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SEO Web Design / SEO  / Video: Jim Boykin on how link building has evolved over two decades

Video: Jim Boykin on how link building has evolved over two decades

Jim Boykin from Internet Marketing Ninjas[1] had me at his office to talk about the early days of SEO and how things have changed over the past couple of decades. Jim has been and still is an important personality in our industry, and it was really nice sitting with him and talking about SEO.

We talked about the early days of link building, how link building has changed over the years. We also talked about some of the changes at his company, including when he acquired WebmasterWorld[2] and other SEO communityies and then sold them back. That led us into a chat about overall business advice and running a company.

We then moved onto talking a bit about Google penalties, algorithm updates and how important featured snippets and people also ask is for SEO.

Here is the interview:

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Jim will also be speaking at SMX West[3] this month in San Jose — you don’t want to miss it.

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[4] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[5].

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[6], a NY based web consulting firm. He also runs Search Engine Roundtable[7], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[8] and he can be followed on Twitter here.


  1. ^ Internet Marketing Ninjas (
  2. ^ acquired WebmasterWorld (
  3. ^ speaking at SMX West (
  4. ^ can fill out this form (
  5. ^ clicking here (
  6. ^ RustyBrick (
  7. ^ Search Engine Roundtable (
  8. ^ Cartoon Barry (

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