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As Global Organic Search Lead at Omega Engineering, Gaizka Nunez works with teammates from all over the world. For Humans of Marketing, he talks about the challenges of global SEO, the importance of learning from others, and the value of digging in, building your own websites, and testing things for yourself.   Christine: I would love to start at the beginning and talk about your career path. What got you into marketing? What got you started down the...

Allyson Collins, Senior Director of Digital Communications at NYU Langone Health, shares her experience building a cross-functional digital communications team that prioritizes the needs of its audience. She also shares her perspectives on customer research, telling an SEO story, and wine-centric travel.  The conversation has been edited for length and clarity. Christine: I would love to start at the beginning and talk about your career path and ask — what got you into marketing? What got you started...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Indexing Bug, New Snippet Controls Live, Linking Out, Google Ads, Bing Hires & More[2]This week, Google had yet another indexing bug with fresh content, yes...

Google's John Mueller said on Twitter[1] that when a manual action is removed, the site is immediately free of any manual actions. But, sometimes it can take time for search to process the manual action. He said however, the effects of that might take a bit of time to be reprocessed." Here are the tweets: Rankings change automatically as we recrawl & reprocess content + signals, both on your site as well as across the web. — 🍌 John...

This week, Google had yet another indexing bug with fresh content, yes, it happened again. Google is now rolling out its snippet controls in search today through next week. Also French sites may just show URLs only in search. Google’s Danny Sullivan slammed journalists for not linking to sources. Google equated buying used domains to buying used cars. Google said you can ignore link spam ransom attempts. Google said the disavow tool hurts more than it...

Google announced[1] it now lets you see conversion by time, that means you can not just see the date of the click that led to the conversion (even if it was a week later) but also the date of the actual conversion (not just the date of the click). Google said "starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad...

Want to work inside a search engine? Well, this might be your chance. Microsoft is hiring a Program Manager for Bing's core ranking team. The job specifically AI Product Managers, who know a bit about machine learning. Frédéric Dubut from Bing posted about this on Twitter[1] and said " is hiring! We're looking for AI Product Managers who can bring their passion for our customers to state-of-the-art ML-driven product development. Please feel free to reach out to...

Lizzi Harvey from Google posted an update to the video structured data page at Google. Now Google is recommending you use the interactionStatistic instead of interactionCount. Google will support both for some time, but if you are using interactionCount, you should probably swap it out for interactionStatistic. Here is Lizzi's tweet: ✒️Doc update✒️For Video SD, Google is now recommending interactionStatistic instead of interactionCount. Google will still support interactionCount for now, but interactionStatistic should be used moving forward.https://t.co/Mrmt0kGy3o pic.twitter.com/3vB77CHnzZ[1][2] —...

It is almost Halloween and the pumpkins are coming out at the GooglePlex, Google's Mountain View headquarters. Here are some photos I found of various Googlers with pumpkins and the Google pumpkin patch at the Google office on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram (www.instagram.com)^ Search Photo of the Day...

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement[1] more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only. “Testing shows that advertisers and people are finding value in ads in search results, so...