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SEO Web Design, LLC / Articles posted by Search Engine Land

Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s what Melissa Stiles, VP of marketing and sales at SAM, told us. But that growth has been quite tangible, from launching with...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, are you excited about the upcoming Google I/O event? This year, Google is holding Google I/O virtually, it is 100% free to attend and you can register over here[2] if you...

In a Google Marketing Livestream preview announcement[1] of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data. Machine learning extended to behavioral analytics in Google Analytics. Google announced GA4 last year which includes conversion modeling to help close measurement gaps and get better insights into customer behavioral analytics data as privacy becomes more of a concern...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about expanding your search marketing business, Hiring is hard. Whether you’re hiring your first employee or your 500th employee, hiring is one thing that doesn’t ever get easier....

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and we hope we got your name right today! ;)  Let’s get local with today’s newsletter. I mean, with George Nguyen out this week, showing his mom around his local neighborhood,...

Schema.org has launched its schema markup validator tool at validator.schema.org[1], the organization announced[2] this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015[3] and then launched in 2017[4] the company launched the rich results testing tool. In July 2020[5] Google moved the rich results testing tool...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how much of search is controlled by machines? That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search...

In October 2020, Google began showing a call history feature[1] in Google My Business[2]. But the data was blank and it may, at best, have shown a summary of answered and missed calls initiated from Google Maps or Google Search. Now Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call. What it looks like. John Smith shared a screenshot of...

Google has updated its Google Search Console enhancement report for event structured data/rich results[1] to show more errors. In short, Google is now able to report on more issues with your event structured data. What changed. Google said[2] it changed how it evaluates and reports errors for event structured data in its Search Console enhancement reports[3]. Now Search Console is able to detect Event entities at all hierarchy levels, not just at the root level. Plus, Google...

Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced[1] Tuesday. Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location. The Custom Location Targeting interface. Image: Yelp. CLT is available now to...