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SEO Web Design, LLC / Posts tagged "search engine watch"

30-second summary: Every pin has the potential to be discovered by thousands of users creating a chain reaction of activity. Google loves Pinterest and places its pages on the top positions, including SERP features and Google Image search. Linking your Pinterest account and website together is an important step towards better SEO performance. Using the Pinterest Analytics dashboard will help you understand your performance. Research your niche keywords to optimize pins and boards for the relevant key phrases. Follow other related accounts...

30-second summary: SEO is without a doubt the most cost-effective channel for enterprises today. SEO also adds incremental value in a number of different ways. It helps maintain brand equity, helps inform product and sales. SEO can also be used as a PR channel and vice-versa. From consumer behavior trends to market and demand volatility, search behavior can provide the data businesses need to understand market drivers and pivot in real-time. SEO adds value by providing a model for continuous digital improvement...

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly necessary. App ads on Facebook are unlike other types of ads. You need Facebook SDK, in addition to the ads manager, to properly track...

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead generation with examples from Salesforce, Oracle, Hubspot, Slack, and more. Instagram is the hottest new social media channel for B2B marketing. In fact, a study...

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars are not superhuman. They cannot do everything for you. SEO results are not instant. Myths, what are they? To Joseph Campbell, “myths are the world’s dreams. They are archetypal dreams and deal...

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s ranking algorithm. How site owners can best execute an SEO A/B test will depend on the size of their website and their ability to easily roll back changes. If an A/B test...

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to stay ahead of the curve for search marketing. Pull up your phone and search for any good or service, what do you see? In today’s Google and Microsoft search experiences, you...

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This article gives you a brief on the benefits of having a PPC strategy, must-haves for PPC advertising through Google Adwords, elements of attractive and effective...

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year. In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively...

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant, informative blog on your ecommerce site will help increase organic traffic. A recent statistic shows that 33%[1] of global ecommerce traffic comes from organic searches. In other words,...