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SEO Web Design, LLC / Articles posted by Search Engine Land

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday[1]. Source: BraveAd platform that rewards users. Brave Ads are structured to...

Google’s search quality evaluator guidelines were updated[1] on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets...

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update...

SinglePlatform syndicates restaurant menus to various search and directory sites online, and is positioned as a listings management company. It was founded in 2010 and bought by ConstantContact in 2012, in a deal valued[1] at roughly $100 million. Yesterday it was sold[2] to TripAdvisor — by Endurance International Group, which acquired[3] ConstantContact for just over $1 billion in 2015 — for roughly half that amount[4]. Better home for SinglePlatform. The deal is good for TripAdvisor, which has been...

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available[1] for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. Optimization scores in Google Ads are now available for Display campaigns.What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected...

Shipping companies across the world can now sign up to participate in Google’s package tracking early adopters program, the company announced[1] on Thursday. The program enables more shipping companies to show users the real-time status of their delivery right on the search results page. Source: Google. Why we care This feature has been available to major domestic shipping companies for over a decade. The program will extend the feature to more companies around the world, which could ultimately make...

It is the holiday season again, and you know what that means… the year is almost over and it’s time to start preparing our SEO strategies for next year! Along with eggnog frappuccinos, cooler weather, and people putting Christmas lights up (way too early), the end of the year signifies a time for reflection – and this rings true for SEO as well. As your current SEO strategy winds down, now is the time to position your site...

Messages within Google Search Console are now accessible through the bell icon at the top of any page within Search Console, the company announced[1] Wednesday. The updated interface now allows site owners to view their messages from anywhere within the tool, without leaving reports. Source: Google. Why we care Being able to reference messages without having to leave the report you’re viewing makes information more accessible and improves our workflow, which can facilitate better decision making. The categorized messages (as...

Jeff Selig from Overdrive Interactive invited me to his office to sit down and talk SEO. It was a fun chat because we went back to the 90s era, the super early days of SEO, where things like domaining, spamming and even cloaking were the thing to do. As things matured, so did the SEO profession and we spent some time talking about that progression. The conversation went into how to build sites that last, how not...

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect customers for your brand. As you build an audience strategy, identifying the people you don’t want to target is just as important as finding the people you do want to reach. Negative audiences help reduce wasted spend, ensure people see the right messaging at the...