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SEO Web Design, LLC / Posts tagged "search engine watch"

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology. PUBLC is a new search...

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing can display a wide range of varied elements to show users exponents are preferred by audiences. Multivariate testing can help to optimize web pages based...

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and your buyers’ needs have dramatically changed in the last few months. Credly’s VP of Marketing, Adam Masur shares three of the most critical marketing metrics...

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical questions your target audience has. Why? So you can answer them. Finally, you’ll set out to answer the questions you collected in an authoritative way...

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s Aditya Sheth outlines six Google advanced search hacks you need to know to master Google search and become a better SEO. I have to come...

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is a fun place where we can engage with our audience on a daily basis. You’re probably already familiar with the...

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! If you have a content...

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in on how you can increase your AOV through some smart, simple, and effective methods. When you’re running an ecommerce store, you should know that average...

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of vanity social media metrics. Strive to understand who your target audience is. Are your social media followers a mirror image of your potential customer? Should...

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and empty platitudes, how can businesses walk the walk? Evelyn Johnson discusses how businesses need to keep peoples’ sentiments in mind as...