PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design / SEO  / Microsoft Advertising to deprecate average position after all

Microsoft Advertising to deprecate average position after all

After Google Ads announced it would be sunsetting average position[1], Microsoft Advertising introduced impression share reporting metrics but said it would continue showing[2] average poistion as well. That always felt a bit half-hearted, though, particularly when most advertisers mostly shrugged off the change.

Deprecating starting in April. Microsoft Advertising announced[3] Wednesday that it will deprecate average position beginning in April. It introduced the slate of position metrics ( Microsoft refers to them as “prominence metrics.”)

  • Top impression share
  • Top impression share lost to rank
  • Top impression share lost to budget
  • Absolute top impression share
  • Absolute top impression share lost to rank
  • Absolute top impression share lost to budget

Why we care. It makes sense to let go of average position. After the removal of right-rail ads, the metric indicated very little about where on the page your ads actually appeared. Now in both Microsoft Advertising and Google Ads, advertisers can shift their focus to the newer position metrics that focus on impression share of positions above the organic results.

Be prepared to make changes prior to April if you’re using average metric in your current Microsoft Advertising reporting, scripts or bidding rules.


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

References

  1. ^ sunsetting average position (searchengineland.com)
  2. ^ continue showing (www.google.com)
  3. ^ announced (about.ads.microsoft.com)

Powered by WPeMatico

[email protected]

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.