This is just a programming note that I will be 100% offline starting Sunday night (September 27th) through Monday night (September 28th) for Yom Kippur. I am not scheduling any stories on Yom Kippur, everything here will be paused until Tuesday morning (or if something is urgent, Monday night). We have a white theme going up today around 3pm ET through all of Yom Kippur (as a reminder, so check it out). If you are bored, feel...
Remember that possible Google search ranking algorithm update[1] from September 23rd[2]? As I mentioned in my weekly video this Friday[3], some felt it may have been caused by a canonical bug with Google search. I wanted to share more around that topic before I go offline tonight for Yom Kippur, since I am not posting anything tomorrow. In short, what happened on the 23rd and 24th of September may have been related to a Google bug related...
Back in 2007, freelancer writers like myself were paid crap per piece of website content.Due to the youthful tastes of search engines and digital content, algorithms[1] were much simpler to conquer. The goal was the more content, the better. More content equals better rankings. Better rankings equal stronger profit. “The more content, the better” remains a significant saying across websites today. Back then, the game plan was to pump out as much as possible, which typically resulted in zero quality. For me,...
30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are...
Tomorrow, Sunday, September 27th, is Google's 22nd birthday. To celebrate, Google will be posting this animated Google Doodle. The cute thing is that since it is #2020, letters in the Google logo is celebrating the birthday event over Google Meet in a socially distant way. Here is the animated Doodle: Here is the Doodle for the 21st birthday[1] that trails back to the previous logos for previous birthdays. Google wrote[2] about this Doodle: The partnership between Google founders Larry Page...
Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020.Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year: “Each year,...
Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords.Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time. Meta Description Rewrite Rate by Search Position Data from the study focuses...
Bing is improving several key search features with updates designed to provide users with a wider range of results.Now, when users search using Bing, they can expect to see: Better autosuggest predictions More ‘people also ask’ recommendations Intelligent answers in more regions Semantic highlighting in search snippets Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language Representation and Natural Language Generation. Here’s how these updates will enhance the Bing search experience going...
Reddit has announced new options for greater advertiser control over where their ads show, in concert with their objectives and targeting goals. Rolling out today in ad accounts, Inventory Types give advertisers three levels to choose from.The announcement comes on the heels of a bumpy year for content standards on other platforms. Others like Facebook and YouTube publicly struggled with Covid misinformation spread[1], and how to handle inaccurate statements by public figures. “Brand Safety has become a...
LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.Now at 706 million members worldwide, LinkedIn has seen a 50% increase in content shared year-over-year. With new signups and engagement growing at unprecedented rates, LinkedIn is rolling out a new look and experiences to help foster human connections. Today, LinkedIn is introducing: A refreshed design Streamlined search results LinkedIn Stories New messaging features Here’s more detail about each of these updates. A New Look for...