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SEO Web Design / SEO  / Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

I stopped by the Brado offices right near Busch Stadium in St. Louis to sit down with the man who has the @SEO[1] Twitter handle, A.J. Ghergich. The conversation was one of the more thought provoking conversations I had with an SEO in a while.

In this interview, we talked about a number of things from how to scale your SEO agency to understanding human intent. He sold his company and is now the CTO at Brado, so he went from about 20 employees to 170+ employees. We discussed the challenges of scaling an agency through a merger.

We then got into SEO and spoke about why it is important to not chase the Google algorithm. Instead, think about where the algorithm will be in the future and go there. A lot of this he said can be attained through understanding human intent and optimizing for what humans are looking for.

Here is the interview:

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I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form[2] on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here[3].

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick[4], a NY based web consulting firm. He also runs Search Engine Roundtable[5], a popular search blog on SEM topics.


  1. ^ @SEO (
  2. ^ can fill out this form (
  3. ^ clicking here (
  4. ^ RustyBrick (
  5. ^ Search Engine Roundtable (

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