Video: Ari Nahmani on local SEO and e-commerce in Google search
On my super short vacation to Israel a few months ago, I had the opportunity to interview several SEOs including one named Ari Nahmani from Kahena[1]. We spoke about two topics; hyperlocal SEO and managing e-commerce in Google search.
On the local SEO front, he explained how local SEO can be a bit more complex than normal SEO because of the proximity factors, amongst other things. When it comes to multinational brands with numerous locations, things can get even more complex. But making sure you are fully able to report on conversions and show the value to your customers is key.
E-commerce is challenging, you are not just competing with Amazon but also with the landscape of the Google search results. You have Google Ads, product listing ads, the new e-commerce boxes and so much more – all distracting from the ten-blue links.
You can follow Ari Nahmani at @AriNahmani[2] on social and on his web site at Kahena.com[3].
Here is the video:
I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[4] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[5].
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[6], a NY based web consulting firm. He also runs Search Engine Roundtable[7], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[8] and he can be followed on Twitter here.
References
- ^ Kahena (www.kahena.com)
- ^ @AriNahmani (twitter.com)
- ^ Kahena.com (www.kahena.com)
- ^ can fill out this form (www.seroundtable.com)
- ^ clicking here (www.youtube.com)
- ^ RustyBrick (www.rustybrick.com)
- ^ Search Engine Roundtable (www.seroundtable.com)
- ^ Cartoon Barry (www.barryschwartz.org)
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