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I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords.  My keyword research documents often exceed 20k-50k keywords which are normally broken into two, three or sometimes more categories reflective of the site taxonomy in question.  As you can see, I have categorized the keywords into 4,...

Over time, Google Maps and Google My Business have increasingly encroached on Yelp’s core value proposition: local business search and reviews. And Yelp has tried to fight back with new features and capabilities to stay one step ahead of Google. Waitlist upgrades. This week is a case-in-point: the company added[1] new capabilities to Yelp Waitlist[2], which allows diners to join a restaurant waitlist before physically arriving at the property. Yelp originally launched Waitlist in 2017. Google introduced...

As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement[1] in September. First introduced in 2005, the nofollow link attribute was created to stop spam links from passing credit and manipulating ranking signals. Check out our...

Google Developers announced[1] a new official Google Lighthouse Firefox[2] extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration points. There has been at least one port of the reporting tool for use as a Firefox extension. Firefox had not yet reviewed the extension, so it gets automatically categorized as “not a Recommended Extension.” Firefox will likely add Google’s extension to it’s “Recommend” list after review. In the meantime, the risk...

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network[1], which includes nearly 2,000 global retail sites and reaches more than a billion shoppers monthly, according to the company. Yotpo is evolving from a reputation management platform to an “end-to-end platform” for direct-to-consumer (D2C) brands. The move is intended to expand the reach of Yotpo-managed reviews content for retailers. Below is an example of a Yotpo review residing on the Nordstrom website via the Bazaarvoice...

Search for “tools for SEO” and, among the results, you’ll find “29 best free tools,” “the top [number goes here] SEO tools you should be using,” and many many more headlines following this formula. But if you’re serious about Search Engine Optimization, managing a large enterprise program for a brand, for example, you may be looking for something more substantial to guide your tool evaluation process. We’ve spent the last few months on a resource that I...

Do you need a little inspiration boost? Well, then our new batch of wallpapers is for you. Designed by artists and designers from across the globe, they come in versions with and without a calendar for March 2020. March is here! With the days getting noticeably longer in the northern hemisphere, the sun coming out, and the flowers blooming, we are fueled with fresh energy. And even if spring is far away in your part of the...

We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot[1]). But across the organization – right on up to the C-level – brands are now starting to tap into the full potential of their SEO talent. As an SEO, you have amazing potential to become ingrained in your organization’s DNA, as you have the best insights and knowledge into...

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover growth blockers and explain how to assess the opportunities that overcoming them would present. 1. Site issues Growth, in the advertising budget and in...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] The word “SEO” holds a lot of weight. We know how critical it is to the success of a website and, yet, it often becomes one of those things that’s left until the very end of a web design project to deal with. Or, worse,...

Nearly 49% of all the web traffic[1] worldwide originates from mobile devices (excluding tablets). If you don’t design mobile-friendly websites, you’ll likely lose out on this massive chunk of your target audience. Additionally if you wish to improve your SEO, you can’t afford to ignore smartphones; Google gives priority to mobiles with mobile-first indexing[2]. All of this calls for responsive web design through which your website’s elements can adjust according to the screen dimensions. While creating your...

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first indexing. Google first introduced mobile-first indexing[1] back in November 2016 and by December 2018 half of all sites[2] in Google’s search results...

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool called ExclusionSites.com[1]. And it’s about as straightforward as its name. “I’ve spent 15 years managing paid media and running marketing teams,” said Rigotti, “and I am always shocked to see some of the sites and content display ads would show up alongside.” Rigotti is head of Commercial Account-Based Marketing for Adobe Experience...

At Google I/O last year, Google announced 3D images with augmented reality in search[1]. Google even posted live examples of this last year. But now it is showing up for some e-commerce sites. Burberry bags in 3D. Glenn Gabe of G-Squared Interactive shared an example[2] on Twitter based on this article[3] of a Burberry bag showing up as a “view in 3D” option in the Google search results. Here is that snippet: View in 3D. When you click on...

SAN JOSE — “Google’s looking at you and wondering, who are you, what are you doing, what is your purpose?” That’s the viewpoint of Mordy Oberstein, CMO of RankRanger, who discussed during his session at SMX West[1] in San Jose how establishing and staying true to your site’s identity can help future-proof it against Google search algorithm updates. “For example, if you’re a health information site, are you really about offering me health information or are you trying...

The death of SEO is a topic that’s been batted around for years but is 2020 the year SEO, an industry with a history dating back more than 25 years, finally kicks the bucket? TikTok, digital PR, voice search – new terms have been coined and new social networks have popped up in the past few years. As industry experts take a look back over the past year and forecast trends for the coming year, the inevitable...

This article introduces how Multer streamlines the process of handling file uploads. It also introduces how to use Mongoose to interact with our database by building a music manager app using Express.js alongside Multer for the music upload and Nuxt.js (Vue framework) for our frontend. Handling digital media assets such as audio and video in your application can be tricky because of the considerations that have to be made server-side (e.g. networking, storage and the asynchronous nature...

Google Images will soon replace the dimensions information you see in the image search results, as you overlay your mouse cursor over a specific image thumbnail. Google will replace the dimensions information with product, recipe, video, and soon, licensable labels[1] based on the query. What is changing? Here is a screenshot highlighting the dimensions section of the image thumbnail in Google Image search: By the end of this week, a Google spokesperson told Search Engine Land, the image...

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper[1] research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic. Blockchain is emerging into...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Foldable devices have brought with them talk of a ‘foldable web,’ and the idea that long-standing web conventions may be on the verge of a serious shakeup. Is it all hype, or is it time to get flexible? After years of talk, experimentation, and plateauing smartphone sales, foldable devices are finally...

There’s a lot riding on your shoulders as a freelance designer. You have to play the part of salesperson, project manager, web designer, accountant, and more. That’s why it’s critical to develop more efficient ways to work while maximizing results. One way that agencies and even small teams of designers do this is through design systems. By taking the time to create a collection of design standards, reusable components, and documentation, everyone can work at a higher level...

Often, businesses want to stop and start SEO.  Some feel that taking a break won’t cause any issues.  But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly  When you stop publishing content, the following things happen: You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic.  You stop creating new pages that can be linked to, and the number of links you...

Some designs just absolutely call for an edgier look than usual. You can’t just be happy with a simple, everyday font. You need something more, and more specifically, something that won’t break the bank. This is why I scoured the internet and found my top 10 picks of free modern fonts. And yes, you’re welcome. So without further ado, let’s just jump right into our list of 10 free modern fonts, shall we? 1. Manrope I thought that I would start this list...

Kroger is hands-down one of my favorite grocery stores ever. And I’m not the only one, apparently. With 2,800 stores nationwide and in 35 states, Kroger is easily the largest grocery store retailer in the United States of America. Kroger has been around for a long, long time. I’m talking over 100 year’s time! Kroger was established in 1883 in Cinncinatti, where the Kroger headquarters still is. Not only does Kroger have over 500,000 (yes, folks, you heard correctly. That’s five-hundred-thousand...

Although WordPress has become the most popular website-building platform thanks to its vast array of tools and features, it doesn’t cover all the bases. That’s even the case when designers choose a WordPress theme to help the process along. Whether it’s a multipurpose theme or a specialty theme there’s often something missing. It prevents the designer from incorporating a key element into a website – like a review section, a powerful SEO capability, or a knowledge base...