Yelp launches ‘Showcase Ads’ and store visits attribution
This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.” Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers. Below is...