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This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers. Below is...

Google seems to have pushed out some ranking algorithm change over the weekend that has resulted in a large shift in the rankings of many web sites. To be clear, Google has not yet commented on the speculation[1] around this update or confirmed that an update even occurred. Always changing. Yes, Google’s search results are always changing and new pages come into the index, new signals are being refreshed and Google makes thousands of changes per year....

Last week many local SEOs discovered that their Google Posts were being rejected[1]. The speculated reason was that images in these Posts violated Google’s guidelines. However, according to a Tweet yesterday from Mike Blumenthal, a “fix” went live yesterday allowing new Posts to publish. Old Posts will post. The company also said that old Posts, which had been rejected, would be published “in the next few days.” Local SEOs should check for duplicates, in the event any...

Support for IF functions is now available[1] globally in all Microsoft Advertising accounts. What are IF functions? IF functions allow you to automate customized messaging in expanded text ads based on a user’s device or audience segment. For example, if a user searching Bing has previously visited your site and is on a retargeting list, you can use an IF function to show an offer or other messaging targeted to them and a default message to visitors who...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re taking a look at UI Frameworks. How can the custom needs of a highly usable application be met with a set of off-the-shelf tools? Drew McLellan speaks to UX Designer Stéphanie Walter to find out. As...

When you create a website, the goal is to share your products, services, or information with as many people as possible. And to do that, you need people to visit your website and see what it has to offer. However, when you make a new website, it won’t automatically show up on the first page of Google results. You have to use SEO to get there, and we’re going to show you how to do that...

The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The report, in beta, is located under the Growth section in the left-hand menu in GMC. To join, you first have to opt into the Market Insights program. “Additionally, the account using the...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] SmashingConf is coming to Austin, and in this post, we bring you an interview with one of our speakers, Rémi Parmentier, who will be presenting on HTML email and aiming to solve all of your email creation woes. We are so...

Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But it can also span up the funnel and, when done correctly, can even rival other top-of-funnel channels. Top-of-funnel usually refers to the Awareness stage and can even include parts of the Consideration stage. In the Awareness stage, folks are...

Google announced[1] new reports within Google Search Console[2] to help you with your review snippets. Google added a new enhancements report, a new performance report and added new support for review snippets on the rich result testing tool[3]. Rich snippet enhancement report. The new rich snippet Enhancement report is available for those sites who have implemented reviews or ratings structured data[4]. The report allows you to see errors, warnings, and valid pages for markup implemented on your site....

Are you starting 2020 off on the right foot? How about keeping up with those resolutions to learn or try something new? Either way, you’re in luck. This roundup is packed with new tools to help you through projects or learn new tricks to enhance your skillset. Here’s what’s new for designers this month.   Calcolor Calcolor[1] is a color tool that provides deeper information and meaning for every color in your palette so you can make better color choices....

I thought it would be fun to sit down with the man who has helped form this industry. Chris Elwell made it financially feasible to run SEO and SEM events in our space. In 1999, he had the vision, along with Danny Sullivan (who will be the keynote at SMX Advanced[1] in June) to try to put together a conference with like-minded search engine marketers, even before the space had a real name. Guess which tiny...

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed[1] — starting the week of March 4 when those campaigns are opted into the Display Network, Google announced[2] Thursday. Google had already extended Showcase Shopping ads to Discover and YouTube[3] last year. Until now, Smart Shopping campaigns[4] were the only way to get Shopping ads on...

A survey of SEO specialists published at Best SEO Companies[1] has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond. Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important within five years, as well as what factors they expect Google[2] to look upon favorably as the search giant continues to update its...

We’re thrilled to announce that Danny Sullivan — yes, the Danny Sullivan — will be keynoting SMX Advanced 2020[1]! This will be Danny’s first time returning to the SMX stage since joining Google in October 2017. In his keynote, Danny will share details about his transition from writing about Google to working at Google as Public Liason for Search. His current role is all about helping the public better understand Google search — and helping Google better hear...

Google has added Siri Shortcuts for its search, Gmail, Drive and YouTube apps on iOS, the company announced[1] Thursday. Users can take actions within the corresponding Google app through Siri by saying trigger phrases, such as “search with Google.” Source: Google. Why we care Making Google apps more accessible on iOS devices may attract or keep users more engaged in Google’s ecosystem. The more users Google has, the more important its services, such as Google My Business or Google...

About The Author Shajia Abidi is a full-stack web developer with a focus on front-end development. When not coding, she is either writing or reading books. More about Shajia …[1] Leaflet is a very powerful tool, and we can create a lot of different kinds of maps. This tutorial will help you understand how to create an advanced map along with the help of React and Vanilla JS. Grasping information from a CSV or a JSON file isn’t only...

“Something is very broken,” is the sentiment being expressed today[1] by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines[2]. Widespread issue. The Google My Business Help forum[3] and Local Search Forum[4] are abuzz with many SEO complaints. Some SEOs, however, have reported being able to get Posts up today. Below are some example Posts that have been rejected. No stock photos. Colan...

If you’re putting your creative work out there — be it design samples on Behance, a WordPress tutorial on your blog, or adding your two cents in a public forum — you can easily become the target of trolls if you hit the wrong nerve. Sadly, some clients can be just as sensitive, and triggered as online trolls; You recommend an update to a logo they designed themselves (even though you didn’t know that at the time);...

This post originally appeared on chiefmartec.com[1]. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and profession, I thought I’d invite you into the conversation. The previous decade saw the rise of the marketing technologist[2] and the birth of a $100+ billion marketing technology industry[3] with over 7,000 solutions[4]. What does this next decade hold for the field? We face two competing themes. One:...

One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new with old to create a tool that has value for something, we as SEOs, do all the time. Keyword grouping and...

The U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the Wall Street Journal[1] reported Wednesday. Companies the DOJ has reached out to include the New York Times, Gannett, Condé Nast, Oracle, Yelp and DuckDuckGo among several others. Focus on Ad Manager. The reported focus of the investigation is Google Ad Manager. Google Ad Manager is the combination of DoubleClick...

Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced[1] Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for businesses to view and respond to reviews across multiple platforms. Responding to reviews has become a critical aspect of digital customer service and marketing. When it comes to local...

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a...

I think you’ll agree with us when we say, “It’s really hard to get conversions from social media channels.” Hours of creation and curation later, all we get are a few likes or just basic inquiries. But what if we told you that getting leads from social media isn’t quite a very hard nut to crack? In fact, by using the below-mentioned tools we managed to get 89 new enquires in the past week alone. That’s a...