The Definitive Guide To SEO In 2020
Last year I decided to make Featured Snippets a priority for us.
And it helped us go from a handful of Featured Snippets rankings to over 190.
Here’s the step-by-step process that I used.
1. Find Featured Snippet opportunities
Your first step is to find:
Keywords that you already rank for.
Keywords that have a Featured Snippet.
Why is it important to focus on keywords that you rank for already?
So if you don’t already rank in the top 10, you have zero chance of ranking in the Featured Snippet spot.
How do you find Featured Snippet Opportunities?
Ahrefs “Organic Keywords” report.
It shows you keywords that you rank for… that also have a Featured Snippet:
3,117 keywords? Looks like I have some work to do 🙂
2. Add “Snippet Bait” to Your Page
“Snippet Bait” is a 40-60 word block of content specifically designed to rank in the Featured Snippet spot.
Why 40-60 words?
Well, SEMrush analyzed nearly 7 million Featured Snippets. And they found that the most Featured Snippets are 40-60 words long.
And these helped my content rank in the Featured Snippet spot for lots of definition keywords.
They add little boxes to their posts that actually look like Featured Snippets:
3. Format your content for other types of Featured Snippets
Snippet Bait works best for so-called “Paragraph Snippets”, like this:
Even though paragraph snippets make up 81.9% of all Featured Snippets…
…they’re not the only one.
If you want to rank for List Snippets…
Use H2 or H3 subheaders for every item on your list.
Google will pull those subheaders from your content… and include them in the Featured Snippet:
If you want to rank in Table Snippets…
You need to create a table that Google can easily pull data from.
For example, the content from this Table Snippet…
…is pulled directly from a well-formatted table.
Which leads us to our next topic…
- ^ 99.58% of all Featured Snippets are from pages that rank on the first page for that term (ahrefs.com)
- ^ SEMrush analyzed nearly 7 million Featured Snippets (www.semrush.com)
- ^ The SEO Marketing Hub (backlinko.com)
- ^ HubSpot (www.hubspot.com)
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