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“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of businesses across the world, some digital marketers are going beyond their traditional roles and offerings to extend free, no-commitment services to businesses...

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for...

Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its overall commitment of more than $800 million[1] is $340 in ad credits for small and medium-sized businesses. SMB ad credits. In the coming months, Google said, eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The credits can be used throughout...

About The Author Shane Hudson is an independent front-end developer from the UK who has worked on a variety of projects ranging from a national online healthcare triage service … More about Shane …[1] You don’t need to know your trees from your dangling blobs. If you use Git every day and feel like it’s a juggling act, then here are some tricks and tips to help make your life a bit easier. Git was released almost 15 years...

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so we can learn from each other and offer some hope for control (even if small) during this uncertain time. Share your creative thinking...

Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision.  This results in the uncovering of a “pinball pattern” in eye movement. This eye-catching trend (pun intended) is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence,...

Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey[1] from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis[2] (.pdf[3]), between 80% and 90% of adults expect a recession next year. Buying patterns shifting quickly. In addition to measuring consumer sentiment, the survey explored how...

This Friday, Search Engine Land’s Greg Sterling will host the second chat in our new virtual event series, this time focused on changes and problems with Google my Business and what local marketers should be doing right now during this time of uncertainty.  Greg will be joined by: Adam Dorfman, Reputation.com. Mary Bowling, SterlingSky. Krystal Taing, RIO SEO. Niki Mosier, Two Octobers. The session will explore what these leading local SEOs are seeing in the market, the top customer challenges and what...

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations[1] on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to...

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Report Editor is located under the Reports tab in the top nav. Drag and drop to create reports Report Editor in Google Ads. Screenshot: GoogleWhy we care. The update, announced[1] Thursday, means agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface...

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having...

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond[1]“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest...

With the Chrome announcement[1] of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context First, at this time all four major browsers have publicly disclosed a privacy ideology. Chrome differs from the rest in that their position includes support for the economic benefits of digital advertising – in particular, an acknowledgment that audience-based advertising provides...

Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small agencies (fewer than 30 employees) around the world between Wednesday, Mar. 18 and Tuesday, Mar. 24. It was conducted by Ad World Masters[1], a platform that matches agencies and clients. Internal impact on agencies More than 90% of those working at agencies in North America...

Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products to where users are most likely to shop. Pinterest announced the new features[1] Thursday, including the launch of the Verified Merchant Program, new conversion reporting capabilities, dynamic retargeting options, and updates to product Catalogs. What’s new Verified Merchant Program. Pinterest will now allow retailers on the platform to be verified, making their products eligible for distribution...

The Android search choice screen[1], which rolled out on March 1 in the EU, has yet to make an impact on the search market due in large part to the coronavirus’ effect on smartphone supply and consumer demand. An example of the Android search choice screen. Source: Google. Search choice has technically rolled out. “Starting March 1st, manufacturers have been able to submit builds to Google for approval,” a Google spokesperson told Search Engine Land. “Once approved, manufacturers...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Recent research has found that e-commerce category pages have higher click-through rates in search than individual category pages. So, if your e-commerce site is struggling to attract shoppers and convert them, your category pages (specifically, those on mobile) might be in need of a redesign. For...

It’s easy to panic in the midst of a crisis. But just like anything else with your business, a well-laid plan can help you smoothly navigate it. Have you ever heard of disaster recovery and business continuity? Basically, they’re processes that enable businesses to survive a crisis — no matter what it’s caused by: a natural disaster, economic downturn, personal emergency, or something else. There’s a lot involved, but one of the most important parts of recovery is...

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. A new study aims to demonstrate how far contextual advertising has evolved in the age of machine learning and natural language processing (NLP) as an effective ad targeting method. Methodology. The study was designed by GumGum[1], a contextual advertising company...

“There’s a lot of variety here in terms of what businesses are growing and which ones are falling,” said Alexis Sanders, senior SEO manager for Merkle, referencing the striking departure from typical search behavior due to the COVID-19 pandemic during our first Live With Search Engine Land[1] video chat Monday. “You can see with things that are very essential to people surviving and a work-from-home-type world, like groceries, they’re seeing massive lifts in performance for those...

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts. Google’s new feature...

About The Author Paul Hanaoka is a Design Manager at Liferay, based in the suburbs of Los Angeles, and serving the North American teams. His passion is at the intersection of … More about Paul …[1] In Part 1[2], Paul explained the basics of the terminal, shared a few productivity hacks to get you started, and how to choose a code editor. In this part, he’ll continue with the topics of version control (Git), HTML and CSS, semantic...

I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense[1], does this for a living in the SEO space. In our talk, we spoke about how to scale your SEO through technologies, such as Python, or even spreadsheets. This helps you take on more SEO work, while automating some of the repetitive daily...

COVID-19 is no joke and we’re all practicing some social distancing right now. If you’re not, and you have the choice to stay home, then you really should do it. While social distancing can be boring or lonely, just remember that by staying home, you are saving lives, and literally changing the fate of our world. The little things we choose to do right now are important. And luckily for us designers, a lot of us can do our work...

Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google has planned and what folks in the ad tech and martech[1] world need to do: How Google Chrome’s privacy update affects ad tech As of this month, Google has implemented a new secure-by-default model for cookies[2], enabled by a new cookie classification system. This system will stop sending third-party...