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On Jan. 31, US Secretary of Health and Human Services, Alex Azar II, declared a public health emergency in response to the outbreak of the 2019 Novel Coronavirus (COVID-19). Consistent with the latest news from[1] the CDC[2] (as of this writing on March 11), which states, “This is an emerging, rapidly evolving situation,” many US businesses and digital marketers have already seen the impact of the COVID-19 on paid search planning and execution. First and foremost on...

At one point or another, chances are you’ve turned to “Dr. Google” to shed some light around a health concern. Whether you’re trying to self-diagnose a medical condition or are just curious about a particular disease you heard on a show, we rely on Google to provide us with answers to our many health-related questions. In fact, 1 in 20 Google searches are health-related, and Google knows it has a responsibility to serve the most accurate...

In this digital age where around 90%[1] of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of. Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do not need, and push an agenda that doesn’t care about facts. Despite all of that, there is always room for more quality content that...

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Details have since emerged that this will be a pilot program from Alphabet life sciences...

At SMX West last month, Google a look at customer value reporting and value rules. The company first teased these features in the Google Ads UI at Google Marketing Live last year. They’re both still in beta but here’s what we know about how they’re designed to work. Customer value reporting. When it’s live in your accounts, you’ll find conversion value reporting located in the Tools dropdown under the Measurement section in the Google Ads UI. Customer value...

Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. The further benefit of a DAM is that these assets...

Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the “SEO For E-commerce Category, Product Detail Pages” session. My co-presenter, Jill Kocher Brown[1], and I fielded a number of questions during the session. Here’s a few more I wanted to follow up on. What is your opinion of D2C companies sending all of their product descriptions, etc. out via feeds to their wholesale partners to...

What should businesses looking to hire an SEO expect to see during the proposal process? How much work should SEOs be expected to produce upfront to win the contract? Google’s recent video on hiring an SEO specialist has reignited the discussion around these questions. In the video[1], Google recommended that employers ask candidates to conduct a “technical search audit,” presumably to demonstrate their expertise. “If you trust your SEO candidate, give them restricted view, not full or...

Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter[1] what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands,...

One of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale. These are the location-based keyword terms such as “car dealership London.” Like with any tedious, repetitive task the developers at my agency created a Google Ads script to automate removing the locations from keywords within Google Sheets. How the script works The script pulls all of the keywords within your account and then searches each one against our database...

You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote[1] in the announcement Thursday. How to opt-in. If you’re ready to switch parallel tracking, you can still opt-in now. In your Google Ads account, click “Settings” from the “All campaigns”...

Ecosia, the Berlin-based search engine that uses its ad revenue for reforestation efforts, will be included among Chrome version 81’s default search engine choices in the U.S., UK, Germany, France and 43 other markets, TechCrunch first reported[1] Thursday. Ecosia will be joining Google, Bing, Yahoo! and DuckDuckGo, which was added to the list[2] this time last year. Why we care In 2019, Ecosia had a record year, with monthly active users growing from 8 million to 15 million....

Back in 2016, I introduced the concept of data amplifiers[1] in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a few of the data amplifiers have become something else: Customer review amplifiers. Review amplifiers wield an inordinate impact on a business’s online...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] It’s that time of the month! Join us as we share the latest news and highlight the things we’ve been working on and have also enjoyed reading over the past month.It’s nice to have an overview of the most important things in one...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Not growing your design client list? Your personality is more likely to blame than your skill set. As a designer, you’ve probably wished you could know exactly what your clients were thinking at one point or another. Maybe it was when they were vaguely describing how they wanted their design to “pop”. Or maybe when they were trying to express exactly why the fifteenth revision still wasn’t quite right. Or maybe it was after they refused to...

While helping a company that dropped during the January 2019 core update, I came across an interesting situation, pun intended. The site dropped by about 30% overall and I began digging into the drop to learn more about what was going on. One thing I noticed pretty quickly was that desktop traffic from Google organic dropped more than mobile, and sometimes much more than mobile for the queries I was checking. For example, I noticed clicks from...

Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who may have had long-running campaigns promoting “dust masks,” for example. Advertisers will see a message in their accounts stating, “This candidate is not permitted to show ads in your target location,” as shown in the tweet above from Lane...

Testifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case[1] to open (or re-open) an investigation into Google’s treatment of third-party content in search results. The hearing was formally called “Self-Preferencing by Dominant Internet Platforms.” Here, the subject of “self-preferencing” was the local SERP. Arguing to widen the investigation. Yelp is seeking to broaden the scope of the Justice Department and Congressional inquiries into Google. Lowe...

Analysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been re-evaluating their near-term advertising strategies. Loop Capital Markets analyst Rob Sanderson expects[1] Google will see a 15% year-over-year decline in travel ad revenue in the first quarter and a 20% drop in the second quarter due to the coronavirus outbreak. Last week, Needham...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] We are sad to have to reschedule SmashingConf SF, however we are working to find ways to be with our community virtually until we can all meet up again. We have all been looking forward to our SmashingConf in San Francisco[2],...

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single time in the SERP instead of serving with the snippet and its base position lower in the result. The change is already having a significant impact on the number of clicks that featured snippets receive. Digital marketing agency,...

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by multiple people, knowledge gaps, and simply the factor of time. We tend to use two crawlers at Zazzle Media which will be mentioned...

About The Author Carie Fisher is a digital accessibility developer and trainer who is passionate about inclusive front-end code and promoting diversity in tech. More about Carie …[1] We are fortunate to have robust patterns to choose from when optimizing accessibility in SVGs — but most people stop there, focusing on code compliance and not actual users and their needs. If true inclusiveness lies beyond patterns — what other factors should we consider when designing and developing accessible...

About The Author Darshan Somashekar is a technology entrepreneur who has built & sold two startups. His latest fun project is a solitaire site called Solitaired. Previously, … More about Darshan …[1][2] Reset password functionality is table stakes for any user-friendly application. It can also be a security nightmare. Using NodeJS and MySQL, Darshan demonstrates how to successfully create a secure reset password flow so you can avoid these pitfalls. If you’re anything like me, you’ve forgotten your password...