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SEO Web Design, LLC / SEO  / Vlog #28: Andrea Cruz Lopez On Google Ads Match Types & Tips

Vlog #28: Andrea Cruz Lopez On Google Ads Match Types & Tips

Andrea Cruz Lopez (@andreacruz92[1]) works at KoMarketing[2] as a digital marketing manager. KoMarketing was her first job in the SEM space, which she started back in 2015. Andrea is multilingual and speaks three different languages, Spanish, English (obviously) and French. She believes being multilingual helps her do her job professionally, as well as in her personal life.

KoMarketing, she said, has an awesome team and the people in the company share and collaborate a lot. The company only focuses on B2B clients. You can see the 30 or so people behind the glass garage door.

Google Ads made changes to the match types parameters[3]. Google now lets similar keywords expand up to those keywords you have in your keywords. So you need to come up with new ideas on how to control this and control you ad spend. Google has a history of expanding exact match or making exact match match types less exact. Andrea explained how this impacts an agency who manages Google Ads for customers.

I then bring up Will Reynolds talk we did on Vlog number 17[4] about how Google does this to somewhat steal money from advertisers. Andrea believes you have to be careful with your ad budget and your money but won’t go as far to say that Google is grabbing your money.

Andreas top two Google Ads tips is to (1) use the search query report to find patterns and (2) keep reading industry news articles on what is changing. In short, do not “set it and forget it” with your Google Ads campaigns.

Hope you like this video interview!

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You can subscribe to our YouTube channel by clicking here[5] so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form[6] with your details.

Forum discussion at YouTube[7].


  1. ^ @andreacruz92 (
  2. ^ KoMarketing (
  3. ^ changes to the match types parameters (
  4. ^ Vlog number 17 (
  5. ^ clicking here (
  6. ^ fill out this form (
  7. ^ YouTube (

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Search Engine Roundtable is a well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

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