Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns
Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking can occur.
What’s new. On Monday, Microsoft Advertising released[1] a new product negative keyword conflicts report in the web interface to address this problem.
You’ll find it under the Product ads section under the Reports tab. The screenshot above shows the columns selected by default for the report. The conflict level column will show if the conflict is at the account, campaign or ad group level. You may add or remove columns to the report.
After you run the report once, it will be available in the Report history, and you can run it routinely from there.
Why we should care. In addition to helping with general negative keyword management, this can also be a useful feature if you’re managing product catalogs that change regularly. Perhaps you added negative keywords for products that weren’t sold on your site but have since been added to the catalog. This will help you identify those opportunities that are currently being blocked.
Microsoft Advertising already has negative keyword conflict reports for Search campaigns. This brings that same functionality to Shopping.
About The Author
Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
