Google Rich Results Test tool now out of beta
Deprecating Structured Data Testing Tool. With that, Google said it will begin to deprecate the Structured Data Testing Tool. Google said the old Structured Data Testing Tool “will still be available for the time being.” It does plan to go away at some point in the future, so Google “strongly recommends” that you use the Rich Results Test to test and validate your structured data.
Some history. The Rich Results Test launched in December 2017 as an upgrade for the Structured Data Testing tool, which launched in 2015. The Structured Data Testing Tool is still available over here.
Rich results test. Google said these are some of the reasons to use the Rich Results Test over the Structured Data Testing tool:
- It shows which Search feature enhancements are valid for the markup you are providing.
- It handles dynamically loaded structured data markup more effectively.
- It renders both mobile and desktop versions of a result.
- It is fully aligned with Search Console reports.
Why we care. If you are using the old Structured Data Testing tool, you will need to prepare for that tool to go away. Get accustomed to the Rich Results test tool instead.
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.
- ^ announced (webmasters.googleblog.com)
- ^ Rich Results Test tool (search.google.com)
- ^ launched (searchengineland.com)
- ^ launched in 2015 (searchengineland.com)
- ^ over here (search.google.com)
- ^ over here (webmasters.googleblog.com)
- ^ over here (support.google.com)
- ^ RustyBrick (www.rustybrick.com)
- ^ Search Engine Roundtable (www.seroundtable.com)
- ^ Cartoon Barry (www.barryschwartz.org)
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