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SEO Web Design / SEO  / Video: Aja Frost of Hubspot on the power of content structure in search rankings

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content.

Our interview goes into how the company structures its content around these topic clusters and the search benefit the company sees from those efforts. We also talked about featured snippets, image SEO and video suggested clips.

Aja will also be speaking at SMX East[1] in NYC next week, so be sure to catch her talk on driving more traffic to existing content through optimization.

Here is the video, and I have to say, I was very impressed with Aja Frost, you can follow her at @ajavuu[2] on Twitter.

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I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[3] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[4].

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick[5], a NY based web consulting firm. He also runs Search Engine Roundtable[6], a popular search blog on SEM topics.


  1. ^ SMX East (
  2. ^ @ajavuu (
  3. ^ can fill out this form (
  4. ^ clicking here (
  5. ^ RustyBrick (
  6. ^ Search Engine Roundtable (

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