SERP Overview At the bottom of the page you’ll see information on the pages that rank in the SERPs[1] for the keyword you’re looking at. First, you have “SERP History”. This is a breakdown of how the rankings have changed since Ahrefs started to collect data on that term (this starts in 2016 for most keywords). That way, you get some context around how pages have come and gone from the first page. You can also see how much the results...
by Brian Dean · Updated Jun. 09, 2020 We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered. A Summary of Our Most Interesting Findings is As Follows: 1. 32.5% of all Google Lens results have a “matching” keyword in the page’s title tag. Therefore, keyword-optimized...
This is a complete guide to off-page SEO in 2020. In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including: Backlinks Social signals E-A-T Branded searches Online reputation signals Lots more Let’s get started. Chapter 1:Off-Page SEO Fundamentals Let’s start things off with a quick review of the basics. Specifically, I’m going to share what off-page SEO is and why it’s important in 2020. You’ll also learn the major differences between off-page SEO and on-page SEO[1]. Chapter 2:Boost...
In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single...
by Brian Dean · Updated Apr. 28, 2020 We recently analyzed 11.8 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data partner Ahrefs[1], we uncovered some interesting findings. And today I’m going to share what we found with you. Here is a Summary of Our Key Findings: 1. Our data shows that a site’s overall...
This is a complete guide to technical SEO. In this all-new guide you’ll learn all about: Crawling and indexing XML sitemaps Duplicate content Structured data Hreflang Lots more So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide. Chapter 1:Technical SEO Fundamentals Let’s kick things off with a chapter on the basics. Specifically, in this chapter I’m going to cover why technical SEO is still SUPER important in 2020. I’ll also show you...
Find “Shoulder Keywords” Most people ONLY optimize their site around keywords that are very closely related to what they sell. And it’s a BIG mistake for two main reasons: 1. Product keywords are usually super competitive.2. There are thousands of keywords that your potential customer searches for when they’re not searching for that you sell. And if you can get in front of your customer with an awesome piece of content, they’re SUPER likely to buy from you down the...
This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts “X vs. Y” posts are posts like: “Convertkit vs. MailChimp” “Paleo vs. Keto” “UberEats vs. Postmates” And “X vs. Y” posts are a GREAT way to get more traffic to your...
by Brian Dean · Updated Feb. 04, 2020 We recently analyzed 10 of the most popular keyword research tools in the SEO industry. Our goal? To compare the accuracy and breadth of the data found within each tool. Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools, including: To our knowledge this is the first large-scale comparison of the data provided by various keyword research tools. And now it’s time to share what we...