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SEO Web Design, LLC / Posts tagged "search engine journal"

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer[1], 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% say it will stabilize. Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. For example, 90%...

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. In fact, future videos in the “Search for Beginners” series will...

ADVERTISEMENT Facebook Pages[1] help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds[2] of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 %[3] year-over-year. What does this mean? Facebook isn’t going anywhere anytime soon. You should continue to...

ADVERTISEMENT A new social media app called Byte, created by a co-founder of Vine, is now available on iOS and Android. dear friends, today we’re bringing back 6-second looping videos and a new community for people who love them. it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing. https://t.co/g5qOIdM8qG[1] — byte (@byte_app) January 25, 2020[2] Byte aims to be a direct successor to Vine by letting users create and share 6-second...

When you’re just getting your feet wet in SEO, one of the more difficult aspects of it can be wrapping your head around the timelines involved. To make matters worse, the timelines vary dramatically based on: Competition. Niche. Content types. Starting point. Resources. And a whole litany of other factors. For example, if you’re Amazon and you want to rank for the newest “blue widget model 123abc” you can basically just start selling it and that should get the job done. Assuming it’s a competitive...

Netflix, Hulu, Amazon Prime docuseries got you hooked? Some call it the Netflix effect. Those chill nights we spiral into hours of binge-watching our favorite series – Planet Earth, Making a Murder, Vice. Watching shows that are real and relatable is trending. Now, brands are bringing the docuseries into focus as part of their digital marketing strategy. As an example, Netflix’s best performing content of 2019[1] included the docuseries Fyre Festival, the biggest party that never actually happened. [embedded content] A...

Amazon advertising[1] has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. Increased access to display and video ads. Several new reports and data points. Amazon also significantly reduced the number of organic spots in the Amazon search engine results page (SERP) with the addition of more: Ad slots and placements for paid search. Editorial recommendations. Recommended articles. All this combined means that more than ever before,...

Are you looking to stay ahead of the digital marketing curve? Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020. Join our next sponsored SEJ webinar[1] on Wednesday, January 29, at 2 p.m. ET as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019. The planning must-haves for...

ADVERTISEMENT A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise to many that...

In a Webmaster Hangout, Google’s John Mueller was asked if new websites could rank for competitive keywords based on content alone. Mueller’s answer provided details on how Google’s algorithm handles new websites. Google Estimates Signals? The interesting facts Mueller shared related to how Google estimates signals about a new website and will begin to rank it in the search results. Mueller indicated that sometimes Google gets it right and the signals eventually confirm that their estimate that the new...