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Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can deliver turn-by-turn navigation almost anywhere in the world. Celebrating its 15th anniversary this week, Google introduced[1] a refreshed version of app for...

About The Author Philip Kiely is a developer, writer, and entrepreneur. He is an undergraduate at Grinnell College (class of 2020). More about Philip Kiely …[1] One major reason to develop a dynamic site is to authenticate users and restrict content. Django provides a powerful out-of-the-box user model, and in this article, we’ll walk through the best way to provide secure, intuitive user authentication flows. There are two types of websites: static and dynamic. Django[2] is a framework for...

Even though marketing has changed quite a bit over the past decade as new channels and strategies have opened up, there is one method that remains just as effective as ever – email marketing. Email marketing averages a 3800% ROI[1] for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years and companies will...

There’s a reason consumers are drawn to streaming video services like Netflix, Hulu, and HBO Go. And it’s not just the fact that the combined cost of these services is often cheaper than many cable packages. If we look at this from a design perspective, there’s definitely something about the way the user experiences are designed that makes them more attractive than other movie or TV viewing options. Especially Netflix[1]. Today, I want to put the spotlight on...

About The Author Dan Halliday is an independent developer and designer based in the UK. With a background in music and a passion for problem-solving, Dan is founding partner at … More about Dan …[1] In this article, Dan Halliday reviews the standard approach to creating animated flip cards, and introduces an improved method which solves its sizing problem. What are the chances your next client will use the word interactive while introducing their project? In my experience, the...

Jim Boykin from Internet Marketing Ninjas[1] had me at his office to talk about the early days of SEO and how things have changed over the past couple of decades. Jim has been and still is an important personality in our industry, and it was really nice sitting with him and talking about SEO. We talked about the early days of link building, how link building has changed over the years. We also talked about some of...

Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to introduce? The answers to these questions should form the foundation of your digital growth...

Every single day, we have to come into our jobs needing to be creative. And it’s hard to always have that kind of pressure on us. A lovely, lovely pressure that we obviously love having. But sometimes, just like writers, we go through some type of block. I like to call it a creativity block. So today, I want to go over what you can do when you go through a creative design block, and unexpected places to find it. So...

Google reported[1] revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising[2] (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since becoming Alphabet CEO[3]. Google Q4 advertising highlights: Google search and other advertising revenues were $27.2 billion for the quarter, an increase of 17%...

Consumer behavior data firm Hitwise has informed its customers that daily, weekly and monthly metric updates are on pause until further notice. Hitwise was a client of recently shuttered clickstream data company Jumpshot[1]. “We would like to inform all of our customers that on-going Hitwise daily, weekly and monthly metric updates are being paused — with further notice to come when service will resume,” Hitwise said in the customer email shared by SEO consultant Andy Drinkwater Monday....

by Brian Dean · Updated Feb. 04, 2020 We recently analyzed 10 of the most popular keyword research tools in the SEO industry. Our goal? To compare the accuracy and breadth of the data found within each tool. Specifically, we analyzed monthly search volume, keyword difficulty, CPC estimates and search suggestions across popular SEO tools, including: To our knowledge this is the first large-scale comparison of the data provided by various keyword research tools. And now it’s time to share what we...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Over the past twenty years, user privacy has become merely a commodity on the web: there, but hardly ever respected — and often swiftly discarded. No wonder ad-blockers have gained traction, browsers have introduced tracking protection, and new legislation in form of GDPR...

About The Authors Sarah Drasner is an award-winning Speaker, Head of Developer Experience at Netlify, Vue core team member, and Staff Writer at CSS-Tricks. Sarah is formerly … More about Sarah & Geoff …[1][2] In this post, we’ll set up a demo site and tutorial for headless WordPress, including a starter template! We’ll use the WordPress dashboard for rich content editing, while migrating the front-end architecture to the JAMstack to benefit from better security, performance, and reliability. We’ll...

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit. I’ve followed this process with several SEO clients and it yielded...

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced[1] Tuesday. Easier management. You’ll be able to sort, filter and make pivots with product groups. This means advertisers will be able to “make bulk changes faster, enable percentage-based bid changes, and view side-by-side performance data...

A few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching it under a new name and with a more focused goal, and I’ve been reflecting on what I learned during the first go-around and the podcast tips I’ve acquired while getting ready to publish this next iteration. Here are my biggest takeaways. 1. Have a narrow focus This tip...

After interviewing Lisa Barone[1] at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera[2]) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO...

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the unfamiliar. New PPC tactics could include: Running ads in a new channel. For instance, expanding into...

Amazon had anticipated a good holiday season[1], and it got it. The company reported[2] $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in...

As many of you know, there are numerous ways to verify your site or property within Google Search Console[1]. One of those methods is via Google Tag Manager. Google has confirmed[2] it fixed an issue with the Google Tag Manager method of verification. Reverify. Google said you may need to reverify your site or property in Search Console if you were using the Google Tag Manager method. The issue “should be solved by now” and reverifying should...

During the Winter months it’s easy to get the blues, and let that show through in design work with darker color palettes and a slower paced feel to projects. But that’s not the way projects are trending right now. Designers are embracing big, bold concepts with oversized elements, bright color, and even a little rule-breaking. (The best part? Most of these trends seem to overlap somewhat.) Here’s what’s trending in design this month.   Homepage Headline Heroes Homepage hero areas...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] SmashingConf is coming to Austin, and in this post, we bring you an interview with one of our speakers, Zach Leatherman, who will be talking about type and font performance. We are so excited to be bringing SmashingConf to a new...

During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a company with 5 reviews outrank a company with...

Microsoft reported[1] revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected search advertising growth would be in line with...

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012[1] and has spent “billions[2]” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced[3] that its rebuilt Maps application is now in general availability across the U.S. and will be...