Video: Aja Frost of Hubspot on the power of content structure in search rankings
Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content.
Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips.
I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.
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