Microsoft Advertising expands UI redesign to more pages
Microsoft Advertising unveiled the new look[1] for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts.
The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced[2] Monday.
Why we care
The new UI, like the Google Ads redesign[3] a couple of years ago, is aimed at helping advertisers access and act on information faster.
For agencies and brands managing multiple accounts using a Manager account, the Manager Account Overview page will be the new default landing page in the new look.
To start, it features four “insights tiles,” as shown in the screenshot above: Performance, Top changes: Accounts, Accounts and Devices.
More on the news
- More insights tiles will be added to the Overview in the future, said Haily De La Cruz, senior program manager for Microsoft Advertising in the announcement.
- If you want to get in on the preview and don’t have an ad rep, you can fill out this form[4]. You should have access within 7-14 days, according to the company.
About The Author
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
References
- ^ unveiled the new look (searchengineland.com)
- ^ announced (about.ads.microsoft.com)
- ^ redesign (searchengineland.com)
- ^ fill out this form (microsoft.qualtrics.com)
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