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SEO Web Design Blog

When the time has come to make some changes to your website-building toolkit there’s no shortage of tools or services you could use to smooth out your workflow, save money, add to website capabilities, or put bigger smiles on your clients’ faces. There are literally hundreds of tools and services you could choose from, if you had the time to make the necessary comparisons, and if you could be confident your choices were good ones. Or, at our...

About The Author Jan Constantin loves to spend time writing for Smashing Magazine and devouring science-related articles. More about Jan Constantin …[1] Conferences are about gathering information and knowledge but are also opportunities to meet and learn from other like-minded folks in the web design community. Plus, you’ll be exposed to a large amount of new information, which will help you to advance in your career. Please note that dates are subject to change due to COVID-19, so it...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about the user experience around converting site visitors into customers. Can our selling techniques leave customers feeling cheated? And how can that be avoided? Drew McLellan talks to conversion optimisation specialist Paul Boag to...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] With so many people — including our workshop leaders — working from home, we thought we would bring our Smashing workshops from our home offices to yours. We had to postpone our SmashingConf in San Francisco[2] until 10th–11th November 2020 and,...

On Friday, Google temporarily disabled[1] new local reviews as well as the ability of businesses to post review responses. This initially surprised many local SEOs, although it was previewed in Google’s earlier announcement[2] about limited GMB functionality during the coronavirus crisis. There are a LOT of things with Google My Business that are not functioning as normal right now due to COVID-19. Many of these just started on Friday. I have compiled a list of everything I’m...

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be...

Just a few months ago, the term “corona” was typically associated with the Mexican beer brand. Then the novel coronavirus arrived. Over the past month, Google’s search results page for “corona” has transformed significantly into a resource destination for COVID-19-related information. We have charted the evolution of the Google search results page for “corona” between February 25 and March 23 as the coronavirus spread rapidly across the globe. February 25. On this date, the earliest snapshot available from...

With GDC, the annual game developers conference, postponed due to the coronavirus outbreak, Google announced its annual slate of feature updates for game marketers in a blog post[1] on Monday. Here’s the rundown of Google’s ads-related announcements for game marketers. Open testing ads. More than half of installs come within the first 8 weeks of a new app’s release, according to internal Google data. To help developers bring in more beta testers to try apps before they’re...

[embedded content] With the search marketing community largely holed up in home offices as the country tries to flatten the coronavirus curve, Search Engine Land has decided to dip our toes into the world of online meetups. Today, Search Engine Land’s Barry Schwartz hosted video hangout with personalities within the SEO community including: Daniel Waisberg, Search Advocate at Google Pedro Dias, Managing Partner att APIs3 & Former Googler Lily Ray, Director of SEO at Path Interactive Alexis Sanders, Senior SEO Manager...

In this seventh instalment of Inspired Design Decisions, Andy Clarke will explore how American art director and graphic designer Otto Storch inspires his designs for the web. How do we use CSS Shapes to go beyond basic shapes to add energy to our designs? How do we use rotations on text for extra impact? How can we use mirroring and reflections to add interest to a design? In this article, we’ll explore just that. For the past...

Bing now supports the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates, the company announced[1] Monday. Why we care Applying the markup may produce a label showing your special announcement, with a link to your site, in web and local search results. With the virus situation changing so quickly, businesses and agencies can use the markup to help communicate updates right from the search results. More on the news Business and travel-related special announcements must...

Are you trapped in a fourth floor apartment listening to the guy next door serenade the block from his balcony with a saxophone he made from a length of rubber tubing and an old boot? While people the world over very sensibly self-isolate, it’s still possible to be productive, why not work on your portfolio? Strap on your noise-cancelling headphones, turn on some white noise, and grab some inspiration from our monthly roundup of the best portfolios...

Max Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com[1]. The tools are free for the SEO community to use. In addition, he said that he benefits from building out these tools because it helps him understand how search engines work. We also talked about PWAs and how he loves the technology for building out sites and web applications. He loves playing with new...

New data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the new norm for consumers. Multi-channel ad spend. E-commerce ad spending jumped from $4.8 million the week of February 17 to $9.6 million the week of March 9. The data, released by media sales intelligence firm MediaRadar[1] on Friday, encompasses advertising spend across national TV, print and digital media, including websites, Snapchat, YouTube...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Google has apparently disabled local reviews functionality — both for consumers and business owners. SterlingSky’s Jason Brown first flagged this issue on Friday. Joy Hawkins, also of SterlingSky, added,[1] “Any review responses posted right now aren’t publishing live. Same thing with leaving new reviews. None of the reviews I left 5 min ago are publishing.” Google has remove the ability to reply to reviews bc Covid-19. #localseo @rustybrick pic.twitter.com/Jv6DawOzDB[2][3][4] — Jason Brown (@keyserholiday) March 20, 2020[5] Appears to follow Yelp’s...

Bing has launched a new portal for the indexing API and content submission API[1]. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api[2]. The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview of the two APIs and their features, details on API usage, developer documentation, tips to get started, FAQs and announcements. Bing Indexing API....

About The Author Kristofer is the React lead at Bekk, and has worked on numerous large projects for the last 6 years. He hosts a beer based programming meetup, tries to keep his … More about Kristofer …[1] Making your tables sortable in React might sound like a daunting task, but it doesn’t have to be too difficult. In this article, we’re going to implement all you need to sort out all of your table sorting needs. Table sorting...

We’re all aware that YouTube’s video consumption grows every year[1], so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools. From writing the perfect description to looking up what your competition did right, there is SEO software for all...

The right-sidebar featured snippet variant of Google search results has been migrated into the main results column, a Google spokesperson has confirmed. This change is the part of Google’s featured snippet deduplication[1], which began on January 22. Mordy Oberstein, CMO of RankRanger, spotted[2] the update had rolled out Thursday. Google formerly showed featured snippets in the right sidebar on desktop.The screenshot[3] above, taken before deduplication by SEO consultant at G-Squared Interactive Glenn Gabe, shows a right-sidebar featured snippet...

Yelp is seeing a sudden and massive shift in demand among consumers engaging with local businesses on its platform, according to the company’s internal data. The coronavirus represents a kind of existential threat to a substantial number of small businesses, as more cities issue “stay at home” orders. Yelp’s relief package for bars and restaurants. Friday, Yelp CEO Jeremy Stoppelman announced[1] a plan to help support local businesses, primarily in the restaurants and bars categories[2], but not...

If you’re self-isolating thanks to Covid-19, or simply a fulltime remote worker, keeping in touch with the industry can be tricky; There aren’t any water-coolers to gather around, and your cat is less knowledgeable about CSS than she likes to pretend. One of the best solutions is web design podcasts. They’re a great way to grow your skills and ideas, while enjoying a fun, informal chat. Web design podcasts are entertaining[1], insightful, and easy to consume, even...

Who cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO did not stop being relevant when the virus appeared. And if you’re a publisher writing about the virus (which of course should be accurate and relevant), you could be missing out on traffic (and the opportunity to help more...

The last couple of years have seen Google make sweeping changes to the definition of search queries which might be deemed close variants. In late 2018, Google announced that any query it deemed to have the same meaning as a keyword would now be considered an exact match close variant regardless of the actual words the query is comprised of. It then followed up on that update by expanding close variants for phrase match and broad...

Genevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak[1], we’re in reactive mode[2]. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned “seasonal” event. These days can seem very long, but when this eventually passes, those businesses that started planning for “normal” seasonality will be...