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You’ve spent a lot of time creating and optimizing your search campaigns. Endless hours in your Google Ads account optimizing account structure, optimizing bidding strategies and rules, adjusting your audiences and targeting, writing and rewriting ad copy. What about your Microsoft Advertising account? Have you spent as much time honing that PPC account? I get it from my days managing a search agency – there isn’t enough time in the day to do everything that needs...

About The Author Sandamal Siripathi is a mobile and wearable app developer based in Sri Lanka. He is interested in HCI (Human Computer Interaction) based innovation and … More about Sandamal …[1] Transliteration is a popular way to input non-English characters using an English keyboard. The typical method of implementing this is via keyboard event capturing but there’s no uniform support from mobile browsers. This article explains a new method to eliminate such browser-related problems when developing web...

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article, we cover a list of ecommerce site optimization suggestions and tactics that can boost your sales. 1. Design and UX A. Optimize your home page So,...

Being a great designer isn’t the only skill you need to grow your career over the next decade. Here, we take a look at the top five skills you need to cultivate to be successful in the 2020s. Whenever a company posts a job opening for a web design employee or freelancer, they typically include a set of hard and soft skills they’re looking for. Hard skills are design skills that are measurable and well-documented. For instance: A degree...

Ginny Marvin[1] is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing. She is Third Door Media’s Editor-in-Chief, running this site and the other properties and events the company manages. She did make time at SMX East last November to sit down with me and talk shop. We talked about her past working experience and how she ultimately ended up running things here at Search Engine Land. We...

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts[1]. These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications....

About The Author Phil Smith is a freelance developer based in Brighton, UK. His agency, amillionmonkeys partner with designers, entrepreneurs and agencies to build websites and … More about Phil …[1] Ever built a website and reached for jQuery, Bootstrap, Vue.js or React to acheive some basic user interaction? Alpine.js is a fraction of the size of these frameworks because it involves no build steps and provides all of the tools you need to build a basic user...

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the full potential of SEO and stay contingent in the game.  1. Google BERT Google BERT is one of the major updates from Google that impacted one in ten of all search queries[1]. Google BERT helps Google understand...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Around the web and within the CSS Working Group, there has been some discussion about whether we should specify a version of CSS — perhaps naming it CSS4. In this article, Rachel Andrew rounds up some of the pros and...

When the web was young, a 56k connection was fast, CSS was new, and Flash was but a glint in Macromedia’s eye, there was a phrase that graced half of all splash screens: Best viewed in IE6. You see, back in the early 00s, the web was a lot less competitive. It was perfectly possible to ignore 40% of your users and still turn a profit. In fact, given the expense of maintaining a different codebase for...

Find “Shoulder Keywords” Most people ONLY optimize their site around keywords that are very closely related to what they sell. And it’s a BIG mistake for two main reasons: 1. Product keywords are usually super competitive.2. There are thousands of keywords that your potential customer searches for when they’re not searching for that you sell. And if you can get in front of your customer with an awesome piece of content, they’re SUPER likely to buy from you down the...

Oh, the golden days of Uno, when everyone would carry their pack of fun and good memories in their pocket. I remember playing Uno all throughout my childhood and even to this day when we get a good old group of friends together, we’ll play our version of Uno extreme. And there are no promises that someone won’t get hurt, so you play at your own risk. Uno brings so many good memories to my mind when I think...

Today we’re getting into the nitty-gritty of integrating dark theme design into your website, app, and overall designs. We are major stans of dark UI, and we know that lots of other people are too. Considering that dark UI was the most highly requested thing of Apple by their clients in 2019. Lots of apps like Instagram and YouTube have given users the option to use their dark theme and people are living for it. [source[1]] 4 Tips For Dark User...

For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear that Facebook is the place to be, and 2.26 billion users[1] may feel inclined to agree. If you feel like you’re not getting the most out of Facebook PPC ads (or are too afraid to take the plunge right now),...

About The Author Tony Kim is the CEO and co-founder of Studio XID Korea Inc., the company behind award-winning prototyping tool ProtoPie. Kim jumpstarted his design career at … More about Tony …[1] Prototyping helps to formulate the main trajectory of the design by framing your mind around a continuous pursuit of better concepts. Any team that makes a prototyping integral part of their design is motivated to search for a better solution. Meet ProtoPie, a tool that will help you prototype...

As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed in the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes. While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your...

Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for creating high-quality content can contribute a significant amount to your growth, and they center around your brand’s perception. Brand awareness is often recognized, but that’s the first step. Brand authority comes next and deserves more credit. And I’m not just talking about in the context of E-A-T (Expertise-Authority-Trust) and YMYL (Your...

In this sixth instalment of Inspired Design Decisions, Andy Clarke will explore how British art director Neville Brody and in particular his work on The Face Magazine inspires his designs for the web. How do we use blend modes to add depth to our designs? How do we use vertical text for impact? How can we use clipping paths to bring in character and energy to a design? In this article, we’ll explore just that. Although I...

Color, heroes, and a new way to create design depth are what we are looking at this month. Two of these three trends comes with some usability concerns but are a lot of fun to look at and play with. Would you take the risk of trying one of these design techniques? The third trend (up first in this list) is a new take on bold color palettes that shifts from some of the colors that have...

Google has updated its content guidelines[1] for the FAQ schema[2] that says you can no longer markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. Google said just mark it up on one of those FAQ pages, but not more than one. The new guidelines. The updated guidelines added this line “If you have FAQ content that is repetitive on your site (meaning, the same...

While at SMX East, I had the privilege with sitting down Aleyda Solis, the EU Search Personality of the Year, SMX speaker, SEO superstar who deeply cares about the search industry. We spoke about a lot of things but focused mostly on how she juggles traveling so much and having a thriving SEO consulting business. We also talked about a topic she spoke about at SMX West[1] just weeks ago around how to optimize your YouTube channel...

The early days — just a few years ago — of cheap clicks, little competition and a buggy interface with little reporting are gone. Amazon advertising formats and inventory have evolved dramatically, and marketers and Amazon sellers are flocking to the platform. More competition means advertisers need to be savvier to ensure they’re ad campaigns are profitable. Calculating your COGS (cost of goods sold) and all seller fees is key to running profitable search ad campaigns on...

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores[1] starting in June, with added focus on Google’s automated recommendations. This change, in particular — and reaction to it — strikes at the tension between the benefits and limitations of automation and marketers’ relationship with the...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross[1], marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West[2] in San Jose last week. As part of a deep focus on digital commerce marketing, speakers discussed ways social commerce and shoppable media are transforming[3] the way...