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SEO Web Design, LLC / Posts tagged "search engine land"

There is a common problem when auditing staging enterprise sites inside corporate networks.  If you work in-house, you first connect to the corporate network using a VPN client. Then, you need to run auditing tools to review the pages.  The only tools that work are the ones that you can run directly from your computer. For example, the ScreamingFrog spider, which is a downloadable program. However, many enterprise sites have millions of pages which makes crawling from your computer impractical...

Microsoft Advertising announced[1] Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network[2] encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers can target ads using data from the Microsoft audience graph, which includes LinkedIn professional data. The IAS integration is built in, automatically...

So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively,” the help page[1] now states.    Why we care. Facebook...

Google’s U.S. ad revenues will fall this year[1] for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when Amazon — a relative newcomer to the space — is expected to post 23.5% growth and capture almost a tenth of...

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates[1] aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and Yelp for Business were two separate tools. Yelp for Business is Yelp’s equivalent of Google My Business[2]. The integration of ads into profile...

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey[1] conducted by Fan & Fuel, 97% of participants said customer reviews factor into their buying decisions, and 92% of consumers hesitate to make a purchase when there are no customer reviews. But something else is...

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be notified by Google if they are eligible to participate. Assuming this larger beta test also delivers positive results (for advertisers and Google),...

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced[1] Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions now make use of Microsoft Turing Natural Language Generation (T-NLG) Next Phase Prediction to present full phrase suggestions in real-time. This expands...

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals, Developer Advocate Martin Splitt, to discuss (and joke around about) why some SEOs are at odds with Google. [embedded content] Martin shares how...

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes to fill, so today we are launching our search for the next content leader for Search Engine Land and our companion conference...