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SEO Web Design, LLC / SEO  / Google Will Automatically Delete Your History Over Time

Google Will Automatically Delete Your History Over Time

Google announced[1] yesterday that instead of just giving you the option to set your deletion settings to happen, it will do so for you. Instead of defaulting to not deleting your Google history, Google will set your search data to delete after 18-months, YouTube data after 36-months, etc.

The new setting will just default to auto-delete as opposed to never delete:

Google said “today we’re changing our data retention practices to make auto-delete the default for our core activity settings.”

Here is Sundar Pichai’s tweet about this:

Privacy is at the heart of everything we do, and we’ll keep challenging ourselves to do more with less. As a next step, today we’re changing our data retention practices to make auto-delete the default for our core activity settings. https://t.co/4hW0L23iZV[2]

— Sundar Pichai (@sundarpichai) June 24, 2020[3]

In 2007, Google began to anonymize this data after[4] 18 to 24 months. Then in 2018, Google made it easier to delete the data completely[5]. In 2019, Google added auto-delete controls[6]. Now, those auto-delete controls will be set to auto-delete.

Apple having an influence here or is it government?

Forum discussion at Twitter[7].

References

  1. ^ announced (www.blog.google)
  2. ^ https://t.co/4hW0L23iZV (t.co)
  3. ^ June 24, 2020 (twitter.com)
  4. ^ anonymize this data after (www.seroundtable.com)
  5. ^ delete the data completely (www.seroundtable.com)
  6. ^ auto-delete controls (www.blog.google)
  7. ^ Twitter (twitter.com)

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Search Engine Roundtable is a well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

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