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SEO Web Design, LLC / Posts tagged "search engine land"

Google announced[1] today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop[2]. Positive results. Google told Search Engine Land with the mobile rollout[3] that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see...

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body...

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like...

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board...

Google announced[1] today it has graduated Google Dataset Search[2] from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands of repositories across the web, making these datasets universally accessible and useful,” Google explains. The service launched as a...

In a move that taps into the default effect[1], Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine[2] for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with tie-ins where results include references to information from data sources across an organization. This will supplement Chrome search in a business context with...

It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far the industry has come since Mike opened his internet marketing agency in 1995, and the ways technologies like AI and machine learning...

Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight search results have been and will continue to be ranked on the basis of price and convenience (i.e., flight duration, number of...

Pages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced[1] Wednesday. The corresponding regular listing may or may not appear as the first result on the second search results page. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead of twice. For those that don’t...

Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019[1]. And nearly half said they planned to increase it by more than 25%.  Has that actually occurred? Have results met with expectations? We’re eager...