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Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at least a little bit of vanity management. By that I mean, everyone at some point submitted a bid with the sole goal of being “number one” and not any actual business metric. This change was implemented to acknowledge that the average position is not meaningful when you...

Your color scheme is going to make or break your design. And we want you to make it. That’s why today we’re going to go over 5 color trends that you should be using in 2020. 2020 is the start of a new decade, and your colors are going to speak volumes, whether you go with neutrals, bolds, soft, or neon. 5 Striking Color Trends You’ll Want To Hop on In 2020 Whatever you choose, it needs to complement your design,...

Exciting news: Registration is open for Search Engine Land’s SMX Advanced[1]! Join us June 8-10 in Seattle for master-level, tactic-rich search marketing training that skips the basics, leaves no stone unturned, and equips you with the knowledge you need to advance your campaigns and career. The agenda will be posted soon — for now, here are some highlights to get you excited: Keynote alert: Welcome back, Danny Sullivan! This through-the-looking-glass keynote[2] will offer an invaluable glimpse into Google’s inner-workings...

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever. That is because investing primarily in low-funnel, branded traffic limits reach to the shoppers who already know your brand. This customer...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about Ethical Design. What does it mean for a design to be ethical, and how do we make improvements in our own projects? Drew McLellan speaks to Trine Falbe and Martin Michael Frederiksen to...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build your business. But how do you know which channel or channels to use to achieve these goals? Many marketers with smaller advertising budgets...

About The Author Blessing Krofegha is a Software Engineer Based in Lagos Nigeria, with a burning desire to contribute to making the web awesome for all, by writing and building … More about Blessing …[1] This article introduces Tailwind CSS, a CSS library that gives you all of the building blocks you need to build bespoke designs without opinionated styles. You’ll also learn how to seamlessly set up Tailwind CSS in a React project. In the dispensation of CSS...

Each month we publish a roundup of the best new portfolios, launched in the previous four weeks, by freelancers, agencies, and other creative professionals. This month’s edition is packed with color and animation. Almost every site in this list animates some part of its interface, and many are dependent on animation entirely. You’ll find tons of great interaction design, but the real trend in 2020 is that personality is making its way back into our sites.   Sarah Drasner Sarah...

Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the day Google released an algorithm update[1] that was later to be known as the Google[2] Panda update[3]. February 24, 2011. That was the date, February 24, 2011[4], where 12% of Google’s search results were changed with the click of a button. Google told us this update aimed to drop the rankings of...

I had the honor of having Dixon Jones[1] stop by my office and sit down and talk search. Dixon has a rich history in the search space, dating back to the 90s and still one of the most active members in the search community over 20-years later. Dixon and I spoke about a lot of topics including: The old days of Frontpage website development and doing SEO for those sites. He started his own search marketing agency, Receptional, in...

Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website[1]. Bill Slawski was the first to cover this new patent and did an outstanding job dumbing it down for us[2]. The abstract. The abstract, although technical, explains how Google can classify a website into multiple classifications. Here is the abstract: “Methods, systems, and apparatus, including computer...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Google has launched a new structured data element for image license metadata[1] that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog[2] saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will also be supporting the IPTC metadata standard. Content creators and distributors will be able to include the...

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC[1]. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines[2] (QRG) remain an intimidating resource for many digital marketers. At SMX West[3] in San Jose, Jennifer Slegg, editor for The SEM Post, discussed how Google views the QRG, what quality...

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the monumental growth of Amazon, are seeking out richer ways to integrate and monetize their own first-party shopper data. Walmart Marketplace[1] is one example, as is Microsoft’s acquisition of PromoteIQ[2] which powers sponsored product ads that...

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020[1] on Thursday.  Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, as well as showing higher potential to capture additional traffic with optimization. The data – culled by JumpFly and seoClarity from Google’s rankings...

Google posted[1] about how it continues to build out Maps with community content on Thursday. It cited the myriad contributions made by its more than 120 million Local Guides. It also discussed spam, which it said represents less than 1% of the 20 million daily contributions it receives on Maps. Machine learning to detect spam. To combat listings spam, policy-violating images and fake reviews, the company says it uses “a combination of people and technology.” In addition...

Bing announced Wednesday at SMX West[1] that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just releasing a user interface update, but this first release will have three main new features: (1) Backlinks: The inbound links report in the...

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not for the reasons it was originally invented for. Initially, VPNs were set up to link different business networks together safely over the...

In April 2019, Google was experimenting with a new local SERP[1] that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany[2]. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France[3] – if not already throughout Europe. A more prominent directory box. Below is an example screenshot from a UK search, showing directory...

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing[1]. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald[2] said in sharing tips for lowering CPAs across Facebook at SMX West[3] Thursday. Deconstructing Facebook CPCs Audience size: bigger is usually better....

It’s frustrating when your website isn’t succeeding in fulfilling its objective. At times, it can be unclear what the bottleneck is. I’ve concluded that having a fresh pair of eyes to go through your design and using web metrics are the best ways to pinpoint weak spots that hold back a website’s potential. Here are 3 strategies you should consider if your website is struggling. We’ll cover: Web analytics and split testing In-person testing Simplifying your sales process If possible, implement...

About The Author Alfrick Opidi is an experienced web developer with a passion in exploring how emerging technologies can be utilized to create performant, productive, and … More about Alfrick …[1] This tutorial demonstrates how to create a simple cryptocurrency, called smashingCoin, using the concepts of JavaScript classes and Node.js. Give it a try — it’s simpler than you think! The unprecedented rise of cryptocurrencies, and their underpinning blockchain technology, have taken the world by storm — from the...

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger phrase and BMM. For those of us who rely on precise keyword matching and granular data for the best insights to work...

If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign[1] options, shoppable posts[2] on social media, or advertising opportunities on Amazon[3] or Walmart[4], there have never been more ways to market products online. And, of course, each option has its variations, its pros and cons and its emerging best practices. Today at our SMX West conference[5] in...