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Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that. [1] Most social media predictions stand on the existing trends and research, which makes them highly likely to actually be accurate. It’s a common truth that social media platforms...

Expelliarmus! shouts Harry Potter and the dark wizard loses his wand. Heroes of the fantasy world are incomplete without their tools: Thor’s Hammer, Captain America’s Shield, Iron Man’s suit, and let’s not forget the most tool dependent superhero of them all, Batman. You don’t need to save the world from the apocalyptic intentions of villains, but you do need tools to save yourself — from the avalanche of strict deadlines, and monotonous tasks. We aren’t talking about...

Google Search is now surfacing links to listen to albums on YouTube Music, Reddit user Bing_Me posted[1] on Friday. In mobile search results, the link appears in the “Listen” carousel of streaming music services, and on desktop search results, it appears within a list of streaming services in the album’s knowledge panel. Why we care Google Search has included links to Google Play[2] in music results since 2014. This marks the first time it’s begun featuring YouTube Music...

Here are 13 women – bright representatives of the SEO industry – to share their career path and the difficulties and inspirations they found along the way. What we didn’t expect was that the stories shared would be so personal, honest and inspiring. They all prove that no matter what background you have under your belt (economics, journalism, politics, marketing, veterinary, engineering, hair-dressing, blogging, etc.) there’s always a chance to make a dramatic career turn and become...

Google is asking businesses to update its Google My Business listings if the business is affected by COVID-19. Google posted a new help document[1] describing that businesses can update their business hours, phone numbers, business descriptions and/or use Google Posts to share more information. Google’s help document. Google placed a notice at the top of the Google My Business support pages that reads, “If your business is affected by COVID-19, update your profile to provide the most...

After nearly 100 years, BMW has decided to change up its old logo and give us something new and fresh. With every new and upcoming generation, BMW loves to switch things up and give us a new logo. “The new logo and brand design symbolizes the importance and relevance of the brand for mobility and the joy of driving in the future,” Jens Thiemer, Senior Vice President BMW Customer Brand The logo has seen 6 facelifts in its time,...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] It’s here, and it’s shipping. Meet our new practical guide on how to help companies grow sustainably with honest digital products. Without dark patterns, with ethics in mind, and ready for GDPR & CCPA. Jump to table of contents or get the book...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo …[1] The Laravel-powered October CMS enables to extend the functionality of the application through the use of plugins. In this article, we will learn how to create an e-commerce site through one of October’s most popular plugins, Shopaholic. October CMS is flourishing: With over 9000 stars in its GitHub repo[2], 2000...

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it. In fact, researches by Radicati Group[1] found...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about an interesting open-source tool called Sourcebit. How can it help our content workflow with JAMstack sites? Drew McLellan speaks to developer Eduardo Bouças to find out. In this episode of the Smashing Podcast,...

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand. Today, an overwhelming majority of these journeys begin on search engines. However, recent[1] research shows that a pervasive confusion with how search works are having a negative impact on customer experience. With...

About The Author Barry Pollard is a software developer and author of the Manning book HTTP/2 in Action. He thinks the web is amazing but wants to make it even better. More about Barry …[1][2] Thanks to some recent changes in browsers, it’s now well worth setting width and height attributes on your images to prevent layout shifts and improve the experience of your site visitors. Web performance advocates have often advised to add dimensions to your images for...

While it’s important to know about the latest research and surveys impacting web design, I think it’s just as important to stay informed about news that may affect your work as a designer. As such, this roundup of the latest research for web designers includes a mix of reports along with some news and facts about something that people are talking about all around the world: the coronavirus.   A Better Lemonade Stand Analyzes the Best Remote Working Locations With...

At SMX East[1] last year, I sat down with Fili Wiese to talk to him about a number of topics including managing Google penalties. We also spoke about how Google penalizes web sites and touched a bit on the disavow link tool and nofollow link attribute. Fili Wiese worked for several years at Google, much of that time was working with the Google search quality team manually penalizing sites. He worked with the team that issued manual...

The folks at RankRanger are reporting that the people also ask box is showing up for 40% of queries, when just a week ago, it was showing for 52% of queries. That is a 12-point reduction and a big change. Moz is also showing a big drop in this feature showing up in Google search. People also ask. This is a box has become incredibly common to see in the search results. We had an article about...

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic sale with an ad for the same product that shows up prior to the organic result. For marketers, the key to managing...

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. Concrete steps against fraud. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries. And featured snippets don’t impact CTRs in the aggregate. Those are the three major findings by Perficient Digital in a new report[1] on the impact of Google SERP features (snippets, boxes, etc.) on organic click-through rates (CTR). It’s based on analysis of roughly 250 million searches. Perficient...

Have you heard conflicting stories about the usefulness of PPC automation tools? You’re not alone! On one side you have Google telling you that automations like responsive search ads (RSAs) and Smart Bidding will help you get better results and should be turned on without delay. On the other side you get expert practitioners saying RSAs are bad for conversion rates and Smart Bidding delivers mixed results and should be approached with caution. So how do...

It’s been a challenging week for many SEO plugin users. Numerous users of the Google Analytics Dashboard for WP plugin by ExactMetrics are claiming that they’ve lost traffic data after updating to version 6.0. Meanwhile, the Yoast SEO and Rank Math plugins are producing incorrect canonical URLs when those URLs contain Unicode characters. Google Analytics data lost. Users of the Google Analytics Dashboard for WP by ExactMetrics plugin (formerly known as GADWP) have taken to Twitter[1] and...

The new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads.Attribution reporting in Google Ads is getting an overhaul. The name is also changing from Search attribution to simply Attribution, Google announced Thursday. The update significantly streamlines the reporting. The Attribution section is going from this: To this: Overview page. There’s a new look to the cards on the updated Overview page in Attribution, which is located from the Tools & Settings...

Google has announced[1] that by September 2020 all sites will be crawled and indexed by Google using mobile-first indexing. We reported early that this would happen by end-of-year[2] but this blog post from Google says this change will happen by September. September 2020. Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Most sites have moved over already and you can check if your site has moved over by logging...

Amazon is now the primary destination for product search, numerous[1] studies[2] and surveys[3] have shown. And where there’s demand, there’s competition. There are now more brands competing to appear at the top of those Amazon searches than ever. That’s why understanding how Amazon’s A9 search algorithm works is critical to your success on the platform. A9 is the system responsible for ranking product results on Amazon, and although it shares some similarities to traditional search engine algorithms...

The majority of local SEO professionals appear to be happy in their jobs, according to BrightLocal’s 2020 Local Search Industry Survey. That’s the clear implication of a finding that 78% intend to remain in their current positions. The survey[1] featured responses from 475 “local marketers,” including agencies, in-house marketers, freelancers and local businesses. The top for categories of survey respondents were as follows: Local/regional agency — 40% National/international agency – 20% Freelancer/marketing consultant –11% Local business –10% Most local SEOs have been...