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This might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more important than ever, but consumer demand is drying up.  Many clients have requested contract pauses, and signing new contracts will be difficult. It’s hard to find an agency or business that hasn’t seen a reduction in its revenue. The first step many of us would take is to cut staff and hours commensurate with this...

It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow is going to be different from yesterday, and two days from now different from today. Can we trust automation in a crisis? When everything is different depending on the hour, can we trust machine learning? Will...

We all know about the new coronavirus that has been affecting hundreds of thousands of people worldwide. And while scientists, researchers, and doctors are all working tirelessly to find a cure for this terrible disease, one thing is for sure: staying home is saving lives. The greatest tool that we have right now to help prevent or slow the spread of this disease is by social distancing.[1] I believe I speak for everyone when I say that social distancing...

Mobile location data is a versatile tool for marketers; it can act as a kind of real-world cookie substitute[1], help define audiences, provide competitive insights and enable online-to-offline attribution. And it’s now being deployed in the service of virus tracking[2] as well as offering a near real-time look at the condition of the (offline) economy. Tracking the Progression of the Virus Many people have already seen the video (below), which illustrates the power of location data. It shows...

[embedded content] On Live with Search Engine Land[1] Wednesday, veteran search marketers Brad Geddes, co-founder of AdAlysis, Michelle Morgan, director of client services at Clix Marketing, and Matt Van Wagner, president of Find Me Faster shared what B2B advertisers are seeing, how they’re managing campaigns and what the “new normal” will look like when the pandemic ends. “This is our first pandemic, we have no idea.” If you’re feeling unsure right now, know that you’re not alone. “This is...

SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. In February, I had the pleasure of speaking at SMX West about the ins and outs of top-of-funnel search campaigns. Since then, I’ve had a few follow-up questions come in, which I’ve answered below. What kind of micro-conversion do you recommend for top-of-funnel? There are so many good options for top-of-funnel micro-conversions. Think of micro-conversions as a...

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged. More simple yet surprisingly quick things that can...

In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood. 69% find the platform’s content more uplifting than other channels. Over 70% of respondents want ads that both boost and align with their mood. Channel Factory Consumer Survey...

I know this might seem like an odd question to ask. After all, it’s not like we’re living in a villain-filled Gotham City in need of saving. When it comes to asking the question, “Can web designers save the world?”, I look at it like this: Superheroes don’t exist in real life, so there’s no way that one single person on this planet is going to “save” the world — web designer or otherwise. But heroes that fight...

About The Author Ari Stiles helps coordinate book production for Smashing. She uses her penchant for design, writing, research, and organization to foster meaningful … More about Ari …[1] Early this month, The Ethical Design Handbook[2] joined the Smashing Library of essential books for designers and developers. Changes around the world have meant changes in the book release, but readers love it so far! Ethical Design principles are timeless and we are seeing the results of that during...

Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results[1]. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic. Google has been issuing...

During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers. Two surveys cast some light on the current thinking among marketing professionals and small business owners about the relative merits of SEO and PPC. Paid search preferred. A survey[1] by BestSEOCompanies.com, polled 1,000 marketing professionals and consumers (split almost evenly) and asked about the effectiveness of SEO vs. Google Ads according...

March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming to our sites, or our client’s sites, in the face of an unprecedented situation. No matter how much time you took to plan strategies, model out scenarios and prepare your business for 2020, there’s no comparable situation that can...

Google search will adopt the SpecialAnnouncement structured data type, the company announced[1] Tuesday. Although support is still in development, Google has published guidelines[2] for using it on COVID-19-related announcements and site owners can already begin marking up their content with it. At the time of publishing, Google did not announce a specific rollout date for the data type in search results. Why we care The SpecialAnnouncement data type can be applied to information from government and health organizations,...

Google has suspended publication of reviews and review responses in Google My Business. Yelp modified review guidelines[1] to protect local businesses from “reputational harm” during the outbreak but is still accepting them. Facebook, TripAdvisor and others don’t seem to have made any changes in review acceptance or review guidelines. The question of how to address reviews during the COVID crisis was the subject of some discussion, and different viewpoints, during last Friday’s Live with Search Engine Land[2]....

“It seems very obvious to update ads, but the reality is very few advertisers are doing it,” Microsoft’s Rik van der Kooi said during a live-streamed event[1] for partner agencies Tuesday. The top consideration for many marketers as the implications of coronavirus became clearer has been budget[2]. But there’s a real opportunity for those that focus on messaging during this time. Data-informed messaging “We have been using data to help show [clients] opportunities to continue to grow their business...

Mobile. Is. Everything. Including tablet traffic, mobile devices generated more than 60% of organic site visits, according to Merkle’s 2019 report. What does this mean to you, the SEO?This should cement the idea that websites should be mobile-first and not just responsive. Page load times on mobile also play an important role, with Google penalizing sites that offer a too-slow-experience for users. This SEO trend is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing,...

30-second summary: Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO. If you are in doubt because your traffic is low or because of any other reason, get in touch with a CRO agency to determine if any CRO work can be done on your website, or if you still need to generate...

30-second summary: Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers. According to research, 92% of your website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds. Websites with the best conversion rates are simple, easy to navigate, consistent, accessible, and user-centric. Read on...

About The Author Philip Kiely is a developer, writer, and entrepreneur. He is an undergraduate at Grinnell College (class of 2020). More about Philip Kiely …[1] Creating front-end code in Django with templating and server-side rendering combines the fine-grained control of handwritten HTML with the clean code and powerful features of generated pages. We explore breaking down a complex webpage into multiple templates, composing those components, and applying tags and filters to refactor a plain HTML page. Some no-frills...

Over the past couple of weeks, paid search specialists Adthena have been sharing[1] some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe. I spoke to Adthena’s VP of marketing Ashley Fletcher about the questions C-level executives are asking, their plans in the short and longer-term, and what he is observing in the data. We’re past the shock stage C-level executives now want to see the lay of the land...

As a small business owner, the speed at which your website loads may not be at the top of your list of concerns. However, site speed can actually be the difference between you gaining or losing a customer.  Think about it. We’ve all had the experience of clicking a link to a site, only to find it taking a few seconds too long to load, leading us to visit another site instead. In fact, 47% of consumers...

About The Author Blessing Krofegha is a Software Engineer Based in Lagos Nigeria, with a burning desire to contribute to making the web awesome for all, by writing and building … More about Blessing …[1] This article introduces the concept of the headless CMS, a backend-only content management system that allows developers to create, store, manage and publish the content over an API. It gives developers the power to quickly build excellent user experiences, free from the worry...

It’s April Fools’ Day, and each year on the 1st of April we normally join the rest of the world in posting a humorous, and entirely fictitious story. But this year, we decided to go a different way. These aren’t normal times. Around the world, millions of people are struggling with the impact of the COVID-19 (coronavirus) outbreak. Many people have lost family members, and many more are struggling to support themselves and their families. For too...

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice[1] that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.” Source: Gianpaolo Lorusso, AdWorld ExperienceThe test began in September...