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SEO Web Design / SEO  / Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Outside of the Google page experience update[1] that is coming to a Google ranking algorithm near you next year, does Google use click-through rate, pogosticking, time spent on a site, and other user experience signals as a ranking factor? That was the topic of conversation in part two of my video interview with Drew Madore.

Now, to be clear, Google has said time and time again, on-the-record[2], that it does not use CTR and similar signals as ranking signals. But Drew Madore, as some other SEO professionals, do not believe Google. He strongly believe Google uses user experience are part of the algorithm. Drew said he believes that Google is using Google Analytics and Chrome data directly for ranking purposes.

Here is the video interview on this topic and if you missed last week, we talked about what has changed with black hat SEO[3].

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If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form[4] on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here[5].

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[6], a NY based web consulting firm. He also runs Search Engine Roundtable[7], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[8] and he can be followed on Twitter here.


  1. ^ Google page experience update (
  2. ^ said time and time again, on-the-record (
  3. ^ what has changed with black hat SEO (
  4. ^ fill out this form (
  5. ^ clicking here (
  6. ^ RustyBrick (
  7. ^ Search Engine Roundtable (
  8. ^ Cartoon Barry (

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