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SEO Web Design, LLC / Articles posted by Search Engine Land

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. As of July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When...

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and Apple, leading ad industry associations and companies launched a standards initiative Tuesday. Dubbed the Partnership for Responsible Addressable Media, the group said it was created to “advance and protect critical functionalities like customization and...

At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more. When the quality raters guidelines[1] began to leak out, even before it was a public document[2], Jennifer was breaking these 160-plus page...

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social profiles or even your most...

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help webmasters understand incoming traffic to their website by using data that is completely reliable and unsampled. And because it’s free, anyone can create this new dashboard to help SEOs gain a better understanding of technical SEO issues that might harm your website’s...

TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand. Why...

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads...

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I believe that, together, we’ll come to the conclusion that SEOs should be actively involved in brand decisions. I think we’ll agree on that because we...

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you establish a framework for beginning to target other countries. Budget for different...

Bing announced[1] it has completed the migration from the old Bing Webmaster Tools to the new Bing Webmaster Tools[2]. With this launch, Bing also launched a new URL inspection tool, a new Robots.txt tester tool[3], the site scan tool[4] and a new webmaster guidelines[5]. With this migration Bing was able to consolidate 47 different links in the old version to 17 different links, since most of the links have been consolidated and bundled into fewer tools that...