PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

(541) 799-0040‬

info@seowebdesignllc.com

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design / SEO  / Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville

Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville

optimizing for voice search with Mastercard SVP global digital marketing

One in five searches are now made via voice[1] with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search?

In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years.

But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply to avail of this trend?

This is another topic we’re excited to learn more about next week at the Transformation of Search Summit[2] here in New York.

Whitepaper

One of the experts we’ll be hearing from is Guillaume Conteville[3], SVP of Global Digital Marketing at Mastercard.

guillaume conteville, SVP global digital marketing at mastercard, speaker at the search summit

Guillaume will be part of the panel titled “Optimizing for position 0: Everything you need to know about Voice Search.”

1. What are your key priorities over the next twelve months?

In my role I’ll be focusing on driving change in the way we do marketing to adapt to new usage, and to leverage technology and data to their maximum potential.

The hot topics for us at the moment are CX, Voice, AR, marketing automation, and data-based customization.

2. What is your biggest challenge in achieving those?

Prioritization and execution.

There are so many potential initiatives you could start, identifying the real game-changing ones is always tricky.

Then, like always with tech-based projects, executing on your vision is always more complex than anticipated.

3. What’s your advice to others who may be facing similar challenges?

You really need to establish a broad climate of trust among all stakeholders, in order to have a real test-and-learn approach.

In adtech, it’s impossible to get it right the first time.

Success always come after a lot of optimizing and fine tuning.

4. What’s an interesting trend you’re seeing in the market right now?

It’s not search-related, but it’s fascinating to see how the changes that web browsers have made in regard to third-party cookies are having a massive impact on the whole adtech ecosystem.

The end of third-party cookie tracking will potentially be more disruptive than regulation.

Share this article

Related articles

5. Tell us a bit about your session at the Search Summit?

In this session, I’ll be sharing about the journey we’re going through at Mastercard to future-proof our content and ensure its discoverability in a future where people increasingly interact with machines through voice.

6. What are you looking forward to most at the Summit?

This is a unique opportunity for me to learn more about latest developments around search.

7. What’s something you do every day that helps you be more successful or productive?

It might sound cliché but, in this type of role, keeping a learning mindset is absolutely key. So every day I make sure to put some time toward talking to a lot of people and doing a lot of reading.

Whitepapers

Related reading

siddharth taparia SAP on embarking on search transformation projects

Courtney Messerli, Director of Ecommerce and Search at goop, discusses her upcoming session at the Search Summit on YouTube optimization and video intent.

Amine Bentahar voice search speaker

Amine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search,” at the Search Summit 2019.

Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

We caught up with Moz’s CEO, Sarah Bird and VP of R&D, Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO.

Why we need to think of entities and the future of SEO

Greg Gifford, VP of Search at Wikimotive, speaks at the Brighton SEO conference about entities and the future of SEO. Tips for a future-proof SEO strategy.

References

  1. ^ voice (www.searchenginewatch.com)
  2. ^ Transformation of Search Summit (www.searchenginewatch.com)
  3. ^ Guillaume Conteville (www.linkedin.com)

Powered by WPeMatico

sew@seowdllc.com

Search Engine Watch provides news and information about search engines and search engine marketing.