Google Local Algorithm & Ranking Weirdness Last Week
Last week, Tuesday and Wednesday, September 2nd and September 3rd, the Local RankFlux tool showed significant changes to the local rankings in Google Search. But I didn’t see much chatter in the local communities. So I asked about it in the Local Search Forum.
First, here is the chart from the tool showing some really big changes on September 2nd and 3rd:
But again, I saw no thread about it in the main local forums. When I started a Local Search Forum thread, Cindy Krum said “Actually yes – We had one client with significant improvements on Thursday, on stuff that has not been touched in a while.” But Yan Gilbert said he did notice it but it reverted, he wrote “What I noticed for pretty much everything I checked was that whatever movement there was, was reversed back the next day.” He also shared this chart:
So it seems maybe something happened for a 30 hour period or so and then reverted back? It is unclear. But if your analytics for local search looks weird around September 2nd and 3rd, you are not alone.
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