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SEO Web Design / SEO  / Video: Jennifer Van Iderstyne on agency types & multimedia SEO

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

After interviewing Lisa Barone[1] at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera[2]) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years.

We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO in an SEO agency company. We also talked about the process of content creation in SEO, multimedia in SEO and capitalizing on misalignments in SEO.

I apologize for the audio issues, there was a microphone misalignment.

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I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[3] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[4].

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[5], a NY based web consulting firm. He also runs Search Engine Roundtable[6], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[7] and he can be followed on Twitter here.


  1. ^ interviewing Lisa Barone (
  2. ^ @vanetcetera (
  3. ^ can fill out this form (
  4. ^ clicking here (
  5. ^ RustyBrick (
  6. ^ Search Engine Roundtable (
  7. ^ Cartoon Barry (

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