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Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result in marketing budget...

First and foremost, to all of our friends and colleagues in the search community, we hope you and your team are doing well during this challenging and chaotic time. Now, more than ever, we believe it’s essential to band together and do what we can to help each other make it through to the other side of this unprecedented situation.  In our humble effort to take something off your plate (because we’re sure it’s piled high as it...

Martha van Berkel runs a company named Schema App[1] and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption and how much Google is relying on the markup these days. We even talked about how Google says that adding structured data to your pages do not give you a ranking boost yet, but it does give Google more clarity about your...

Worldwide ad spending is still expected to grow compared to last year, says research firm eMarketer[1], but it has lowered its growth projections by nearly 3%. Worldwide media ad spend will increase by 7.0% to $691.7 billion in 2020 over the prior year, down from the earlier growth estimate of 7.4% to $712.02 billion. The updated spend projections, released Thursday, include digital, directories as well as print, out-of-home, TV and radio advertising. Why we care Changing consumer and B2B...

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO[1] copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO[2] copywriting can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content. However, while ranking well on search engines...

Earlier this week Nextdoor introduced[1] two new features, both of which are intended to support members during the coronavirus crisis. The first is Nextdoor Groups; the second is Help Map[2], which allows people in an area to indicate whether they need help or whether they’re available to help others who may need it. Coronavirus driving adoption. Groups pre-dates the COVID-19 coronavirus, but the company’s blog post says, “We were still only beta testing Groups in neighborhoods, but...

With the search marketing community largely holed up in home offices as the country tries to flatten the coronavirus curve, Search Engine Land has decided to dip our toes into the world of online meetups. This Monday, Search Engine Land’s Barry Schwartz will host a live video hangout with personalities within the SEO community including: Daniel Waisberg, Search Advocate at Google Pedro Dias, Managing Partner att APIs3 & Former Googler Lily Ray, Director of SEO at Path Interactive Alexis Sanders,...

The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online. Local business listings For local businesses, often it’s a directory listing, not your website if you have one, that’s the first...

About The Author Adrian Bece is a versatile Frontend developer with extensive eCommerce experience who is currently working at PROTOTYP where he creates amazing interfaces with … More about Adrian …[1][2] Houdini, an umbrella term for the collection of browser APIs, aims to bring significant improvements to the web development process and the development of CSS standards in general. Frontend developers will be able to extend the CSS with new features using JavaScript, hook into CSS rendering engine...

Creating an annual blog editorial calendar can seem daunting, but it doesn’t have to be. Using this three-step process, you can quickly and effectively produce enough blog topics to fill the calendar with four ideas per month, resulting in 48 topics for the year. Not only is this something you can do in an afternoon, but it also ensures each topic is both relevant to overarching content strategy yet broad enough to give content writers some...

There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global pandemic and ensure customer and employee safety, are a mix of folks looking to profit by exploiting fear and misinformation online. In...

One of the persistent complaints of Google critics is that the company favors its “own properties” in search results. This has been the subject of antitrust investigations in the U.S. and Europe. However, a recent study[1] conducted by developer Daniel Aleksandersen finds that the three search engines owned and operated by Verizon Media (Yahoo, AOL, OneSearch) systematically favor Verizon-owned media properties in results. Search bias evidence. Aleksandersen’s study is small but it produced evidence of “search bias” in...

Schema.org published[1] version 7.0 of its specifications on Monday. The release contains new structured data types that were fast-tracked in light of the COVID-19 pandemic. Announcements and events. “We are also making improvements to other areas of Schema.org to help with the worldwide migration to working online and working from home,” wrote the blog post authors, Microsoft’s Tom Marsh and Google’s Dan Brickly and R.V. Guha, “for example by helping event organizers indicate when an event has...

Making sure your company, products or content can be found by the right people at the right time is incredibly important for enterprises, which is why many of them rely on software suites to help them execute effective search engine optimization. But deciding whether your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any martech adoption, including a comprehensive self- assessment of your organization’s business needs and resources, staffing, management...

About The Author Paul Hanaoka is a Design Manager at Liferay, based in the suburbs of Los Angeles, and serving the North American teams. His passion is at the intersection of … More about Paul …[1] For the purpose of this two-part series of articles, we’re going to assume the answer for “Should designers code?” is “It depends.” If you’ve started and never finished courses in some online coding school — or if you’ve finished the courses but...

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit. Email marketing has also always managed to be a great platform for collecting...

Videos aren’t inherently accessible. Even if the content comes from an outside source — like a videographer or a YouTube channel — you’re still responsible for ensuring that every visitor on your website can fully access it. Video can serve many purposes for a website: Home page videos featuring company founders or illustrated walk-throughs of a solution can serve as a unique welcome to the site; Product videos give customers a better look at your inventory which helps in...

Bing has launched a COVID-19 tracker[1] that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region, The Next Web first reported[2] on Monday. Selecting a region will also show users recent news and video pertinent to the situation in that region. Why we care Bing and other search engines have transformed their results pages into non-commercialized resource hubs for people looking for “coronavirus”...

Time is the most valuable asset. Nothing is more frustrating than slow page loading. A slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings. Here are some interesting website load statistics: An Akamai study[1] showed that 47% of customers expect websites to load in a few seconds or less. One second delay on Amazon could cost $1.6 billion on sales every year. According to Pingdom, 78% of the top[2] 100 retail websites...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] There isn’t a ton of mystery when it comes to what makes for an attractive and modern-looking design these days. What’s not always clear, however, is the usability aspect of it. In other words, have the pathways you’ve designed for users intuitive enough? The truth...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this tutorial, we’re going to learn how to use the HTML Intersection Observer API to implement infinite scrolling and image lazy loading in a React functional component. In the process, we’ll learn how to use some of React’s hooks and how...

“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. It’s time to retire “KPI” – Even though this article could be a dangerous drinking game if you sipped every time you saw...

Spring is in the air. As the season changes, many designers are looking for a little refresh of their own. Hopefully some of these new tools and resources will do the trick. Here’s what new for designers this month.   Visme Visme[1] allows you to quickly create and share content with tools to build presentations, infographics, documents, videos, and graphics — with little to no design skills. But it’s for designers too with features that you will appreciate in a platform...

Tony Wright from WrightIMC.com[1] has been doing SEO before there was a search engine named Google. In fact, his first job title was not“SEO” but rather “Cyber PR.” In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important to understand where your traffic is sourced from so you can leverage that data to get more advertising budget for your SEO team. With...

Yesterday, Google CEO Sundar Pichai posted[1] about all the things that Google is doing in response to the coronavirus outbreak. Among, them Google Search and Maps will show if a place or business is temporarily closed. This follows Google’s admonition a week ago to local businesses to update hours[2] and other relevant information in Google My Business. Deploying Duplex to update store hours. “In the coming days, we’ll make it possible for businesses to easily mark themselves...