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30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal. Consumer activity online is at an all-time high. So, it’s no...

Every November, Amazon sellers buzz with excitement.During the November and December holiday season, sellers can rake in as much in sales as during the rest of the year combined. A company’s preparation for the fourth quarter (Q4) sales can make or break its profitability for 2020. This year, there is an even greater potential for sales as the pandemic has driven more people than ever to shopping online. It has also caused a massive supply chain and logistics challenge...

There is a common problem when auditing staging enterprise sites inside corporate networks.  If you work in-house, you first connect to the corporate network using a VPN client. Then, you need to run auditing tools to review the pages.  The only tools that work are the ones that you can run directly from your computer. For example, the ScreamingFrog spider, which is a downloadable program. However, many enterprise sites have millions of pages which makes crawling from your computer impractical...

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away...

Microsoft Advertising announced[1] Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network[2] encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers can target ads using data from the Microsoft audience graph, which includes LinkedIn professional data. The IAS integration is built in, automatically...

So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively,” the help page[1] now states.    Why we care. Facebook...

This is just a programming note that I will be 100% offline starting Sunday night (September 27th) through Monday night (September 28th) for Yom Kippur. I am not scheduling any stories on Yom Kippur, everything here will be paused until Tuesday morning (or if something is urgent, Monday night). We have a white theme going up today around 3pm ET through all of Yom Kippur (as a reminder, so check it out). If you are bored, feel...

Remember that possible Google search ranking algorithm update[1] from September 23rd[2]? As I mentioned in my weekly video this Friday[3], some felt it may have been caused by a canonical bug with Google search. I wanted to share more around that topic before I go offline tonight for Yom Kippur, since I am not posting anything tomorrow. In short, what happened on the 23rd and 24th of September may have been related to a Google bug related...

Back in 2007, freelancer writers like myself were paid crap per piece of website content.Due to the youthful tastes of search engines and digital content, algorithms[1] were much simpler to conquer. The goal was the more content, the better. More content equals better rankings. Better rankings equal stronger profit. “The more content, the better” remains a significant saying across websites today. Back then, the game plan was to pump out as much as possible, which typically resulted in zero quality. For me,...