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SEO Web Design, LLC / Articles posted by Search Engine Land

What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and with it, shape our mindset. We choose our worldview and its invisible hand leads us along our career path. It may even affect our mental health because we’re constantly pushing to meet expectations others have imposed on us. Or, that we’ve accepted these expectations as our own even if it’s not actually...

Google has added[1] a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called “Continous audience sharing” that will enable you to share all available audience lists in the manager account with all of its sub-accounts. Google said an option to share lists created in sub-accounts with the manager account will be coming in a matter of months. Keep in mind. This might not be an appropriate action...

Google announced two new features to the Change of Address tool within Google Search Console. These new features include redirect validation for top five URLs of the moving domain and a reminder at the top of both the moving domain and the destination domain within Google Search Console. Redirect validation. Google added redirect validation for top five URLs of the moving domain. The tool will show you the redirect flow, validate the flow, show you some examples...

The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as possible. This year, however, there was a new entry to the list — Connected TV (CTV). Or as we’ve come to...

At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking forward to TDM’s continued growth and success during the coming years. This journey started when I first met Danny Sullivan in 1998, at the Internet Librarian conference in San Diego. He was the keynote speaker, and his topic was a bit of an eye-opener for most attendees. A couple of years...

Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay[1] of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options for tracking website conversions (shown below) has five options: purchase, lead, page view, sign-up and other. The current set of conversion actions available in...

After working for many years with agency partners to plan and execute paid search, it took T-Mobile US just five months to transition all paid search activities-house. “Bringing the team in house aligns us closer to the business and drives more impactful outcomes to T-Mobile US through paid search activation,” said Natalie Barreda, senior manager of media. She leads T-Mobile and Metro By T-Mobile’s new in-house paid search team. Establishing tightly woven connections across the brands’ digital teams...

Chris Boggs has been doing the SEO and SEM thing since 2000 — yes, for over 20 years. Boggs does both SEO and PPC and has worked at both large agencies and smaller agencies and in-house at both large companies and small companies. He has been on his own, running his own agency named Web Traffic Advisors[1], since 2014. Boggs is a former US Marine and credits a lot of his success in the industry to what...

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility[1] requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications (up from just one certified user with standard or admin access). The new requirements, announced last week, are set...

January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm[1], digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this...