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I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. When I hear that we got press coverage for something, I immediately look to see if we got a link and what page it pointed to. Search is literally in my blood. But, unfortunately, as a search marketer, I have drastically devalued the importance of building impressions for my brand. Everything I learned, practiced, and watched as I entered this industry,...

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday[1]. Source: BraveAd platform that rewards users. Brave Ads are structured to...

Google’s search quality evaluator guidelines were updated[1] on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets...

This week, Google confirmed the November local search update and said the reason for the changes were because Google added neural matching to local search for the first time. Google may have also done a small Google search core update this week. I posted the monthly Google webmaster report. Google updated the Search Console messaging interface and I like it. Google News Publisher Center might have a bug with the inclusion request. Google said BERT does...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Local Update Confirmed, Core Search Tremors, Quality Raters Guidelines Update & Larry & Sergey Step Down[2]This week, Google confirmed the November local search update and said the reason for the changes were because Google added neural matching to local search for the...

Google Ads launched[1] a new beta feature named "explanations." Explanations gives you clear insights into large changes in your Google Ads account performance. Google said it helps you with "understanding why your performance changes is critical when optimizing a campaign." Google said "With explanations, you can view the most likely reasons for impression, click, and cost changes with the click of a button. This makes it easy for you to spend more time focusing on optimization, and...

Google is testing[1] an early adopter program to let shipping companies like UPS, FedEx, DHL, USPS and others integrate their tracking data with the search company. This would allow Google to show the status of the package directly in search, as opposed to just showing a link to go to the shippers website to check the status. Here is what you and I would see now: Here is what you would see if this was integrated: Yea, you wouldn't...

Yesterday I spotted that Google updated its Search Quality raters guidelines (PDF download). George Nguyen from Search Engine Land[1] dug into the changes, you can read the details over there. In short, Google added a page to the guidelines, bringing it up to 168 pages. Google added an introduction page and not much else. George said the changes "emphasized diversity, impartiality and pertained to language referring to users." You can compare the two documents yourself, from when...

Google's John Mueller said on Twitter[1] "not having a manual action doesn't mean that the website is good overall." Simple but true - there are algorithms that judge the quality of the site and if your site is not ranking well, and you don't have a manual action, that means your site is probably not all that good? Here is the tweet with the context: Not all sites are manually reviewed by the webspam team, and manual actions...

Here is a photo of John Mueller, taken by Google co-worker, Daniel Waisberg, of him discovering halva in an Israel shop. Halva, derived from the Arabic word halwa, meaning sweet, is one of the tastiest offerings of the Middle East. I am personally not a fan of it, but it seems John Mueller is excited for it. Daniel wrote on Twitter "Will @JohnMu give up cheese? I think he was tempted after tasting some good halva...