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SEO Web Design, LLC / Articles posted by Search Engine Land

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do your Google rankings feel rocky? It is me again, Barry, the one obsessed with Google algorithms. Over the past month or so I feel like I’ve written in the “Search...

Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like search panel experience Microsoft launched these new knowledge panel designs that have very visually appealing. Microsoft said it’s goal is to “provide both style...

Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced[1] Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business.  Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a Spring Sale campaign, and you want to stay on top of how conversion volume changes week-over-week,” Google provided as an example, “With this new...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, Did you attend SMX Report last week? Before we get into that, first allow me to introduce myself. I’m Kathy Bushman, Director, Events Content at Third Door Media. That means I...

Google My Business[1] has upgraded the new performance report[2], which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section shows you how people found your local listing, either on desktop or mobile and either through Google Search or Google Maps. What the report looks like. You can access the report by logging into Google My Business, clicking on your business, and selecting the Insights tab...

It’s a given in marketing technology nowadays to add scripts to your HTML that inject even more script[1]. Google’s Tag Manager is a great example. But too often marketers and website managers don’t realize that scripts can wreak havoc on page performance in exchange for adding ads and tracking. When (bad) hackers inject script into HTML without our knowledge, they now can leverage our search engine ranking potential for criminal enterprise. In part, this is made possible...

Once third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced[1] on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts[2] (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads while providing a degree of individual privacy. Why we care Google seems committed to its Privacy Sandbox, the company’s...

Good morning, Marketers, have you heard the news? Ginny Marvin, former editor-in-chief at Third Door Media (the publisher of Search Engine Land, Marketing Land and MarTech Today) as well as the primary voice behind this newsletter for a number of years, has joined Google as its new Ads Product Liaison[1]. A big, heartfelt congratulations, Ginny! Myself and former TDM editor-in-chief/current Noogler Google Ads Product Liaison Ginny Marvin at SMX Advanced in Seattle. In her announcement, she said that her...

A few weeks ago, Maryland became the first state in the U.S. to impose a tax on digital advertising. Over the coming months and years, it may be joined by many more states seeking to pass similar taxes. However, legislators in the U.S. are hardly the first to attempt to tax advertising platforms like Google, Amazon, Facebook and Microsoft. Similar taxes have been passed in the UK, Austria, France and Turkey. In some of those countries, the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these days? As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report[2] (MIR) I’ve been thinking deeply...