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SEO Web Design, LLC / Articles posted by Search Engine Land

[embedded content] The evergreen Googlebot[1] was a huge leap forward in Google’s ability to crawl and render content. Prior to this update, Googlebot was based on Chrome 41 (released in 2015) so that the search engine could index pages that would still work for users on older versions of Chrome. The drawback, however, was that sites with modern features may not have been supported. This discrepancy created more work for site owners that wanted to take advantage...

End of April and early May, the local SEO community were noticing[1] a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps. It turns out, this was not the result of an algorithmic update but rather a bug. Danny Sullivan of Google said[2] last week, “Just wanted to update. Thanks for the examples. They helped us find a bug that we got resolved about about [sic] two...

In December I drove down to DC to interview Matt Cutts[1] and before I sat down with Matt, I interviewed two SEOs in the DC area. The first was Sarah Teach, the Evergreen Content SEO Lead at The Motley Fool. We didn’t talk about basic SEO topics, we talked about RVs, heartfelt SEO and conscious capitalism. In our conversation around heartfelt SEO, or Conscious Capitalism in SEO, she discussed how you need to write for the person...

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April[1] and then in the crowded Wisconsin bar scenes and packed Alabama[2] and Florida beaches[3] of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up...

Eligible small and medium-sized businesses are starting to receive Google Ads credits[1] in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to $1,000, based on historical spend. The credit can be used up until Dec 31 of this year. So how do you make...

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus,...

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers[1] that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their...

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up[1]. The IAB is out with survey data[2] that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face...

Digital advertising in 2019 was worth $124.6 billion, according[1] to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included: Online video advertising – 33.5% Mobile – 24% Social media advertising – 23% Internet audio advertising – 21.2% Roughly 70% of digital ads were served...

Google announced today a new Page Experience Update[1] and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content shows in the Top Stories section. What goes in top stories now? Back in 2016[2], Google said that only AMP pages could...