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SEO Web Design, LLC / Posts tagged "search engine optimization"
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30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s ranking algorithm. How site owners can best execute an SEO A/B test will depend on the size of their website and their ability to easily roll back changes. If an A/B test...

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30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to stay ahead of the curve for search marketing. Pull up your phone and search for any good or service, what do you see? In today’s Google and Microsoft search experiences, you...

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DuckDuckGo served 102,251,307 search queries on January 11, breaking past the 100 million query milestone for the first time, according to the search engine’s traffic page[1]. Daily average search queries served by DuckDuckGo. The letters (A-F) refer to privacy-related blog and news articles published on those dates. Source: DuckDuckGo[2]. DuckDuckGo remains a very niche competitor. As of December 2020, Google’s estimated search engine market share in the US is 87.81%, according to data from statcounter[3]. The closest competitor,...

Search Engine Land
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30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This article gives you a brief on the benefits of having a PPC strategy, must-haves for PPC advertising through Google Adwords, elements of attractive and effective...

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If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report[1] — online February 23. At just $99, your All Access pass packs a ton of value, including an all-new training experience covering everything you need to know about search marketing analytics. Here’s how it works: Crafted by the Search Engine Land experts, the agenda[2] features two dedicated “learning journeys”: SEO...

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Google has posted[1] an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” This means you may see an increase in the number of crawls reported for your site but this is just a reporting change – there is no direct impact in search. Crawl stats report. Google, back in November 2020, launched the new crawl stats report[2]. You can check it out over...

Search Engine Land
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In part one with Phillip Thune[1], we spoke about the super old days in the search industry. Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. Here, in part two, we speak a bit more tactical, about how content and search. Specifically we spoke about how to prepare to write for users and search engines. What you can do to help find the write authors for your content, if outsourcing content is what you want...

Search Engine Land
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30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year. In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively...

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30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant, informative blog on your ecommerce site will help increase organic traffic. A recent statistic shows that 33%[1] of global ecommerce traffic comes from organic searches. In other words,...

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30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has historically been hard for marketers to use. That, plus the lack...

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