Microsoft Advertising adds support for multi-account Google imports
Microsoft Advertising now supports multi-account Google imports, the company announced[1] Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns.
Why we care
Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on.
More on the announcement
- While entire Google Ads accounts and/or specific campaigns can be imported, specific ad groups cannot be selected.
- Advertisers can also view their import schedules and histories for multiple imports.
- Microsoft debuted account hierarchies[2], affording agencies and businesses managing multiple clients more flexibility, in 2019.
About The Author
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
References
- ^ announced (about.ads.microsoft.com)
- ^ debuted account hierarchies (searchengineland.com)
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