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[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001[1]. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our sites, to stay ahead of a constantly evolving SEO environment. Barry was joined by Eric Wu, VP of product growth at Honey Science;...

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott[1]. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5. (I did...

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. We talked about audience targeting, a topic she is passionate about. Audience targeting...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Bing Advice On Optimizing For Intelligent Answers & Questions?[2]I will be honest, the blog post Bing posted yesterday confused me. The title is "How to Optimize Your Content for Search Questions using Deep Learning." The author of the blog post, which is unknown, said "I think one...

I will be honest, the blog post Bing posted yesterday confused me. The title is "How to Optimize Your Content for Search Questions using Deep Learning[1]." The author of the blog post, which is unknown, said "I think one approach to do this is to evaluate our content by following the same process that Bing’s answering engine follows and contrast it to an evaluation of competitors that are doing really well." In short, this Bing representative said,...

In 2018, Google launched AMP Stories[1] and then they got more visual, with visual stories[2] in 2019. Now, Google renamed them from AMP Stories to Web Stories[3]. Did you know that if you publish a web story, Google's mobile search results will show you a fancy image thumbnail in the search result snippet? Glenn Gabe said on Twitter[4] "one benefit of web stories is you get that nifty story icon in the SERP. See below. I saw...

Google is testing replacing the carousel interface in the Google search results for videos with a list view. Here is a screen shot from Mordy Oberstein where he spotted this when he was looking for new jeans :). He posted this screen shot on Twitter[1] and asked "Since when has Google shown the desktop Video Carousel as a list on desktop?" Here is what I see, a normal video carousel slider: Forum discussion at Twitter[2]. References^ Twitter (twitter.com)^ Twitter (twitter.com)Powered...

On June 2, 2020, Google yet again confirmed it was having issues displaying new content in its search results. Google said it was an "indexing issue."[1] Well, it was actually a crawling issue that led to Google not being able to show the new pages in the index. Gary Illyes from Google said in episode two of that new podcast that the issue was actually a crawling issue. Gary added that the crawling was happening so fast...

Gary Illyes of Google said on Twitter[1] "achieving a SEO score 100 in Lighthouse just means that you can follow a handful of directions, not that you're great at SEO." He did say "but good job!" Those that do score 100 he said are good at following directions. Here is Gary's tweet: I don't know whose bubble I'm gonna burst with this, but "achieving a SEO score 100" in Lighthouse just means that you can follow a handful...

This won't fly until COVID is over but here is a photo of a catchbox, those soft microphones you can throw to each other when doing Q&A at an event. You speak into it and it goes to a loud speaker. Here is one branded with the Google logo. Spotted this on Instagram[1]. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry...