The state of tracking and data privacy in 2020
January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after months of analytics folks sounding the alarm[1], digital marketers sobered to a vision of the future that looks quite different than today. This article is not a complete history of consumer privacy nor a technical thesis on web tracking, although I link to a few good ones in the following paragraphs. Instead, this...