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SEO Web Design / SEO  / Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype: A Transformational Webinar

This post originally appeared on[1].

I spend a lot of time debating dichotomies with myself:

So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation.

The previous decade saw the rise of the marketing technologist[2] and the birth of a $100+ billion marketing technology industry[3] with over 7,000 solutions[4]. What does this next decade hold for the field?

We face two competing themes. One: much-needed maturing of the martech profession and martech vendor landscape[5], bringing us greater structure, stability, and discipline. The other: further martech disruption as new technologies, new regulations, and new approaches to business continue to change marketing as know it.

Can these two themes be reconciled?

Join me on Tuesday, February 18 at 1:00pm EST for an unvarnished 45-minute webinar[6], where I will take the role of both Dr. Martech and Mr. Hype — with sincere apologies to Robert Louis Stevenson — to discuss practical and reasonable strategies for marketing operations and technology management with one hat, while simultaneously embracing the promise of exciting, new innovations with another.

Dr. Martech will champion sound advice:

  • Rationalizing your martech stack
  • Upskilling your marketing organization
  • Complying with privacy and security requirements

Mr. Hype will encourage more of a walk on the wild side:

  • Emerging technologies that will continue to change marketing even more
  • The exponential explosion of “citizen developers” and “marketing makers”
  • What’s happening in the martech landscape this year that may surprise you

Can these struggling martech personas converge into one coherent webinar? Sign up[7] and find out. I’ll we’ll see you on the 18th.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here[8].

About The Author

Scott Brinker is the conference chair of the MarTech® Conference[9], a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today’s parent company, Third Door Media. The MarTech event grew out of Brinker’s blog,, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.


  1. ^ (
  2. ^ the rise of the marketing technologist (
  3. ^ a $100+ billion marketing technology industry (
  4. ^ over 7,000 solutions (
  5. ^ martech vendor landscape (
  6. ^ Join me on Tuesday, February 18 at 1:00pm EST for an unvarnished 45-minute webinar (
  7. ^ Sign up (
  8. ^ here (
  9. ^ MarTech® – Marketing Technology Conference (

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