PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design, LLC / Web Design  / Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

Grey Goose Redesign: 50ml of Minimalism and 1tsp of Flat Graphics

Grey Goose has revamped their visual identity and we love it. The redesign was done by London, UK-based Ragged Edge.

“We needed a bold statement. So we started by redrawing the logotype from scratch – the biggest change to the brand’s identity since its launch in 1997. [The] bespoke type is more contemporary, with just a hint of swagger. The perfect complement to the iconic lone goose symbol.”

When it comes to the goose logo, I have some reservations regarding just how distinctive the goose will actually be.
Although I love the movement towards a more minimalistic icon, the 3D texturing that the logo previously had gave it character and a more luxurious identity.
Ragged Edge has successfully made the brand feel more accessible in their attempt to, as they said it, “build a flexible identity full of optimism”


From a marketing perspective, the shorter tagline that spells just “Vodka” now instead of “World’s best tasting Vodka” makes a lot of sense. Most people shop for alcohol based on the label. In recent years, more and more consumers will go for a more minimal tag. This is a trend we’ve seen in wine bottles as well.


However, having a splash of color on your label does help a lot as this study[1] proves. This is why the new Grey Goose packaging will definitely draw your attention in a duty free store. The new subtle patters and their dynamic with the other visuals are definitely my favorite part of the redesign. 
Now back to you. What do you think about the Grey Goose Vodka redesign? What do you like and what do you dislike about it?
Let us know in the comments bellow.

References

  1. ^ study (www.wine.net)

[email protected]

Web Design Ledger features content to make you a better web designer. Visit daily for fresh content by web designers for web designers.

No Comments

Sorry, the comment form is closed at this time.