PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design, LLC / SEO  / Google adds ‘Black-owned’ business attribute to local listings

Google adds ‘Black-owned’ business attribute to local listings

Verified Google My Business[1] profile owners in the U.S. can now add a Black-owned business attribute to their listings.

Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below.

The new Black-owned business attribute. Source: Google.

Why we care

Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black Lives Matter movement gained momentum. Distinguishing Black-owned businesses in local search may help those businesses attract visibility in Search and Maps and gain customers.

“With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most,” Jewel Burks, head of Google for Startups U.S. said in Thursday’s announcement[2].

Google is also adding the new attribute to its digital skills training program Grow with Digital Coaches[3], an initiative designed to help Black and Latinx small businesses reach new customers.

More on the news

  • In addition, the company said it is partnering with the U.S. Black Chambers, Inc., an organization that includes 145 Black Chambers of Commerce and 326,000 members nationwide, to spread awareness for the new attribute.
  • Google also announced the inaugural class[4] of the Google for Startups Accelerator for Black Founders on Thursday. 
  • In April, more than 40% of Black business owners reported that they weren’t working, compared to only 17% of white small business owners, according to an analysis of government data reported[5] on by The New York Times.
  • In 2018, Google introduced family-led[6], veteran-led[7] and women-led attributes[8] in Google My Business.

Related reading:

[embedded content]

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.

References

  1. ^ Google My Business (searchengineland.com)
  2. ^ announcement (www.blog.google)
  3. ^ Grow with Digital Coaches (grow.google)
  4. ^ inaugural class (developers.google.com)
  5. ^ reported (www.nytimes.com)
  6. ^ family-led (searchengineland.com)
  7. ^ veteran-led (searchengineland.com)
  8. ^ women-led attributes (searchengineland.com)

Powered by WPeMatico

[email protected]

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

No Comments

Sorry, the comment form is closed at this time.