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SEO Web Design, LLC / Posts tagged "search engine journal"

Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020.Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their efforts throughout the rest of the season. Pinterest calls this particular season “back to life,” saying autumn is like a second new year: “Each year,...

Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords.Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that Google will use a page’s own meta description around 30% of the time. Meta Description Rewrite Rate by Search Position Data from the study focuses...

Bing is improving several key search features with updates designed to provide users with a wider range of results.Now, when users search using Bing, they can expect to see: Better autosuggest predictions More ‘people also ask’ recommendations Intelligent answers in more regions Semantic highlighting in search snippets Each of these updates are made possible due to advancements Microsoft has made in the areas of Natural Language Representation and Natural Language Generation. Here’s how these updates will enhance the Bing search experience going...

Reddit has announced new options for greater advertiser control over where their ads show, in concert with their objectives and targeting goals. Rolling out today in ad accounts, Inventory Types give advertisers three levels to choose from.The announcement comes on the heels of a bumpy year for content standards on other platforms. Others like Facebook and YouTube publicly struggled with Covid misinformation spread[1], and how to handle inaccurate statements by public figures. “Brand Safety has become a...

LinkedIn is unveiling a redesign which comes with an improved search experience, along with stories and new messaging features.Now at 706 million members worldwide, LinkedIn has seen a 50% increase in content shared year-over-year. With new signups and engagement growing at unprecedented rates, LinkedIn is rolling out a new look and experiences to help foster human connections. Today, LinkedIn is introducing: A refreshed design Streamlined search results LinkedIn Stories New messaging features Here’s more detail about each of these updates. A New Look for...

Being an SEO professional has its challenges[1] and its rewards.After working in the SEO industry for more than 20 years, I have come to learn a lot about myself and the peculiarities that come with optimizing websites. I started my career in 2000 optimizing my pet supply website for search engines Excite and Lycos. I learned from Microsoft’s bCentral[2] for Business helpful tips and search engine submission. My career took a turn when I jumped from the pet industry...

Twitter says nudging users to read articles before retweeting them is working. Now, more users will be prompted to do so going forward.In June, Twitter began testing a feature which prompts users to reconsider retweeting links they haven’t clicked on. “Headlines don’t tell the full story,” the prompt begins. “You can read the full article on Twitter before retweeting.” As part of the test, users who went to retweet a link before clicking on it were shown the...

This week on Marketing O’Clock, Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld discuss the biggest digital marketing news of the week along with insights and hot takes from the SEO and PPC communities. Plus, marketers are going to be really thirsty ones they go back to the office. LinkedIn Stories have finally launched and are sure to replace the water cooler in the hearts and minds of professionals. If you’re unable to catch the episode on Spotify, be...

Most contact pages are designed with function in mind.They slap an email address, phone, and location on a plain background and call it a day. But basic contact pages don’t inspire visitors to reach out and connect. Other pages make it easy to contact the company – which is awesome. Except, that can also drive up customer service costs. So what makes the perfect Contact Us page? An awesome Contact Us page finds just the right balance between making it easy...

Migrating to any new CMS or marketing automation system is a challenge.From publishing content to making sure your pages are well optimized, there’s a lot you need to do to be successful. If you’re new to HubSpot CMS, here is an SEO roadmap that will guide you through: The main native SEO functionality and integrations. What SEO functionality is missing if you are building a new site from scratch or migrating your existing site to HubSpot. (Full disclosure: I work...