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SEO Web Design, LLC / Posts tagged "search engine marketing"

I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. When I hear that we got press coverage for something, I immediately look to see if we got a link and what page it pointed to. Search is literally in my blood. But, unfortunately, as a search marketer, I have drastically devalued the importance of building impressions for my brand. Everything I learned, practiced, and watched as I entered this industry,...

Brave said it has seen a surge in user adoption since releasing version 1.0 of the privacy-centric browser on November 13, 2019. Monthly active users (MAU) have doubled in a year to 10.4 million as of the end of last month. DAUs. Daily active users of the browser created by Mozilla founder Brendan Eich have tripled in the last year to 3.3 million, the company said Friday[1]. Source: BraveAd platform that rewards users. Brave Ads are structured to...

Google’s search quality evaluator guidelines were updated[1] on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users. The search experience. The guidelines are now prefaced by an introduction (section 0.0, as seen below) explaining why people conduct searches and the ways in which they perform them. Although the entirety of section 0.0 is new, the paragraph indicated by the red box makes reference to the complex nature of certain queries and sets...

Google is working[1] on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show...

Google Ads will now provide explanations[1] for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance changes in your campaigns and ad groups faster, you can now request explanations.” Advertisers can view explanations for changes in impressions, clicks, and cost....

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of the Search Engine Journal Podcast Network. Hosts Greg Finn, Jess Budde, and Christine “Shep” Zirnheld unpack all the paid, organic, and social news you may have missed this week. We read all the top news stories so you don’t have to: Larry Page and Sergey Brin are stepping down from leadership roles at Alphabet[1] We say a fond farewell to the Google founders and Greg...

How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of time and effort to monitor – just like your brick-and-mortar storefront, website, Facebook page and any other place where people interact with your business online and offline. And with Google the first place most customers now see any information about your business, you should review and update your GMB page frequently. 4 reasons you need to update...

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization[1] but doing this at scale because you must focus on the global market, must require automation and that is where machine learning[2] comes in. You must create a digital presence that will help in better...

One surefire way to help clients gain more SEO traffic is to redirect valuable URLs that end up in 404s to equivalent ones. These URLs generally still get traffic, have valuable external links coming in or both. One lazy and ineffective approach to map 404 URLs is to redirect all of them to the home page or a dynamic search result. 🤦 For example, Smarthome 302 redirects non-existing pages to its home page. This type of redirection is generally...

This article will give you the answer to the most emotionally charged[1] question of paid search: Should your business bid on its brand terms? Few topics are so divisive. What other issue can infuse a technical, data-driven marketing channel with the emotional sensibilities of an eighth-grade drama club? Amid the debate, some marketing teams “pick a side” that sabotages their profits without realizing it. Others ignore that there’s a decision to be made and get subpar results. Take a deep breath,...