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Have you caught the SEO cameo in Tiger King? “Joe started realizing that if he made his name close to Big Cat Rescue, when they Google it, it might pull him up first,” said John Reinke, former manager of the G.W. Zoo. The new name: Big Cat Rescue Entertainment. Seriously. That’s from episode four of the much-talked-about Netflix docuseries Tiger King[1], which explores the bizarre rivalry between G.W. Zoo owner Joe Exotic and Big Cat Rescue animal sanctuary founder...

Dawn Anderson wrote the most comprehensive deep dives on Google BERT[1] and now I was able to get her on camera for a few minutes to talk about the topic. Dawn runs an agency with the name Bertey, the name came before Google BERT – go figure. She explained what Google BERT is, what might change with Google BERT in the future, how SEOs may be able to leverage BERT for their own purposes and how Bing...

Alongside tanking search rankings, you may encounter a Google Search Console warning about First Input Delay[1]. After profiling page performance using Dev Tools (performance tab, CPU chart[2]), you might find JavaScript is consuming time on the CPU main thread. That JavaScript probably contains widely supported, but older-style, XML HTTP Request (XHR) for a network resource. Modern JavaScript doesn’t have to lock up the CPU main thread the way XHR does. New patterns also make it easy to...

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that search ads can raise brand awareness by 80%.[1] If you’re responsible for the success of PPC campaigns with...

There certainly isn’t a lack of tools and services you could put to use to improve your website design, beef up your business, increase your productivity, or save time and money. There are so many in fact, that finding something that will satisfy your most urgent and essential needs can sometimes be a seemingly insurmountable problem. Many of the tools or services you use today may have served you well, but in today’s hyper-competitive world there’s no...

Making a logo is typically one of your first tasks as a new, up-and-coming designer. I know I had my fair share of making logos for far too cheap, and mostly for my close friends and their small businesses, but it’s something I’ll never forget. Although there are a few things that I wish I had known when I was at the beginning of my career, so I’m here to shed some light on a few basic design...

In a continued effort to slow the spread of COVID-19, local and state governments have issued[1] orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small businesses have determined the only way to stay open and serve customers is to transition operations to online ecommerce business, which is...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] By now, you’re probably used to seeing design trends come and go. But have you ever given any thought to what passing trends do to a website when left there for too long? As a web designer, you have a few choices. You can ignore...

Since mankind first crawled out of its cave, looked at a block of stone, and wondered if it wouldn’t roll better if it were round, human beings have been looking at technology and trying to make it better. Almost every tech you can think of, from digital music players, to cryptocurrency, to search engines, may well be revolutionary in their first incarnation, but only go on to change the world once they’ve been reimagined with the kinks...

There are loads of coding for beginners resources out there, but often they don’t actually start at the very beginning. Here we’re going to look at common roadblocks encountered by beginners trying to learn to code. You may know that source code is almost always just text files written using a computer language ‘syntax,’ which amounts to a set of instructions for the computer. The common language that both humans and computers understand is mathematics. If you don’t...

Let’s welcome the new month with some fresh wallpapers. Designed with love by artists and designers from across the globe, they are available with and without a calendar for April 2020. In times like these where our everyday life is pausing and we’re trying to find strategies to cope with this situation we all find ourselves in at the moment, little routines can help give us a sense of security and familiarity — no matter if it’s...

Google has published 8 videos, about 75 minutes of Google employees talking, from the Google Webmaster Conference event from last November. We published our five tips[1] from that event back then but now you can watch most of the talks from that day on YouTube[2]. The Welcome Address: [embedded content] Web deduplication: [embedded content] Google Images: [embedded content] Google Rendering: [embedded content] Google Titles, Snippets and Results: [embedded content] GoogleBot and Web Hosting: [embedded content] Google Knowledge Panels: [embedded content] Google Search Improvements over the Years: [embedded content] Why we care. Many of...

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates[1] and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having been “temporarily disabled.” It’s not clear why Posts were disabled; the company didn’t offer any explanation. Business posts were temporarily disabled and have...

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube presence? There are tons of stats on how video and YouTube are huge platforms with tons of traffic. I like to point out...

On Friday we hosted our second Live with Search Engine Land[1], with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.” As a follow-up, I asked Rio SEO’s Krystal Taing, a GMB Gold Product Expert, to summarize and clarify some of the...

About The Author Gleb has more than 15 years experience leading product, UI and UX design across web, mobile, and TV ecosystems. Gleb has rightfully acquired a global following … More about Gleb …[1] A robust visual design language is the cornerstone of good design. Here’s how the team at Fantasy approached designing a mobile OS for Huawei. “Design is not just what it looks like and feels like. Design is how it works.”— Steve Jobs Like written words are...

[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform at a time when bugs are rampant and support is not exactly responsive). The talk was the second in our Live with...

“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop accepting inventory shipments for non-essential items[1] to its warehouses for a four-week period has left sellers like Abel scrambling. Further, once unimaginable...

This month’s website designs are showing elements of what is happening in the world around us. While this is often true, some of the things we are seeing right now are an immediate reaction to current events. Trending this month are designs for website notifications and pop-ups, retro typography, and blue and green color schemes. Here’s what’s trending in design this month.   Website Notifications The COVID-19 world health pandemic has created a need for many designers to add notices...

Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo[1] as the director of SEO. Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Announcing a set of checklists to help you create smart interface design patterns. Totally free if you sign up for our newsletter. Sharing the things we have learned is at the heart of everything we do at Smashing. That goes for...

Google announced[1] this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when...

The new Manager account overview page in the redesigned Microsoft Advertising UIMicrosoft Advertising unveiled the new look[1] for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced[2] Monday. Why we care The new UI, like the...

[unable to retrieve full-text content]Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]Powered by WPeMatico...

Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said[1], “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified that statement. The increased usage wasn’t tied to a corresponding increase in ad revenue: “We don’t monetize many of the services where...