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SEO Web Design, LLC / Articles posted by Search Engine Watch

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for...

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having...

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts. Google’s new feature...

Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google has planned and what folks in the ad tech and martech[1] world need to do: How Google Chrome’s privacy update affects ad tech As of this month, Google has implemented a new secure-by-default model for cookies[2], enabled by a new cookie classification system. This system will stop sending third-party...

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be...

We’re all aware that YouTube’s video consumption grows every year[1], so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools. From writing the perfect description to looking up what your competition did right, there is SEO software for all...

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO[1] copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO[2] copywriting can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content. However, while ranking well on search engines...

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit. Email marketing has also always managed to be a great platform for collecting...

Time is the most valuable asset. Nothing is more frustrating than slow page loading. A slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings. Here are some interesting website load statistics: An Akamai study[1] showed that 47% of customers expect websites to load in a few seconds or less. One second delay on Amazon could cost $1.6 billion on sales every year. According to Pingdom, 78% of the top[2] 100 retail websites...

“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. It’s time to retire “KPI” – Even though this article could be a dangerous drinking game if you sipped every time you saw...