Google releases Google Ads Editor v1.5
Google has announced[1] it released version 1.5 of the Google Ads Editor[2]. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface.
Google said “this release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.”
What is new. Here is a list of what is new in version 1.5 of Google Ads Editor.
- Filter by account, campaigns, ad groups, or all items with the same label
- Filter by label
- Image extensions
- Shortcut to jump to previous type
- Improved messages for account limit errors
- Update to statistics columns
- Check ad strength for responsive search & display ads
- Detailed recommendations
- Merchant feed for App campaigns
- Dynamic ads feed
- Tips for new users
- App pre-registration campaigns
- Business name for Local ads
- and more recommendations
You can learn more about all the changes over here[3].
Why we care. These may be welcomed updates to the Google Ads Editor if you use any of these features in the web interface. As Google said this “release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.”
This was actually released in November[4] but Google just announced it today.
About The Author
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[5], a NY based web consulting firm. He also runs Search Engine Roundtable[6], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[7] and he can be followed on Twitter here.
References
- ^ announced (support.google.com)
- ^ Google Ads Editor (ads.google.com)
- ^ over here (support.google.com)
- ^ November (www.seroundtable.com)
- ^ RustyBrick (www.rustybrick.com)
- ^ Search Engine Roundtable (www.seroundtable.com)
- ^ Cartoon Barry (www.barryschwartz.org)
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