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SEO Web Design / SEO  / Video: Eli Schwartz on Google Panda gutting a site’s traffic

Video: Eli Schwartz on Google Panda gutting a site’s traffic

Eli Schwartz — no, we are not related — was in New York last December and stopped by my office to chat. I decided to capture most of our conversation on my video camera and use it for vlog material. He was a good sport and let me publish it on YouTube.

Eli told me about the day when he was working at a company in 2011 and Google Panda[1] touched down. He said, overnight, the company he was working for saw 70 to 90% of its traffic disappear. Ultimately, it was a really good experience because that site underwent tons of changes, leading to a 125% traffic increase.

Eli then moved into more of an enterprise SEO environment. He spent a lot of time at Survey Monkey, before and after that company IPOed. He now consults for both large companies and start-ups with VC funding on their SEO strategies. We discussed some of the challenges of doing SEO for enterprises.

Check out the interview here:

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I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[2] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[3].

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[4], a NY based web consulting firm. He also runs Search Engine Roundtable[5], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[6] and he can be followed on Twitter here.


  1. ^ Google Panda (
  2. ^ can fill out this form (
  3. ^ clicking here (
  4. ^ RustyBrick (
  5. ^ Search Engine Roundtable (
  6. ^ Cartoon Barry (

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