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January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm[1], digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this...

Microsoft recently announced[1] a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically seeks out, through the network and local device file systems, installations of independent browsers (Chrome and Firefox were mentioned) in order to...

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in order to convert cryptic, raw logs data into legible bits, suitable for...

Earlier this week, we reported on an unconfirmed Google February search algorithm update[1]. In response to questions about an update, Google’s Danny Sullivan said[2] on Twitter Thursday morning, “We do updates all the time.” He then referred to the company’s advice given around the November update[3], which Google has described as “several updates.” Google’s response. Sullivan responded to several questions around the rumors of a February update on Twitter early Thursday morning. Here is one of the...

Yesterday, there was a ton of discussion on Twitter[1] about an update in the help center that suggested the description field in Google My Business will help you rank better. We’ve done testing on this, along with many others, and can safely say that we have found that the description field has no impact on ranking in the 3-pack. This is what I would expect to see. If Google made it that easy to rank, the results would...

Many Google advertisers received an email[1] on Thursday about substantial changes coming to Google Partners – the badging and certification program for agencies that meet certain criteria. The company also posted the news of the coming changes on the Partners website[2]: “We’re excited to announce the launch of a new Google Partners program in mid-2020. You can look forward to a new badge, new status and updated product capabilities categories, as well as improved program benefits to...

TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF[1]], released Wednesday. November traffic change. “Unpaid traffic represented 94% of overall traffic in the quarter,” the company wrote in the earnings release. “This is the most important traffic...

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can use them to your advantage. Analytical tools which help you understand your website and app audience Google Marketing Platform is a kind of umbrella brand...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] It’s nice to have an overview of the most important things in one place, but do feel free to follow us on Twitter[2], Facebook[3], LinkedIn[4] and subscribe to our RSS feed[5]. We like helping you stay on top of things and making life...

Google Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different platforms such as web search, Youtube or Google Shopping. Regardless of the marketing channel, it can be a very helpful tool to get valuable insights and make meaningful choices for the next steps of your project. Basically, it gives the data on the relative popularity of a keyword from 2004 to the...

A new “Describe your business(es)” section in the “Improve your local ranking on Google” page[1] of the Google My Business (GMB) Help site encourages local business owners to include relevant keywords in their GMB descriptions. Think about how users search. The new section, first spotted[2] by Stefan Somborac, founder of Marketing Metrology, advises businesses to include keywords customers would use to find their business within their listings. “Think about the words customers would type to find your business,...

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks,...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] This article introduces Mirage JS, an API mocking library that lets you build, test and share a complete working JavaScript application without having to rely on any backend API or services. You’ll also learn how to set up Mirage JS with the progressive front-end...

User Generated Content, as the name suggests, is content which is submitted by consumers, customers, clients and visitors to a website. It can come in many forms, from comments to embedded tweets, open-submissions and reviews. It brings with it a host of benefits. UGC can greatly increase engagement with websites, as well as shareability and authenticity. Of course, along with benefits are a host of pitfalls, from having to take the time to moderate content, to establishing...

Creating content is a process that has to get smarter all the time. Google is continually improving how it understands naturally expressed human language, as perfectly evidenced in its BERT update from last October. Google has said – and webmaster trends analyst John Mueller has echoed – that there is really nothing drastically new to optimize for after the update, aside from ensuring that SEOs are writing naturally in their content rather than focusing too much on...

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond[1]“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest...

Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find tickets online, the company told The Verge[1] Tuesday. The new title frontloads “Harley Quinn”, the main character’s name, instead of burying it at the end. Why we care The name change is a reminder of the important role search can play in...

One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona. But what should you do if there are already lots of negative things written about you on the Internet? In this post, we’ll use one of our actual cases as...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In a new series, Rachel Andrew breaks down the CSS Grid Layout specification. This time, we take a look at how to use grid-template-areas to place items. When using CSS Grid Layout, you can always place items from one grid line...

We are always looking for ways to improve our skills and services and what we create. Sometimes that desire to improve is a conscious one. Most of the time it’s in the back of our minds, yet active. Short term results can be OK, but good long term results are what you want if you are to grow in your profession. In terms of web design, that means subscribing to, and adhering to, design trends that have...

While up in Albany, I interviewed Ann Smarty[1], who was incredibly well known for creating MyBlogGuest that ended up getting penalized by Google[2]. We discussed her history in the space, how she left the Ukraine and settled in Albany, New York and how the Google penalty all went down. We also chatted about the future of link building and how your content has to earn links. Note: The audio quality on this video is very poor. There was...

Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that optimization techniques are useful beyond Google, Bing and other search engines. SEO is also applicable to social media platforms, where it can aid in promoting an account, gaining new followers, boosting engagement rate, and enhancing sales. Instagram is perfect for optimization because it works like a small search engine so SEO is...

Facebook has reportedly[1] acquired Scape Technologies[2], a UK augmented reality (AR) startup. TechCrunch estimated the purchase price might be around $40 million. If Scape were just another AR company, the news wouldn’t be that interesting or potentially significant — but it isn’t. 3D mapping the physical world. Scape’s technology is about creating a 1:1 digital representation of the physical world — it’s as much a mapping company as an AR startup. It’s seeking to build an infrastructure...

TikTok, it’s the social media platform that’s taking the world by storm. Gen Z is all over it, and even millennials are joining in on the fun. Can brands be far behind? But what is TikTok, and is it lucrative enough for brands to include in their 2020 marketing plan[1]? We look at the growing popularity of the channel, what it means for brands, and how companies can maximize their TikTok marketing. The rise of TikTok TikTok is a...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Appointment and event booking can be a time-consuming and tedious task. Business owners don’t want to deal with it and their assistants aren’t always the most effective way to capture or handle this information. Web designers, on the other hand, can help. By using the...