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SEO Web Design, LLC / Articles posted by Search Engine Land

Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time to implement the tips and techniques below to ensure that you’re getting the most out of the work your teams have already put in,...

On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia Solutions Topics of discussion will include how marketing automation platforms seek to differentiate themselves; whether marketing automation fits in the stack as a hub and central...

We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users.  Google is so confident in the consumer value of these answers that they put them atop...

SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and efficiency is at a premium. Organic reach is more important and cost-effective than ever, and yet, major changes to how Google presents...

With Google’s latest decision to strip Search Terms data[1] insights from advertisers (some agencies have reported around 25%-30% or more[2] of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language.  Specifically, there seem to be three main reactions to this change:  Those who believe that advertisers own the data outright, or at least the data is part of what they are paying for, and thus have every right to all data. These are...

Google announced[1] it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when crawling your web pages. Google said there is no ranking benefit to this change or to your site supporting crawling over HTTP/2. What is HTTP/2? HTTP/2 is a major revision of the HTTP network protocol used...

Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. It is being rolled out today globally. Seeking simplicity and time savings. Created for small businesses (SMBs), it will later be available to any business on Facebook. However it’s clearly intended for SMBs and focuses on simplification of content management across...

“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an episode[1] of AskGoogleWebmasters. Mueller’s explanation harkens back to guidance that was first published in 2015, in which Google explained that, overall, its systems treat new generic top-level domains (gTLDs) like other gLTDs[2] (such as .com and .org). “That’s by design,” he added, “Just because...

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your search marketing efficiency, scale, and effectiveness: Attend Search Marketing Expo[1] online, this December 8-9, for just $149! Join your search community for two days of tactic-rich training at the largest virtual SMX event ever, featuring: 45+ expert-led sessions Forward-thinking keynotes Virtual networking Live Q&A with speakers … and much more. You’ll walk away with actionable organic and paid tactics that can drive more awareness, traffic, and...

[embedded content] In this episode, we discussed the gender gap in SEO. We talked about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists included: New research[1] from DeLeon and North Star Inbound shows that women account for roughly 30% of SEOs globally — a stat that hasn’t budged in five years. Across the board, whether by retainer, project or the hour, women are charging and...