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DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for users, and kudos to them for putting the website URL at the top unlike Google. They have one ad, prioritize credit to the publisher,...

Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34%[1] of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads! So what are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress is the best CMS for SEO. Here are 10 reasons why. 1. WordPress Focuses on User Experience WordPress’s themes and plugins work together to make websites professional, user-friendly, and...

Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and makes it easy for site visitors to find information. There are two approaches to site architecture. Flat Site Structure A common approach is to create a...

Google announced[1] today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop[2]. Positive results. Google told Search Engine Land with the mobile rollout[3] that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see...

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body...

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like...

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board...

Google announced[1] today it has graduated Google Dataset Search[2] from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains. The service launched as a...

In a move that taps into the default effect[1], Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine[2] for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with tie-ins where results include references to information from data sources across an organization. This will supplement Chrome search in a business context with...

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update[1] on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web...