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30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore Google expert, Susan Dolan draws from her rich experience and...
Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote[1] about a case in Michigan where a law firm had a 1-star review left that had no text in it. [We also covered it in our daily brief[2] a while back.] The identity of the user is unknown and the law firm claimed that the user posted the wordless one-star review to their Google My Business listing with...
Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers are looking to capitalize on the here-and-now as search demand shifts across various consumer categories. Although many may focus on a client’s given target, when executed correctly, including search demand in your optimization strategy can result in incremental revenue, all while achieving given targets. For PPC marketers looking to capitalize upon...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, It has been about a week since the Google product reviews update[2] started rolling out and I wanted to give you an update on what type of impact it’s had. Sometimes...
Brand safety has been top of mind[1] for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and up-to-date. This feature will be available to all users within the coming weeks,”...
Automation elicits a range of emotions, which is true outside of marketing as well. Within the context of marketing, we should be used to it. In fact, some of us are already so used to it that we use automated tools all the time. Nevertheless, skepticism and distrust are also common attitudes when it comes to automation — these feelings are valid as well. After all, new automations are often accompanied by a change in workflow...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what does it all mean? Three-fourths of Americans who said they like personalized advertising also said they would support legislation forbidding companies from selling their personal data to third parties,...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, I’d like to share a bit about the mindset I try to adopt — perhaps it’ll help if anxiety sometimes gets the better of you (as it does for me). In...
Google announced[1] this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Google Ads auto-apply recommendations. Google now allows advertisers to opt-in to apply a certain subset of recommendations automatically to your account. Google said this “can improve your account performance and save time,” but...
