Video: Mike Blumenthal on review attribution in local search
In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack of resources Google allocates to addressing spam on Google Maps[1]. Here, in part two, we talked about the importance of review attribution for local businesses on Google Maps.
Reviews are not just a way for you to get stars on your Google Maps listings but a way for you to listen to what your customers are saying. You can use these reviews as a content driver for your content strategy.
Reviews can also be used as a way to learn more about your competitors, a competitive intelligence solution, if you will.
While Google may not invest a lot in spam mitigation in Google Maps, it does invest a lot in other areas.
Here is part two of our interview:
If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form[2] on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here[3].
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[4], a NY based web consulting firm. He also runs Search Engine Roundtable[5], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[6] and he can be followed on Twitter here.
References
- ^ lack of resources Google allocates to addressing spam on Google Maps (searchengineland.com)
- ^ fill out this form (www.seroundtable.com)
- ^ clicking here (www.youtube.com)
- ^ RustyBrick (www.rustybrick.com)
- ^ Search Engine Roundtable (www.seroundtable.com)
- ^ Cartoon Barry (www.barryschwartz.org)
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