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SEO Web Design, LLC / Posts tagged "search engine journal"

Pinterest is a huge social platform with 367 million[1] monthly active users.Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25 Things You Didn’t Know About Pinterest Yes, you know that Pinterest is a colorful, fun social bookmarking site. But here are facts you probably don’t know about it. 1....

This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting [1] Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to one article as a source, Facebook would identify that article as the original report. The social media giant also announced that, in an effort to...

Failure.This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of unfair expectations and the notion that the campaigns we publicly celebrate could be setting false ideas of what’s possible. At the same time, digital PR is...

Podcast: Download[1] Subscribe: Apple Podcasts[2] | Android[3] | For episode 201 of The Search Engine Journal Show[4], we have a special panel composed of fellow metalheads in the search industry: In today’s podcast, we decided to have a little fun. We love metal and we also love all things search, so we figured why not put the two together? It turns out there’s a lot of correlations between metal and SEO. A Stack Overflow study[5] found that metal, including black...

GoogleBot can add products to shopping carts. But it's only happening to these specific merchants.  / 16 hours ago ADVERTISEMENT Contrary to common impressions about this topic, Google isn’t crawling and adding products to random shopping carts. This is what’s really going on. What’s really going on is that merchants who participate in Google Shopping (or Google’s back-end for sellers the Merchant Center and Shopping ads) agree to have their sites crawled, including their shopping cart. According to the Merchant Center Terms...

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs have had to pitch more work in order to stay afloat. The poll results were discussed in the latest episode of Google’s Search Off the Record podcast, which just released its second full episode. Before we get into that though, it’s...

E-A-T has been a hot topic when it comes to on-site content.But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater Guidelines[1], Google states that “sources of reputation” are “news articles, Wikipedia, articles, blog posts, magazine articles, forum discussions, and ratings” when establishing Page Rating. And it’s easy to determine that E-A-T can, in certain niches and...

It’s safe to say 2020 has been – how do I put this eloquently – sucky.I wouldn’t be surprised if that’s how future historians will refer to it. However, amidst all the chaos in the world, something strange happened, Something I don’t think anyone could have predicted. SEO became the top priority marketing channel. I can’t tell you how many CMOs and senior marketers at enterprise companies have told me this over the last few months. Why? Several reasons. Let’s dig into the...

Whether you are managing search, social, display, or native ad campaigns, there is one thing you cannot escape: audience targeting.For good reason, too. Audience targeting has transformed how we serve ads and how we write ads. Audience targeting took us from a relative guessing game in creating campaigns to something that resembles a sophisticated science. With the broad use of audience targeting across the advertising ecosystem, it is easy to miss some strategies or overlook what would otherwise be...

Google purchased augmented reality (AR) company Focals by North. Focals by North provides frictionless access to mobile apps via a heads up display that only the wearer can see.According to the By North support pages, the Focals product allowed users to see baseball scores[1], weather[2], answer texts[3], access their calendar[4] and other useful functions. Why This is Better than Google Glass Google had it’s own AR glasses that failed. Google’s glasses were bulky and looked awkward. Google was essentially...