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SEO Web Design, LLC / Posts tagged "search engine marketing"

Pinterest is a huge social platform with 367 million[1] monthly active users.Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25 Things You Didn’t Know About Pinterest Yes, you know that Pinterest is a colorful, fun social bookmarking site. But here are facts you probably don’t know about it. 1....

Gary Illyes of Google announced[1] on the Google webmaster blog this morning that it wanted to clarify that spam reports[2] are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines[3] and say these spam reports will not lead to a Google employee reviewing a site and manually penalizing it. Automated spam prevention. The difference is that when you submit a spam report, this spam report will only...

The California Consumer Privacy Act[1] ([2]CCPA[3])[4] went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds. Part of the challenge with CCPA compliance[5] is the lack of clarity around...

Google is testing ads again in local business profiles. The company did something similar in 2017[1] and again last year[2]. Tim Capper was the first[3] to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The ads can appear both on desktop and mobile. The third-party ads so far all appear to be connected to the businesses themselves. Food...

[embedded content] As Google lifts the AMP restriction on its Top Stories[1] section in favor of page experience factors[2] next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit those resources, it may just be a matter of time before publishers begin abandoning AMP en masse. During our AMP session of Live...

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported[1] Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on the product pages is reflected when a user adds a product to the cart. GoogleBot shopping. Google told Search Engine Land in...

The California Consumer Privacy Act (CCPA[1]) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies[2] that qualify under one or more of the following statutory criteria:   Have gross annual revenues in excess of $25 million; Possess the personal information of 50,000 or more consumers, households, or devices; or Earn more than half of their annual revenue from selling consumers’...

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are using the...

[embedded content] Next year, Google will lift the AMP restriction[1] on its Top Stories section and instead use page experience factors[2] to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our AMP session of Live with Search Engine Land[3], Matt Dorville, SEO manager at BuzzFeed, shared some important considerations for publishers ahead of the change. Wait and see. How the Page Experience update affects the Top...

The CHEQ PPC dashboard. Image: CHEQ.CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to...