplates and starter kits, we can set up our projects faster, and get to work immediately. We’ve also just recently covered CSS auditing tools[1], CSS generators[2], accessible front-end components[3] and VS code extensions[4] — you might find them useful, too. Today, we’re shining the spotlight on boilerplates and starter kits for all kinds of projects, from static site templates and React/Vue starter kits to favicon...

“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander[1],” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company is looking to make “ranking improvements to improve our protections against these types of exploitative sites,” a Google spokesperson told us, adding...

About The Author Stefan works in Contentful’s Developer Relations and quickly fell in love with web performance, new technologies, and accessibility. He is also a curator of the … More about Stefan ↬[1][2] Building a faster website can be a rocket task these days. There are so many things to consider, so it’s challenging to get everything right. Here are three less-known tools that might help you get there. Is every resource properly minified and compressed? Are all the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, is Google a public utility? Ohio’s attorney general will have to prove that it is in a new lawsuit seeking to prohibit the company from prioritizing the placement of its own...

Google has released version 8.0 of the Google Ads API[1], announcing[2] the key highlights of what is new in version 8.0. The previous version, version 7.0[3] was released about six-weeks ago on April 28th. What is new. Google added dozens of features and released numerous changes in version 8.0, the exhaustive list is located in the release notes[4]. But here are the highlighted changes from Google: What is the Google Ads API. The Google Ads API lets you programmatically...

Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they met the 2022 requirements before the due date. Updated Partner program delayed launch due to COVID-19. Changes to the Partner program were initially announced in February 2020[1] and slated to go live in June of...

Every designer has their own preferred strategy for collecting resources. Some pluck brushes, fonts, and templates from different “stock photo sites” and public marketplaces. Others collect graphics from swipe files and forums around the web. The never-ending desire for themes, visual content, and graphical components has prompted an influx of “design packages” to appear around the web. These all-in-one bundles, ranging from Envato Elements to Elegant Themes, promise a selection of valuable creative content in exchange for a...

The Google partnership with WooCommerce, originally announced at Google Marketing Live[1], is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard,” wrote Matt Madrigal[2], VP/GM of Merchant Shopping in the launch blog. Why we...

About The Author Adrian Bece is a versatile fullstack web developer with extensive eCommerce experience who is currently working at PROTOTYP as a technical lead. He enjoys … More about Adrian ↬[1][2] What makes relational selector one of the most requested features and how are we, as developers, working around not having it? In this article, we’re going to check the early spec of the :has selector, and see how it should improve the CSS workflow once it’s...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, as promised, we have more details on the Google core update. The June 2021 core update[2], which was announced on June 2 and began at 6:30pm ET that day, was an...

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced[1] Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the screen (along with Google). What is the Android search choice screen? The search choice screen was first announced[2] in August 2019. It...

Meet our new book, “Image Optimization”, a deep-dive guide to understand how to deliver high-quality images on the web fast. 528 pages. From formats and compression to delivery and maintenance. Jump to details and get the book right away.[1][2] Images have been a key part of the web for decades. We interpret images much faster than text, which is why high-quality visuals drive conversions and user engagement. To be effective, all these images need to be carefully...

On June 2nd, Google began rolling out the June 2021 core update[1]. Early data seems to show the rollout was mostly felt a few days after it began rolling out, but as Google has said, it can take up to two weeks to fully roll out. Based on everything we have seen so far this update took longer to roll out that prior updates, more spread out when compared to the December 2020 core update[2] – which...

Short names will no longer be available in Google My Business, according to their updated help documentation[1]. Discovered initially by Ben Fisher[2], the Help Center update says: “You can no longer create or edit short names. Short names and URLs that already exist will still work.” Short names made it easier for businesses to share review request URLs. “They are a good short url for getting reviews from clients, just add /review at the end and it...

Google’s mobile page experience ranking factor, originally thought to be part of May’s Core Ranking Update[1], will be rolling out in a matter of days. Are you ready? If not take heart. There are several weeks reserved for observation and adjustment: “Page experience[2] won’t play its full role as part of those systems until the end of August,” said Google. After that, the desktop page experience ranking factor will be next to roll out and will be...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, you asked the questions, I got some of the answers. A few weeks ago we reported on YouTube’s “Right to Monetize,”[2] the ToS change that enables the company to run ads...

If you are feeling like me right now, you have mixed emotions about the world in general. And this is translating into a pretty distinct design trend that’s happening almost across the board: Websites aren’t using many images of people right now. There are just too many questions about what is appropriate (mask, no mask? groups?), so the default answer seems to be using more “artless” options focusing on typography, graphical elements, and small animations. Here’s what’s trending...

Join hundreds of search marketing experts online next week for SMX Advanced[1] — June 15 and 16 — to learn expert-level, actionable tactics that will take your SEO, PPC, and user experience efforts to a new level of success. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions[2] programmed by the Search Engine Land Experts that explore the latest, most sophisticated search marketing issues — from FLoC to GSC Performance reports, automated content generation to Google’s...

About The Author Prince Chukwudire is a Frontend Engineer who is keen on the pixel-perfect implementation of user-centric UI designs and writing unit tests to improve code … More about Prince ↬[1] In this guide, we’ll take a general look at the concepts of forward geocoding and reverse geocoding. We will build a mini-app that applies these concepts to display specific locations, using Mapbox[2] and Vue.js 2.6.11 to achieve this. Pinpoint accuracy and modularity are among the perks that...

Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies,” said Maria Gomri[1], Legal Director of Google France in an announcement...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, so what’s the deal with the Google core update that was released last week? I’ve got to say, this is an unusual one — most core updates that Google releases start...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

Do you know logos? Is branding your thing? Then try our fiendishly hard logo quiz… We’ve lined up ten logos belonging to household names. We’ve even given you four options to choose from to identify the logo. There’s just one catch: we’re only revealing a small part of the logo. We’re kicking off with a couple of obvious ones to ease you in but be warned, they get tougher… Featured image via Pexels[1]. References^ via Pexels (www.pexels.com)Powered by WPeMatico...