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In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys;...

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m...

Did you and your team have a stellar year collaborating on win after win for your clients? Did you find ways to streamline processes, gain efficiencies with automation or get more creative than ever to drive your clients’ strategies forward? If so, we want to know about it, and we want to honor you with a 2020 Search Engine Land Award for Agency of the Year. First, however, check out the interview below I did with 5x...

Made famous among SEOs by Rand Fishkin’s zero-click posts[1] and presentations, analytics firm Jumpshot is being shut down by its corporate parent Avast. Avast CEO Ondrej Vlcek said in a blog post[2] that the subsidiary’s operations would be immediately terminated, following critical articles about Jumpshot’s data-collection and sales practices[3], Jumpshot data from Avast installations. Jumpshot analytics were based, in part, on Avast data. Avast, which offers anti-virus protection and other services, first invested in Jumpshot in 2015[4]....

Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their own, they cannot tell a story. It’s your job as a marketer to deduce that story through sound and unbiased analysis and...

Artists and designers from across the globe once again got out their favorite tools and created unique and inspiring wallpapers to welcome the new month. The wallpapers are available with and without a calendar for February 2020 and can be downloaded for free. What will you make of the extra day that February has in store for us this year? Visit an old friend, explore a new place, or use it to get stuff done you have...

While we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share eight expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail partnership. This is when products are sold to Amazon to be commercialized on the platform and does all the marketing for you....

The proliferation of digital channels and devices can make it difficult for marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, marketers at companies of all sizes can gain benefits from using a marketing automation platform. MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide[1]” examines the market for B2B marketing automation software platforms and the considerations involved in...

URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings. URLs for pages that earn the right-sidebar featured snippet currently...

It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Chief Marketing Officer at Overit[1]. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she has moved on to crush bigger problems as...

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience that has become too saturated...

About The Author Anna Prenzel studied computer science at the University of Applied Sciences Zittau/Görlitz and received her doctorate at the BTU Cottbus-Senftenberg.She is … More about Anna …[1] This article is dedicated to Angular developers who want to harness the concept of reactive programming. This is a programming style that — simply put — deals with the processing of asynchronous data streams. Today, I’d like to focus on data streams resulting from click events on the user interface....

Let’s admit it, all of us are trying our best to please search engines (SE) and cracking Google’s algorithm. After all, who doesn’t want some extra visibility and revenue? Naturally, billions of websites are adopting innovative practices to gain Google’s attention and approval. In order to rank high on the SERP, businesses should comply with the Google updates that are introduced on a regular basis. But this, in no way, means finding loopholes in these search engine algorithms...

Each month we roundup the freshest website designs released in the previous four weeks, all with an eye-out for hot new ideas. January 2020 is picking up where 2019 left off, with lots of animation and even more bold, bright color schemes. We’re also seeing an unusual number of luxury sites this month, and as always there’s a strong set of startups trying to break into the market. Enjoy!   Plink To take on giants like PayPal, you need a...

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page[1]. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket as Google+ fizzled in the last decade, has...

Google has launched[1] a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.”...

This article has been updated to reflect the latest ad labeling changes on desktop. Google rolled out a new treatment for labeling text ads in mobile search results in May 2019. What made this change different than past updates to ad labeling is that it came as part of a broader mobile search redesign that also introduced favicons for organic listings[1]. This month, Google extended that ad labeling and favicon treatment to desktop[2] and quickly faced broad...

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API[1] pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO Botify said by phone that there’s no money...

About The Author Vassili Kaplan is a former Microsoft Lync developer. He’s been studying and working in a few countries, such as Russia, Mexico, the USA, and Switzerland.He is … More about Vassili …[1] In this article, Vassili Kaplan explains how you can use a scripting language to develop cross-platform mobile applications. You’ll find examples in both iOS and Android that include placing widgets on the screen, SQLite, Web Requests and JSON parsing. Our goal is not to build...

With the release of BERT[1] in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path to complete desired onsite actions. What is the Google BERT update? The focus of the BERT algorithm remains, as ever on good quality...

Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the repeated injunction to “test, test, test”) there really...

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate...

Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers[1] read online reviews before making a...

We’ve all seen a website so busy and unorganized that it literally makes every fiber in your being cringe. I’m talking 0 effort in maintaining a color scheme, fonts galore, tons of pictures everywhere, no organization, and just terrible design overall. That’s why today we’re going to go over 4 tips that explain how you can simplify your website and win over new customers! You will lose clients faster than the speed of light with a terribly cluttered website...

Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape not only what they want search results to look like, but how they want us to act and work within them. This included...