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We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO[1], we were able to uncover some interesting findings. Let’s dive right into the data. Here is a Summary of Our Key Findings: 1. 53.77% of sites had a good Largest Contentful Paint (LCP)...

About The Author Amanda Annandale is an event producer who comes from a background in NYC theater and production. When not producing events or stage managing theater, you can … More about Amanda ↬[1] At the beginning of 2020, the SmashingConf team was ready for a new year. We had so many things that excited us. New speakers, new workshops, new cities, new attendees, new experiences. And as we all know, 2020 had other ideas. With so many...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how much of search is controlled by machines? That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search...

In October 2020, Google began showing a call history feature[1] in Google My Business[2]. But the data was blank and it may, at best, have shown a summary of answered and missed calls initiated from Google Maps or Google Search. Now Google has begun to show actual caller data, including their caller ID information such as the name and phone number, along with the date of the call. What it looks like. John Smith shared a screenshot of...

Google has updated its Google Search Console enhancement report for event structured data/rich results[1] to show more errors. In short, Google is now able to report on more issues with your event structured data. What changed. Google said[2] it changed how it evaluates and reports errors for event structured data in its Search Console enhancement reports[3]. Now Search Console is able to detect Event entities at all hierarchy levels, not just at the root level. Plus, Google...

Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced[1] Tuesday. Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear. Before this, they could only advertise in a radius around their location. The Custom Location Targeting interface. Image: Yelp. CLT is available now to...

From dev tools to productivity to a little bit of fun with sudoku, this month’s collection of new tools is packed with something for everyone. Here’s what new for designers this month.   May’s Top Picks Am I FLoCed? Am I FLoCed?[1] Is a tool to see if you are part of a Google Chrome origin trial. It tests a new tracking feature called Federated Learning of Cohorts (FLoC). According to Google, the trial currently affects 0.5% of users in selected...

About The Author Jhey makes awesome things for awesome people! He’s a web developer with almost 10 years of experience. Working with and for names such as Eurostar, Uber, … More about Jhey ↬[1] Want to get started with React but struggling to find a good place to start? This article should have you covered. We’ll focus on some of the main concepts of React and then we’ll be building a game from scratch! We assume that you...

The staggering amount of change in the last twelve months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are rising, user experience is more important than ever, algorithm updates (ready for the Page Experience update?) and ranking factor rollouts (Core Web Vitals, anyone?) are ceaseless. Some companies are struggling. Some are getting by. Others are thriving. No matter where you fall on this spectrum, your key to a more successful future is...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and what do you think of testing in the age of automation? I sat in on the #PPCChat Twitter Spaces conversation last Friday for a while (and lurked on the Twitter...

In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview. We spoke about his work history and you can quickly see how passionate Justin Abrams is about working with people and customers. We spoke a lot in part one on the topic of customer success...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

YouTube is the Web’s biggest video channel. Hundreds of hours of video are uploaded to the service every minute. The volume of data it stores and streams is beyond comprehension. Owned by Google, YouTube has been central to our lives online in such a big way, that it’s almost unbelievable that it’s been with us for less than two decades. If you’ve ever wondered just how big it is, which videos broke its records, or how many users...

Keyword stuffing has been a hot topic in the Google My Business[1] world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal name. Here’s an example: We know beyond a shadow of a doubt that keywords in the business name impact ranking[2] directly and dramatically. Here’s an example of the ranking impact.  We...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, let’s catch you up a bit on some of the latest rumblings around the unconfirmed Google search ranking updates. Yes, I know. Google is always updating but sometimes those updates...

About The Author Valeriia Panina is a product-minded designer and a certified UX writer — with a passion for technology and the arts. She is an advocate of human-centered … More about Valeriia ↬[1] A good management of your product records, i.e. all documents associated with your product — saves time, reduces anxiety, boosts onboarding and makes you ready for vacations or sudden leaves. All product specialists should know the basics. So, you start working on a new product....

Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their success in capturing and distributing customer reviews has also resulted in them selling approximately 8 million iFLY Smart Kits — low-cost bundles containing...

“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year[1]. But does that mean saying goodbye to the virtual environments rapidly constructed in 2020, and will brands be as willing as ever to pay the...

Bing announced[1] the Content Submission API is now in more of a public beta phase after being in a private beta for over two-years now[2]. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with content changes via Bing Content Submission API[3].” Bing Content Submission API. The Content Submission API is a method that enables websites to directly...

WordPress powers nearly 40% of all websites, thanks to its commitment to making publication possible for everyone, for free. Combined with premium plugins and themes, it’s possibly the ultimate tool for building attractive, unique, and feature-rich websites without any coding or design experience. However, you do pay the price for this experience, with WordPress and its third-party products not always being built for performance – whether it’s page loading times or SEO. Image optimization is a particularly big...

Squarespace is a popular website building platform. Launched publicly in 2004, the company hit a milestone of $100 million in bookings in 2015. Today, Squarespace has 3.79 million subscribers and generates $754.2 million in annualized revenue. Here’s an overview of the stats on this page: Important Stats about Squarespace Squarespace has 3.79 million subscribers. Squarespace generated $621.15 million in revenue in 2020. Squarespace’s current annual revenue run rate is $754.2 million. Squarespace had operating expenses of $482.59 million in 2020. Squarespace has 1,261 full-time employees. Squarespace...

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem is, simply put, out of control. Just because a company or individual can create and distribute content on a platform, doesn’t mean they should. But it’s...

About The Author Carson is the co-founder of Archetype Themes and focuses on building the best user experience in e-commerce. More about Carson ↬[1] When dealing with themes for large platforms and CMS, legacy issues often become a bottleneck. In this article, Carson Shold discusses how his team improved the performance and organization of their Shopify themes, and improved maintainability along the way. The dreaded refactor of old code can be challenging. Code evolves over time with more features,...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and do you approach marketing like an ecosystem? I’ve been preaching for a while that SEO is the foundation of a healthy marketing ecosystem. Lots of people scratch their heads at...