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SEO Web Design, LLC / SEO  / Google Ads Tests Subtitle Or Headline Links

Google Ads Tests Subtitle Or Headline Links

Google Ads is testing showing a hyperlinked subheadline or subtitle below the main headline or title of your Google Ads. PPC hubbub posted a screen shot of this on Twitter[1] and Ginny Marvin at Search Engine Land was able to replicate it[2].

I personally tried to replicate this but I cannot.

Here is the PPC hubbub screen shot:

Here is a screen cast of it in action:

Google testing new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn’t appear to be happening for lower ad slots outside of top 4 @rustybrick #ppcchat[3][4][5]

— PPC hubbub 💬 (@ppchubbub) July 30, 2020[6]

Here is Ginny’s screen shot:

Ginny only saw the second title link on the first ads, but PPC hubbub saw it on all of them.

I should note, the larger headline for the first listing[7] (either ad or organic) has been going on for a while. But this second hyperlink title is super interesting to me.

Forum discussion at Twitter[8].


  1. ^ Twitter (
  2. ^ replicate it (
  3. ^ @rustybrick (
  4. ^ #ppcchat (
  5. ^ (
  6. ^ July 30, 2020 (
  7. ^ larger headline for the first listing (
  8. ^ Twitter (

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Search Engine Roundtable is a well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.

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