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SEO Web Design, LLC / Posts tagged "search engine marketing"

Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.” “Over the last few months, we have heard from the...

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Specifically, this is the question that was sent in: “Hi John, my domain was detected as spam. I have already fixed it and reported it via Search Console but my site is still detected as spam. What should I do?” What is a Manual Action? Google penalties are referred to as manual actions because they are issued after...

ADVERTISEMENT Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities such as integrity, dependability, trust, quality and even ROI. The bad friends and ‘trendamies’ need to get weeded out before too much time, and resources get depleted. Social Media Channels: That Was Then, This Is Now You know social media channels are here to stay when you consider: Daily Activity Almost 3.5...

ADVERTISEMENT YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers. With this new feature, viewers can support their favorite creators by purchasing “applause” on videos they enjoy. Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time. Viewers receive nothing in return for purchasing applause, it’s simply designed as a way to personally support YouTube creators Think...

ADVERTISEMENT There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment. The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode. We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites. While marketing often focuses on getting the web visitor, we’re often held to the standard of what that...

How and how often do you optimize bids? The ideal frequency depends on: Campaign goals. The amount of data available to your ads and keywords. Competitive landscape. Still, it is safe to say that a regular bid review is needed. Thankfully, with all the automation solutions, bid management can be systematic. Advertisers quickly get access to the same engine features. That is not to say, though, that automation can take all aspects of bid management decision making off your hands. Sure, automation supports scale,...

Three years ago, Tim Sullivan and Ray Fisman claimed[1] in The Harvard Business Review that “a Super Bowl ad is the equivalent of lighting money on fire.” Were they right? Well, it depends on how you measure your results. Digital marketers know that there are a ton of metrics out there. And they understand why you should use a different set of metrics as KPIs for a brand campaign than you would for a performance campaign. (As Albert Einstein explained,...

Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?  On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals. Search engine optimization (SEO) SEO for all intents and...

Content marketing[1] has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a web presence. Technology hadn’t progressed nearly as far as it has current day, so algorithms and systems used to rank websites were still fairly rudimentary. They...

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google benefit the world’s biggest retailer, Amazon. In order to better understand the symbiotic relationship between Google and Amazon, SEO and content marketing platform Searchmetrics has released a study based on 10,000 keywords, “Amazon vs. Google: The Battle for Product Search[1].” Those keywords generate an Amazon-located product as...